Arrow Systems Group

What Arrow Systems Group does

Arrow Systems Group, operating through ASM Automation Group Berhad (listed on the ACE Market of Bursa Malaysia, stock code 0362, on 2 July 2025) and its wholly-owned operating subsidiary Arrow Systems Sdn. Bhd. (founded 1994 in Ipoh, Perak, Malaysia), provides custom automation machinery solutions for the Food and Beverage manufacturing industry. Its portfolio is organized into Front of Line (FOL) processing solutions — which transform raw ingredients into finished products via mixers, extruders, cutters, ovens, coating systems, conveyor belts and drum roasters, configured into dedicated lines for cereals, snacks, noodles, bars, popcorn, wafer sticks and absorbing snacks — and End of Line (EOL) packaging solutions covering sorting, measuring, inspection, filling, wrapping, packing and sealing using Vertical Form Fill Seal, Box Motion Horizontal Packaging, Cartoning and Outer Bag machines, with specialization in whole chicken and chicken parts packaging. The offering is complemented by modular add-ons including vision inspection modules, weighing modules (multihead weighers, auger fillers), robotic arms and IoT-enabled connectivity modules, plus maintenance, modification and upgrade services and spare parts supply.

The business model is project-based and engineering-led: ASM conceptualizes, designs and develops, fabricates, installs, tests and commissions each bespoke line in direct engagement with the customer, with solutions typically integrated across multiple equipment brands via custom PLC programming. Revenue is generated primarily through one-time equipment sales (RM7.93M or 93.3% of RM8.51M Q1 FY2026 revenue from the automation machinery solutions segment), supplemented by recurring complementary revenue from modifications, maintenance and spare parts (RM0.57M, 6.7%). Go-to-market is enterprise field sales with regional sales engineering presence; the customer base spans F&B brand owners and contract manufacturers across Southeast Asia, India, China and parts of Africa, with over 100 customers and 100+ machines delivered in the last three years. The 51–100 employee company raised RM21.82 million in its July 2025 IPO to fund factory expansion, advanced machinery purchases and design & development capability build-out.

Name

Arrow Systems Group

Legal name

ASM Automation Group Berhad

Website

https://arrowsystemsonline.com

Company type

Public

Founded year

1994

Operating status

Ipo

Headcount range

51–100 employees

Short description

ASM Automation Group Berhad is a Malaysian publicly listed (Bursa Malaysia ACE Market) automation machinery provider that designs, fabricates and commissions custom Front of Line processing and End of Line packaging solutions, plus IoT and vision modules, primarily for Food and Beverage manufacturers across Southeast Asia, India, China and Africa.

Ownership category

akta.pro rank

Product category

Industrial Automation Machinery for Food and Beverage Manufacturing

NAICS

Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241), Other General Purpose Machinery Manufacturing (3339)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industries

Bagging, Pouching & Sachet Packaging Equipment (IMAHAOAH), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Food processing machinery
• Packaging automation solutions
• Industrial automation equipment
• Custom F&B machinery
• End-of-line packaging

Headquarters

HQ city

Ipoh

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Automation Machinery Solutions (FOL & EOL): Custom design, development, fabrication, installation, testing and commissioning of automation machinery solutions for F&B manufacturing. Project-based revenue with long sales cycles.
2. Complementary Solutions & After-Sales Services: Equipment modification and upgrading services, maintenance services, and components and spare parts supply. Provides ongoing revenue from existing customer base.
3. Components and Spare Parts Supply: Supply of replacement components and spare parts for delivered automation machinery.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Arrow Systems Group designs, fabricates, installs, tests and commissions custom automation machinery for Food and Beverage manufacturers. Its two core offerings are Front of Line (FOL) Processing Solutions (mixers, extrusion machines, cutters, ovens, coating systems, conveyor belts, drum roasters) and End of Line (EOL) Packaging Solutions (Vertical Form Fill Seal machines, Box Motion Horizontal Packaging Machines, Cartoning Machines, Outer Bag Machines). Complementary solutions include maintenance services, modifications/upgrades and supply of components and spare parts.

Product overview

ASM Automation Group Berhad is an investment holding company that provides end-to-end automation machinery solutions primarily for the Food and Beverage manufacturing industry. The company operates through its subsidiary Arrow Systems Sdn. Bhd. and offers two core product categories: Front of Line (FOL) Processing Solutions and End of Line (EOL) Packaging Solutions. FOL solutions transform raw ingredients into finished F&B products through mixing, extrusion, cutting, baking, coating, and roasting processes, available as complete production lines (Cereal/Snacks Line, Noodle Snacks/Noodle Line, Bar Forming Line, Popcorn Line, Wafer Stick Baking Line, Absorbing Snack Line). EOL solutions automate packaging through primary, secondary, and tertiary stages, featuring Vertical Form Fill Seal Machines, Box Motion Horizontal Packaging Machines, Cartoning Machines, and Outer Bag Machines. The product portfolio is complemented by customizable add-on modules including vision inspection, weighing, robotic arms, and IoT-enabled connectivity modules, along with maintenance and modification/upgrade services. The company operates on a project-based model delivering custom-engineered solutions from concept to commissioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Front of Line (FOL) Processing Solutions Custom automation machinery that transforms raw ingredients into finished food and beverage products, including mixing, extrusion, cutting, baking, coating and roasting operations, configured for products such as cereal, snacks, noodle snacks, bars, popcorn, wafer sticks and absorbing snacks. Targeted at F&B brand owners and contract manufacturers.
• End of Line (EOL) Packaging Solutions Custom packaging automation machinery that automates sorting, measuring, inspection, filling, wrapping, packing and sealing processes across primary, secondary and tertiary packaging stages. Includes Vertical Form Fill Seal machines, Box Motion Horizontal Packaging Machines, Cartoning Machines, and Outer Bag Machines. Used by F&B manufacturers and contract packagers.
• Maintenance Services Ongoing maintenance services for delivered automation machinery, aimed at minimizing downtime, maximizing efficiency, and keeping customer machinery running at optimal performance. Targeted at existing F&B manufacturing customers.
• Modifications & Upgrading Services Enhancement services for existing machinery, applying innovative upgrades and modifications to boost productivity and extend operational life of customers' installed equipment.
• Components and Spare Parts Supply Supply of replacement components and spare parts for delivered automation machinery, providing ongoing support to customers' installed equipment base.

Quantifiable outcome

• CAGR of 21.5% growth in Malaysia F&B automation machinery market from RM1.7 billion (2023) to RM3.7 billion (2027)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Providence Strategic Partners Sdn BhdminorOthersIndependent market research firm that prepared industry forecast report for F&B automation machinery solutions market in Malaysia.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Heat and Control: Heat and Control is a global supplier of processing and packaging equipment for snack, food, and other industries. Highly comparable to ASM as both deliver custom FOL processing lines plus EOL packaging systems to F&B manufacturers worldwide.
• Ishida Co., Ltd. Ishida manufactures multihead weighers, VFFS machines, and integrated packaging lines for food. Directly comparable to ASM's weighing modules, VFFS machines, and end-of-line packaging solutions for snack/F&B customers.
• Multivac: Multivac makes packaging machinery and integrated processing lines, with strong presence in food. Comparable to ASM on the EOL packaging and integrated line side, though at significantly larger scale and broader geographic reach.

Broad incumbents

• GEA Group: GEA is a large global supplier of food processing technology and integrated line solutions. Comparable to ASM in the FOL processing machinery space but operates as a broad incumbent across many food segments.
• Bühler Group: Bühler is a global incumbent in food processing equipment, particularly for grains, snacks, and cereals. Overlaps with ASM's cereal/snack and noodle line businesses but at vastly larger scale and with proprietary process IP.
• Krones AG: Krones is a global leader in bottling and packaging line technology for beverage, food, and consumer goods. Comparable to ASM on packaging line integration but serving much larger beverage and FMCG customers.
• Tetra Pak: Tetra Pak provides integrated processing and packaging solutions for the food and beverage industry. Comparable to ASM on FOL + EOL integrated lines, particularly for liquid/powdered F&B, but at global scale with proprietary packaging formats.
• Syntegon Technology (formerly Bosch Packaging Technology): Syntegon is a major global packaging machinery manufacturer for food, pharma, and consumer goods. Comparable to ASM on EOL packaging machinery (cartoning, bagging, VFFS) and integrated line solutions, at much larger scale.
• Marel: Marel is a global provider of food processing equipment, including for poultry, meat, and further processing. Comparable to ASM on the poultry processing automation use case and broader F&B processing line integration, though at much larger scale.
• ProMach: ProMach is a US-based packaging machinery conglomerate serving food, beverage, and consumer goods. Comparable to ASM on EOL packaging equipment (filling, cartoning, labeling) but as a broad multi-brand portfolio incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@arrowsys
• Facebookfacebook.com/arrowsystemsonline
• LinkedInlinkedin.com/company/arrow-systems-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Systems Group