What Safe Homes does

Safe Homes (세이프홈즈) is a South Korea-based, private real estate technology company that operates a pre-contract risk confirmation platform branded "Ansim Deokgi" (안심등기). Founded in 2022 and headquartered in Seoul, the company is described in its own firmographic data as an AI and big data-based real estate consulting firm. Its single core product delivers risk assessment rights analysis reports to prospective tenants before they sign rental agreements, with the stated objective of improving tenant safety by surfacing property-level risks and rights issues at the pre-contract stage.

The platform is delivered as a self-serve, direct-to-consumer digital service accessible at safehomes.kr, targeting individual tenants and renters in the Korean rental market. The user base reached approximately 12,000 within roughly three months of the August 2022 launch, indicating a product-led growth motion without a disclosed formal sales infrastructure. No enterprise customer logos, headcount figures, management team details, or pricing schedules have been publicly disclosed, and the revenue model is labeled as subscription-recurring in source material without further specification.

Safe Homes has raised capital in two disclosed rounds: an initial November 2022 round led by CNT Tech (CNTTECH) that raised approximately $73,543 (KRW-denominated), and a subsequent February 2024 round from AUM Ventures (amount undisclosed). The company remains privately held with no parent entity, no subsidiaries, no public listing, and no disclosed M&A activity. Its operating geography is limited to South Korea, with no documented expansion beyond the domestic market.

Name

Safe Homes

Legal name

Safe Homes

Website

https://safehomes.kr

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Safe Homes (세이프홈즈) is a South Korea-based real estate technology company that runs the "Ansim Deokgi" (안심등기) pre-contract risk assessment platform, delivering rights and risk analysis reports to Korean tenants before they sign rental agreements.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Pre-contract Risk Assessment Service: Platform providing risk assessment rights analysis reports to improve tenant safety. Revenue model details not publicly disclosed.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Safe Homes operates the 안심등기 (Ansim Deokgi) platform, a pre-contract risk assessment service that analyzes property rights and safety data so prospective tenants in South Korea can verify risks before signing a rental agreement. The company leverages AI and big data to produce risk assessment rights analysis reports for individual renters, addressing safety hazards and transparency gaps in the Korean rental market.

Product overview

Safe Homes operates as a single-product platform offering the 안심등기 (Ansim Deokgi) service, a pre-contract risk assessment tool designed to improve tenant safety by providing rights analysis reports on properties before rental agreements are signed.

Differentiator

Problem solved

Functional benefit

Brands

• 안심등기: Pre-contract risk confirmation platform for tenant safety

Products and services

• 안심등기 (Ansim Deokgi) Pre-Contract Risk Confirmation Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Zigbang: Korea's largest rental listing proptech platform with deep tenant traffic and property data — directly comparable because it could trivially add a pre-contract risk assessment feature, putting Safe Homes' core offering at risk of feature absorption.
• Dabang: Major Korean rental and real estate listing app competing with Zigbang. Comparable because its tenant user base and property dataset position it as a natural feature-extension threat to Safe Homes' risk assessment platform.
• Naver Real Estate: Naver's real estate vertical dominates Korean property search with massive organic traffic. Comparable as an incumbent with the data and distribution to absorb Safe Homes' pre-contract risk assessment use case.
• KB부동산 (KB Land): KB Financial Group's real estate data and brokerage platform. Comparable because it combines property data, transaction history, and tenant-facing tools that overlap with Safe Homes' risk intelligence offering.
• Zillow: US proptech platform with extensive risk, price, and history data on residential properties. Comparable as the international benchmark for data-driven tenant/buyer risk information products, illustrating both the opportunity and the feature-absorption threat Safe Homes faces at scale.
• Apartments.com: Large US rental listing network. Comparable as a tenant-facing platform with the data assets to integrate pre-contract property risk scores as a free bundled feature.

Emerging players

• Wellcee: Korean-focused rental platform emphasizing verified listings and tenant trust signals. Comparable because it targets the same Korean renter persona and increasingly layers due-diligence features onto listings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Homes