Bruce Power

Name

Bruce Power

Legal name

Bruce Power

Website

https://brucepower.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Nuclear Power Generation

NAICS

Nuclear Electric Power Generation (221113), Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)

SIC

Motors & Generators (3621), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Nuclear Plant Life Extension & Uprates (Long-Term Operations) (EUACADAI)

akta.pro secondary industries

Reactor Vessel, Internals & Primary Circuit Components (RPV, piping, pumps, valves) (EUAKADAE), Chemistry, Water Treatment & Radiochemistry (Primary/Secondary Chemistry, Sampling) (EUAKABAG), Nuclear Steam Supply System Components & Turbine Islands (IMAHAFAG), Power Transformers, Reactors & Auxiliary Power Systems (EUADACAJ)

Keywords

• Nuclear power generation
• Medical isotope production
• Clean energy credits
• Reactor life extension
• Cobalt-60 sterilization

Headquarters

HQ city

Tiverton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Supply Chain, Operations

Revenue model

1. Electricity Generation and Sales: Bruce Power generates nuclear electricity and sells all output to the Independent Electricity System Operator (IESO) under a long-term contract at a fixed price. The average price over the life of the contract was estimated at $77/MWh (in 2015$). Bruce Power is Ontario's lowest cost source of nuclear power, producing approximately 30% of the province's electricity.
2. Medical Isotope Sales: Production and sale of medical isotopes including cobalt-60 (supplied to Nordion for medical device sterilization and cancer treatment) and lutetium-177 for targeted cancer therapies. Includes revenue-sharing partnership with Saugeen Ojibway Nation.
3. Clean Energy Credits (CECs): Bruce Power offers Clean Energy Credits to Ontario corporate electricity customers to offset Scope 2 emissions. CECs are generated from new and incremental nuclear generation output through power uprate projects under Project 2030 and the Life-Extension Program. Proceeds go to Future Clean Energy Fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bruce Power operates eight CANDU nuclear reactors producing approximately 30% of Ontario's electricity, supplying clean baseload power to the provincial grid under a long-term fixed-price contract with the IESO. The company also produces medical isotopes—cobalt-60 (sterilizing 40% of the world's single-use medical devices) and lutetium-177 (a short-lived cancer therapy isotope)—and offers Clean Energy Credits to Ontario corporates for Scope 2 emissions offsetting.

Product overview

Bruce Power operates as a Canadian-owned nuclear power generation company offering a portfolio of products and services centered on clean electricity generation and medical isotope production. The core offering is nuclear power generation from eight reactors producing approximately 30% of Ontario's electricity. Complementing this are medical isotopes (Cobalt-60 and Lutetium-177) for global healthcare applications. The Life-Extension Program and Major Component Replacement (MCR) Project form a major infrastructure modernization initiative extending reactor life to 2064. Bruce Power also offers Clean Energy Credits (CECs) as environmental attributes and operates a Green Financing Framework for sustainable infrastructure investment. The Bruce C Project represents potential new nuclear capacity expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Gamzook'aamin aakoziwin: A partnership between Bruce Power and the Saugeen Ojibway Nation (SON) to jointly market medical isotopes produced at the Bruce Power site. The partnership includes an equity stake for SON and a revenue-sharing program.
• Cobalt-60 Production
• Lutetium-177 Production
• Project 2030

Products and services

• Nuclear Power Generation Bruce Power operates eight CANDU nuclear reactors producing approximately 30% of Ontario's electricity, powering one in three homes, hospitals, schools and businesses with reliable, zero-carbon baseload power sold under long-term contract to the IESO.
• Cobalt-60 Medical Isotope Medical-grade cobalt-60 used in gamma irradiation to sterilize single-use medical devices and equipment (syringes, gloves, implantable devices, surgical gowns) and in radiation therapy for complex cancers through Gamma Knife and GammaPod systems. Bruce Power's cobalt-60 sterilizes 40% of the world's single-use medical devices.
• Lutetium-177 Medical Isotope

Quantifiable outcome

• 30% of Ontario electricity supply
• +7 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ABBminorStrategic or Co-development Partner · 1 January 2026Bruce Power and ABB signed a made-in-Canada contract to modernize excitation systems at the facility, delivering clean, reliable energy and driving the economy through domestic manufacturing.
• Isogen (Kinectrics and Framatome joint venture)coreTechnology or Integration · 1 January 2022Isogen, a joint venture between Kinectrics and Framatome, designed and installed the first-of-a-kind Isotope Production System (IPS) at Bruce Power's Unit 7, enabling production of short-lived medical isotopes. Isogen also unveiled a new hot cell at Kinectrics for processing Bruce Power isotopes.
• Saugeen Ojibway Nation (SON)coreStrategic or Co-development Partner · 1 January 2019In 2019, Bruce Power partnered with the Saugeen Ojibway Nation in an historic collaboration called 'Gamzook'aamin aakoziwin' (We are teaming up on the sickness) to jointly market medical isotopes. The partnership includes an equity stake for SON and a revenue-sharing program providing direct benefit to the community. In 2026, Ontario backed a historic $250-million expansion of this isotopes partnership.
• Power Workers' UnioncoreOthersThe Power Workers' Union represents the vast majority of power production workers in Ontario, as well as workers at local distribution companies and cable/telephone companies. Don MacKinnon (Retired President) serves on the Bruce Power Board.
• The Society of United ProfessionalscoreOthersThe Society is an independent trade union representing 8,500 professional employees across Ontario, primarily in the energy and legal sectors. Nearly 1,200 Bruce Power employees are represented by the Society.
• NordioncoreStrategic or Co-development PartnerNordion is an Ottawa-based leading global provider of medical isotopes and gamma irradiation technology. Bruce Power has been a reliable supplier of cobalt-60 to Nordion for over 35 years for use in Gamma irradiation to sterilize single-use medical devices and equipment.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Vistra Corp: U.S. competitive power generator and retailer that owns the Comanche Peak Nuclear Plant and has been expanding into zero-carbon baseload via nuclear uprates and its Energy Harbor acquisition. Emerging player comparable to Bruce Power on nuclear merchant economics and life-extension value capture in a deregulated market.

Regional players

• Hydro-Québec: Canadian Crown corporation generating the vast majority of Quebec's electricity, predominantly from hydroelectric baseload. A comparable large Canadian provincial power generator with similar long-duration, low-carbon baseload profile but a different primary technology and different provincial offtake structure.

Others

• Westinghouse Electric Company: Global nuclear technology supplier (PWR/AP1000/AP300 SMR). Comparable as a strategic nuclear peer with similar ambitions on SMR commercialization and long-term reactor services; its AP300 SMR is a direct competitor to any future Bruce Power C-build or uprate strategy.
• Framatome: France-based nuclear reactor services and fuel vendor, the other Isogen JV partner with Kinectrics. Comparable as a global nuclear technology supplier whose tooling, fuel, and IPS technology underpins Bruce Power's Lu-177 production and MCR refurbishments.
• Kinectrics: Toronto-based nuclear services and engineering firm, partner in Isogen (the JV that built Bruce Power's IPS). Closest nuclear engineering services peer — comparable technical scope (fuel channels, reactor components, isotope processing) and a key supplier/advisor to Bruce Power's MCR refurbishment program.

Direct peers

• Constellation Energy: Largest U.S. operator of nuclear power plants (~22 GW), with a merchant-baseload model increasingly anchored by long-term clean energy contracts with hyperscalers. Directly comparable to Bruce Power in nuclear baseload generation, life-extension strategy, and emerging interest in supplying high-value clean-power customers.
• Tennessee Valley Authority (TVA): U.S. federal corporation operating multiple nuclear units (Watts Bar, Sequoyah, Browns Ferry) alongside a diversified generation portfolio. Directly comparable to Bruce Power as a multi-unit nuclear operator pursuing life extension, with similar regulatory, safety-licensing, and large-capex-project dynamics.
• New Brunswick Power (NB Power / Énergie NB): Vertically integrated Canadian utility operating the Point Lepreau Nuclear Generating Station, Canada's only other operating nuclear plant outside Ontario. Comparable to Bruce Power as a single-province nuclear operator with CANDU refurbishment experience (Point Lepreau was refurbished in 2012) and similar regulatory/customer dynamics.
• Ontario Power Generation (OPG): Ontario's provincially-owned generator operating the Darlington and Pickering nuclear stations plus a large hydroelectric fleet. OPG is the closest direct peer to Bruce Power — both generate the bulk of Ontario's electricity from CANDU nuclear under similar regulatory and offtake frameworks, and OPG is actively developing an SMR at Darlington that competes for the same baseload market.

Broad incumbents

• EDF Energy: UK subsidiary of EDF Group and operator of the UK's existing nuclear fleet (Sizewell B, AGR fleet), with Bruce Power's EVP Projects having previously spent 25 years there. A broad incumbent comparable on nuclear operations, refurbishment methodology, and project execution; also globally the largest nuclear operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bruce_Power
• YouTubeyoutube.com/channel/UCJY4kbuYapXaW5bmmyJxzmA
• Facebookfacebook.com/BrucePowerNGS
• LinkedInlinkedin.com/company/bruce-power
• Instagraminstagram.com/brucepowerngs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bruce Power