Performa Sports

What Performa Sports does

Performa Sports, founded in 2008 and headquartered in Belfast, Northern Ireland, is a sports performance analysis SaaS company serving coaches, performance analysts, players, clubs, academies, schools, and colleges. The platform enables real-time live tagging of in-game events on an iPad-native application, with synchronized video capture, drawing tools, multi-camera support, and customizable KPIs across more than 15 sports including Gaelic football, hurling, camogie, soccer, rugby, hockey, tennis, basketball, ice hockey, and futsal. A cloud-based web platform extends the workflow to post-game video review, playlist creation without editing skills, and remote player self-analysis via any web-enabled device.

The underlying technology pairs tap-to-tag structured data capture with synchronized match video, producing a proprietary Performa Sports Rating (PSR) — a weighted -3 to +3 scoring methodology used for player influence assessment and MVP selection. The product ecosystem includes the core iPad app and web platform, a managed First Pass Analysis service where Performa tags customer-uploaded video on their behalf, cameras and tripods (including PIX4TEAM robot camera integration) for automated filming, and an academy.performasports.com training curriculum for coach upskilling. PerformaTV, a sub-brand, provides live tournament streaming with real-time stats overlays.

Commercially, the company operates a sales-assisted SaaS model with tiered subscription plans (pricing not publicly disclosed), a 21-day free trial funnel, and direct sales engagement for institutional buyers. Revenue streams include recurring software subscriptions, the First Pass Analysis professional service, hardware sales, and training courses. Distribution is anchored by content marketing, case studies, webinars, and active social channels, with strategic media and academic partnerships including Ulster University and The Irish News. The company has raised approximately $747K across four funding rounds between 2011 and 2016, with no subsequent disclosed capital raises.

Name

Performa Sports

Legal name

Performa Sports Ltd.

Website

https://performasports.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Performa Sports is a Northern Ireland-based SaaS company providing iPad-native and web-based real-time sports performance analysis software for coaches, analysts, clubs, academies, and schools across 15-plus sports.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics Software

NAICS

Teleproduction and Other Postproduction Services (512191), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ), Sports Live Streaming Platforms (MPACACAF)

Keywords

• Sports performance analysis
• Video analysis software
• Coaching analytics platform
• Live game tagging
• Athlete performance tracking

Headquarters

HQ city

Portadown

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription (iPad App + Web Platform): Recurring subscription access to the Performa Sports iPad app and cloud web platform. Offered via tiered plans (evidenced by 'See Plans & Pricing' CTA and 'Free Trial' offer). Likely per-seat or per-team subscription model typical for sports coaching SaaS.
2. First Pass Analysis (Professional Services): Performa Sports analyses customer-uploaded game video on their behalf and delivers a completed report. Customers upload video, Performa delivers analysed data and video. Billed as an add-on service beyond the core software subscription.
3. Training Courses: Performance analysis training courses offered via academy.performasports.com. Provides curriculum for coaches and analysts to build skills in using the platform and sports analytics.
4. Cameras & Tripods: Sale of hardware accessories (PIX4TEAM Soccer Robot Camera mentioned in case studies) alongside the software platform, complementing the filming and analysis workflow.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Performa Sports provides a mobile-first, real-time sports performance analysis platform consisting of an iPad application for pitch-side live game tagging and KPI capture, paired with a cloud-based Web Platform for video review, playlist creation, and remote player sharing. The platform is complemented by a First Pass Analysis managed service, training courses, and resold camera/tripod hardware, targeting sports clubs, academies, schools and governing bodies across 15+ sports.

Product overview

Performa Sports is a mobile-first performance analysis platform designed for coaches and sports teams. The core offering consists of an iPad app for real-time live game tagging, video capture, KPI customization, and video annotation with drawing tools and speed controls; a cloud-based Web Platform for data and video access, playlist creation, and player/coach sharing; and a First Pass Analysis managed service for clubs preferring outsourced analysis. The ecosystem is complemented by Cameras & Tripods hardware (including PIX4TEAM Robot Camera) for automated filming, and Training Courses for coach education. Together these products enable real-time insight, post-game review, and extended coaching contact time through remote player access.

Differentiator

Problem solved

Functional benefit

Brands

• PerformaTV: Live streaming and production service for sports events, including real-time stats overlay
• First Pass Analysis

Products and services

• Performa Sports iPad App A real-time performance analysis iPad application for sports coaches, analysts and players that enables tap-to-tag live game statistics for both teams and players, customization of Key Performance Indicators (KPIs), visualization of live pattern alerts and real-time location/performance data, synchronization with multi-angle match video, annotation with drawing tools and speed control, and creation of coaching playlists. Available via the Apple App Store for coaches across 15+ sports.
• Performa Sports Web Platform A cloud-based web platform (app.performasports.com) that allows coaches and players to access performance data, video analysis and coaching playlists from any web-enabled device, supporting post-game review, playlist creation and sharing, and remote player self-analysis without requiring the iPad app.
• First Pass Analysis A managed analysis service in which Performa Sports' analysts tag and analyze customer-uploaded game video on the customer's behalf and deliver a completed analysis report with team and player statistics, video analysis and insights, designed for clubs without dedicated performance analysts.
• Cameras & Tripods

Quantifiable outcome

• Players and coaches gain real-time insights during games enabling in-game tactical adjustments and immediate half-time/full-time feedback.
• +2 more outcomes

Named customers43 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ulster UniversitycoreStrategic or Co-development PartnerUlster University is a key academic partner, hosting the Irish FA/UEFA Football Academy at its Jordanstown Campus. The partnership involves joint educational programs including a Football Coaching & Business Degree and Masters in Sports Coaching that incorporate Performa Sports as a teaching tool. Performa Sports is featured in the partnerships footer section of the website. The company also teamed up with Ulster University for the Ulster Football Championship coverage.
• The Irish NewscoreStrategic or Co-development PartnerPerforma Sports teamed up with Ulster University and The Irish News for multi-year Ulster Senior Football Championship coverage. The partnership includes half-time and full-time stats reporting published in The Irish News print and online editions, with further post-game analysis of individual player performances. The Irish News provides editorial distribution while Performa Sports provides the live tagging and analytics.
• South West CollegeminorStrategic or Co-development PartnerPerforma Sports partnered with South West College to support the next generation of coach/analysts through educational programs and training. The partnership was highlighted in a blog article on the Performa Sports website (September 2024).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/performasports
• YouTubeyoutube.com/user/performasports
• Facebookfacebook.com/performasports
• Instagraminstagram.com/performasports
• LinkedInlinkedin.com/company/performasports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performa Sports