Seilich

What Seilich does

Seilich Limited is a privately held Scottish natural skincare and herbal tea company founded by Dr. Sally Gouldstone, a botanist and conservation scientist formerly of the Royal Botanic Garden Edinburgh. The company grows the majority (~80%) of its botanical ingredients on-site within an 8-acre biodiverse wildflower meadow at Rosemains Farm, Pathhead, Midlothian, and processes them using low-carbon cold-process methods including small-batch distillation, infusion, maceration, hand-picking, and powdering to preserve botanical compounds. It is the first UK business to achieve Wildlife Friendly Enterprise Network certification across its whole product range.

The product portfolio spans facial skincare (cleansers, moisturisers, treatments such as face oils, serums, masks, toners, and lip balm), hand care, and an expanding herbal tea line (single species and blended teas, pyramid bags, and gift sets), as well as curated kits targeted at specific skin conditions (dry, mature, hormonal/combination, congested, dehydrated/dull). Production is dominated by hand-craft, low-volume techniques, and packaging emphasises refill options via a partnership with OnRepeat for compostable pouches.

Seilich operates a diversified direct-to-consumer GTM: an own Shopify e-commerce storefront (worldwide shipping), workshops and experience events at the meadow (Meadow Creation, Wildflower Identification, Skincare Making), plus a network of 30+ UK stockists including premium accounts such as Selfridges, Petersham Nurseries, and Royal Botanic Garden Edinburgh, supplemented by a therapist network offering Seilich facial treatments and habitat-creation consultancy. Revenue also comes from gift vouchers (£10–£100) and workshop attendance fees. The company is bootstrapped beyond a single ~$92K Scottish EDGE award in May 2023, with 1–10 employees, and is recognised through RHS Chelsea Flower Show Sustainable Excellence Award, RSPB Nature of Scotland shortlistings (2021, 2023), and Green Parent Awards 2025 Gold.

Name

Seilich

Legal name

Seilich Limited

Website

https://seilich.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Seilich Limited is a Scottish micro-business that grows and cold-processes its own wildflower-meadow botanicals into natural skincare (cleansers, moisturisers, treatments, hand care) and herbal teas, selling direct-to-consumer via Shopify, through 30+ UK stockists and a therapist partner network.

Ownership category

akta.pro rank

Product category

Natural Skincare

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE)

akta.pro secondary industries

Phytogenics & Botanicals (Essential Oils, Plant Extracts) (AFADAKAF), Medicinal & Aromatic Plants (Herbs, Botanicals) Wildcrafting/Cultivation (AFAMAFAF)

Keywords

• Botanical skincare
• Herbal tea products
• Natural skincare brand
• Wildflower meadow botanicals
• Cold process cosmetics

Headquarters

HQ city

Pathhead

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Skincare Products: Sale of botanical skincare products including cleansers, moisturisers, treatments, and hand care products. Products are sold directly through their e-commerce website and through UK retail stockists. They offer refill options for glass containers.
2. Herbal Teas: Sale of 100% organically grown Wildlife Friendly certified herbal teas made from meadow-grown herbs and flowers. Available as single species and blended teas.
3. Workshops and Experiences: Revenue from educational workshops including Meadow Creation Workshop (£10 attendance, £45 with Meadow Ritual Set), Wildflower Identification Workshop (£14), and Make Your Own Skincare Products workshops. Also consultancy services for habitat creation.
4. Gift Vouchers: Gift cards offered from £10 to £100, redeemable against Seilich products and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Seilich manufactures and sells natural skincare products (cleansers, moisturisers, facial treatments, hand care) and herbal teas made from botanicals grown in their own 8-acre wildflower meadow in Scotland. Approximately 80% of ingredients are grown on-site using organic, Wildlife Friendly certified methods, and products are produced via low-carbon cold-process techniques to preserve botanical compounds. The company also runs educational workshops and habitat-creation consultancy services from the same meadow site.

Product overview

Seilich is a natural skincare and herbal tea company that produces products made from botanicals grown in their own wildflower meadow in East Lothian, Scotland. The product portfolio includes skincare treatments (Face Oil, Face Mist, Lip Balm, Serums), cleansers (Gel Cleanser, Cleansing Lotion, MakeUp Remover), moisturisers (Wild Rose, Wild Carrot & Sea Buckthorn), hand care (Hand Lotion, Hand Wash), herbal teas (single species and blended teas including Chamomile, Peppermint, Meadow Blend, Hedgerow Blend, Reviving Blend), gift sets, and curated skincare kits for different skin types (Dry Skin Kit, Mature Skin Kit, Glow Skin Kit, Hormonal/Combination Skin Kit). The company also offers educational workshops on meadow creation, wildflower identification, and DIY skincare making, plus habitat creation consultancy services. Products are characterized by their meadow-grown botanical ingredients, Wildlife Friendly certification, and sustainability-focused production methods using cold processing and compostable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Meadow Face Oil Lightweight face oil providing full spectrum fatty acids and omegas 3, 6 and 9, made with botanical compounds from meadow-grown daisies, plantain, calendula, rose petals and red clover; targeted at consumers seeking active botanical facial treatment.
• Nature's Secret Serum Highly active botanical serum combining Scottish wild-grown Bog Myrtle with meadow-grown Self Heal, Chickweed and Plantain, plus collagen-boosting phytoglycogen and hydrating hyaluronic acid; for consumers seeking targeted treatment serums.
• Meadow Lip Balm Botanical lip balm made from meadow-grown wildflower extracts; for consumers looking for natural lip care.
• Meadow Face Mist Facial mist made from botanical hydrosols distilled from meadow-grown plants; for consumers seeking hydrating and refreshing facial sprays.
• Nettle Exfoliating Toner Exfoliating toner combining plant-based AHAs with meadow-grown Nettle, Yarrow and Peppermint extracts; targeted at consumers with congested skin.
• Meadow Face Mask Multi-award winning face mask made from meadow-grown botanicals including Rose, Chamomile, Plantain, Red Clover, Blackcurrant, Cornflower and Calendula, plus powdered oats and British clay; for consumers seeking natural facial masks.
• Botanical Gel Cleanser Invigorating gel cleanser made from meadow-grown Peppermint and Chamomile combined with a gentle sugar-based cleansing system; targeted at consumers with combination, hormonal or oily skin.
• Botanical Cleansing Lotion Creamy cleansing lotion containing rich Lunaria oil, gentle sugar-based cleanser, and Chamomile and Wild Carrot floral waters; targeted at consumers with dry skin.
• Meadow MakeUp Remover Makeup remover for removing cosmetics while maintaining the skin's natural oil balance; for dry or mature skin routines.
• Wild Carrot & Sea Buckthorn Moisturiser Moisturiser containing meadow-grown Wild Carrot and Chamomile floral waters, hyaluronic acid, and cold-pressed Raspberry, Honesty and Sea Buckthorn oils; targeted at consumers with hormonal or combination skin.
• Wild Rose Moisturiser Natural moisturiser containing small batch distilled Rose water, hyaluronic acid, Marshmallow infused Lunaria oil, and vitamin E; for consumers with dry or mature skin.
• Gardener's Hand Lotion Hand lotion made from meadow-grown botanicals to soothe hands, containing locally sourced beeswax; targeted at gardeners and consumers needing restorative hand care.

Quantifiable outcome

• No more than 25% of any single species is harvested from the meadow, ensuring biodiversity maintenance
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OnRepeatcoreStrategic or Co-development PartnerOnRepeat provides compostable pouches for Seilich's refill scheme. This partnership allows integration of the refilling scheme with Seilich's sustainability goals. Compostable pouches cut greenhouse gas emissions by almost half compared to regular practice of sending empty containers back and forth.
• Royal MailminorOthersRoyal Mail handles Seilich's product shipping. The company chose Royal Mail for their 'feet on the street' policy which results in the lowest carbon emissions among major UK delivery companies.
• Wildlife Friendly Enterprise NetworkcoreStrategic or Co-development PartnerWildlife Friendly Enterprise Network provides Wildlife Friendly certification to Seilich, recognizing that their ingredients are produced in ways that actively protect and enhance wildlife. Seilich is the first UK company to receive this certification.
• ShopifycoreTechnology or IntegrationShopify powers Seilich's e-commerce website, enabling online sales, payment processing, and order management. Shopify also supports personalized advertising with third-party services.
• Bright Green BusinessminorOthersBright Green Business helped Seilich take on a sustainability intern who conducted a comparison of packaging schemes, leading to the adoption of compostable pouches.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Weleda: Long-established natural and biodynamic skincare and personal care brand. Comparable through botanical-led formulations, natural ingredient sourcing, and presence in premium health and beauty retail.
• Dr. Hauschka: Established European natural cosmetics brand with a holistic, biodynamic ingredient philosophy. Comparable on botanical cold-process skincare methods and premium natural positioning, but at significantly larger scale and broader category.
• Traditional Medicinals: Established North American herbal tea company with strong organic and sustainability credentials. Comparable to Seilich's herbal tea business on certified-organic botanical sourcing and wellness-oriented retail placement.

Direct peers

• Neal's Yard Remedies: UK-based organic and natural skincare and wellbeing brand. Direct comparable as a British botanical skincare company with strong ethical/sustainability positioning and multi-channel retail distribution.
• Pukka Herbs: UK-based organic herbal tea and wellness brand with strong sustainability credentials. Closest direct analogue for Seilich's herbal tea range (Meadow Blend, Chamomile, Peppermint) on certification, UK distribution, and premium positioning.
• Pai Skincare: UK-based certified organic and natural skincare brand targeting sensitive and reactive skin. Comparable product mix (serums, creams, oils), premium positioning, and direct-to-consumer plus boutique retail distribution.
• Lush: Global handmade cosmetics brand with strong UK roots, emphasising natural ingredients, fresh formulations, and ethical sourcing. Closest large-scale UK analogue to Seilich's handmade botanical positioning.

Emerging players

• Osea: Clean, plant-based skincare brand built around seaweed and botanicals. Comparable through natural ingredient-led storytelling, vegan/cruelty-free positioning, and a multi-channel premium DTC-plus-stockist model.
• Tata Harper: Premium natural skincare brand emphasising farm-grown, non-toxic ingredients. Comparable through vertically integrated botanical sourcing and ultra-premium positioning, though at higher price points and broader US/international distribution.
• Biodynamic Skincare / RMS Beauty: Clean beauty brand using food-grade, minimally processed botanical ingredients. Comparable on raw, unrefined botanical formulation philosophy and premium natural positioning, with broader international distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seilichbotanicals
• Instagraminstagram.com/seilich_botanicals
• LinkedInlinkedin.com/company/seilich

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seilich