Bruce Power
- Company typePrivate
- Founded2001
- HeadquartersTiverton, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Bruce Power firmographics
Firmographics- Name
- Bruce Power
- Legal name
- Bruce Power
- Website
- https://brucepower.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Bruce Power industry classification
Industry- Product category
- Nuclear Power Generation
- NAICS
- Nuclear Electric Power Generation (221113), Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Motors & Generators (3621), Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Nuclear Plant Life Extension & Uprates (Long-Term Operations) (EUACADAI)
- akta.pro secondary industries
- Reactor Vessel, Internals & Primary Circuit Components (RPV, piping, pumps, valves) (EUAKADAE), Chemistry, Water Treatment & Radiochemistry (Primary/Secondary Chemistry, Sampling) (EUAKABAG), Nuclear Steam Supply System Components & Turbine Islands (IMAHAFAG), Power Transformers, Reactors & Auxiliary Power Systems (EUADACAJ)
Keywords
Where Bruce Power is headquartered
LocationHeadquarters
- HQ city
- Tiverton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Bruce Power business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Supply Chain, Operations
Revenue model
- Electricity Generation and Sales: Bruce Power generates nuclear electricity and sells all output to the Independent Electricity System Operator (IESO) under a long-term contract at a fixed price. The average price over the life of the contract was estimated at $77/MWh (in 2015$). Bruce Power is Ontario's lowest cost source of nuclear power, producing approximately 30% of the province's electricity.
- Medical Isotope Sales: Production and sale of medical isotopes including cobalt-60 (supplied to Nordion for medical device sterilization and cancer treatment) and lutetium-177 for targeted cancer therapies. Includes revenue-sharing partnership with Saugeen Ojibway Nation.
- Clean Energy Credits (CECs): Bruce Power offers Clean Energy Credits to Ontario corporate electricity customers to offset Scope 2 emissions. CECs are generated from new and incremental nuclear generation output through power uprate projects under Project 2030 and the Life-Extension Program. Proceeds go to Future Clean Energy Fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fixed electricity price contract with IESO |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bruce Power product offering
Product offeringCore offering
Bruce Power operates eight CANDU nuclear reactors producing approximately 30% of Ontario's electricity, supplying clean baseload power to the provincial grid under a long-term fixed-price contract with the IESO. The company also produces medical isotopes—cobalt-60 (sterilizing 40% of the world's single-use medical devices) and lutetium-177 (a short-lived cancer therapy isotope)—and offers Clean Energy Credits to Ontario corporates for Scope 2 emissions offsetting.
Product overview
Bruce Power operates as a Canadian-owned nuclear power generation company offering a portfolio of products and services centered on clean electricity generation and medical isotope production. The core offering is nuclear power generation from eight reactors producing approximately 30% of Ontario's electricity. Complementing this are medical isotopes (Cobalt-60 and Lutetium-177) for global healthcare applications. The Life-Extension Program and Major Component Replacement (MCR) Project form a major infrastructure modernization initiative extending reactor life to 2064. Bruce Power also offers Clean Energy Credits (CECs) as environmental attributes and operates a Green Financing Framework for sustainable infrastructure investment. The Bruce C Project represents potential new nuclear capacity expansion.
Differentiator
Problem solved
Functional benefit
Brands
- Gamzook'aamin aakoziwin: A partnership between Bruce Power and the Saugeen Ojibway Nation (SON) to jointly market medical isotopes produced at the Bruce Power site. The partnership includes an equity stake for SON and a revenue-sharing program.
- Cobalt-60 Production
- Lutetium-177 Production
- Project 2030
Products and services
- Nuclear Power Generation Bruce Power operates eight CANDU nuclear reactors producing approximately 30% of Ontario's electricity, powering one in three homes, hospitals, schools and businesses with reliable, zero-carbon baseload power sold under long-term contract to the IESO.
- Cobalt-60 Medical Isotope Medical-grade cobalt-60 used in gamma irradiation to sterilize single-use medical devices and equipment (syringes, gloves, implantable devices, surgical gowns) and in radiation therapy for complex cancers through Gamma Knife and GammaPod systems. Bruce Power's cobalt-60 sterilizes 40% of the world's single-use medical devices.
- Lutetium-177 Medical Isotope
Quantifiable outcome
- 30% of Ontario electricity supply
- +7 more outcomes
Companies that use Bruce Power
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Bruce Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Bruce Power partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- ABBminorBruce Power and ABB signed a made-in-Canada contract to modernize excitation systems at the facility, delivering clean, reliable energy and driving the economy through domestic manufacturing.
- Isogen (Kinectrics and Framatome joint venture)coreIsogen, a joint venture between Kinectrics and Framatome, designed and installed the first-of-a-kind Isotope Production System (IPS) at Bruce Power's Unit 7, enabling production of short-lived medical isotopes. Isogen also unveiled a new hot cell at Kinectrics for processing Bruce Power isotopes.
- Saugeen Ojibway Nation (SON)coreIn 2019, Bruce Power partnered with the Saugeen Ojibway Nation in an historic collaboration called 'Gamzook'aamin aakoziwin' (We are teaming up on the sickness) to jointly market medical isotopes. The partnership includes an equity stake for SON and a revenue-sharing program providing direct benefit to the community. In 2026, Ontario backed a historic $250-million expansion of this isotopes partnership.
- Power Workers' UnioncoreThe Power Workers' Union represents the vast majority of power production workers in Ontario, as well as workers at local distribution companies and cable/telephone companies. Don MacKinnon (Retired President) serves on the Bruce Power Board.
- The Society of United ProfessionalscoreThe Society is an independent trade union representing 8,500 professional employees across Ontario, primarily in the energy and legal sectors. Nearly 1,200 Bruce Power employees are represented by the Society.
- NordioncoreNordion is an Ottawa-based leading global provider of medical isotopes and gamma irradiation technology. Bruce Power has been a reliable supplier of cobalt-60 to Nordion for over 35 years for use in Gamma irradiation to sterilize single-use medical devices and equipment.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Bruce Power competitors and assessment
Company assessmentEmerging players
- Vistra Corp: U.S. competitive power generator and retailer that owns the Comanche Peak Nuclear Plant and has been expanding into zero-carbon baseload via nuclear uprates and its Energy Harbor acquisition. Emerging player comparable to Bruce Power on nuclear merchant economics and life-extension value capture in a deregulated market.
Regional players
- Hydro-Québec: Canadian Crown corporation generating the vast majority of Quebec's electricity, predominantly from hydroelectric baseload. A comparable large Canadian provincial power generator with similar long-duration, low-carbon baseload profile but a different primary technology and different provincial offtake structure.
Others
- Westinghouse Electric Company: Global nuclear technology supplier (PWR/AP1000/AP300 SMR). Comparable as a strategic nuclear peer with similar ambitions on SMR commercialization and long-term reactor services; its AP300 SMR is a direct competitor to any future Bruce Power C-build or uprate strategy.
- Framatome: France-based nuclear reactor services and fuel vendor, the other Isogen JV partner with Kinectrics. Comparable as a global nuclear technology supplier whose tooling, fuel, and IPS technology underpins Bruce Power's Lu-177 production and MCR refurbishments.
- Kinectrics: Toronto-based nuclear services and engineering firm, partner in Isogen (the JV that built Bruce Power's IPS). Closest nuclear engineering services peer — comparable technical scope (fuel channels, reactor components, isotope processing) and a key supplier/advisor to Bruce Power's MCR refurbishment program.
Direct peers
- Constellation Energy: Largest U.S. operator of nuclear power plants (~22 GW), with a merchant-baseload model increasingly anchored by long-term clean energy contracts with hyperscalers. Directly comparable to Bruce Power in nuclear baseload generation, life-extension strategy, and emerging interest in supplying high-value clean-power customers.
- Tennessee Valley Authority (TVA): U.S. federal corporation operating multiple nuclear units (Watts Bar, Sequoyah, Browns Ferry) alongside a diversified generation portfolio. Directly comparable to Bruce Power as a multi-unit nuclear operator pursuing life extension, with similar regulatory, safety-licensing, and large-capex-project dynamics.
- New Brunswick Power (NB Power / Énergie NB): Vertically integrated Canadian utility operating the Point Lepreau Nuclear Generating Station, Canada's only other operating nuclear plant outside Ontario. Comparable to Bruce Power as a single-province nuclear operator with CANDU refurbishment experience (Point Lepreau was refurbished in 2012) and similar regulatory/customer dynamics.
- Ontario Power Generation (OPG): Ontario's provincially-owned generator operating the Darlington and Pickering nuclear stations plus a large hydroelectric fleet. OPG is the closest direct peer to Bruce Power — both generate the bulk of Ontario's electricity from CANDU nuclear under similar regulatory and offtake frameworks, and OPG is actively developing an SMR at Darlington that competes for the same baseload market.
Broad incumbents
- EDF Energy: UK subsidiary of EDF Group and operator of the UK's existing nuclear fleet (Sizewell B, AGR fleet), with Bruce Power's EVP Projects having previously spent 25 years there. A broad incumbent comparable on nuclear operations, refurbishment methodology, and project execution; also globally the largest nuclear operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bruce Power social profiles
Digital presenceBruce Power compliance and trust
Trust signalCompliance1 record
Bruce Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bruce Power leadership team
Management profileNumber of profiles
Profiles8 records
Bruce Power funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bruce Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bruce Power
What does Bruce Power do?
Bruce Power operates eight CANDU nuclear reactors producing approximately 30% of Ontario's electricity, supplying clean baseload power to the provincial grid under a long-term fixed-price contract with the IESO. The company also produces medical isotopes—cobalt-60 (sterilizing 40% of the world's single-use medical devices) and lutetium-177 (a short-lived cancer therapy isotope)—and offers Clean Energy Credits to Ontario corporates for Scope 2 emissions offsetting.
Is Bruce Power a public or private company?
Bruce Power is a private company. It is classified as management employee owned and is currently operating.
When was Bruce Power founded?
Bruce Power was founded in 2001. It employs 1,001 to 5,000 people.
Where is Bruce Power based?
Bruce Power is headquartered in Tiverton, Canada, in the North America region.
How does Bruce Power make money?
Three revenue lines are on record. Electricity Generation and Sales are the primary driver. The others are medical Isotope Sales and clean Energy Credits (CECs).
Who are Bruce Power's main competitors?
Vistra Corp is listed as an emerging player. Hydro-Québec is listed as a regional player. Others are Westinghouse Electric Company, Framatome and Kinectrics. Direct peers are Constellation Energy, Tennessee Valley Authority (TVA), New Brunswick Power (NB Power / Énergie NB) and Ontario Power Generation (OPG). EDF Energy is listed as a broad incumbent.
Does Bruce Power have an API?
No public API is recorded for Bruce Power.
What industry is Bruce Power in?
Bruce Power's product category is Nuclear Power Generation. Its primary akta.pro industry code is EUACADAI, Nuclear Plant Life Extension & Uprates (Long-Term Operations), with a secondary code of EUAKADAE, Reactor Vessel, Internals & Primary Circuit Components (RPV, piping, pumps, valves). Its NAICS code is 221113 and its SIC code is 3621.