What ROOMHERO does

ROOMHERO GmbH is a Frankfurt-based B2B interior design, furnishing, and renovation company founded in 2014 that delivers end-to-end project services for residential and commercial real estate across Germany and Europe. Operating under the motto "Einfach.digital" (Simply.Digital), the company runs a project-services model in which a single in-house team owns planning, procurement, construction management, delivery, and assembly — replacing the typical fragmented process of coordinating separate architects, furniture dealers, logistics providers, and trades. Its customer base spans real estate operators (Vonovia, Deutsche Invest Immobilien, Volkswagen Immobilien), large corporates (Randstad, Fraport, DZ BANK, Allianz, BASF, Sumitomo Corporation Deutschland, node.energy), coworking operators (TechQuartier, SleevesUp!, NuWork), and developers (Unger Steel, Habyt, Golisch Immobilien), with project sizes ranging from small offices to multi-thousand-square-meter headquarters and 64+ apartment developments.

The company's core technology layer is a digital project-management platform with embedded 3D visualization, virtual floor plan modeling, and digital documentation of every assembly step and inventory item, complemented by three Typeform-powered self-service configurators (Office-Konfigurator, Expressangebot für Grossprojekte, Küchenkonfigurator) that feed a project pipeline. The five service verticals — Office, Wohnen (residential/microapartment), Construction/Sanierung, New Work, and Hotelausstattung — are delivered through a general-contractor model with a 100+ furniture manufacturer partner network and operations across 120+ European cities, completing 3,500+ projects and 450,000+ furnished square meters cumulatively.

Revenue is generated entirely through one-time, fixed-price project fees for design, furnishing, construction, and delivery — with payment structured as 100% on signing for first-time clients and 50/40/10 across three milestones for repeat clients, and project budgets ranging from €10K to €500K. Distribution is a hybrid of digital self-service top-of-funnel (configurators, blog/wiki/magazine content, social) and direct enterprise sales for large projects, with PR coverage in German business media (FAZ, Deutsche Startups, Berlin Valley, Möbelkultur) and five German Design Award 2026 wins serving as primary credibility assets. The firm is founder/management-controlled, with Daniel C. Kuczaj as CEO and a six-person management board.

Name

ROOMHERO

Legal name

ROOMHERO GmbH

Website

https://roomhero.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ROOMHERO GmbH is a Frankfurt-based B2B interior design, furnishing, and renovation general contractor founded in 2014, serving real-estate operators and corporates across 120+ European cities with end-to-end project delivery and 3D-visualized fixed-price quotes.

Ownership category

akta.pro rank

Product category

Commercial Interior Design & Furnishing Services

NAICS

Interior Design Services (54141), Nonresidential Building Construction (2362)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), General Bldg Contractors - Residential Bldgs (1520), Office Furniture (2520)

akta.pro primary industry

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

akta.pro secondary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Interior design services
• Office planning
• Commercial furnishing
• Residential furnishing
• Renovation services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based Interior Design & Furnishing: RoomHero generates revenue through one-time project fees for complete interior design, furnishing, delivery, and installation of residential and commercial properties. Services include space planning, fixed-price offers, full-service construction management, and furniture procurement. Payment structured in installments: 100% on contract signing for first-time clients; 50% upfront, 40% 10 days before delivery, 10% after completion for repeat clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ROOMHERO is a B2B interior design and renovation company delivering end-to-end space planning, furniture procurement, 3D visualization, construction management, delivery, and assembly for offices, residential properties, hotels, and coworking spaces. The firm acts as a general contractor, coordinating all trades from concept to turnkey handover, with fixed-price project quotes and digital self-service configurators (Office Configurator, Large Project Express Offer, Kitchen Configurator) as the entry point. Services span Germany and 120+ European cities, with more than 3,500 projects and 450,000+ furnished square meters completed since 2014.

Product overview

ROOMHERO is a B2B interior design and renovation company for residential and commercial real estate, operating as a unified full-service offering rather than a modular software platform. The core portfolio consists of three digital self-service configurators (Office-Konfigurator, Expressangebot für Grossprojekte, Küchenkonfigurator) that feed into five service verticals: Büroplanung & Einrichtung (office planning and furnishing), Wohnen (residential furnishing), Construction/Sanierung (renovation management), New Work Konzepte (modern workplace design), and Hotel/Hotelausstattung (hotel furnishing). All services include end-to-end delivery from consultation through assembly, with 3D visualization and fixed-price quotes.

Differentiator

Problem solved

Functional benefit

Products and services

• Office-Konfigurator (Office Configurator) Digital self-service configurator that enables B2B customers to design office spaces and request fixed-price project quotes in minutes via an online questionnaire, returning an initial cost estimate within 24 hours.
• Expressangebot für Grossprojekte (Large Project Express Offer) Digital configurator for large-scale commercial and residential furnishing projects (e.g., furnished apartment portfolios, coworking spaces, microapartments), enabling B2B buyers to request rapid, fixed-price quotes for bulk orders.
• Küchenkonfigurator (Kitchen Configurator) Four-step digital tool for configuring standard or custom kitchens for large residential projects, integrated as the entry point into ROOMHERO's residential furnishing service.
• Büroplanung & Einrichtung (Office Planning & Furnishing) Full-service office planning and furnishing from concept to completion, including space planning, 3D visualization, lighting and acoustics design, renovation, and final assembly for companies of every size (50 m² to multi-thousand m² large offices).
• Wohnen (Möblierung) (Residential Furnishing) Residential furnishing service covering furnished apartments, microapartments, serviced apartments, student residences, and vacation properties, delivered as move-in-ready (löffelfertig) packages and smart micro-living concepts.
• Construction / Sanierung (Renovation & Construction Management) Full-service renovation and construction management from repairs to final acceptance, covering all trades (flooring, drywall, electrical, plumbing) for residential and commercial properties, with ROOMHERO acting as general contractor.
• New Work Konzepte (New Work Workplace Design) Workplace design service implementing New Work principles — Activity-Based Working, flexible workspaces, and hybrid office solutions — for companies adopting modern, collaborative working models.
• Hotel / Hotelausstattung (Hotel Furnishing) Professional furnishing service for hotels, vacation properties, boardinghouses, and guesthouses, designed to maximize occupancy and guest experience by delivering ready-to-operate interiors.

Quantifiable outcome

• 3.500+ Projekte abgeschlossen seit Gründung
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• ZIA (Zentraler Immobilien Ausschuss)minorOthersROOMHERO is a member company of ZIA, the German property industry association. Membership indicates engagement with the professional real estate economy and industry advocacy.
• BVMW (Bundesverband der Deutschen Industrie e.V.)minorOthersROOMHERO holds a membership in BVMW, the German Mittelstand association, signaling alignment with mid-sized business interests and access to a broad B2B network.
• ZIA InnovationminorOthersListed on the ZIA Innovation Radar, a platform showcasing innovative companies within the German real estate industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Home24: German-headquartered online furniture retailer serving customers across Europe with a broad assortment of home furnishings. Comparable to ROOMHERO on geography and end-customer (home/property furnishing), though it operates a pure e-commerce model rather than full-service design + installation.
• Westwing Group: European e-commerce company for home and living furnishings, headquartered in Munich. Overlaps with ROOMHERO on European geography and residential/customer furnishing demand, but sells via curated online shop rather than full-service design and installation.
• IKEA for Business: IKEA's B2B arm offering office and bulk-home furnishing solutions across Europe. Comparable to ROOMHERO on serving large-scale office and residential furnishing needs at competitive price points, but lacks the bespoke design + 3D visualization + full installation service layer.

Broad incumbents

• Steelcase: Global leader in office furniture, workspace solutions, and workplace strategy consulting. Targets the same enterprise office-furnishing buyer as ROOMHERO but operates as a large established manufacturer/dealer network rather than a turnkey design-to-installation provider.
• Haworth: Global office furniture manufacturer and workplace design specialist with deep European presence. Competes with ROOMHERO for enterprise office fit-out budgets but is primarily a product-and-dealer model rather than a fully integrated design + delivery service.

Regional players

• Sedus Stoll AG: German office furniture manufacturer with a strong DACH footprint and full-service workplace consulting. Comparable to ROOMHERO on German office customer base and New Work design expertise, but centered on its own manufactured product lines rather than multi-brand procurement.
• Kinnarps Group: Leading European (Nordic-origin) office furniture manufacturer and interior design provider. Overlaps with ROOMHERO in workplace design and furnishing for European enterprises, but delivers through dealer and own-brand channels rather than a multi-brand configurator platform.
• Bene GmbH: Austrian office furniture and office-space design company serving DACH and broader Europe. Comparable to ROOMHERO on integrated design + furniture + space planning offerings, but with a regional Austrian production base and own-brand portfolio.

Emerging players

• Modsy: US-based online interior design service combining 3D rendering with e-commerce-driven furniture recommendations. Directly comparable to ROOMHERO's "online interior designer" positioning, though focused on US consumers and lacking turnkey installation services.
• Havenly: US online interior design platform pairing customers with designers and curating furniture packages. Shares ROOMHERO's digital-first interior design service model and 3D-style visualization concept, but is geographically separate and consumer rather than B2B focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roomhero.de
• LinkedInlinkedin.com/company/roomhero
• Instagraminstagram.com/roomhero_de
• Xx.com/roomhero_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROOMHERO