PlayJam
PlayJam is a London-based bespoke software development company that builds custom applications for startups and established businesses through three productized engagement models: Fixed Price, Time & Materials, and Dedicated Team.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PlayJam does
PlayJam operates as a bespoke software development company based in London, United Kingdom. According to its website, the company builds custom software applications for startups and established businesses, spanning concept development, design, development, planned roll-out, and ongoing technical support. The firm's offering is structured around three productized engagement models: a Fixed Price model for well-defined requirements with guaranteed delivery, a Time & Materials model that phases work into small fixed-cost/time units (typically one month) for less-defined scopes, and a Dedicated Team model that embeds a client-directed team with agile scrum master support at discounted rates versus fixed-cost engagements.
The go-to-market is sales-led and direct: services are described on dedicated web pages and clients initiate engagement through a website contact form. No marketing channels beyond the company website are disclosed, and no named customer logos, case studies, or segment mix data are available. The firm is privately held with no public ticker, and there is no information on ownership, shareholders, or investor composition beyond historical funding. Headcount is reported in the 11-50 range.
There is a material data conflict in the source material worth flagging for diligence. The firmographic record describes PlayJam as founded in 1999, developing TV games for connected TVs, the web, social networks, and mobile devices, with historical venture backing from Adobe Ventures, ACF Investors, GameStop Digital Ventures, LVP, and QVentures (totaling approximately $6 million across rounds in 2011, 2012, and 2016). The current website, by contrast, presents a generic bespoke software development firm with no mention of gaming, connected TV, or those historical investors. Leadership disclosed includes founder/chairman Jasper Smith, CFO Asker Fawmy, and CTO John Wilkinson. The relationship between the historical gaming entity and the current website operator is not reconciled in the source data and warrants verification.
PlayJam firmographics
Firmographics- Name
- PlayJam
- Website
- https://playjam.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PlayJam is a London-based bespoke software development company that builds custom applications for startups and established businesses through three productized engagement models: Fixed Price, Time & Materials, and Dedicated Team.
- Ownership category
- akta.pro rank
Where PlayJam is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
PlayJam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development Services: PlayJam generates revenue through bespoke software development services with three engagement models: Fixed Price (guaranteed delivery of defined functionalities in specific time frame and cost for well-defined requirements), Time & Materials (split into smaller fixed-cost/fixed-time phases with option to review before next phase), and Dedicated Team (direct team access with discounted rates compared to fixed cost models). Services span from concept development through design, development, rollout, and ongoing technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fixed Price - For well-defined, stable requirements |
| Other | Multi-year contract | Dedicated Team - Direct team access with flexibility |
| Other | Pay-as-you-go | Time & Materials - For small, undefined work |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
PlayJam product offering
Product offeringCore offering
PlayJam is a bespoke software development company that builds custom software applications for start-ups and established businesses. It delivers projects through three engagement models—Fixed Price, Time & Materials, and Dedicated Team—covering concept development, design, development, rollout, and ongoing technical support.
Product overview
PlayJam is a bespoke software development company offering custom software development services across three engagement models: Fixed Price (for well-defined requirements with guaranteed delivery), Time & Materials (for smaller, undefined work phases), and Dedicated Team (for ongoing flexible development with direct team access). The company works with startups and established businesses from concept development through design, development, and ongoing technical support.
Differentiator
Problem solved
Functional benefit
Companies that use PlayJam
Customer profileSegments2 records
Ideal customer profiles2 records
PlayJam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PlayJam partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
PlayJam competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global professional services giant with substantial custom application development and managed services practices. Overlaps with PlayJam's bespoke dev work but operates at vastly greater scale and breadth.
- EPAM Systems: Large global IT services firm with deep custom software development, design, and ongoing support capabilities. Overlaps with PlayJam's offering but serves materially larger enterprise engagements.
- Infosys: Global IT services and consulting firm offering custom software development, application modernization, and ongoing support. Comparable lifecycle coverage to PlayJam at significantly larger scale.
- Deloitte Digital: Consulting arm of Deloitte providing custom software development alongside broader digital transformation services. Comparable lifecycle coverage and enterprise/mid-market target overlap with PlayJam.
- Cognizant: Large IT services provider with bespoke application development, design, and support services. Overlaps with PlayJam's end-to-end model but targets global enterprise accounts primarily.
Direct peers
- Netguru: Poland-based bespoke software development agency serving startups and established businesses across web, mobile, and product design. Closely aligned with PlayJam's customer segments and engagement flexibility.
- Andela: Global engineering talent platform providing dedicated software development teams to enterprises. Direct peer on the dedicated-team / staff augmentation side of PlayJam's offering.
- BairesDev: Latin America-headquartered custom software development firm offering dedicated teams and project-based engagements. Direct comparator on the Dedicated Team model and global mid-market / enterprise targeting.
- ThoughtWorks: Global bespoke software consultancy offering custom development, design, and ongoing technical support across multiple industries. Closely mirrors PlayJam's end-to-end lifecycle model and Agile delivery approach, though at materially larger scale.
- Itransition: Custom software development company offering end-to-end services from concept through ongoing support. Comparable to PlayJam across the full lifecycle, though with broader industry verticalization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
PlayJam social profiles
Digital presencePlayJam financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayJam leadership team
Management profileNumber of profiles
Profiles3 records
PlayJam funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayJam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayJam
What does PlayJam do?
PlayJam is a bespoke software development company that builds custom software applications for start-ups and established businesses. It delivers projects through three engagement models—Fixed Price, Time & Materials, and Dedicated Team—covering concept development, design, development, rollout, and ongoing technical support.
When was PlayJam founded?
PlayJam was founded in 1999. It employs 11 to 50 people.
Where is PlayJam based?
PlayJam is headquartered in London, United Kingdom, in the Europe region.
How does PlayJam make money?
One revenue line is on record: custom Software Development Services.
Who are PlayJam's main competitors?
Broad incumbents on record are Accenture, EPAM Systems, Infosys, Deloitte Digital and Cognizant. Direct peers are Netguru, Andela, BairesDev, ThoughtWorks and Itransition.
Does PlayJam have an API?
No public API is recorded for PlayJam.