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Bentley

Full company profile

uuid0005kg9

Namestring
Bentley
Legal namestring
Bentley Endovascular Group AB
Websiteurl
bentley.global
Company typeenum
Private
Founded yearint
2009
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersHechingen, Germany
HQ citystring
Hechingen
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
endovascular medical devices, covered stent systems, vascular implants, balloon-expandable stents, aortic aneurysm repair
Industry3 codes
1Endovascular Aortic Repair (EVAR/TEVAR) & Aortic Grafts
CodeHLAHAFAFPrimaryYes
2Infusion Sets, Catheters & Pump Consumables
CodeHLAHAIAHPrimaryNo
3Interventional Cardiology (PCI/Structural Heart)
CodeHLAKABABPrimaryNo
NAICS code1 code
  • Surgical Appliance and Supplies Manufacturing339113
SIC code1 code
  • Surgical & Medical Instruments & Apparatus3841
Product category
Endovascular medical devices
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record
1Medical Device Sales - Implants and Catheters
TypeHardware Sales
Description

Bentley develops, manufactures, and markets implants and catheters for endovascular treatment of peripheral and aortic vascular diseases. Revenue generated from direct and indirect sales across 80+ countries. Products include covered stents (BeGraft, BeGraft Plus, BeFlared, BeFlow, BeSmooth) and catheters (BeBack).

investors.bentley.global
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 2 records shown
1BeShared
Description

Bentley Case Advice Service for physician case consultation

bentley.global
+1 more record
Core offering1 text field

Bentley develops, manufactures, and markets balloon-expandable covered stents, uncovered stents, and catheters for the endovascular treatment of peripheral and aortic vascular diseases. Its portfolio includes the BeGraft family of covered stents (coronary, peripheral, aortic, and Plus variants), the BeFlared FEVAR bridging stent, BeFlow iliac stent, BeSmooth peripheral stent, BeYond venous stent, and the BeBack crossing catheter, sold to hospitals and vascular specialists in over 80 countries.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 99% delivery reliability
+3 more records
Product overview1 text field

Bentley is a global medical technology company offering a unified portfolio of balloon-expandable covered stents, uncovered stents, and catheters for the endovascular treatment of peripheral vascular and aortic diseases. The core portfolio centers on the BeGraft family of covered stents (including BeGraft, BeGraft Plus, and BeGraft peripheral PLUS), the BeFlared FEVAR bridging stent (world's first dedicated bridging stent for fenestrated procedures), the BeFlow iliac covered stent, the BeSmooth peripheral stent, the BeYond venous stent, and the BeBack crossing catheter. These products are complemented by a set of digital and service platforms: the E-Labeling portal for digital implant documentation, the Partner Area for distribution partners, the Webshop for product ordering, and the BeShared case advice service for clinical consultation. The portfolio is designed as a comprehensive endovascular solutions ecosystem, with products developed and manufactured exclusively in Germany and Switzerland.

Product and service3 records
1BeGraft Covered Stent System
CategoryVascular Implants
Description

Balloon-expandable covered stent system for coronary and peripheral vascular interventions, available in multiple variants (BeGraft coronary, BeGraft peripheral, BeGraft peripheral PLUS, and BeGraft aortic). Engineered for precision placement with high radial force and reliable sealing performance.

2BeGraft Plus Stent Graft System
CategoryVascular Implants
Description

Advanced balloon-expandable covered stent graft system with extended length options up to 78 mm for bridging in complex branched aortic repair (BEVAR). Features a unique stent-in-stent design providing strong fixation and secure sealing, high radial force, exceptional kink resistance, and lateral flexibility.

3BeFlared FEVAR Bridging Stent System
CategoryVascular Implants
Description

World's first dedicated bridging stent specifically developed for FEVAR (Fenestrated Endovascular Aneurysm Repair) procedures. Combines a stepped balloon design with a third radiopaque marker enabling precise and controlled one-step deployment within graft fenestrations. Available in diameters 5–9 mm and stent lengths of 22, 27, and 37 mm.

Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-10-01
Description

Clinical collaboration for ZENITH FENESTRATED+ Endovascular Graft (ZFEN+) clinical study using Bentley's BeGraft as the bridging stent. Final patient enrolled October 2025. Study supports Bentley's entry into US market by 2028.

Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2025-09-01
Description

Clinical study collaboration for FDA IDE approval combining Terumo Aortic's Fenestrated TREO device with Bentley's BeFlared FEVAR Bridging Stent Graft System. IDE submission planned for first half 2026. Both companies plan to independently market products in US following approval.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Aortic stent graft specialist and Bentley's named clinical study partner for FDA IDE submission on FEVAR procedures. Sells fenestrated and branched aortic endografts that compete directly with Bentley's BeGraft Plus and BeFlared.

TypeDirect peer
Description

Endovascular aortic repair incumbent whose ZENITH FENESTRATED+ graft pairs with Bentley's BeGraft in a clinical collaboration. Direct competitor in AAA and FEVAR bridging stents globally.

TypeDirect peer
Description

Manufacturer of the GORE EXCLUDER and other endovascular aortic stent grafts. Direct competitor to Bentley's BeGraft family and BeFlared bridging stent across peripheral and aortic interventions.

TypeBroad incumbent
Description

Broad MedTech incumbent with a leading endovascular portfolio including the Endurant aortic stent graft system. Competes with Bentley in peripheral and aortic covered stents while serving the same vascular surgeons and interventional radiologists.

TypeDirect peer
Description

Owner of the Jotec aortic stent graft franchise following the CryoLife acquisition. Closely comparable European-headquartered endovascular competitor in covered stents and aortic devices.

TypeDirect peer
Description

US-focused manufacturer of abdominal aortic aneurysm (AAA) stent graft systems. Direct competitor to Bentley's aortic disease portfolio in the US market Bentley is preparing to enter.

TypeDirect peer
Description

Owns the Lombard Medical endovascular aortic franchise (Aorfix). Competes with Bentley in the iliac and abdominal aortic covered stent space.

TypeBroad incumbent
Description

Broader vascular franchise overlapping with Bentley in peripheral vascular intervention products and physician relationships. Provides scale and incumbent distribution that Bentley must match in hospital accounts.

TypeBroad incumbent
Description

Through its acquisition of C.R. Bard and BTG, BD operates a sizeable peripheral vascular and endovascular catheter portfolio. Overlaps with Bentley on catheters (e.g., crossing catheters) and certain peripheral solutions.

TypeEmerging player
Description

Vascular intervention specialist growing in peripheral and venous indications with overlapping physician call points. Emerges as a meaningful adjacent competitor in endovascular access and treatment segments served by Bentley.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Bentley

Endovascular medical devicesbentley.global

Bentley firmographics

Firmographics
Name
Bentley
Legal name
Bentley Endovascular Group AB
Website
https://bentley.global
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
251–500 employees
Ownership category
akta.pro rank

Bentley industry classification

Industry
Product category
Endovascular medical devices
NAICS
Surgical Appliance and Supplies Manufacturing (339113)
SIC
Surgical & Medical Instruments & Apparatus (3841)
akta.pro primary industry
Endovascular Aortic Repair (EVAR/TEVAR) & Aortic Grafts (HLAHAFAF)
akta.pro secondary industries
Infusion Sets, Catheters & Pump Consumables (HLAHAIAH), Interventional Cardiology (PCI/Structural Heart) (HLAKABAB)

Keywords

  • Endovascular medical devices
  • Covered stent systems
  • Vascular implants
  • Balloon-expandable stents
  • Aortic aneurysm repair

Where Bentley is headquartered

Location

Headquarters

HQ city
Hechingen
HQ country
Germany
HQ region
Europe

Offices4 records

Markets served

Bentley business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Medical Device Sales - Implants and Catheters: Bentley develops, manufactures, and markets implants and catheters for endovascular treatment of peripheral and aortic vascular diseases. Revenue generated from direct and indirect sales across 80+ countries. Products include covered stents (BeGraft, BeGraft Plus, BeFlared, BeFlow, BeSmooth) and catheters (BeBack).

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Bentley product offering

Product offering

Core offering

Bentley develops, manufactures, and markets balloon-expandable covered stents, uncovered stents, and catheters for the endovascular treatment of peripheral and aortic vascular diseases. Its portfolio includes the BeGraft family of covered stents (coronary, peripheral, aortic, and Plus variants), the BeFlared FEVAR bridging stent, BeFlow iliac stent, BeSmooth peripheral stent, BeYond venous stent, and the BeBack crossing catheter, sold to hospitals and vascular specialists in over 80 countries.

Product overview

Bentley is a global medical technology company offering a unified portfolio of balloon-expandable covered stents, uncovered stents, and catheters for the endovascular treatment of peripheral vascular and aortic diseases. The core portfolio centers on the BeGraft family of covered stents (including BeGraft, BeGraft Plus, and BeGraft peripheral PLUS), the BeFlared FEVAR bridging stent (world's first dedicated bridging stent for fenestrated procedures), the BeFlow iliac covered stent, the BeSmooth peripheral stent, the BeYond venous stent, and the BeBack crossing catheter. These products are complemented by a set of digital and service platforms: the E-Labeling portal for digital implant documentation, the Partner Area for distribution partners, the Webshop for product ordering, and the BeShared case advice service for clinical consultation. The portfolio is designed as a comprehensive endovascular solutions ecosystem, with products developed and manufactured exclusively in Germany and Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

  • BeShared: Bentley Case Advice Service for physician case consultation
  • Mulliner

Products and services

  • BeGraft Covered Stent System Balloon-expandable covered stent system for coronary and peripheral vascular interventions, available in multiple variants (BeGraft coronary, BeGraft peripheral, BeGraft peripheral PLUS, and BeGraft aortic). Engineered for precision placement with high radial force and reliable sealing performance.
  • BeGraft Plus Stent Graft System Advanced balloon-expandable covered stent graft system with extended length options up to 78 mm for bridging in complex branched aortic repair (BEVAR). Features a unique stent-in-stent design providing strong fixation and secure sealing, high radial force, exceptional kink resistance, and lateral flexibility.
  • BeFlared FEVAR Bridging Stent System World's first dedicated bridging stent specifically developed for FEVAR (Fenestrated Endovascular Aneurysm Repair) procedures. Combines a stepped balloon design with a third radiopaque marker enabling precise and controlled one-step deployment within graft fenestrations. Available in diameters 5–9 mm and stent lengths of 22, 27, and 37 mm.

Quantifiable outcome

  • 99% delivery reliability
  • +3 more outcomes

Companies that use Bentley

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Bentley technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Bentley partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and flagship.

  • Cook MedicalcoreStrategic or Co-development Partner · 1 October 2025Clinical collaboration for ZENITH FENESTRATED+ Endovascular Graft (ZFEN+) clinical study using Bentley's BeGraft as the bridging stent. Final patient enrolled October 2025. Study supports Bentley's entry into US market by 2028.
  • Terumo AorticflagshipStrategic or Co-development Partner · 1 September 2025Clinical study collaboration for FDA IDE approval combining Terumo Aortic's Fenestrated TREO device with Bentley's BeFlared FEVAR Bridging Stent Graft System. IDE submission planned for first half 2026. Both companies plan to independently market products in US following approval.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Bentley competitors and assessment

Company assessment

Direct peers

  • Terumo Aortic: Aortic stent graft specialist and Bentley's named clinical study partner for FDA IDE submission on FEVAR procedures. Sells fenestrated and branched aortic endografts that compete directly with Bentley's BeGraft Plus and BeFlared.
  • Cook Medical: Endovascular aortic repair incumbent whose ZENITH FENESTRATED+ graft pairs with Bentley's BeGraft in a clinical collaboration. Direct competitor in AAA and FEVAR bridging stents globally.
  • W. L. Gore & Associates (Gore Medical): Manufacturer of the GORE EXCLUDER and other endovascular aortic stent grafts. Direct competitor to Bentley's BeGraft family and BeFlared bridging stent across peripheral and aortic interventions.
  • Artivion (formerly CryoLife/Jotec): Owner of the Jotec aortic stent graft franchise following the CryoLife acquisition. Closely comparable European-headquartered endovascular competitor in covered stents and aortic devices.
  • Endologix: US-focused manufacturer of abdominal aortic aneurysm (AAA) stent graft systems. Direct competitor to Bentley's aortic disease portfolio in the US market Bentley is preparing to enter.
  • MicroPort Scientific (Lombard Medical): Owns the Lombard Medical endovascular aortic franchise (Aorfix). Competes with Bentley in the iliac and abdominal aortic covered stent space.

Broad incumbents

  • Medtronic: Broad MedTech incumbent with a leading endovascular portfolio including the Endurant aortic stent graft system. Competes with Bentley in peripheral and aortic covered stents while serving the same vascular surgeons and interventional radiologists.
  • Abbott Vascular: Broader vascular franchise overlapping with Bentley in peripheral vascular intervention products and physician relationships. Provides scale and incumbent distribution that Bentley must match in hospital accounts.
  • Becton Dickinson (BD Interventional): Through its acquisition of C.R. Bard and BTG, BD operates a sizeable peripheral vascular and endovascular catheter portfolio. Overlaps with Bentley on catheters (e.g., crossing catheters) and certain peripheral solutions.

Emerging players

  • Penumbra: Vascular intervention specialist growing in peripheral and venous indications with overlapping physician call points. Emerges as a meaningful adjacent competitor in endovascular access and treatment segments served by Bentley.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Bentley social profiles

Digital presence

Bentley compliance and trust

Trust signal

Compliance4 records

Bentley financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bentley leadership team

Management profile

Number of profiles

Profiles8 records

Bentley subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Bentley funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bentley M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bentley

What does Bentley do?

Bentley develops, manufactures, and markets balloon-expandable covered stents, uncovered stents, and catheters for the endovascular treatment of peripheral and aortic vascular diseases. Its portfolio includes the BeGraft family of covered stents (coronary, peripheral, aortic, and Plus variants), the BeFlared FEVAR bridging stent, BeFlow iliac stent, BeSmooth peripheral stent, BeYond venous stent, and the BeBack crossing catheter, sold to hospitals and vascular specialists in over 80 countries.

Is Bentley a public or private company?

Bentley is a private company. It is classified as venture growth investor backed and is currently operating.

When was Bentley founded?

Bentley was founded in 2009. It employs 251 to 500 people.

Where is Bentley based?

Bentley is headquartered in Hechingen, Germany, in the Europe region.

How does Bentley make money?

One revenue line is on record: medical Device Sales - Implants and Catheters.

Who are Bentley's main competitors?

Direct peers on record are Terumo Aortic, Cook Medical, W. L. Gore & Associates (Gore Medical), Artivion (formerly CryoLife/Jotec), Endologix and MicroPort Scientific (Lombard Medical). Broad incumbents are Medtronic, Abbott Vascular and Becton Dickinson (BD Interventional). Penumbra is listed as an emerging player.

Does Bentley have an API?

No public API is recorded for Bentley.

What industry is Bentley in?

Bentley's product category is Endovascular medical devices. Its primary akta.pro industry code is HLAHAFAF, Endovascular Aortic Repair (EVAR/TEVAR) & Aortic Grafts, with a secondary code of HLAHAIAH, Infusion Sets, Catheters & Pump Consumables. Its NAICS code is 339113 and its SIC code is 3841.

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Live signals
CityAMThis is Bentley’s first electric car, the TorcalBentley has announced its first electric vehicle, the Torcal luxury SUV, which will be fully unveiled on 23 September. The vehicle is designed to appeal to traditional Bentley customers with a focus on luxury and refinement, and it will offer over 300 miles of range.ACKO DriveBentley Teases ‘Curation Engine’ Sensory Neuroscience, Deeply Personal Torcal Cabin ExperiencesBentley, the Crewe, England-based luxury carmaker, has teased its 'Curation Engine' feature for the upcoming all-electric Torcal model launching September 23, which uses sensory neuroscience to let drivers choose between four in-cabin environments: Bentley Mode, Comfort Mode, Sport Mode, and Refresh Mode. These modes adjust ambient lighting, sound, air quality, suspension, and seat positioning to help occupants feel calmer, more focused, more energised, or more engaged. The Torcal also features the Bentley Dynamic Symphony, an original engine sound created by engineers and musicians using drums, viola, and bass guitar to provide a responsive, visceral soundscape.Robb ReportBentley Unveils 1-of-100 Bespoke Edition of the Continental GT SBentley unveiled a 1-of-100 Bespoke Edition Continental GT S, featuring six exclusive colors, Satin stripes, and a plush interior. The car retains the GT S's 4.0-liter twin-turbo V-8 and electric motor, producing 671 hp and 0-60 mph in 3.3 seconds. It will launch as part of the 2027 model class, with no price announced.Robb ReportRoad Test: Bentley’s Continental GT S Hits the Sweet Spot in Plug-In-Hybrid Performance and PresentationBentley's 2026 Continental GT S coupe and GTC S convertible feature a plug-in hybrid V-8 with 671 hp and 686 lb-ft torque. The S models start at $296,150 and $325,150, offering sportier handling and a 30-mile EPA range. The review calls them a compelling value over standard models.AutoevolutionMulliner Introduces Additional Bentley Lineup-Wide OfferingsMulliner, Bentley's in-house personalization and coachbuilding division, has expanded its portfolio of customization options for the 2026 Bentley lineup, including new Ombré paint finishes, three-stripe racing graphics, and a Wave metal interior finish. The division reports that over 70 percent of Bentley customers purchase at least one Mulliner option, underscoring the commercial success of its bespoke services. The announcement comes as Bentley prepares its first battery-electric vehicle while continuing to offer three model lines including the Bentayga, Continental GT, and Flying Spur.openPR.comDeflectable Catheters Market Analysis: Major Segments, Strategic Developments, and Leading CompaniesThe Business Research Company published a market analysis report projecting the deflectable catheters market to reach $2.5 billion by 2030, growing at a 4.8% CAGR, driven by technological progress and increasing demand for minimally invasive procedures. In a notable transaction, TEAM Technologies Inc. acquired Duke Empirical Inc. in July 2025 to strengthen its advanced medical device manufacturing capabilities. Additionally, Bentley InnoMed GmbH from Germany launched its BeBack crossing catheter in the United States in May 2023, designed for treating chronic total occlusions.The Times of IndiaLuxury carmakers' gold-leafed Gulf profits are under threat from Iran warThe Iran-Israel war has disrupted luxury car sales in the Gulf region, dealing a significant blow to automakers that depend on the Middle East for high-margin bespoke sales despite the market representing less than 10% of their global volumes. Major luxury dealerships including F1rst Motors in Dubai have seen business drop roughly 30%, while Ferrari and Maserati paused deliveries and the bespoke custom-order business has nearly halted, according to industry executives. Luxury automakers including Bentley, Lamborghini, Rolls-Royce, Ferrari, Jaguar Land Rover, and Porsche are now weighing potential production cuts as demand weakens across multiple key markets simultaneously.Prolificnorth275 jobs at risk as Cheshire carmaker Bentley feels EV slowdown and Trump TariffsBentley, the luxury carmaker based in Crewe, Cheshire, has confirmed that 150 to 275 jobs are at risk as part of "overall efficiency activities," citing a slowdown in EV sales, rising costs, and the impact of Donald Trump's import tariffs. Despite announcing its seventh consecutive year of profitability with operating profit of £186m and revenue of £2.25bn, the company is proceeding with difficult organizational decisions to ensure long-term competitiveness. The cuts will affect management, agency, and non-manufacturing employees, while investment continues at the Pyms Lane site for new electric models as part of its £2.5bn electrification strategy.Cyprus MailBentley’s bespoke Batur Convertible #4 showcases art of curationBentley's bespoke division Mulliner has completed Batur Convertible #4 for returning client Sonia Breslow, who already owns a Blower Continuation Series, Speed Six Continuation Series, and Bacalar from the Mulliner family. The vehicle features bespoke 'Breslow Blue' colours throughout, a 3D-printed platinum steering wheel marker and organ stops, and an animated welcome lamp projecting the owner's handwritten name via 415,800 microscopic mirrors. The convertible retains Bentley's 740 bhp twin-turbocharged W12 engine, maintaining performance alongside its highly personalized aesthetic.PR NewswireFAT INTERNATIONAL BRINGS FAT ICE RACE TO BIG SKY, MONTANA FEBRUARY 27-28FAT International will host its annual FAT Ice Race on February 27–28, 2026, at Moonlight Basin in Big Sky, Montana, in partnership with Lone Mountain Land Company. The two-day event will feature over 50 competing vehicles and 50 on display across multiple racing formats, with programming including hot laps, show drives, and stunt performances from partners such as Porsche Cars North America, Bentley, Red Bull, and All Conditions Gear. FAT International, founded by entrepreneur Ferdi Porsche, is expanding its U.S. presence following previous events in the Austrian Alps and Aspen, positioning the race as a cultural gathering blending motorsport, car culture, and alpine lifestyle.