Amayi Foods
Amayi Foods is a Lagos-based Nigerian food company that produces branded natural sauces for retail and sells traceable agro-commodities — shea butter, cashew, ginger, soya, and chilli — to food manufacturers, sourcing from small-scale African farmers.
- Company typePrivate
- Founded2015
- HeadquartersLagos, Nigeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Amayi Foods does
Amayi Foods Limited is a Nigerian food company headquartered in Lagos that operates two complementary lines: a branded retail sauces portfolio and a B2B agro-commodities business. The retail line comprises five SKUs — Poi Poi Sauce, Poi Poi Sauce Extra Spicy, Rodo Peppe, Toma Peppe, and Toma-To Mix — sold in sachets and jars across physical retail locations in Nigeria (Grand Square Victoria Island, JustRite, Prince Ebano, Supersaver Oniru, plus stores in Abuja, Anambra, Ogun, Kano, Ondo, Enugu, and Kaduna) and on Amazon internationally since 2018. The commodity line sells shea butter, cashew nuts, ginger, soya, and chilli pepper sourced from small-scale African farmers to food manufacturers and processors.
The company was incorporated in 2015 and was reportedly founded as a brand in 2013. Its underlying technology is conventional food manufacturing and processing centered on natural ingredients and traditional recipes (for example, a Ghanaian-style shito-based Poi Poi with dried fish, black pepper, and aromatics). There is no proprietary software, platform, or AI component disclosed; the company lists no patents, trademarks, certifications, or APIs.
Amayi Foods monetizes through one-time retail purchases of branded sauces and through transaction-based B2B agro-commodity sales. Its core customer segments are individual home cooks seeking authentic African flavors, food manufacturers and processors seeking traceable agro-commodities, and retail/wholesale distributors. Distribution runs through a multi-channel mix of Nigerian retail storefronts, Amazon marketplace, and direct B2B sales, supported by organic social marketing (Facebook, Instagram, LinkedIn), email newsletters, and a company website. The firm reports achieving 81% Nigerian state coverage, a 2019–2023 CAGR above the 9% NSE FMCG average, and 26 permanent jobs created for farmers through a 2021 pilot program with the German development agency GIZ. It is female-led, with 40% of leadership positions held by women, and as of October 2024 had raised $75,000 from eha Impact Ventures and Rising Tide Africa.
Amayi Foods firmographics
Firmographics- Name
- Amayi Foods
- Legal name
- Amayi Foods Limited
- Website
- https://amayifoods.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amayi Foods is a Lagos-based Nigerian food company that produces branded natural sauces for retail and sells traceable agro-commodities — shea butter, cashew, ginger, soya, and chilli — to food manufacturers, sourcing from small-scale African farmers.
- Ownership category
- akta.pro rank
Amayi Foods industry classification
Industry- Product category
- Sauces and Condiments
- NAICS
- Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Condiments, Sauces & Dressings (CRADAAAB)
- akta.pro secondary industries
- International & Ethnic Packaged Foods (CRADAAAG), Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG), International Specialty Ingredients & Import Markets (CRAHAFAL)
Keywords
Where Amayi Foods is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Amayi Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sauce Products: Sale of branded sauces including Poi Poi Sauce, Extra Spicy Poi Poi Sauce, Rodo Peppe Pepper Sauce, Toma Peppe, and Toma-To Mix through retail stores and e-commerce platforms
- Agro-Commodity Sales: B2B sales of traceable agro-commodities including shea butter, cashew nuts, ginger, soya, and chilli pepper sourced from small-scale African farmers
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Amayi Foods product offering
Product offeringCore offering
Amayi Foods manufactures and sells 100% natural African-style sauces and condiments (Poi Poi Sauce, Rodo Peppe, Toma Peppe, Toma-To Mix) for retail consumers, and supplies traceable agro-commodities (shea butter, cashew nuts, ginger, soya, chilli pepper) to food manufacturers. All products are made from natural ingredients sourced directly from small-scale African farmers, packaged in sachets and jars.
Product overview
Amayi Foods is a food products company offering two main product lines: retail sauces and commodity agricultural products. The retail line includes five sauce products: Poi Poi Sauce (regular and Extra Spicy variants), Rodo Peppe (chili pepper sauce), Toma Peppe (tomato-pepper sauce), and Toma-To Mix (ready-to-cook tomato mix). The commodity line features five ingredients sourced from small-scale African farmers: Shea Butter, Cashew Nut, Ginger, Soya, and Chilli Pepper. All products emphasize natural, locally sourced ingredients and support African agricultural communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Poi Poi Sauce A traditional Ghanaian-style sauce featuring shito, made with black pepper, dried fish, onions, garlic, ginger, and chili peppers. Suitable for grilling, dipping, or marinating.
- Poi Poi Sauce Extra Spicy A spicier variant of the classic Poi Poi Sauce, crafted with premium ingredients for intense flavor experience, targeting spice lovers.
- Rodo Peppe Chili pepper blend sauce made with Scotch Bonnet peppers, ripe tomatoes, onions, garlic, and traditional spices for adding spicy goodness to meals.
- Toma Peppe A versatile condiment combining ripe tomatoes and Scotch Bonnet peppers, adding a zesty kick to dishes from soups to sandwiches.
- Toma-To Mix Ready-to-cook tomato mix made with fresh tomatoes and savory spices, designed for convenient meal prep for soups, sauces, or stews.
- Shea Butter Premium shea butter sourced directly from small-scale African farmers, committed to sustainable agricultural practices.
- Cashew Nut High-quality cashew nuts sourced from local African farmers with focus on sustainability.
- Ginger Traceable ginger sourced from small-scale African farmers using sustainable farming practices.
- Soya Soya beans sourced directly from local farms committed to sustainability.
- Chilli Pepper Chilli peppers sourced from African farmers for various food applications.
Quantifiable outcome
- 4-year CAGR (2019-2023) exceeding 9% average for NSE FMCG companies
- +2 more outcomes
Companies that use Amayi Foods
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Amayi Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amayi Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GIZcorePartnership with GIZ, a German development agency, launched in 2021 as a pilot program to support small-scale farmers with resources for sustainable agriculture and community development. The partnership focuses on empowering local farmers and fostering sustainable agricultural practices across African communities.
Scale indicators6 records
Recent moves5 records
Amayi Foods competitors and assessment
Company assessmentDirect peers
- Tastee Foods (Tastee Sauce): Nigerian packaged food and sauce manufacturer with a flagship 'Tastee Sauce' brand. Directly comparable to Amayi's Poi Poi/Rodo Peppe lines as a Lagos-based African condiment CPG competing for the same retail shelf space.
- De Rica Tomato Paste: Leading West African tomato-paste and condiment brand sold across Nigerian retail. Overlaps with Amayi's Toma Peppe and Toma-To Mix as a competing tomato-based cooking sauce sold through major Nigerian retail chains.
- Yolélé Foods: African-sourced CPG brand (fonio and Sahel-region ingredients) with a smallholder-farmer sourcing model and Whole Foods/Amazon distribution. Closely mirrors Amayi's farm-to-shelf African food platform thesis and natural/ethical positioning.
- Diaspora Co. Premium spice and ingredient brand sourcing directly from smallholder farmers in Africa and South Asia, sold primarily via DTC/Amazon in the US. Comparable on the smallholder sourcing model, premium positioning, and diaspora-targeted export channel used by Amayi.
- Aduna Africa: African superfoods brand (baobab, moringa) sourcing from smallholder farmers across Africa and distributing via retail and online channels globally. Similar farm-to-shelf African ingredient platform and impact-led positioning to Amayi.
- True African Foods (Tsamma): Specialty sauces and condiments brand built around African ingredients (harissa, suya, peri-peri). Competes with Amayi for the same diaspora/culinary-curious consumer seeking natural African condiments.
- Sunbird Africa (Sunbird Foods): African chili and spice sauces brand (Sunbird/Sunbird Chilli) founded by diaspora entrepreneurs and sold in supermarkets in the US/UK. Highly comparable on category (African chili sauces), channel (Amazon/retail), and consumer (diaspora cooks).
- Gina's African Kitchen / Gina's Sauces: Owner-led African sauce brand selling suya, pepper and tomato-based condiments to diaspora consumers. Direct SKU overlap with Amayi's Poi Poi and Rodo Peppe lines and similar scale/provenance story.
Broad incumbents
- Olam Food Ingredients (ofi): Large-scale global agricultural commodity supplier with deep West Africa sourcing operations in shea, cashew, ginger, soy and chilli — overlapping directly with Amayi's B2B commodity vertical. As a broad incumbent, ofi also sells branded condiments in some markets and could compete across both sides of Amayi's business.
- Maggi (Nestlé Nigeria): Dominant Nigerian seasoning/sauce brand owned by Nestlé, sold across the same retail chains as Amayi (Grand Square, JustRite, Prince Ebeano, Supersaver). Sets the pricing and shelf benchmark Amayi must compete against in the everyday cooking-sauce segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Amayi Foods social profiles
Digital presenceAmayi Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amayi Foods leadership team
Management profileNumber of profiles
Profiles3 records
Amayi Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amayi Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amayi Foods
What does Amayi Foods do?
Amayi Foods manufactures and sells 100% natural African-style sauces and condiments (Poi Poi Sauce, Rodo Peppe, Toma Peppe, Toma-To Mix) for retail consumers, and supplies traceable agro-commodities (shea butter, cashew nuts, ginger, soya, chilli pepper) to food manufacturers. All products are made from natural ingredients sourced directly from small-scale African farmers, packaged in sachets and jars.
Is Amayi Foods a public or private company?
Amayi Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amayi Foods founded?
Amayi Foods was founded in 2015. It employs 11 to 50 people.
Where is Amayi Foods based?
Amayi Foods is headquartered in Lagos, Nigeria, in the Africa region.
How does Amayi Foods make money?
Two revenue lines are on record. Retail Sauce Products are the primary driver. The others are agro-Commodity Sales.
Who are Amayi Foods's main competitors?
Direct peers on record are Tastee Foods (Tastee Sauce), De Rica Tomato Paste, Yolélé Foods, Diaspora Co., Aduna Africa, True African Foods (Tsamma), Sunbird Africa (Sunbird Foods) and Gina's African Kitchen / Gina's Sauces. Broad incumbents are Olam Food Ingredients (ofi) and Maggi (Nestlé Nigeria).
Does Amayi Foods have an API?
No public API is recorded for Amayi Foods.
What industry is Amayi Foods in?
Amayi Foods's product category is Sauces and Condiments. Its primary akta.pro industry code is CRADAAAB, Condiments, Sauces & Dressings, with a secondary code of CRADAAAG, International & Ethnic Packaged Foods. Its NAICS code is 311941 and its SIC code is 2090.