What ATRAX Group NZ does

ATRAX Group NZ is a New Zealand-headquartered industrial instrumentation company founded circa 1988, focused exclusively on the design, manufacture, integration and support of weighing, dimensioning and related control systems for the airport and logistics industries. The company's product portfolio spans airport baggage scales (ABS960+ check-in conveyor scales, self-check and self-service scales, cabin bag check units, static and out-of-gauge scales), cargo weighing platforms (heavy duty platforms, low profile floor scales, load cells and mount assemblies), digital weight indicators (CDI-1600, 920i, 1280, 480 Plus), the Scanatrax static dimensioning system capable of measuring "ugly freight" on moving conveyors, and the CCN-8 SoftDrive conveyor control node. Supporting components include control stations, AS-i interface modules, large figure displays, printers and a center-of-gravity scale system, reflecting a full-stack approach where Atrax integrates scales, indicators, sensors, and motor controls into airport and cargo handling architectures. The company describes itself as "world leader" with products installed in over 800 airport sites across more than 160 countries and territories, including marquee accounts such as Hong Kong International, Beijing Daxing International, Istanbul, and Auckland International, and is claimed to supply 11 of the top 12 busiest airports in China and four of the world's top five cargo airports.

The business model is a hybrid of industrial hardware sales (scales, load cells, indicators, conveyor controls, dimensioners) and project-based system integration and aftermarket services delivered via a global network of service agents. Go-to-market is direct enterprise field sales to airport operators, airlines and logistics companies, supplemented by a channel/reseller service-agent network spanning Europe, North America, Middle East, Asia, South America, Africa and Australasia. Pricing is quote-based on customer specifications and is not publicly disclosed. The company holds an Integrated Management System certified to ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 and PAS99:2012, and operates through its Auckland headquarters and a wholly-owned subsidiary, Atrax Malaysia Sdn. Bhd. in Shah Alam. No public listing, funding rounds from institutional investors, or M&A activity were disclosed; ownership is concentrated with founder Kevin Maurice (Managing Director).

Name

ATRAX Group NZ

Legal name

ATRAX GROUP NZ LTD

Website

https://atraxgroup.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

ATRAX Group NZ designs, manufactures and supports industrial weighing, dimensioning and conveyor control systems for airports and logistics operators globally. Its products are installed in 800+ airport sites across 160+ countries, including Hong Kong International, Beijing Daxing and Istanbul Airport.

Ownership category

akta.pro rank

Product category

Industrial Weighing Equipment for Airports and Logistics

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413)

SIC

Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

In-Flight Operations Support (Cabin Logistics, Loading, Inventory) (THABAMAJ)

akta.pro secondary industry

Aerospace Interior Materials & Components (Cabin) (IMABANAI)

Keywords

• Industrial weighing equipment
• Airport baggage scales
• Cargo dimensioning systems
• Airport logistics measurement
• Industrial load cells

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Industrial Weighing Equipment Sales: Atrax designs, manufactures, and sells industrial weighing equipment including baggage scales, cargo scales, dimensioning systems, and related control systems to airports and logistics companies globally
2. System Integration and Support Services: Integration, installation support, calibration, and ongoing technical support services for weighing and dimensioning systems through global service agent network

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ATRAX Group NZ designs, manufactures, integrates, and supports a full range of industrial weighing, dimensioning, and related control systems for the airport and logistics industries. Its portfolio covers airport baggage scales, cargo scales, load cells, digital weight indicators, the Scanatrax dimensioning system, the CCN-8 SoftDrive conveyor control node, and complete weighing system integration. Products are installed in over 800 airport sites across more than 160 countries and territories.

Product overview

ATRAX Group NZ is a world leader in industrial weighing, dimensioning, and control systems for the airport and logistics industries. The product portfolio includes airport baggage scales (ABS960+ check-in conveyor scales, self-check baggage scales, passenger self-service scales, cabin bag check units), cargo scales (heavy duty platforms, low profile floor scales, static and out-of-gauge scales), precision load cells and mount assemblies, digital weight indicators (CDI-1600, 920i, 1280 Enterprise, 480 Plus), the Scanatrax dimensioning system for cargo measurement, and the CCN-8 SoftDrive conveyor control node. Supporting infrastructure includes control stations, AS-i interface modules, large figure displays, printers, and center of gravity scale systems. The company provides complete weighing system integration combining these modular components, with products installed in over 800 airport sites across more than 160 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• ABS960+ Check-in Conveyor Scales Airport check-in conveyor scales designed for passenger baggage weighing at airport check-in counters, featuring integration capabilities for airline and airport software systems.
• Self-Check Baggage Scale Self-service baggage scale for automated check-in and bag-drop solutions in airport environments.
• Passenger Self-Service Scale (Legal for Trade) Self-service weighing scale with legal-for-trade certification for passenger use in airport environments.
• Cabin Bag Check Unit Cabin bag checking unit for verifying carry-on baggage weight at airport security or gate areas.
• Static and Out-of-Gauge (OOG) Scales Heavy-duty weighing scales for static cargo and out-of-gauge items in airport cargo operations.
• Heavy Duty Scale Platforms Industrial-grade heavy duty weighing platforms designed for cargo weighing applications in logistics and airport environments.
• Low Profile Floor Scale Platforms Low-profile floor scales for easy vehicle and pallet access in cargo handling operations.
• Load Cells Precision load cells for industrial weighing applications, compatible with various scale platforms and weighing systems.
• Load Cell & Mount Assemblies Pre-configured load cell and mounting assembly packages for simplified installation in weighing systems.
• CDI-1600 Digital Weight Indicator Digital weight indicator for displaying and transmitting weight measurements from connected scales and load cells.
• 920i Programmable Digital Weight Indicator Programmable digital weight indicator with advanced configuration options for complex weighing applications.
• 1280 Enterprise Digital Weight Indicator Enterprise-grade digital weight indicator designed for large-scale operations requiring multiple scale integration.
• 480 Plus Digital Weight Indicator Digital weight indicator providing essential weight display and communication functions for standard weighing operations.
• Atrax Centre of Gravity Scale System Specialized weighing system for determining the center of gravity of cargo and heavy items for proper loading and balance.
• LFD-2048+ Large Figure Display Large-format digital display for weight visualization in industrial and commercial weighing applications.
• Printers Weight ticket printers and documentation systems for printing weighing records and compliance documentation.
• Scanatrax Static Dimensioning System Static dimensioning system for measuring and recording package and cargo dimensions. Developed new technology that scans, weighs and dimensions cargo in motion on a conveyor belt with speed and accuracy, including 'ugly' freight with odd shapes and sizes.
• CCN-8 SoftDrive Conveyor Control Node Solid-state soft start motor control device for airport check-in conveyors. Enables check-in conveyors to be completely assembled, wired and tested in the factory prior to shipping, with plug-and-play installation at customer sites. Supports motors up to 0.55 kW.
• Control Stations Operator control stations for managing and monitoring weighing and conveyor operations.
• AS-i Interface Modules Actuator-Sensor Interface (AS-i) modules for integrating weighing and control equipment into industrial automation systems via industry-standard M12 connectors.
• Weighing System Integration Services Complete weighing system integration combining scales, load cells, indicators, and control components for airport and logistics applications.

Quantifiable outcome

• Customers report revenue increases of around ten percent when they start charging according to actual measured freight volume using the Scanatrax dimensioning system
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vanderlande Industries BVcoreStrategic or Co-development Partner · 15 July 2019Vanderlande is the prime contractor for complete baggage handling solutions. Atrax has a long history of successful projects with Vanderlande in Turkey, supplying baggage weighing elements and air cargo scale components. Key elements in Atrax's selection include proven reliability and local service agent support.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATRAX Group NZ