Cyrus Audio
Cyrus Audio is a UK-based hi-fi manufacturer founded in 1983 that designs and sells premium amplifiers, streamers, CD players, power supplies, turntables, and loudspeakers through a global authorized dealer network, serving audiophiles and premium home audio enthusiasts.
- Company typePrivate
- Founded1983
- HeadquartersHuntingdon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cyrus Audio does
Cyrus Audio Ltd is a privately held British high-end audio equipment manufacturer founded in 1983 and headquartered in Huntingdon, Cambridgeshire. The company designs and manufactures premium hi-fi separates — integrated amplifiers, preamplifiers, power amplifiers, network streamers, CD players, phono preamplifiers, external power supplies, turntables, loudspeakers, and supporting accessories — organised into the flagship 80 Series, the 40 Series, and the Classic Series (with the older ONE and XR lines in legacy support). Core technology is built around proprietary analog and digital circuit designs, the MC-BUS control system that interlinks Cyrus components, the PSX-R/PSX-R2 external power supply architecture, Speaker Impedance Detection, and a signature half-width die-cast alloy chassis. The firm claims more than 80% of Cyrus models ever manufactured remain in use, with service support for amplifiers sold 30 years ago, underscoring a durability-led value proposition distinct from mass-market consumer electronics.
Revenue is generated predominantly through one-time hardware sales, with pricing set on a quote basis through authorized dealers rather than published online; accessories are also sold directly via the Cyrus Accessories Store. Go-to-market is sales-led through a global authorized dealer network of specialist hi-fi retailers who provide demonstration, installation, and after-sales support, supplemented by demo sessions, press reviews in tier-one audio publications (What Hi-Fi?, AV Forums, The Ear, StereoNET), social media channels, and brand-campaign work delivered via agency partner M3 Agency. Customer segments are audiophiles and premium hi-fi enthusiasts seeking high-fidelity home listening, with the recent 80 Series and M3 Agency engagement explicitly aimed at bringing 'new premium hi-fi customers' into the brand alongside the installed audiophile base.
The company operates as a single legal entity (Cyrus Audio Ltd, company number 05158466) with no disclosed subsidiaries, parent company, or external equity investors beyond a small 2017 funding round from The FSE Group; ownership appears concentrated with Chairman & Owner Simon Freethy. Cyrus Audio holds RoHS and WEEE compliance certifications and serves customers globally through its dealer network, with registered trademark coverage spanning the Cyrus brand identity and its proprietary technology names.
Cyrus Audio firmographics
Firmographics- Name
- Cyrus Audio
- Legal name
- Cyrus Audio Ltd
- Website
- https://cyrusaudio.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cyrus Audio is a UK-based hi-fi manufacturer founded in 1983 that designs and sells premium amplifiers, streamers, CD players, power supplies, turntables, and loudspeakers through a global authorized dealer network, serving audiophiles and premium home audio enthusiasts.
- Ownership category
- akta.pro rank
Cyrus Audio industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers) (CRACANAI)
- akta.pro secondary industries
- Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Turntables & Vinyl Audio Equipment Retail (CRACAEAH), Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)
Keywords
Where Cyrus Audio is headquartered
LocationHeadquarters
- HQ city
- Huntingdon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cyrus Audio business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Hardware Sales: Cyrus Audio generates revenue through the sale of high-end audio equipment including amplifiers, streamers, CD players, power supplies, turntables, and accessories. Products are sold through authorized dealers globally and through the Cyrus accessories store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based / Not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cyrus Audio product offering
Product offeringCore offering
Cyrus Audio designs and manufactures premium hi-fi audio components from its Huntingdon, UK facility, producing integrated amplifiers, preamplifiers, power amplifiers, network streamers, CD players, external power supplies, phono stages, and turntables. The company sells these products alongside loudspeakers and accessories through a global authorized dealer network targeting audiophile consumers seeking modular, upgradeable home audio systems.
Product overview
Cyrus Audio is a British high-end audio brand offering premium hi-fi separates organized into product series. The portfolio includes the new flagship 80 Series (80 AMP, 80 PRE, 80 PWR), the 40 Series (40 AMP, 40 ST, 40 CD, 40 PSU, 40 PPA), and the Classic Series (Classic AMP, Classic PRE, Classic STREAM, Classic CDi, Classic PSX-R2, Classic POWER, Classic PHONO). Additional products include the TTP Turntable, ONE Linear loudspeaker, legacy loudspeakers (CLS50, CLS50 Centre, CLS70, Icon), equipment furniture (Hark, X-Arbour), and accessories (remotes, cables, DAC modules). All products feature the brand's signature half-width die-cast chassis design, are designed in Huntingdon and manufactured in the UK, and are distributed through a global dealer network.
Differentiator
Problem solved
Functional benefit
Products and services
- 80 AMP
- 80 PRE
- 80 PWR
- 40 AMP
- 40 ST
- 40 CD
- 40 PPA
- 40 PSU
- 40 PRE
- Classic AMP
- Classic PRE
- Classic STREAM
- Classic CDi
- Classic PSX-R2
- Classic POWER
- Classic PHONO
- TTP Turntable
- ONE Linear
- CLS50
- CLS50 Centre
- CLS70
- Icon
- IR14 Remote Control
- 40 Series Remote
- Speaker Cable
- Analogue Interconnects
- soundKey
- Hark Equipment Rack
- X-Arbour Equipment Stand
Quantifiable outcome
- More than 80% of Cyrus models manufactured remain in use today
- +1 more outcomes
Companies that use Cyrus Audio
Customer profileSegments2 records
Cyrus Audio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cyrus Audio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- M3 AgencycoreM3 Agency secured a new brief from Cyrus Audio to support brand and marketing activity following the launch of the new 80 Series. The agency handles brand strategy, campaign development, performance marketing, and creative content from its Manchester base, focusing on consistency across channels and targeting both audiophiles and new premium hi-fi customers. The win follows Alex Copping's appointment as Strategy Director at M3.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cyrus Audio competitors and assessment
Company assessmentDirect peers
- Chord Electronics: British manufacturer of high-end amplifiers, DACs, and source components sold to audiophiles via specialist dealers. Directly comparable to Cyrus on premium separates positioning, UK manufacturing, and overlapping customer base in the high-end amplifier/DAC category.
- Exposure Electronics: British specialist manufacturer of high-end hi-fi amplifiers and source components targeting audiophiles via specialist dealers. Closely comparable to Cyrus on UK manufacturing, premium separates focus, and small-company niche positioning.
- Naim Audio: UK-based manufacturer of premium hi-fi separates including amplifiers, streamers, CD players and power supplies, sold through specialist dealers. Naim is the closest direct competitor to Cyrus in terms of product mix, channel model, British heritage, and audiophile positioning.
- Rega Research: UK-based hi-fi manufacturer best known for turntables and amplifiers, sold through specialist dealers. Directly comparable to Cyrus on UK origin, audiophile target segment, and the separates-plus-turntable product portfolio (Cyrus's Classic PHONO and TTP compete in the same phono/turntable space).
- Cambridge Audio: UK hi-fi brand offering amplifiers, network streamers, CD players and turntables across mid-to-premium price points via specialist dealers and broad retail. Comparable to Cyrus on product portfolio, UK heritage, and dealer-led distribution, though typically positioned at lower price points.
- Arcam: British hi-fi manufacturer producing amplifiers, streamers, CD players and home theater components sold through specialist dealers. Directly comparable to Cyrus on UK origin, separates product mix, and audiophile/hi-fi enthusiast target customer.
- Musical Fidelity: UK-based manufacturer of high-end hi-fi separates including integrated amplifiers, preamps, power amplifiers and DACs. Comparable to Cyrus on British heritage, audiophile positioning, and the separates-plus-upgradeable-power-supply architecture.
- Linn Products: Scottish manufacturer of premium hi-fi separates (amplifiers, network music players, turntables, speakers) targeting audiophiles via specialist dealers. Comparable to Cyrus on product architecture (separates with proprietary power and control tech), UK manufacturing heritage, and customer base.
Broad incumbents
- Rotel: Long-running manufacturer of hi-fi amplifiers, CD players and source components sold through specialist dealers and broader retail. Comparable to Cyrus on product category (separates sold through dealers) but positioned across a broader and more accessible price range.
- McIntosh Laboratory: Long-established American manufacturer of luxury home audio including amplifiers, preamplifiers, CD players and source components sold through specialist dealers. Comparable on premium hi-fi separates product category and audiophile target customer, though with broader global scale and a wider product portfolio than Cyrus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cyrus Audio social profiles
Digital presenceCyrus Audio compliance and trust
Trust signalCompliance2 records
Cyrus Audio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyrus Audio leadership team
Management profileNumber of profiles
Cyrus Audio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyrus Audio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyrus Audio
What does Cyrus Audio do?
Cyrus Audio designs and manufactures premium hi-fi audio components from its Huntingdon, UK facility, producing integrated amplifiers, preamplifiers, power amplifiers, network streamers, CD players, external power supplies, phono stages, and turntables. The company sells these products alongside loudspeakers and accessories through a global authorized dealer network targeting audiophile consumers seeking modular, upgradeable home audio systems.
Is Cyrus Audio a public or private company?
Cyrus Audio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cyrus Audio founded?
Cyrus Audio was founded in 1983. It employs 11 to 50 people.
Where is Cyrus Audio based?
Cyrus Audio is headquartered in Huntingdon, United Kingdom, in the Europe region.
How does Cyrus Audio make money?
One revenue line is on record: hardware Sales.
Who are Cyrus Audio's main competitors?
Direct peers on record are Chord Electronics, Exposure Electronics, Naim Audio, Rega Research, Cambridge Audio, Arcam, Musical Fidelity and Linn Products. Broad incumbents are Rotel and McIntosh Laboratory.
Does Cyrus Audio have an API?
No public API is recorded for Cyrus Audio.
What industry is Cyrus Audio in?
Cyrus Audio's product category is Consumer Electronics. Its primary akta.pro industry code is CRACANAI, Hi‑Fi / Audiophile Components (DACs, Amps, Turntables, Streamers), with a secondary code of CRACANAM, Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters). Its NAICS code is 33431 and its SIC code is 3651.