Siniora Food Industries

What Siniora Food Industries does

Siniora Food Industries Company P.L.C. is a publicly-listed Jordanian processed-meat manufacturer (Amman Stock Exchange since 2012) producing halal chilled cold cuts, frozen, canned and plant-based products for retail consumers and HORECA (hotels, restaurants, catering) customers across the Middle East, Turkey and, more recently, the United States. The company operates a multi-brand portfolio built around the flagship Siniora brand (founded in Jerusalem in 1920), supplemented by heritage sub-brands Unium (1949; canned meats), Polonez (1960; Turkey), Almasa (Dubai premium cold cuts) and the Badeel plant-based line launched in 2021.

The company's core technology stack comprises modern meat-processing lines integrated with statistical process-control software (Quality Window), an in-house R&D center and laboratory, an ERP-managed enterprise and a proprietary "Hold and Release" quality-assurance system that subjects raw materials through finished goods to chemical and microbial testing. Manufacturing is vertically integrated across five countries — Jordan (Sahab, est. 1992), Palestine (Jerusalem), Saudi Arabia (Riyadh distribution, Jeddah factory inaugurated 2026 with ~SAR 150M capex), the UAE (Dubai / Diamond Meat Processing acquired 2016) and Turkey (Istanbul / Polonez acquired 2021) — supported by a stack of international certifications (ISO 9001:2015, ISO 22000:2018, ISO 45001:2018, HACCP, FSSC 22000, IFS, ISO 14001, and multiple Halal marks).

Siniora's revenue model is hardware sales of branded packaged food through four channels: own retail showroom (Amman), owned regional distribution subsidiaries (Siniora Saudi for Trading and Siniora Gulf General Trading), a dedicated HORECA channel, and direct export to MENA/GCC markets and (newly) North America via the Dearborn, MI office. Beyond operating cash flow, the company raises expansion capital via corporate debt — most recently a fully-subscribed USD 80M, 7.75% five-year bond issued in Jordan in March 2024 — and is controlled by the Arab Palestinian Investment Company (APIC) since its 1996 acquisition of the Jordan and Palestine branches. Exports exceeded USD 200 million in 2023 and the portfolio spans 1,220+ SKUs across chilled, frozen, canned and plant-based categories.

Name

Siniora Food Industries

Legal name

Siniora Food Industries Company P.L.C. (شركة سنيورة للصناعات الغذائية المساهمة العامة المحدودة)

Website

https://siniorafood.com

Company type

Public

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Siniora Food Industries is a Jordan-listed, halal-certified processed-meat manufacturer producing chilled, frozen, canned and plant-based products under the Siniora, Unium, Polonez, Almasa and Badeel brands for retail and HORECA customers across MENA, Turkey and the United States.

Ownership category

akta.pro rank

Product category

Processed Meat Manufacturing

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Poultry and Poultry Product Merchant Wholesalers (42444), Meat Retailers (445240)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Prepared Meat Meals (RTE/RTH) (AFANAFAA)

akta.pro secondary industries

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Processed meat manufacturing
• Halal food production
• Cold cuts processing
• Frozen meat products
• Plant-based meat alternatives

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail packaged meat sales: Sale of chilled (cold cuts), frozen, and canned meat products to end-consumers via retail channels under Siniora, Unium and Badeel brands. Categories include mortadella, roasted meats, luncheon meats, salami, sausages, burgers, escallops, spiced fillets, pastries and kubbeh.
2. HORECA (food-service) sales: B2B sales of cold cuts, frozen and plant-based products to hotels, restaurants and catering operators through a dedicated HORECA channel.
3. Distribution and export sales: Revenue from regional distribution subsidiaries (Siniora Saudi for Trading in Saudi Arabia, Siniora Gulf General Trading in UAE) and exports to Egypt, Libya, Sudan, Saudi Arabia, Jordan, Palestine, Turkey, Syria, Lebanon, Kuwait, Qatar, Oman, Yemen and Bahrain.
4. Corporate bond financing (capital raising): USD 80 million five-year bond issued on March 10, 2024 in Jordan at 7.75% interest rate, fully subscribed, with proceeds to strengthen capital structure, support expansion and repay debt.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Core offering

Siniora Food Industries manufactures and distributes halal-certified processed meat products — chilled cold cuts, frozen meats, canned/luncheon meats, and plant-based meat alternatives — under the Siniora, Unium, Polonez, Almasa and Badeel brands. Products are sold both to retail consumers via grocery retailers and to HORECA (hotel, restaurant, catering) operators through a dedicated B2B channel, with manufacturing operations across Jordan, Palestine, Saudi Arabia, the UAE and Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• Siniora: The flagship long-standing brand, tracing its heritage to Siniora's founding in Jerusalem in 1920 and synonymous with the city for nearly a century.
• Unium
• Polonez
• Almasa (Al Masa)
• Badeel

Products and services

• Siniora Cold Cuts (Chilled) Chilled mortadella, roasted meats, luncheon meats, salami and sausages sold to retail consumers and HORECA customers across Jordan, Palestine, Saudi Arabia, UAE, Turkey and export markets under the Siniora brand (and Almasa in the UAE).
• Siniora Frozen Meat Products Frozen burgers, escallops, spiced fillets, pastries and kubbeh sold under the Siniora brand to retail consumers and HORECA food-service customers.
• Unium Canned Luncheon Meats Canned luncheon meats sold under the Unium brand to retail consumers in Palestine, Jordan and export markets; positioned as the leader in canned meat in Palestine and Jordan.
• Siniora Canned Meats Canned meats sold under the Siniora brand to retail consumers, complementing the Unium canned luncheon line.
• Badeel Plant-Based Meat Alternatives Plant-based meat alternative products (vegan, gluten-free, soy-free, no chemicals/additives/preservatives, low-calorie, same protein content as regular meat) sold under the Badeel by Siniora brand to retail consumers and HORECA food-service customers.
• Polonez Processed Meat Products (Turkey) Halal processed meat products manufactured by Siniora's Turkish subsidiary Trakya Et in Istanbul under the Polonez brand (heritage dating to 1960), sold across Turkey and export markets.
• Almasa Premium Cold Cuts (UAE) Premium cold cuts manufactured at Diamond Meat Processing L.L.C. (Al-Masa) in Dubai and sold to retail consumers and HORECA customers across the UAE and Gulf region under the Almasa brand.
• HORECA Product Line (Foodservice) Dedicated B2B supply of chilled cold cuts, frozen and plant-based processed meat products to hotels, restaurants and catering operators, distributed as a separate product line alongside Siniora's retail range.

Quantifiable outcome

• Exported over $200 million in 2023
• +4 more outcomes

Named customers1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Arab Palestinian Holding Company for Investment (APIC parent group)flagshipStrategic or Co-development PartnerAPIC acquired Siniora in 1996, and Siniora is identified on its website as APIC's flagship chilled/canned-meat investment. APIC continues to drive Siniora's regional growth strategy, including APIC's 2025 USD 120 million bond (with IFC participation) and 2026 capital-markets activity.
• Forsan Group (Forsan Capital Partners)coreStrategic or Co-development PartnerVice Chairman Nashat Al-Masri is founder and partner at Forsan Group; Board Member Shahm Al-Wir is also a partner at Forsan Group. Forsan Group maintains board representation at Siniora and provides M&A and advisory expertise via its leaders.
• Trakya Et ve Süt Ürünleri Sanayi ve Ticaret A.Ş. (Polonez Turkey)flagshipStrategic or Co-development PartnerTurkish subsidiary acquired by Siniora in 2021, manufacturing the Polonez brand. Operates from Ataşehir, Istanbul with its own management led by CEO Mehmet Yılmaz; contributes the Polonez halal-certified product line across Turkey and export markets.
• Diamond Meat Processing L.L.C. (Al-Masa)flagshipStrategic or Co-development PartnerUAE-based Diamond Meat Processing L.L.C. (Al-Masa) was acquired by Siniora in 2016 as part of its GCC expansion. Operates the Almasa brand of premium cold cuts from Dubai; led within Siniora's Gulf Business Unit by General Manager Ahmad Yahya.
• Unium / Unium Food (1949 heritage brand)flagshipStrategic or Co-development PartnerSiniora bought the Unium brand in 2011, integrating it into its canned and chilled-meat portfolio and consolidating market leadership in Palestine and Jordan. Unium is positioned as the leader in canned/luncheon meat in those markets.
• Palestine Investment Fund (PIF)minorStrategic or Co-development PartnerSiniora Board Member Anas Arfaeya serves as General Legal Counsel and Secretary of the Board at the Palestine Investment Fund (PIF); PIF and Siniora/APIC ecosystem maintain overlap through board representation and joint sectoral interests.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Almarai Company: Saudi-listed food and beverage heavyweight with a broad chilled and processed portfolio, including meat and bakery. Operates a multi-country GCC distribution network that overlaps with Siniora's HORECA and retail channels.
• Savola Group: Saudi-listed food conglomerate (edible oils, sugar, processed foods via Afia and other subsidiaries) with extensive GCC and MENA distribution. Adjacent competitor in branded packaged foods sold through the same retail and HORECA channels.
• BRF S.A. (Sadia/Perdigão brand): One of the world's largest halal-certified poultry and processed-meat producers, with a sizable MENA export business. Competes directly with Siniora in frozen burgers, sausages and processed chicken sold into Gulf retail and HORECA.

Direct peers

• Tanmiah Food Company: Saudi-listed poultry and processed-meat producer with a similar product mix and a long-standing relationship with major regional quick-service restaurant chains. Highly comparable in terms of halal-certified, chilled/frozen processed protein sold across Saudi Arabia and the wider GCC.
• Halwani Bros. Co. Saudi-based processed-meat and frozen-food manufacturer (luncheon meats, mortadella, sausages) with a heritage brand comparable to Siniora. Operates in overlapping retail and HORECA channels across the Levant and GCC.
• Al Kabeer Group: India-headquartered halal frozen-meat group with deep distribution across the Middle East, Africa and parts of Europe. Closely comparable in product mix (frozen kebabs, burgers, processed red meat) and HORECA focus in GCC markets.
• Americana Group: MENA-leading food manufacturer and operator of quick-service restaurant franchises with a substantial processed and frozen protein range. Comparable in regional scale, multi-country manufacturing and HORECA/retail channels.

Regional players

• Agthia Group: UAE-listed food and beverage company (water, dairy, processed foods including protein brands). Competes in regional chilled and frozen packaged food and shares Siniora's Gulf HORECA and grocery distribution infrastructure.
• Aujan Industries: Saudi FMCG manufacturer of juices, dairy and processed foods (Bepsi, Vimto licensee) with regional manufacturing and distribution. Comparable in being a Saudi-headquartered multi-category food group with a wide SKU base.

Emerging players

• Beyond Meat, Inc. US-listed plant-based meat alternative company. Relevant peer for Siniora's Badeel brand given the same alt-protein category, although geographic focus and distribution scale are very different.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=hIkCmbvAHQQ
• Facebookfacebook.com/siniora.alquds
• LinkedInlinkedin.com/company/siniora-food-industries
• Instagraminstagram.com/siniora.alquds
• Xx.com/SinioraFood

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siniora Food Industries