NutriShop
NutriShop is a U.S. nutritional supplement franchise retailer operating roughly 200 stores and a national e-commerce site, serving fitness-minded consumers with curated third-party brands, exclusive products including its WRKETHIC house brand, and in-store services such as InBody body composition analysis.
- Company typePrivate
- Founded2003
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NutriShop does
NutriShop is a U.S. nutritional supplement retailer that operates a franchise model with approximately 200 store locations nationwide and a direct e-commerce platform at NutriShopUSA.com. Founded in 2003 by Bryon McLendon (who opened his first retail nutrition store in 1997), the company is incorporated in Nevada as Nutrishop, Inc., headquartered in Henderson, NV, and serves over one million lifetime customers. The company does not manufacture its own supplements; instead it curates third-party brands (Vitasport, Illicit Labs, Stance Supplements, EvoChem Nutrition, Forzaone Performance Nutrition, Elemental Health Sciences, Cellshock Research, Katalyst Nutraceuticals, NU-TEK Nutrition, Performance Nutrition Research, pH Labs, Trailhead Nutrition, and Xcelerated Performance Products) and is building a proprietary house brand with WRKETHIC, anchored by a Grass-Fed Whey Protein Isolate launched in November 2025 and an exclusive distribution agreement for Illicit Labs' Peptide 490 (featuring the PeptiStrong® ingredient). In-store services such as InBody body composition analysis, customized meal plans, transformation challenges, and corporate wellness events provide a consultative layer that the company positions against Amazon and other discounter channels.
The business generates revenue primarily through retail supplement sales (individual products priced $9.95–$79.95; pre-bundled supplement stacks priced $79.90–$206.85), upfront franchise fees with no ongoing royalties or marketing fees, an ambassador/affiliate program offering commission on influencer-generated promo codes, and corporate wellness contracts. Its primary customer segment is fitness-minded individuals, with secondary segments targeting GLP-1 medication users, corporate wellness clients, and fitness influencers/athletes. Distribution is omnichannel: ~200 franchise storefronts, a national e-commerce site with free shipping above $99, ambassador-driven influencer sales, and on-site enterprise wellness events.
Leadership remains founder-led: Bryon McLendon serves as President/CEO, Tania McLendon as Co-Founder, and Brian Barthelmess as COO, supported by a small corporate team of 11–50 plus franchisees and family members in operational roles. The company is self-funded with no disclosed institutional investment, private equity backing, or parent company ownership, and has remained privately held since incorporation.
NutriShop firmographics
Firmographics- Name
- NutriShop
- Legal name
- Nutrishop, Inc.
- Website
- https://nutrishopusa.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NutriShop is a U.S. nutritional supplement franchise retailer operating roughly 200 stores and a national e-commerce site, serving fitness-minded consumers with curated third-party brands, exclusive products including its WRKETHIC house brand, and in-store services such as InBody body composition analysis.
- Ownership category
- akta.pro rank
NutriShop industry classification
Industry- Product category
- Nutritional Supplements Retail
- NAICS
- Food (Health) Supplement Retailers (456191)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Where NutriShop is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NutriShop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Supplement Sales: NutriShop generates revenue primarily through retail sales of dietary supplements, sports nutrition products, vitamins, and related health products at its franchise locations and online store. Products include proteins, pre-workouts, weight management, general health supplements, and proprietary branded items.
- Franchise Fees: NutriShop sells franchise opportunities to entrepreneurs who want to open retail nutrition stores. Franchisees benefit from established brand recognition, training, proprietary products, and no ongoing royalties or marketing fees.
- Ambassador/Affiliate Program: NutriShop operates an ambassador program where influencers and athletes earn commission on sales generated through their unique promo codes. Ambassadors receive free supplements, exclusive gear, and apparel perks.
- Corporate Wellness Events: NutriShop generates revenue through corporate wellness programs that include InBody analysis, custom meal plans, wellness seminars, and transformation challenges delivered to business clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual supplement products |
| Unit Pricing | Pay-as-you-go | Pre-bundled supplement stacks |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
| Other | Pay-as-you-go | Financing option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
NutriShop product offering
Product offeringCore offering
NutriShop is a nutritional supplement franchise retailer selling proteins, pre-workouts, weight management, muscle optimizers, recovery, sleep, nootropics, vitamins, and general health supplements through nearly 200 franchise stores across the US and the NutriShopUSA.com e-commerce platform. The assortment combines curated third-party supplement brands with the company's own WRKETHIC house brand and Illicit Labs' exclusive Peptide 490 product. Brick-and-mortar locations also offer in-store services including InBody body composition analysis, customized meal plans, transformation challenges, and corporate wellness events.
Product overview
NutriShop is a national nutritional supplement franchise founded in 2003, offering a comprehensive portfolio of dietary supplements and wellness services. The core product offering centers on supplements organized into categories including Protein Powders (such as PRO7EIN Synthesis and Clear Whey Protein Isolate), Pre-Workout formulas (including Pump Action Fully Loaded), Weight Management, Muscle Optimizers (featuring Peptide 490), Recovery & Amino Acids, General Health & Vitamins, Sleep, Nootropics, and Weight Gain products. The company also offers proprietary Supplement Stacks—pre-configured combinations targeting specific goals. In addition to supplements, NutriShop provides services including Body Composition Analysis using InBody technology, Customized Meal Plans, Transformation Challenges, and Corporate Wellness Events. The business operates on a franchise model with nearly 200 locations nationwide, combining brick-and-mortar retail with an e-commerce platform (NutrishopUSA.com). The product portfolio is organized around the core supplement categories with sub-brands like WRKETHIC and carries third-party brands including Vitasport, Illicit Labs, Stance Supplements, EvoChem Nutrition, and others.
Differentiator
Problem solved
Functional benefit
Brands
- WRKETHIC Supplements: Exclusive private-label supplement brand featuring grass-fed whey protein isolate and other products, only available through Nutrishop locations and online.
Quantifiable outcome
- Over 1 million customers served nationwide since 2003
- +2 more outcomes
Companies that use NutriShop
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
NutriShop technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NutriShop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Illicit LabscoreIllicit Labs is a supplement brand whose Peptide 490 product—featuring clinically studied PeptiStrong® developed through AI-driven research—is sold exclusively through NutriShop. The product represents a differentiated, science-backed offering in the muscle support category.
- WRKETHIC SupplementscoreWRKETHIC is NutriShop's proprietary house brand, launched with the Grass-Fed Whey Protein Isolate in November 2025. The brand emphasizes transparency, high quality, and natural ingredients. Products are exclusive to NutriShop locations and online.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
NutriShop competitors and assessment
Company assessmentDirect peers
- The Vitamin Shoppe: Large U.S. specialty retailer of vitamins, minerals, herbs, and sports nutrition supplements across hundreds of physical stores plus e-commerce. Most directly comparable to NutriShop on product mix, customer base, and omnichannel (retail + DTC) positioning.
- GNC: Long-standing U.S. nutritional supplement retailer with company-owned and franchised stores selling protein powders, vitamins, pre-workout, and weight-management products. Closest peer in terms of category assortment, store-format economics, and proprietary brand strategy.
- Bodybuilding.com: Leading online retailer of sports nutrition supplements (protein, pre-workout, fat burners) and fitness content, owned by Liberty Media. Highly comparable to NutriShop's e-commerce arm and overlapping muscle-building / performance nutrition customer segment.
- Lucky Vitamin: U.S. online retailer of vitamins, supplements, sports nutrition, and natural health products. Comparable to NutriShopUSA.com in assortment breadth, price-led positioning, and supplement-centric e-commerce experience.
- Vitamin World: U.S. specialty retailer of vitamins and sports nutrition supplements with both brick-and-mortar presence and strong e-commerce. Comparable to NutriShop in product categories served and mall/retail storefront customer base.
- iHerb: Global online retailer specializing in vitamins, supplements, and natural health products with a curated catalog similar to NutriShop's assortment. Comparable as an e-commerce-led supplement retailer operating with no proprietary stores.
Regional players
- Holland & Barrett: U.K. and Europe-based health and wellness retailer with thousands of stores selling vitamins, sports nutrition, and natural health products. Comparable in store-based retail of supplements but primarily serves a different geographic market than NutriShop's U.S. footprint.
Emerging players
- Thrive Market: Membership-based online retailer of natural and organic food, supplements, and wellness products. Comparable to NutriShop in wellness-curated e-commerce positioning and overlapping fitness-minded customer segment.
- Muscle & Strength: Online retailer specializing in sports nutrition supplements, workout gear, and free educational content. Comparable to NutriShop's online catalog and emphasis on fitness content as an acquisition channel.
Others
- Orgain: Independent nutritional product brand (organic protein powders, nutritional shakes, nutrition bars) selling direct-to-consumer and through retail. Adjacent to NutriShop's curated-brand portfolio — NutriShop carries similar nutritional supplement lines and is closely linked through shared category customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
NutriShop social profiles
Digital presenceNutriShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriShop leadership team
Management profileNumber of profiles
Profiles10 records
NutriShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriShop
What does NutriShop do?
NutriShop is a nutritional supplement franchise retailer selling proteins, pre-workouts, weight management, muscle optimizers, recovery, sleep, nootropics, vitamins, and general health supplements through nearly 200 franchise stores across the US and the NutriShopUSA.com e-commerce platform. The assortment combines curated third-party supplement brands with the company's own WRKETHIC house brand and Illicit Labs' exclusive Peptide 490 product. Brick-and-mortar locations also offer in-store services including InBody body composition analysis, customized meal plans, transformation challenges, and corporate wellness events.
Is NutriShop a public or private company?
NutriShop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NutriShop founded?
NutriShop was founded in 2003. It employs 11 to 50 people.
Where is NutriShop based?
NutriShop is headquartered in Irvine, United States, in the North America region.
How does NutriShop make money?
Four revenue lines are on record. Retail Supplement Sales are the primary driver. The others are franchise Fees, ambassador/Affiliate Program and corporate Wellness Events.
Who are NutriShop's main competitors?
Direct peers on record are The Vitamin Shoppe, GNC, Bodybuilding.com, Lucky Vitamin, Vitamin World and iHerb. Holland & Barrett is listed as a regional player. Emerging players are Thrive Market and Muscle & Strength. Orgain is listed as an others.
Does NutriShop have an API?
No public API is recorded for NutriShop.
What industry is NutriShop in?
NutriShop's product category is Nutritional Supplements Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 456191.