Ollenaut
- Company typePrivate
- Founded2009
- HeadquartersTänassilma, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Ollenaut firmographics
Firmographics- Name
- Ollenaut
- Legal name
- Õllenaut OÜ
- Website
- https://ollenaut.ee
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ollenaut industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (312120)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
Keywords
Where Ollenaut is headquartered
LocationHeadquarters
- HQ city
- Tänassilma
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Ollenaut business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beer and Cider Product Sales: Direct sales of craft beers and ciders through own e-commerce storefront. Products sold in various formats including bottles (0.33L) and cans (0.5L) in case quantities. Also sells merchandise items like t-shirts and hoodies.
- Specialty Beer Products: Premium specialty beers (Foreign Stout, Baltic Porter, seasonal releases) sold at higher price points, often aged in barrels or with special ingredients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Craft Beers - Õllenaut brand |
| Unit Pricing | Pay-as-you-go | Traditional Beers - Amber Ale style |
| Unit Pricing | Pay-as-you-go | Non-alcoholic beers - Kaineken line |
| Unit Pricing | Pay-as-you-go | Special/Seasonal Beers |
| Unit Pricing | Pay-as-you-go | Collaboration Beers |
| Unit Pricing | Pay-as-you-go | Cider Products |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Unit Pricing | Pay-as-you-go | Packaging Options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Ollenaut product offering
Product offeringCore offering
Ollenaut OÜ is an Estonian craft brewery that produces and sells a diverse portfolio of distinctive craft beers and cider brewed from local ingredients, including standard lagers and ales, non-alcoholic beers (Kaineken), specialty barrel-aged releases (Inkognito Baltic Porter, Lumelausuja series, Nordic Bock), collaboration beers, and branded merchandise. Products are sold direct-to-consumer via an own e-commerce storefront with courier delivery across Estonia and brewery pickup.
Product overview
Õllenaut is an Estonian craft brewery offering a diversified portfolio of beer products across multiple sub-brands. The core product line (Tavaõlled) includes Õllenaut Blond, Pale Ale, IPA, Hele, Vaskne, Tume, and seasonal/collaboration beers like Sauna Alus, Eesti Rukki Eil, Must Eksport, and Muruniitja. The Kaineken sub-brand provides alcohol-free alternatives (Pilsner, Citra, Pale Ale, IPA, Suitsu Porter). Special releases include annual Lumelausuja winter stouts, Nordic Bock, Inkognito Baltic Porter aged in American Oak, and ciders. The company also offers gift sets, mixed cases, merchandise, and six-pack boxes. Founded in 2009, the brewery exports to Nordic countries and other European markets from one of the most modern brewing facilities in the Baltics.
Differentiator
Problem solved
Functional benefit
Brands
- Kaineken: Alcohol-free beer sub-brand featuring Pilsner, Pale Ale, Citra, IPA, and Suitsu Porter varieties, all with 0.5% alcohol content.
- Inkognito
- Sauna Alus
Products and services
- Õllenaut Standard Craft Beers (Tavaõlled) The core everyday craft beer portfolio, including Õllenaut Blond (6.0% Belgian Blond Ale), Pale Ale (4.9%), IPA (4.2%), Hele (4.9% golden ale/lager), Vaskne (4.9% Red Ale), Tume (4.9% dark lager), Sauna Alus (4.5% birch saison), Katselendur (5% lager), Muruniitja (4.2% Session IPA), Kuldne Eil (5.6% Amber Ale), Must Eksport (7.9% Baltic Porter), Eesti Rukki Eil (5.3% Estonian Rye Ale), and Saaremaa Mõnus (5.0% collaboration). Sold in 12x0.33L bottles or 12x0.5L cans for adult craft beer consumers.
- Kaineken Non-Alcoholic Beers Alcohol-free beer sub-brand at 0.5% vol in Pilsner, Citra, Pale Ale, IPA, and Suitsu Porter variants, sold as 12x0.33L bottle cases for consumers seeking non-alcoholic craft beer options.
- Inkognito Specialty Baltic Porters Specialty barrel-aged Baltic Porter line, headlined by the award-winning Inkognito Baltic Porter American Oak Aged (9.5% vol), sold as 12x0.33L cases for craft beer enthusiasts and collectors.
- Lumelausuja Winter Stout Series Annual limited-release Foreign Stout series at 7.9% vol (12x0.33L cases), including the oak-aged 2022 vintage and 2024 and 2025 releases, targeted at stout collectors and seasonal specialty buyers.
- Nordic Bock Classic winter bock at 6.9% vol brewed with continental European malt, hops, and yeast, sold as 12x0.33L cases for seasonal specialty buyers.
- Õllenaut Apple Cider (Siider) Semi-dry apple cider at 5.5% vol produced by Õllenaut OÜ, sold as 12x0.33L glass bottle cases for adult craft beverage consumers.
- Kinkekomplekt õllepokaaliga (Gift Set) Gift set combining a beer glass with four beers of the customer's choice, or a surprise selection curated by the brewery, sold as a single SKU for gifting purposes.
- Segakast (Mixed Case) Custom 12-bottle mixed case where customers build their own selection from individual beers at per-bottle prices, for buyers who want style variety in one shipment.
- Kuuspakk (Six-Pack Carrier) Six-pack carrier boxes for beer storage and transport, available in a standard alcoholic version and an Alkovaba (alcohol-free) version, sold as single SKU accessories.
- Õllenaut Branded Merchandise Branded apparel and accessories including Õ pluus T-shirts in various colors (Hele/Vaskne/Tume, 60% cotton / 40% polyester, 210–220 g/m²) and Õ pusa hoodies (€40 each), sold as standalone items.
Companies that use Ollenaut
Customer profileSegments1 record
Ideal customer profiles1 record
Ollenaut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Ollenaut partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Ollenaut competitors and assessment
Company assessmentBroad incumbents
- A. Le Coq: Major Estonian brewery owned by Finnish group Olvi, producing mainstream lagers, ciders, and some craft/specialty SKUs. Represents the legacy/incumbent competing for the same consumer occasions.
- Mikkeller: Danish craft gypsy brewery with extensive global distribution and broad styles including non-alcoholic offerings. Upper-bound benchmark for the trajectory Ollenaut could pursue through exports and brand building.
- Saku Brewery: Long-standing Estonian mainstream brewer owned by Carlsberg Group; dominant force in Estonian beer market. Competes with Ollenaut for volume and shelf space but at much larger scale and broader portfolio.
Direct peers
- Malduguns Brewery: Latvian craft brewery producing hop-forward and specialty beers with strong Baltic identity. Comparable craft brewery targeting export markets including Estonia and the Nordics.
- Põhjala Brewery: Estonian craft brewery based in Tallinn, producing a wide range of award-winning craft beers including Baltic Porters, IPAs, and barrel-aged specialties. Direct craft beer competitor in Estonia with significant export presence across Europe and into Nordics.
- Labietis Brewery: Latvian craft brewery with a small-batch, character-driven portfolio; one of the early craft brewers in the Baltic region. Similar size and craft positioning to Ollenaut.
- Tanker Brewery: Estonian craft brewery operating in Tallinn with a rotating lineup of hop-forward and specialty beers. Closest competitor in scale and style, often co-shelved with Ollenaut in Estonian craft retail.
Regional players
- Viru Valge / Viru Õlu: Estonian craft and traditional beer producer based in Rakvere, offering both classic and craft lines. Competes in the same local market with overlapping mainstream-to-craft positioning.
Others
- Zipfer Brewery / private Austrian craft brewers: Austrian regional brewery illustrating the small-to-mid craft and traditional brewer segment in Europe. Adjacent reference for distribution structure and margin dynamics in family-owned microbreweries.
Emerging players
- Brauerei Hertl / similar German craft brewers: Small modern European craft brewers with similar portfolio breadth (lager to barrel-aged stout). Illustrative peer type for the segment of modern, energy-efficient microbreweries competing in specialty channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ollenaut social profiles
Digital presenceOllenaut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ollenaut leadership team
Management profileNumber of profiles
Profiles2 records
Ollenaut funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ollenaut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ollenaut
What does Ollenaut do?
Ollenaut OÜ is an Estonian craft brewery that produces and sells a diverse portfolio of distinctive craft beers and cider brewed from local ingredients, including standard lagers and ales, non-alcoholic beers (Kaineken), specialty barrel-aged releases (Inkognito Baltic Porter, Lumelausuja series, Nordic Bock), collaboration beers, and branded merchandise. Products are sold direct-to-consumer via an own e-commerce storefront with courier delivery across Estonia and brewery pickup.
Is Ollenaut a public or private company?
Ollenaut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ollenaut founded?
Ollenaut was founded in 2009. It employs 1 to 10 people.
Where is Ollenaut based?
Ollenaut is headquartered in Tänassilma, Estonia, in the Europe region.
How does Ollenaut make money?
Two revenue lines are on record. Beer and Cider Product Sales are the primary driver. The others are specialty Beer Products.
Who are Ollenaut's main competitors?
Broad incumbents on record are A. Le Coq, Mikkeller and Saku Brewery. Direct peers are Malduguns Brewery, Põhjala Brewery, Labietis Brewery and Tanker Brewery. Viru Valge / Viru Õlu is listed as a regional player. Zipfer Brewery / private Austrian craft brewers is listed as an others. Brauerei Hertl / similar German craft brewers is listed as an emerging player.
Does Ollenaut have an API?
No public API is recorded for Ollenaut.
What industry is Ollenaut in?
Ollenaut's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries. Its NAICS code is 312120 and its SIC code is 2080.