Museum of Northwest Art

The Museum of Northwest Art (MoNA) is a nonprofit regional museum in La Conner, Washington, founded in 1981 to collect, exhibit, and interpret Pacific Northwest art. It serves general visitors, families, teens, and educators through free admission, exhibitions, paid classes, youth programs, and the MoNA Link teacher partnership.

Company typePrivate
Founded1981
HeadquartersLa Conner, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Museum of Northwest Art does

The Museum of Northwest Art (MoNA) is a nonprofit regional art museum founded in 1981 and located at 121 South First Street in La Conner, Washington. Its mission is to collect, preserve, interpret, and exhibit art created in the Pacific Northwest, support regional artists, and integrate art into community life, with a specific curatorial focus on artists from Washington, Oregon, Idaho, and British Columbia. MoNA operates a permanent collection anchored by significant works including the William Cumming Mural (1941), alongside rotating solo and group exhibitions.

The museum offers free admission to all visitors and monetizes through a diversified set of programs: an annual membership program with tiers up to a Collectors Club; paid adult classes and workshops priced $45-$125; youth programs including the Teen Art Club (free, grades 6-12), Early Enrichment for ages 2-5, and the Art & Science Camp ($225-$250) co-hosted with Padilla Bay Reserve; a retail museum store; gift cards starting at $30; the MoNA Moments podcast and Journal of Northwest Art as content extensions; and an annual Art Auction as a fundraising anchor. Educational programming includes the long-running MoNA Link teacher professional development program with local school districts (active 20+ years), docent-led gallery tours, and community events such as Art Under the Stars and Poetry at MoNA.

MoNA's business model is hybrid nonprofit: earned revenue from memberships, classes, retail, and the art auction is supplemented by donations, endowment draws, and grants (e.g., a $22,500 grant in April 2023 from ArtsFund and the Paul G. Allen Family Foundation). Its go-to-market is event-driven community engagement delivered through a single physical location plus distributed programming via school and library partnerships, with digital channels limited to a website, email newsletter, and podcast. The organization employs 11-50 staff and serves general visitors, families, teens, educators, Pacific Northwest artists, and collector-level members.

Museum of Northwest Art firmographics

Firmographics

Name: Museum of Northwest Art
Legal name: Museum of Northwest Art
Website: https://monamuseum.org
Company type: Private
Founded year: 1981
Operating status: Operating
Headcount range: 11–50 employees
Short description: The Museum of Northwest Art (MoNA) is a nonprofit regional museum in La Conner, Washington, founded in 1981 to collect, exhibit, and interpret Pacific Northwest art. It serves general visitors, families, teens, and educators through free admission, exhibitions, paid classes, youth programs, and the MoNA Link teacher partnership.
Ownership category
akta.pro rank

Museum of Northwest Art industry classification

Industry

Product category: Art Museum
NAICS: Museums (71211), Museums (712110)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Art Museums (THAJADAA)
akta.pro secondary industry: Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

Art museum exhibitions
Art education programs
Museum membership programs
Community art workshops
Cultural heritage nonprofit

Where Museum of Northwest Art is headquartered

Location

Headquarters

HQ city: La Conner
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Museum of Northwest Art business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Membership fees: Annual membership program with tiers including Collector Club level, providing free admission, member discounts on classes, and exclusive access to events and tours
Classes and workshops: Adult classes ($50-$125), workshops ($50-$250), and Art & Science Camp ($225-$250) generating revenue from participant fees
Retail store: On-site museum store selling art-related merchandise and local artist works
Donations and fundraising: Donations, endowment funds, and art auction events for revenue and operational support
Gift cards: MoNA gift cards available for purchase starting at $30, applicable to classes and workshops

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free admission for all visitors
Unit Pricing	Pay-as-you-go	Zentangle 101 workshop
Unit Pricing	Pay-as-you-go	Plein Air Drawing workshop
Unit Pricing	Pay-as-you-go	Keepsake Greeting Cards workshop
Unit Pricing	Pay-as-you-go	Painting Tulips watercolor workshop
Unit Pricing	Pay-as-you-go	Fabric Mache Bowls workshop
Unit Pricing	Pay-as-you-go	Landscape Painting workshop
Unit Pricing	Pay-as-you-go	Art & Science Camp (ages 9-14)
Unit Pricing	Pay-as-you-go	MoNA Member Salon events
Unit Pricing	Pay-as-you-go	MoNA Link Summer Institute
Unit Pricing	Pay-as-you-go	Gift cards

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Museum of Northwest Art product offering

Product offering

Core offering

Museum of Northwest Art operates a free-admission regional art museum that collects, preserves, interprets, and exhibits Pacific Northwest art. It monetizes through an annual membership program (including a Collector Club tier), paid adult classes and workshops, an on-site retail store, donations and endowments, an annual art auction, gift cards, and sponsorships, while delivering free educational programming for youth, families, and K-12 teachers.

Product overview

The Museum of Northwest Art (MoNA) operates as a unified museum experience offering exhibitions, education programs, and community engagement. The core offerings include rotating art exhibitions featuring Pacific Northwest artists, comprehensive youth education programs (Early Enrichment for ages 2-5, Teen Art Club for grades 6-12, Art & Science Camp, and MoNA Link teacher professional development), and adult art classes and workshops. Supporting offerings include the MoNA Store, membership program with Collector Club perks, the MoNA Moments podcast, Journal of Northwest Art, annual Art Auction, community events like Art Under the Stars gallery walks, Poetry at MoNA programming, docent-led tours, and the Outside In interactive gallery for youth exhibitions. These offerings are unified by MoNA's mission to collect, preserve, interpret, and exhibit art created in the Pacific Northwest.

Differentiator

Problem solved

Functional benefit

Products and services

Museum Exhibitions

Quantifiable outcome

Free admission offered to all visitors
+2 more outcomes

Companies that use Museum of Northwest Art

Customer profile

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Museum of Northwest Art technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Museum of Northwest Art partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

Padilla Bay National Estuarine ReservecoreStrategic or Co-development PartnerCo-host of Art & Science Camp combining museum art education with Padilla Bay's marine science programming. Camp activities rotate between both locations, with Monday/Wednesday/Friday at Padilla Bay Reserve in Mt Vernon and Tuesday/Thursday at MoNA in La Conner.
Local school districts (MoNA Link program)coreStrategic or Co-development PartnerMoNA Link is a partnership between MoNA and local school districts providing one-year professional development for teachers in art education. Includes classroom art lessons by museum educators and student museum visits. Active for over two decades.
WSU Skagit ExtensionminorStrategic or Co-development PartnerCollaboration for Sculpting Sustainability event combining food waste prevention education with art activities at the museum.
La Conner Swinomish LibraryminorStrategic or Co-development PartnerJoint book club program selecting books related to museum themes for community discussions held at MoNA. Includes creative response to trauma theme collaboration.
Humanities Washington Speakers BureauminorGTM or Marketing PartnerHumanities Washington supports public programming including the Lakeya Afolalu talk on immigrant youth and creativity, making such events free to the public.
Believe in Me FoundationminorGTM or Marketing PartnerSponsorship of Teen Art Club program providing free after-school art programming for youth grades 6-12.
BNSF RailwayminorGTM or Marketing PartnerSponsorship of Teen Art Club program providing free after-school art programming for youth grades 6-12.
Foundry10minorGTM or Marketing PartnerSponsorship of Teen Art Club program supporting teen leadership and exhibition opportunities.
Tacoma Art Museum (TAM)minorStrategic or Co-development PartnerCollectors Club exclusive visit includes behind-the-scenes tour of TAM's collections storage and gallery tours with TAM's Director of Curatorial Affairs.
Poets on the Coast / Broadsided PressminorStrategic or Co-development PartnerPartnership for 'The Writing's on the Wall' poetry program including readings, open mic events, writing workshops, and Poets on the Coast annual retreat.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Museum of Northwest Art competitors and assessment

Company assessment

Broad incumbents

Seattle Art Museum: SAM is the largest art museum in the Pacific Northwest with significantly greater resources, but competes for the same regional donor base and arts tourism audience. Comparable industry vertical though substantially broader scope than MoNA's PNW-only specialization.
Portland Art Museum: PAM is Oregon's largest art museum and a major Pacific Northwest cultural institution. Competes for regional donors and Northwest art content, though significantly broader in scope than MoNA's focused PNW regional specialization.

Regional players

Jordan Schnitzer Museum of Art: JSMA at the University of Oregon operates an art museum with education programming and exhibitions in the Pacific Northwest. Comparable as a regional art museum serving Oregon audiences with educational outreach similar to MoNA Link.
Whatcom Museum: Whatcom Museum in Bellingham, WA operates exhibitions, education programs, and a permanent collection spanning art and regional history. Comparable as a Pacific Northwest regional museum with similar scale and community-education orientation.
Hallie Ford Museum of Art: Hallie Ford Museum at Willamette University in Salem, OR operates a regional art collection with exhibitions and education programs. Comparable Pacific Northwest art museum with academic affiliation and education programming.
Northwest Museum of Arts and Culture: MAC Spokane is a Pacific Northwest regional museum covering art, history, and culture, with similar education programming and a permanent collection focus on the Inland Northwest. Comparable regional museum structure and nonprofit model.

Direct peers

Tacoma Art Museum: Tacoma Art Museum is a regional art museum with a strong Pacific Northwest art focus and is already a MoNA programming partner (Collectors Club tours). Both institutions target Pacific Northwest artists, offer membership tiers, and run community education programs in Washington State.
Bainbridge Island Museum of Art: BIMA is a Pacific Northwest-focused art museum with free admission, strong community programming, and a similar nonprofit operating model. Comparable in scale and mission to MoNA, both serving Washington State audiences with regional artist exhibitions.
Museum of Glass: Museum of Glass in Tacoma is a Pacific Northwest-focused art museum offering exhibitions, education programs, and community events. Comparable regional museum with similar programming model and visitor experience focus.

Others

Museum of Northwest Art is itself, peers below are comparative regional peers: Placeholder; see other entries.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Museum of Northwest Art financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Museum of Northwest Art leadership team

Management profile

Number of profiles

Profiles2 records

Museum of Northwest Art funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Museum of Northwest Art M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museum of Northwest Art

What does Museum of Northwest Art do?

Is Museum of Northwest Art a public or private company?

Museum of Northwest Art is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Museum of Northwest Art founded?

Museum of Northwest Art was founded in 1981. It employs 11 to 50 people.

Where is Museum of Northwest Art based?

Museum of Northwest Art is headquartered in La Conner, United States, in the North America region.

How does Museum of Northwest Art make money?

Five revenue lines are on record. Membership fees are the primary driver. The others are classes and workshops, retail store, donations and fundraising and gift cards.

Who are Museum of Northwest Art's main competitors?

Broad incumbents on record are Seattle Art Museum and Portland Art Museum. Regional players are Jordan Schnitzer Museum of Art, Whatcom Museum, Hallie Ford Museum of Art and Northwest Museum of Arts and Culture. Direct peers are Tacoma Art Museum, Bainbridge Island Museum of Art and Museum of Glass. Museum of Northwest Art is itself, peers below are comparative regional peers is listed as an others.

Does Museum of Northwest Art have an API?

No public API is recorded for Museum of Northwest Art.

What industry is Museum of Northwest Art in?

Museum of Northwest Art's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of CRALAJAG, Museum, Zoo & Attraction Gift Shops. Its NAICS code is 71211 and its SIC code is 7900.