Ohio Living

What Ohio Living does

Ohio Living is a faith-based, not-for-profit senior care organization founded in 1922 and headquartered in Westerville, Ohio. Operating as one of the largest not-for-profit, multi-site senior living organizations in the United States per the LeadingAge Ziegler 150, it runs 11 life plan communities (12 per its careers portal) across Ohio offering independent living, assisted living, memory care, skilled nursing, rehabilitation and long-term nursing, supported by 2,700 employees and recognized with US News (2026) and Great Place to Work certifications.

The care continuum extends beyond the residential communities through Ohio Living Home Health & Hospice, which operates 7 regional offices across 43-51 Ohio counties and delivers skilled nursing, therapy, hospice (including the Make It Happen® wish-fulfillment program and We Honor Veterans certification) and 24/7 clinical services, and Ohio Living Palliative Medicine for chronic-illness symptom management. In-house clinical depth is reinforced by Curana Health Medical Group's transitional care physicians and the Perennial Advantage in-house Medicare Advantage Nurse Practitioner Plan. The Ohio Living Center for Cognitive Vitality is a multi-year, three-phase transformation that deploys the licensed I'm Still Here® evidence-based memory care approach from the Hearthstone Institute across five Hearthstone Certified Memory Care Centers of Excellence (Breckenridge Village, Llanfair, Mount Pleasant, Swan Creek, Westminster-Thurber).

Ohio Living generates revenue from a diversified mix: recurring residential fees across the life plan communities (likely including entrance fees), Medicare-reimbursable home health and hospice fees, palliative medicine encounters, Perennial Advantage Medicare Advantage capitation, and foundation fundraising through the Ohio Living Foundation (which raises several million dollars annually for charity care and capital). Go-to-market is direct-to-consumer across Ohio, supported by community-based admissions, walk-in hiring and tour events, owned blog content, paid search, social channels (Facebook, LinkedIn, X, TikTok, Instagram, YouTube) and HubSpot-powered marketing automation. The Foundation's charity care, ongoing residential expansion (8 new villas at Cape May and 10 new ranches at Mount Pleasant targeted for 2027) and vertical integration into clinical and insurance services point to a steady, reinvestment-driven growth posture within a single-state geography.

Name

Ohio Living

Legal name

Ohio Living

Website

https://ohioliving.org

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ohio Living is a not-for-profit, faith-based senior care organization operating 11 life plan communities and home health, hospice and palliative services across Ohio, serving residents, hospice patients and families through in-house physician, memory care and Medicare Advantage capabilities.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Home Health Care Services (62161), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Routine In-Home Hospice Care (HSABAFAA)

akta.pro secondary industries

In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Home Hospice Agencies (HLAFAEAC), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Senior living services
• Life plan community
• Home health care
• Hospice care services
• Palliative medicine

Headquarters

HQ city

Westerville

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Life Plan Community Residency Fees: Recurring residential fees and likely entrance fees from 11-12 life plan communities offering independent living, assisted living, skilled nursing, rehabilitation, memory care, and long-term nursing across Ohio. Residents occupy apartments, villas, and ranch homes (e.g., 8 new villas at Cape May, 10 new ranches at Mount Pleasant).
2. Home Health & Hospice Service Fees: Fee-for-service home health and hospice care delivered across 7 regions and 43 Ohio counties serving over 10 million Ohioans. Includes Medicare-reimbursable hospice and home health visits and per-visit clinical fees.
3. Palliative Medicine Services: Pain and symptom management for patients with chronic illnesses across Ohio. Providers meet with families and create personalized treatment plans; billed per encounter/consultation typical of specialty medical services.
4. Perennial Advantage Membership: In-house preventative Nurse Practitioner Plan offered to Ohio Living residents across all levels of care. Functions as a subscription-based care coordination offering.
5. Medicare Advantage Plan Revenue: Ohio Living offers a Medicare Advantage plan as part of its service lines, generating capitated revenue from CMS per member per month for enrolled seniors.
6. Foundation Fundraising and Donations: The Ohio Living Foundation raises millions of dollars each year from donors to support charity care, special programs, capital expansion and endowment for Ohio Living communities. Funds support the Ohio Living Center for Cognitive Vitality and memory care transformation.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels12 records

Core offering

Ohio Living operates a not-for-profit senior care platform delivering the full continuum of services — independent living, assisted living, skilled nursing, rehabilitation, memory care, and long-term nursing across 11-12 life plan communities in Ohio, plus community-based home health, hospice (with 24/7 availability and the We Honor Veterans program), and palliative medicine across 43-51 counties serving over 10 million Ohioans. Layered on this core are in-house physician services (Curana Health Medical Group), a Medicare Advantage nurse practitioner plan (Perennial Advantage), the I'm Still Here® evidence-based memory care program (deployed in five Hearthstone Certified Memory Care Centers of Excellence), the Make It Happen® hospice wish-fulfillment program, and a Foundation that funds charity care and capital expansion.

Product overview

Ohio Living operates as a unified not-for-profit senior-living platform organized around a core of 11 (12 per careers portal) Life Plan Communities that anchor independent living, assisted living, skilled nursing, rehabilitation, memory care, and long-term nursing. Layered on top of that core, the Ohio Living Home Health & Hospice subsidiary extends skilled, hospice, and We Honor Veterans services into patients' homes across Ohio, while Ohio Living Palliative Medicine addresses chronic-illness symptom management. Specialty programs include the multi-phase Ohio Living Center for Cognitive Vitality (which deploys the Hearthstone Institute's I'm Still Here® evidence-based memory care approach), the Make It Happen® wish-fulfillment program, and Concierge at Home. Commercial/clinical partners extend the platform: Curana Health Medical Group provides Physicians Services, and Perennial Advantage is an in-house Medicare Advantage plan. The Ohio Living Foundation supports charity care and capital expansion across all these offerings, which collectively serve over 10 million Ohioans across 43–51 counties.

Differentiator

Problem solved

Functional benefit

Brands

• Ohio Living Home Health & Hospice: Home- and community-based health and hospice services offered across multiple Ohio regions.
• Ohio Living Palliative Medicine
• Ohio Living Foundation
• Ohio Living Breckenridge Village
• Ohio Living Cape May
• Ohio Living Dorothy Love
• Ohio Living Ganzhorn Suites
• Ohio Living Llanfair
• Ohio Living Mount Pleasant
• Ohio Living Quaker Heights
• Ohio Living Rockynol
• Ohio Living Sarah Moore
• Ohio Living Swan Creek
• Ohio Living Westminster-Thurber

Products and services

• Ohio Living Life Plan Communities A network of 11 (or 12 per careers page) life plan communities across Ohio offering luxury-style 55+ housing with resort-style dining, customizable accommodations, and amenities. Levels of care include independent living, assisted living, skilled nursing, rehabilitation, memory care, and long-term nursing. Communities include Breckenridge Village, Cape May, Dorothy Love, Ganzhorn Suites, Llanfair, Mount Pleasant, Quaker Heights, Rockynol, Sarah Moore, Swan Creek, and Westminster-Thurber.
• Ohio Living Home Health & Hospice

Quantifiable outcome

• 100+ years of service since founding in 1922
• +8 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Curana Health Medical GroupcoreOEM/ Whitelabel/ Licensing PartnerProvider-owned team of transitional care physicians and clinicians who care for patients in skilled nursing communities, rehab facilities, assisted living centers, their own homes and the Maumee office. Functions as Ohio Living's in-house physician services line, linking senior living and home-based care.
• Perennial AdvantagecoreOEM/ Whitelabel/ Licensing PartnerIn-house, preventative Nurse Practitioner Plan focused on collaborative communication between the on-site care team and their families. Plans are available to serve Ohio Living residents in any level of care. Integrated directly into the resident care offering.
• Hearthstone InstitutecoreStrategic or Co-development PartnerOhio Living licenses and deploys the Hearthstone Institute's I'm Still Here® evidence-based, engagement-focused memory care approach across its life plan communities. Five communities (Breckenridge Village, Llanfair, Mount Pleasant, Swan Creek, Westminster-Thurber) have achieved Hearthstone Certified Memory Care Center of Excellence certification.
• We Honor Veterans ProgramcoreStrategic or Co-development PartnerOhio Living Home Health & Hospice teams have been trained and certified through the We Honor Veterans Program to provide excellent care at the end of life for U.S. military veterans and support for their families, addressing the unique challenges veterans face.
• Living Alliance NetworkminorOthersLiving Alliance Network (livingalliancenetwork.org) is linked from the Ohio Living corporate website footer, indicating industry/peer alliance participation.
• HubSpot (CMS / marketing automation)coreTechnology or IntegrationOhio Living's corporate website (ohioliving.org) and blog (blog.ohioliving.org) are hosted on the HubSpot CMS platform with associated marketing automation and content delivery (hubfs URLs and embedded forms).

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Amedisys: National home health and hospice provider serving patients across the U.S. Comparable to Ohio Living's Home Health & Hospice subsidiary in service offering, payer mix (Medicare), and clinical scope, although for-profit and far larger.
• Lifespace Communities: Non-profit operator of 17 life plan communities serving older adults across multiple states. Directly comparable to Ohio Living as a non-profit life plan community platform, although at larger national scale.
• United Church Homes: Marion, Ohio-based non-profit senior living provider operating life plan communities and senior services across multiple states including Ohio. Comparable to Ohio Living in non-profit structure, faith-based mission, and continuum of independent living through skilled nursing.
• National HealthCare Corporation: Public operator of skilled nursing facilities, assisted living and home health programs across the U.S. Comparable to Ohio Living in offering skilled nursing, assisted living and home health across a continuum of care, although for-profit and more concentrated in skilled nursing.
• National Church Residences: Columbus-based non-profit senior housing and services organization operating multiple life plan communities and home- and community-based services across Ohio. Directly comparable to Ohio Living as a non-profit, Ohio-focused senior care platform with a continuum-of-care model.
• Enhabit Inc. Public home health and hospice operator spun off from Encompass Health, serving patients across the U.S. Directly comparable to Ohio Living Home Health & Hospice in Medicare-certified home health and hospice service delivery.
• Acts Retirement-Life Communities: One of the largest non-profit life plan community operators in the U.S., serving residents across multiple states. Comparable to Ohio Living in non-profit status, faith-based heritage, and life plan community operating model.
• ProMedica: Toledo-based non-profit integrated health system with a senior care division including skilled nursing, assisted living and rehabilitation services across Ohio and the Midwest. Comparable to Ohio Living in non-profit, Ohio-based integrated care delivery and continuum of senior services.

Broad incumbents

• Atria Senior Living: Large for-profit senior living operator with communities across the U.S. offering independent living, assisted living and memory care. Comparable to Ohio Living's life plan community operating model, although for-profit and not focused on Ohio.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad national portfolio of independent living, assisted living and memory care communities. Comparable to Ohio Living across resident service lines, although for-profit and far larger in scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myohioliving
• YouTubeyoutube.com/@MyOhioLiving
• Facebookfacebook.com/myohioliving
• LinkedInlinkedin.com/company/senior-independence
• Instagraminstagram.com/myohioliving
• TikToktiktok.com/@myohioliving

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ohio Living