Lianhua Supermarket

Name

Lianhua Supermarket

Legal name

Lianhua Supermarket Holdings Co., Ltd.

Website

https://lianhua.todayir.com

Company type

Public

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Lianhua Supermarket is a Hong Kong-listed, Shanghai-based multi-format Chinese retailer operating ~3,500 hypermarkets, supermarkets, convenience stores, and experiential supermarkets under brands including Lianhua, Century Mart, and Quik, serving mass-market consumers with daily groceries and household essentials via an Alibaba-partnered omni-channel platform.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Grocery Stores (5411), Retail-Variety Stores (5331), Retail-Convenience Stores (5412)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

akta.pro secondary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Supermarket chain operations
• Hypermarket retail
• Convenience store operations
• Grocery retail
• Omni-channel retailing

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Supermarket Operations: Revenue generated from supermarket operations across multiple segments including hypermarkets, supermarkets, convenience stores, and online sales. The company has experienced revenue decline from 2022 to 2024 with net loss in 2024.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Lianhua Supermarket operates a multi-format chain retail business in China, including hypermarkets, standard supermarkets, convenience stores under the "Quik" brand, and experiential supermarkets under the "Wu An Shi Ji" brand. The company sells daily consumer goods, groceries, fresh food, and other household necessities across approximately 3,500 stores with over 40,000 employees, complemented by an online sales channel integrated with Alibaba. It also markets a portfolio of private label brands including Yuanbenshan, Keleguo, Wansui, Cardina, Mantianxing, and Heka Kitchen.

Product overview

Lianhua Supermarket operates as an omni-channel life retailer with a multi-format store network spanning hypermarkets, supermarkets, convenience stores (Quik), and online sales channels. The company owns several retail brands including Lianhua, Century Mart, Hualian, and Wu An Shi Ji (experiential supermarket). Its private label portfolio includes leisure food brands such as Yuanbenshan, Keleguo, Wansui Brand, Cardina, Mantianxing, and Heka Kitchen. The company integrates online and offline retail under an 'Internet + Omni channel' strategy in partnership with Alibaba, combining physical store presence with digital commerce capabilities to serve daily consumer needs across the Yangtze River Delta region and beyond.

Differentiator

Problem solved

Functional benefit

Brands

• Yuanbenshan: Leisure food brand
• Keleguo
• Wansui brand
• Cardina
• Mantianxing
• Heka Kitchen

Products and services

• Lianhua Supermarket (hypermarket and standard supermarket format) Core retail banner offering daily consumer goods, groceries, fresh food, and household necessities across hypermarket and standard supermarket stores in China. Targeted at individual consumers and households doing routine grocery shopping.
• Century Mart Hypermarket retail banner operated by Lianhua Supermarket, providing large-format grocery and general merchandise shopping for individual consumers and households.
• Quik convenience stores Convenience store banner operated by Lianhua Supermarket, targeting on-the-go urban consumers seeking quick purchases of snacks, beverages, and everyday essentials.
• Wu An Shi Ji experiential supermarkets Experiential supermarket banner offering an enhanced in-store shopping format for consumers seeking differentiated retail experience alongside grocery and household goods.
• Hualian supermarket banner Supermarket retail banner within the Lianhua group of brands, selling daily consumer goods and groceries to individual consumers.
• Private label brands (Yuanbenshan, Keleguo, Wansui, Cardina, Mantianxing, Heka Kitchen) Owned private label product lines covering multiple consumer categories, sold through the company's own supermarket, hypermarket, convenience, and online channels.
• Online sales channel (Alibaba-integrated omni-channel) Online sales platform integrated with the Alibaba ecosystem, allowing consumers to purchase groceries and household goods for delivery from Lianhua's store network.

Quantifiable outcome

• First place in top 100 FMCG chain enterprises for ten consecutive years since 2017

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AlibabacoreStrategic or Co-development Partner · 1 January 2017Since 2017, Alibaba and Lianhua Supermarket have been working together to accelerate the integration of online and offline retail, implementing the 'Internet + Omni channel' strategy to realize synergies between physical retail and digital commerce platforms.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Yonghui Superstores: Major Chinese supermarket and hypermarket chain (Yonghui, Bravo YH); comparable in format mix, regional focus, and target consumer segments as a direct domestic grocery competitor.
• Better Life Commercial Chain Share: Listed Chinese supermarket/hypermarket chain with a strong southern China base; comparable mid-tier multi-format grocery retailer directly competing for traditional supermarket share.
• Sun Art Retail Group: Operator of Auchan and RT-Mart hypermarkets in China; directly comparable multi-format grocery retailer with national footprint and listed on HKEX, competing head-to-head with Lianhua for traditional supermarket share.

Regional players

• Pang Dong Lai: Highly regarded Chinese regional supermarket operator; comparable in supermarket format and customer experience focus, with a strong following in its home market — a benchmark for service-led supermarket concepts.

Emerging players

• Hema (Freshippo): Alibaba's New Retail grocery banner combining fresh food, in-store dining, and 30-minute delivery; highly comparable to Lianhua's omnichannel and Alibaba-partnered strategy and a leading share-taker in the same market.
• Costco China: Global membership warehouse club expanding in China; competes for premium grocery and consumables spend against Lianhua's higher-end stores and experiential formats.
• Sam's Club (Walmart China): Membership-based warehouse club operating hypermarkets in China; competes with Lianhua's hypermarket format for middle-class grocery basket, particularly in Tier 1 cities.

Broad incumbents

• Walmart China: Global incumbent operating hypermarkets and Sam's Club in China; large-format grocery competitor overlapping with Lianhua's hypermarket and supermarket segments.
• JD.com (JD Super / JD Daojia): E-commerce incumbent with major online grocery and same-day delivery operations; competes for the same household grocery wallet and is a key omni-channel competitor to Lianhua's online platform.
• Carrefour China (Sun Art portfolio): International incumbent acquired by Sun Art in 2020; comparable hypermarket/retail footprint competing directly with Lianhua, especially in Tier 1 cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lianhua Supermarket