WILD TRAILS YALA
Wild Trails Yala by Mili is a privately held Sri Lankan operator offering luxury tented safari camping and guided jeep safaris on the border of Yala National Park, serving international adventure and wildlife travelers through direct booking via its website and TripAdvisor referrals.
- Company typePrivate
- Founded2014
- HeadquartersTissamaharama, Sri Lanka
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WILD TRAILS YALA does
Wild Trails Yala by Mili is a privately held Sri Lankan hospitality operator specializing in luxury tented safari camping on the border of Yala National Park in the country's Southern Province. Founded around 2014 (with firmographic records indicating 2008) as an experimental camping concept by its owner "Mili," the business has evolved into a packaged "glamping" destination offering air-conditioned tented accommodation in custom-built 15x36 ft units with separate bedroom, bathroom and deck areas, isolated by forest cover for privacy.
The company's core product is glamping accommodation bundled with guided safaris in company-owned jeeps into Yala National Park, where guests observe elephants, leopards and sloth bears. Product surface extends to three packaged tiers (Bed & Breakfast, All-Inclusive with One Safari, All-Inclusive with Two Safaris) and add-on excursions to Kirinda Beach, Kataragama and Thissamaharama Temple. In-house dining featuring Sri Lankan cuisine with locally sourced produce is included in higher tiers. Distribution is exclusively direct-to-consumer, routed through the company website (with a 2024-launched online booking form), owner-led phone and email inquiries, and organic referral traffic from TripAdvisor reviews.
Commercial posture is that of a lifestyle small business rather than a venture-scale company: the firm employs 11-50 staff (many part-time local farmers), has raised only one disclosed funding round (~ $130,000 from Lankan Angel Network in March 2019), discloses no revenue, and operates from a single physical site. Customer base consists of international individual travelers (testimonials span Hong Kong, Singapore, the United Kingdom and Sri Lanka) booking wildlife and nature experiences. Pricing is not publicly listed; rates are quoted on inquiry. There is no institutional parent, no venture or private equity backing, and no product, geographic or technology diversification beyond the existing Southern Province footprint.
WILD TRAILS YALA firmographics
Firmographics- Name
- WILD TRAILS YALA
- Legal name
- Wild Trails Yala by Mili
- Website
- https://wildtrailsyala.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wild Trails Yala by Mili is a privately held Sri Lankan operator offering luxury tented safari camping and guided jeep safaris on the border of Yala National Park, serving international adventure and wildlife travelers through direct booking via its website and TripAdvisor referrals.
- Ownership category
- akta.pro rank
WILD TRAILS YALA industry classification
Industry- Product category
- Safari Camping & Glamping
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), Tour Operators (56152)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Safari Camps & Tented Lodges (THAGAOAF)
- akta.pro secondary industries
- Safari Lodges (Big Five/Game Reserves) (THAGAIAA), Safari Lodges & Tented Camps (THAAAHAC)
Keywords
Where WILD TRAILS YALA is headquartered
LocationHeadquarters
- HQ city
- Tissamaharama
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
WILD TRAILS YALA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Accommodation: Luxury tented camping accommodation with various packages including bed and breakfast or all-inclusive options.
- Safari Tours: Half or full day safari experiences to Yala National Park in company-owned jeeps with experienced drivers.
- All-Inclusive Packages: Full board packages including meals, park entrance fees, safari jeep, bush walks, and bonfire dinners under the stars.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Pay-as-you-go | Bed and Breakfast Basis |
| Hybrid | Pay-as-you-go | All-Inclusive with One Safari |
| Hybrid | Pay-as-you-go | All-Inclusive with Two Safaris |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WILD TRAILS YALA product offering
Product offeringCore offering
Wild Trails Yala by Mili operates a luxury tented safari camping property on the border of Yala National Park in Sri Lanka, providing air-conditioned 15x36 feet tents with private bedroom, bathroom, and deck areas. The company sells Bed & Breakfast and All-Inclusive packages that bundle meals, park entrance fees, and guided half/full-day safaris in company-owned jeeps, plus add-on excursions to Kirinda Beach, Kataragama, and Thissamaharama Temple. It also operates an on-site restaurant serving Sri Lankan cuisine prepared with locally sourced produce.
Product overview
Wild Trails Yala by Mili is a luxury tented safari camping operator offering glamping experiences on the border of Yala National Park in Sri Lanka. The core offering is air-conditioned luxury tent accommodations (15x36 feet) with bedroom, bathroom, and deck areas. The company provides multiple experience add-ons including Yala National Park safaris in their own jeeps, Kirinda Beach excursions, Kataragama historical site visits, and Thissamaharama Temple tours. Accommodations are offered through three package tiers: Bed & Breakfast, All-Inclusive with One Safari, and All-Inclusive with Two Safaris. Additional services include an online booking system and in-house restaurant dining featuring Sri Lankan cuisine.
Differentiator
Problem solved
Functional benefit
Products and services
- Wild Trails Yala Luxury Tented Safari Camping Air-conditioned luxury tented safari camping property bordering Yala National Park in Sri Lanka, offering large 15x36 feet tents with separate bedroom, bathroom, and deck areas, plus on-site restaurant and bundled safari packages for individual travelers and small groups.
- Luxury Camping Tents Individual luxury safari tents measuring 15x36 feet, with a 15x22 feet bedroom (writing table, camp chair, bag stand, sofa, charging outlets, fan), 15x7 feet bathroom (shower cubicle, wash basin, WC), and 15x7 feet deck with bunk beds. Tents are air-conditioned and isolated by forest cover for privacy.
- Yala National Park Safari Half or full day guided safari tours into Yala National Park in company-owned safari-ready jeeps with trained and experienced drivers, focused on observing elephants, leopards, sloth bears, and bird species.
- Kirinda Beach Excursion Half-hour jeep excursion from the camp to Kirinda beach for sea bathing, using the company's own jeeps.
- Kataragama Historical Site Visit 45-minute excursion to Kataragama, an ancient multi-religious pilgrimage city featuring historical temples and religious sites.
- Thissamaharama Temple Visit Cultural excursion to the historic Thissamaharama Temple and surrounding archaeological sites of the ancient Ruhuna kingdom.
- Bed and Breakfast Package Entry-tier accommodation package including breakfast, drinking water, tea/coffee, and airport/station pick-up and drop-off services. Children up to 6 stay free sharing a bed with parents; children 6-12 accommodated on a single bed.
- All-Inclusive Package with One Safari Full board package with breakfast, lunch, dinner, drinking water, tea/coffee, two bottles of beer per tent for a bonfire dinner under the stars, park entrance fee, one safari jeep tour, bush walk, and pick-up/drop-off.
- All-Inclusive Package with Two Safaris Premium all-inclusive package with breakfast, lunch, dinner, drinking water, tea/coffee, two bottles of beer per tent for a bonfire dinner under the stars, morning and afternoon safaris with park entrance fees and safari jeep tours, plus bush walk and pick-up/drop-off.
- Online Reservation System Web-based reservation form for submitting booking requests, capturing check-in/out dates, number of adults and children, and preferred accommodation package.
- In-House Restaurant Dining On-site restaurant serving Sri Lankan cuisine prepared by an in-house chef using fresh produce from local Chena-cultivation farmers, with options for outdoor dining under the stars.
Companies that use WILD TRAILS YALA
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
WILD TRAILS YALA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WILD TRAILS YALA partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
WILD TRAILS YALA competitors and assessment
Company assessmentBroad incumbents
- &Beyond: Global luxury safari operator running high-end tented camps and lodges across Africa and Asia. Comparable product category (luxury tented safari) and premium-traveler target, though at significantly larger scale and geographic breadth.
- Singita: Ultra-luxury safari lodge operator known for tented camps across African game reserves. Comparable in tented-luxury product format and high-net-worth traveler segment, though operating at a higher price tier and international scale.
- Cinnamon Wild Yala: A branded Sri Lankan hotel chain property located on the edge of Yala National Park, targeting the same wildlife-tourist demand pool but with a traditional hotel format rather than tented glamping. Larger, more institutional competitor.
- Jetwing Yala: Part of the Jetwing hotel group, located near Yala National Park with safari packages. Competes for the same tourist pool but as a traditional resort rather than a tented camp, leveraging a larger group's distribution.
Direct peers
- Chena Huts by Uga Escapes: A luxury tented safari lodge near Yala National Park operated by Uga Escapes, offering private cabin-tents, all-inclusive meals, and guided safaris. Directly comparable in product format, pricing tier, and customer target.
- Wild Coast Tented Lodge (Resplendent Ceylon): Operates a luxury tented safari camp directly adjacent to Yala National Park in Sri Lanka, offering nearly identical glamping-plus-safari positioning to Wild Trails Yala. Directly competes for the same international wildlife-tourist segment.
- The Leopard at Yala (Resplendent Ceylon): Sister property to Wild Coast Tented Lodge under the Resplendent Ceylon portfolio, located near Yala with luxury tented accommodations. Directly comparable tented-luxury product targeting the same premium wildlife-traveler segment.
- Mahoora Tented Safari Camps: Sri Lanka's longest-running tented safari camp operator with locations in Yala and other national parks. Competes directly with Wild Trails on tented safari camping and guided park tours for international travelers.
- Leopard Trails (Yala): Operates a tented safari camp inside or on the boundary of Yala National Park, offering wildlife-focused accommodations and guided safaris. Directly comparable in scale, target customer, and Yala-centric offering.
Emerging players
- Eco Team Sri Lanka: Sri Lankan eco-tourism operator offering tented safari camping across multiple national parks including Yala. Comparable product and customer, though more multi-park, package-tour oriented than Wild Trails' single-property depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WILD TRAILS YALA social profiles
Digital presenceWILD TRAILS YALA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WILD TRAILS YALA leadership team
Management profileNumber of profiles
Profiles1 record
WILD TRAILS YALA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WILD TRAILS YALA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WILD TRAILS YALA
What does WILD TRAILS YALA do?
Wild Trails Yala by Mili operates a luxury tented safari camping property on the border of Yala National Park in Sri Lanka, providing air-conditioned 15x36 feet tents with private bedroom, bathroom, and deck areas. The company sells Bed & Breakfast and All-Inclusive packages that bundle meals, park entrance fees, and guided half/full-day safaris in company-owned jeeps, plus add-on excursions to Kirinda Beach, Kataragama, and Thissamaharama Temple. It also operates an on-site restaurant serving Sri Lankan cuisine prepared with locally sourced produce.
Is WILD TRAILS YALA a public or private company?
WILD TRAILS YALA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WILD TRAILS YALA founded?
WILD TRAILS YALA was founded in 2014. It employs 11 to 50 people.
Where is WILD TRAILS YALA based?
WILD TRAILS YALA is headquartered in Tissamaharama, Sri Lanka, in the Asia region.
How does WILD TRAILS YALA make money?
Three revenue lines are on record. Accommodation is the primary driver. The others are safari Tours and all-Inclusive Packages.
Who are WILD TRAILS YALA's main competitors?
Broad incumbents on record are &Beyond, Singita, Cinnamon Wild Yala and Jetwing Yala. Direct peers are Chena Huts by Uga Escapes, Wild Coast Tented Lodge (Resplendent Ceylon), The Leopard at Yala (Resplendent Ceylon), Mahoora Tented Safari Camps and Leopard Trails (Yala). Eco Team Sri Lanka is listed as an emerging player.
Does WILD TRAILS YALA have an API?
No public API is recorded for WILD TRAILS YALA.
What industry is WILD TRAILS YALA in?
WILD TRAILS YALA's product category is Safari Camping & Glamping. Its primary akta.pro industry code is THAGAOAF, Safari Camps & Tented Lodges, with a secondary code of THAGAIAA, Safari Lodges (Big Five/Game Reserves). Its NAICS code is 721214 and its SIC code is 7000.