Pictet Asset Management
Pictet Asset Management is the Geneva-based, privately-held asset management arm of Pictet Group, managing $333 billion for institutional investors, intermediaries, and financial advisors through thematics, emerging markets, alternatives, and multi-asset strategies, including a proprietary AI-driven quantitative ETF platform.
- Company typePrivate
- Founded1980
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Pictet Asset Management does
Pictet Asset Management S.A. is the Geneva-headquartered asset management arm of the privately-held Pictet Group, operating as a focused multi-boutique manager with $333 billion in assets under management within the Group's $893 billion total AUM. Founded as a dedicated asset management business in 1980 and tracing its lineage to the 1805 founding of Pictet Group, the firm serves institutional investors and consultants, U.S. offshore intermediaries, and financial advisors through offices in Geneva, London, Hong Kong, Singapore, and New York. Strategic capabilities are concentrated in thematics, emerging markets, alternatives, and multi-asset strategies, delivered through a partnership ownership model that has provided multi-decade stability.
The firm's product architecture combines traditional active strategies with a proprietary AI-driven quantitative platform developed by its Quantitative Investments team. The Pictet AI Enhanced US Equity ETF (PQUS, launched February 2026 at a 22 basis point expense ratio) and the Pictet AI Enhanced International Equity ETF (PQNT, launched October 2025) deploy machine learning models analyzing over 250 data features in a factor-neutral framework, with human portfolio manager oversight. The emerging-markets franchise includes the Pictet Emerging Markets Debt ETF (EMFI) and Pictet Emerging Markets Rising Economies ETF (RISE), while the $3.5 billion Pictet Strategic Income Fund has shifted materially into AI-infrastructure equities. Fixed income trading operations, run by a 15-member team across four locations, execute over 90,000 transactions and $500 billion in notional trades annually using integrated Bloomberg PREL, Interop, CRD, and TSOX workflows.
Revenue is generated primarily through asset management fees based on AUM and ETF expense ratios, with distribution driven by direct institutional sales, intermediary platforms, and financial advisor networks. Senior leadership includes Managing Partner and Co-CEO Sébastien Eisinger, Pictet Group Managing Partner and PAM Chairman Laurent Ramsey, and Co-heads of Fixed Income Trading James Frew and Patrice Guesnet. The firm ranked 5th globally in the 2026 Broadridge Fund Brand 50 and within the Global Top-10 of the 2026 Responsible Investment Brand Index.
Pictet Asset Management firmographics
Firmographics- Name
- Pictet Asset Management
- Legal name
- Pictet Asset Management S.A.
- Website
- https://am.pictet
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pictet Asset Management is the Geneva-based, privately-held asset management arm of Pictet Group, managing $333 billion for institutional investors, intermediaries, and financial advisors through thematics, emerging markets, alternatives, and multi-asset strategies, including a proprietary AI-driven quantitative ETF platform.
- Ownership category
- akta.pro rank
Pictet Asset Management industry classification
Industry- Product category
- Asset Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Global Equity (Active) (FSAAAIAD)
- akta.pro secondary industries
- Emerging Markets Equity (Active) (FSAAAIAF), Sector/Thematic Equity (Active) (FSAAAIAG)
Keywords
Where Pictet Asset Management is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Pictet Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset Management Fees: Traditional asset management fee structure based on assets under management (AUM). Manages $333 billion in assets through the Pictet Asset Management arm as part of the broader Pictet Group's $893 billion AUM.
- ETF Management Fees: Active ETF products including Pictet Emerging Markets Debt ETF (EMFI) and Pictet Emerging Markets Rising Economies ETF (RISE), along with AI Enhanced US Equity ETF (PQUS) priced at 22 basis points expense ratio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AI Enhanced US Equity ETF (PQUS) - 22 basis points annual expense ratio |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Pictet Asset Management product offering
Product offeringCore offering
Pictet Asset Management is a focused multi-boutique asset manager that builds, manages, and distributes actively managed investment funds and ETFs for institutional investors, financial advisors, and intermediaries worldwide. Core offerings include AI-enhanced equity ETFs (PQUS, PQNT), emerging markets ETFs (EMFI, RISE), multi-asset strategies (Pictet Strategic Income Fund), and a wider range of thematic, alternative, and multi-asset investment capabilities across global markets.
Product overview
Pictet Asset Management is a focused multi-boutique asset manager offering a portfolio of actively managed investment products. The core offering includes AI-enhanced equity ETFs (Pictet AI Enhanced US Equity ETF PQUS and Pictet AI Enhanced International Equity ETF PQNT), emerging market products (Emerging Markets Debt ETF EMFI and Emerging Markets Rising Economies ETF RISE), and multi-asset strategies (Pictet Strategic Income Fund). The firm's strategic capabilities center on thematics, emerging markets, alternatives and multi-asset strategies, with particular strength in AI-driven quantitative investment solutions. The product architecture operates as a platform-plus-modules model, where proprietary AI models developed by the Quantitative Investments team power multiple ETF products across different geographic exposures.
Differentiator
Problem solved
Functional benefit
Brands
- Pictet AI Enhanced US Equity ETF (PQUS): Actively managed ETF offering AI-driven stock selection for large-cap U.S. equities
- Pictet AI Enhanced International Equity ETF (PQNT)
- Pictet Emerging Markets Debt ETF (EMFI)
- Pictet Emerging Markets Rising Economies ETF (RISE)
- Pictet Strategic Income Fund
- AI Enhanced US Equity ETF (PQUS)
Quantifiable outcome
- AI Enhanced US Equity ETF (PQUS) grew to $88 million in less than 3 months post-launch
- +2 more outcomes
Companies that use Pictet Asset Management
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Pictet Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Pictet Asset Management partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- DPAMminorDPAM ranked #1 globally in the 2026 RIBI study, with Pictet ranked among the Global Top-10 alongside other leading responsible investment managers.
- CANDRIAMminorCANDRIAM ranked among top responsible investment managers globally alongside Pictet in the 2026 RIBI evaluation of 632 asset managers.
- AmundiminorAmundi ranked 4th globally in Broadridge Fund Brand 50 (2026), highest-placed European firm alongside Pictet at 5th place.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Pictet Asset Management competitors and assessment
Company assessmentDirect peers
- Amundi: Europe's largest asset manager headquartered in Paris with ~€2T AUM, actively managed equity, fixed income, and multi-asset strategies. Directly comparable European-based active manager with similar institutional and intermediary distribution and overlapping EM, thematic, and multi-asset capabilities. Ranked #4 in Broadridge Fund Brand 50 alongside Pictet.
- Schroders: UK-listed asset manager with ~£700B AUM, strong in active equity, EM, and multi-asset strategies. Closely comparable in strategic capabilities (thematics, EM, multi-asset) and in institutional client mix across Europe and Asia.
- Fidelity International: Privately-held global asset manager (FIL) with multi-boutique structure and strong active equity, EM, and fixed income capabilities. Directly comparable in business model, product mix, and institutional/intermediary distribution footprint outside the U.S.
- DWS Group: Frankfurt-listed European asset manager with ~€900B AUM, strong in passive (Xtrackers ETFs), active equity, and EM. Comparable European-headquartered competitor with overlapping institutional and intermediary channels and growing active ETF offering.
- T. Rowe Price: U.S.-listed active asset manager with ~$1.6T AUM, strong in active equity, fixed income, and multi-asset. Comparable in active equity capabilities and institutional client base; Pictet's AI Enhanced ETF initiative is a direct competitive response to T. Rowe Price's quantitative capabilities.
- Polar Capital: London-listed specialist active asset manager with ~$30B AUM focused on thematic equities, EM, and alternatives. Closely comparable boutique-style focused active manager; participated alongside Pictet at Star Health investor meetings.
- Neuberger Berman: Private, employee-owned global asset manager with ~$500B AUM, focused on active equity, fixed income, and alternatives. Comparable in privately-held structure, EM and fixed income expertise, and institutional distribution; both pursuing Indian bond exposure post-2024 reforms.
Broad incumbents
- BlackRock: World's largest asset manager with ~$10T AUM spanning active and passive strategies, ETFs (iShares), and Aladdin technology platform. Comparable in offering breadth and institutional reach, but vastly larger scale and not focused on the boutique European active niche where Pictet competes.
- Franklin Templeton: Global asset manager with ~$1.5T AUM spanning active equity, fixed income, multi-asset, and alternatives. Comparable in active management focus, EM expertise, and global institutional reach; broader product set with stronger U.S. retail footprint.
- J.P. Morgan Asset Management: Global asset management arm of JPMorgan Chase with ~$3T AUM, spanning active, passive, alternatives, and multi-asset. Comparable institutional scale and global distribution, but operates as part of a broader universal banking franchise rather than a focused boutique.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pictet Asset Management social profiles
Digital presencePictet Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pictet Asset Management leadership team
Management profileNumber of profiles
Profiles8 records
Pictet Asset Management subsidiaries and ownership
Company hierarchySubsidiaries6 records
Pictet Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pictet Asset Management M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pictet Asset Management
What does Pictet Asset Management do?
Pictet Asset Management is a focused multi-boutique asset manager that builds, manages, and distributes actively managed investment funds and ETFs for institutional investors, financial advisors, and intermediaries worldwide. Core offerings include AI-enhanced equity ETFs (PQUS, PQNT), emerging markets ETFs (EMFI, RISE), multi-asset strategies (Pictet Strategic Income Fund), and a wider range of thematic, alternative, and multi-asset investment capabilities across global markets.
Is Pictet Asset Management a public or private company?
Pictet Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Pictet Asset Management founded?
Pictet Asset Management was founded in 1980. It employs 1,001 to 5,000 people.
Where is Pictet Asset Management based?
Pictet Asset Management is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Pictet Asset Management make money?
Two revenue lines are on record. Asset Management Fees are the primary driver. The others are ETF Management Fees.
Who are Pictet Asset Management's main competitors?
Direct peers on record are Amundi, Schroders, Fidelity International, DWS Group, T. Rowe Price, Polar Capital and Neuberger Berman. Broad incumbents are BlackRock, Franklin Templeton and J.P. Morgan Asset Management.
Does Pictet Asset Management have an API?
No public API is recorded for Pictet Asset Management.
What industry is Pictet Asset Management in?
Pictet Asset Management's product category is Asset Management. Its primary akta.pro industry code is FSAAAIAD, Global Equity (Active), with a secondary code of FSAAAIAF, Emerging Markets Equity (Active). Its NAICS code is 523940 and its SIC code is 6282.