What Pinellas County Urban League does

Pinellas County Urban League (PCUL) is a private nonprofit organization founded in 1977 and headquartered at 333 31st Street N in St. Petersburg, Florida. It operates as an affiliate of the National Urban League and delivers free community services to African Americans and other underserved populations in Pinellas County across six core program pillars: Job Training and Entrepreneurship, Job Network and Opportunities, Housing and Community Development, Education and Community Leadership, Health Impact and Quality of Life, and Disaster Assistance. Specialized offerings include the S.T.Y.L.E. summer program (serving 25 youth ages 14-16 annually), Camp Ignite (serving 18 girls ages 13-18 in 2025 with St. Petersburg Fire Rescue for fire and emergency services career exploration), the EmpowHer Girls Summit, and the Next Level Urban Alliance business network with international trade missions.

The organization does not employ proprietary technology or AI systems; service delivery is human-led through direct community engagement at its headquarters, recurring community events such as Food Truck Friday, mobile outreach, and a dense network of municipal, foundation, and corporate partnerships. Revenue is generated entirely through donations, grants from foundations and government entities (including the Foundation for a Healthy St. Petersburg, Bayfront Health, Duke Energy Foundation, Bank of America, Fifth Third Bank, Suncoast Credit Union, and Regions Bank), and fundraising events such as the Southern Soul Boots on the Ground concert. PCUL employs 11-50 staff, is governed by a Board of Directors chaired by Joe Bourdow, and is led by President & CEO Nikki Gaskin-Capehart, the first woman to hold the role, under the Vision 2030 strategic framework focused on generational wealth, systems change, and shifting mindsets.

Name

Pinellas County Urban League

Legal name

Pinellas County Urban League

Website

https://pcul.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinellas County Urban League is a St. Petersburg, Florida-based nonprofit, founded in 1977, that delivers free job training, housing assistance, youth programs, health initiatives, and disaster relief to African Americans and underserved populations in Pinellas County.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Civic and Social Organizations (81341)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Community Development & Neighborhood Revitalization Housing Programs (FSALAKAO)

Keywords

• Community development services
• Workforce development programs
• Affordable housing assistance
• Youth leadership training
• Civil rights advocacy

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations: Individual and corporate donations received through the organization's website, events, and direct mail campaigns to support general operations and programs.
2. Grants and Funding: Grants from government agencies, foundations, and corporate partners including Bank of America, Foundation for a Healthy St. Petersburg, and others to fund specific programs and initiatives.
3. Fundraising Events: Revenue generated from special events like the Southern Soul Boots on the Ground concert, community events, and membership fees.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pinellas County Urban League is a nonprofit community organization that delivers free programs in job training and entrepreneurship, employment placement, affordable housing and community development, health and quality-of-life services, education and youth leadership development, and disaster assistance for African Americans and other underserved residents of Pinellas County, Florida. The organization also operates youth programs (S.T.Y.L.E., Camp Ignite, EmpowHer Girls Summit), an entrepreneur network (Next Level Urban Alliance), and signature community events such as Food Truck Friday, while being guided by the Vision 2030 strategic framework on generational wealth and systems change.

Product overview

Pinellas County Urban League offers a comprehensive suite of community empowerment programs organized around six core pillars: Job Training & Entrepreneurship, Job Network & Opportunities, Housing & Community Development, Health Impact & Quality of Life, Education & Community Leadership, and Disaster Assistance. The organization operates multiple youth development programs including the S.T.Y.L.E. (Summer Training in Youth Leadership & Employment) Program for ages 14-16, Camp Ignite for young women interested in fire services, and the EmpowHer Girls Summit. Additional offerings include the Next Level Urban Alliance for entrepreneurs, community events like Food Truck Friday, affinity groups, and various scholarships and awards. The organization is guided by its Vision 2030 strategic framework to build generational wealth and drive systems change.

Differentiator

Problem solved

Functional benefit

Brands

• Vision 2030: PCUL's comprehensive strategic framework designed to empower African Americans and underserved populations in Pinellas County through increased access to opportunity, resources, and equity.
• S.T.Y.L.E. Program
• EmpowHer
• My Sister's Keeper
• Camp Ignite
• Next Level Urban Alliance
• Guild
• PCUL Young Professionals

Products and services

• Job Training and Entrepreneurship Workforce development program providing job training, placement services, and support for entrepreneurship and small business development for underserved Pinellas County residents.
• Job Network & Opportunities Employment assistance connecting job seekers with career opportunities and regional employers.
• Housing & Community Development Programs focused on affordable housing access, community development initiatives, and neighborhood revitalization efforts.
• Education & Community Leadership Educational programs and leadership development initiatives including youth programs, mentoring, and community empowerment.
• Health Impact & Quality of Life Health and wellness programs promoting quality of life improvements and access to healthcare resources for underserved communities.
• Disaster Assistance Program Emergency relief and recovery services helping community members affected by natural disasters, including hurricane recovery support.
• S.T.Y.L.E. Program (Summer Training in Youth Leadership & Employment) Three-week summer program for 25 youth ages 14-16 providing workplace skills, leadership development, entrepreneurship education, financial literacy, and a completion stipend.
• Camp Ignite Free three-day summer program for girls ages 13-18 providing hands-on firefighting and emergency services training, including fire hose operations, vehicle extrication, CPR certification, and team-building with St. Petersburg Fire Rescue.
• EmpowHer Girls Summit Annual half-day summit for middle and high school girls featuring workshops on social media (Social Savvy), financial literacy (Money Moves), mindfulness, and campus tours, delivered under the EmpowHer and My Sister's Keeper programs.
• Next Level Urban Alliance Business network providing international trade opportunities, business pitch competitions, and support for entrepreneurs, including Ghana trade missions and a membership program (Tampa Bay Black Business Investment Corporation).
• PCUL Online Store Online store offering merchandise and goods to support the organization's fundraising efforts.
• Haynes Heroes Scholarship Scholarship program supporting the educational pursuits of deserving students in the community.
• Food Truck Friday Monthly community gathering held on first Fridays featuring food trucks, music, line dancing, family activities, and on-site resource connections (financial empowerment, FEMA, SBA), operated in partnership with Fifth Third Bank, Dr. Shirley Davis Foundation, and FEMA.

Quantifiable outcome

• 25 youth enrolled per year in S.T.Y.L.E. program receiving financial stipends upon completion
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Vonda Ford, Senior Director of Finance and AdministrationcoreOthersSenior leadership contact representing PCUL at partnership events and financial discussions with Bank of America.
• St. Petersburg Fire RescuecoreStrategic or Co-development PartnerHost partner for Camp Ignite program, providing facilities, professional firefighters for mentorship, and hands-on training including fire hose operations, vehicle extrication, rope rescue drills, and CPR certification.
• City of St. PetersburgcoreStrategic or Co-development PartnerPartner in Camp Ignite program with St. Petersburg Fire Rescue, providing city resources and leadership support for youth career exploration initiatives.
• St. Petersburg Parks & RecreationcoreStrategic or Co-development PartnerPartner in Camp Ignite program providing recreational facilities and programming support for the youth fire service career exploration initiative.
• St. Petersburg Association of Fire Fighters, IAFF Local 747coreStrategic or Co-development PartnerLabor union partner supporting Camp Ignite by providing professional firefighter volunteers and mentorship for young women exploring fire and emergency services careers.
• Fifth Third BankcoreStrategic or Co-development PartnerPartner in Resource and Recovery Food Truck Friday events, providing financial empowerment information, credit report consultations, and their Financial E-bus for on-site financial education services.
• Dr. Shirley Davis FoundationcoreStrategic or Co-development PartnerCommunity partner providing resources, supplies, clothing, and support at Resource and Recovery Food Truck Friday events.
• FEMAcoreStrategic or Co-development PartnerFederal emergency management partner providing resources and information at Resource and Recovery Food Truck Friday community events.
• SBAcoreStrategic or Co-development PartnerSmall Business Administration representatives on-site at Resource and Recovery Food Truck Friday events providing business development resources.
• Equity InstitutecoreStrategic or Co-development PartnerPartner in the Equity Focused Entrepreneurial Ecosystem (E3) Expansion Project supporting economic equity initiatives in South St. Petersburg.
• Tampa Bay Black Business Investment CorporationcoreStrategic or Co-development PartnerCommunity partner supporting the Next Level Urban Alliance Business Pitch Competition and international trade mission to Ghana.
• Deuces LivecoreStrategic or Co-development PartnerCommunity partner in the Deuces (22nd St. South) corridor, supporting Sankofa Development initiative and local business ecosystem.
• One CommunitycoreStrategic or Co-development PartnerCommunity development partner supporting economic equity initiatives and the E3 Expansion Project.
• Pinellas County Economic DevelopmentcoreStrategic or Co-development PartnerGovernment economic development partner supporting the Next Level Urban Alliance and small business programs.
• Green Book of Tampa BaycoreStrategic or Co-development PartnerPartner in the Little Satchmo film viewing event, serving as Tampa Bay's directory for black-owned businesses.
• Woodson Museum of African American HistorycoreStrategic or Co-development PartnerCultural partner dedicated to preserving and celebrating African American culture, co-hosting the Little Satchmo film viewing event.
• AtheneminorStrategic or Co-development PartnerDonated a custom Pop-A-Shot basketball game to PCUL to support youth engagement and future community events.
• United Way WorldwidecoreStrategic or Co-development PartnerLogo partner and supporter of PCUL, part of the National Urban League's network of affiliates.
• National Urban LeaguecoreStrategic or Co-development PartnerNational parent organization providing network support, resources, and conference opportunities for PCUL. PCUL participated in the 2025 National Urban League Conference in Cleveland.
• Pinellas Technical CollegecoreStrategic or Co-development PartnerEducational partner providing campus tours and career pathway exploration for youth programs including EmpowHer Girls Summit.
• Regions BankcoreStrategic or Co-development PartnerPartner for EmpowHer Girls Summit providing Money Moves workshop on financial literacy and smart money habits.
• Community Tech HousecoreStrategic or Co-development PartnerPartner for EmpowHer Girls Summit providing Social Savvy workshop on navigating the digital world with confidence.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• YWCA Tampa Bay: Regional nonprofit focused on women's empowerment, racial justice, and youth programming; directly comparable to PCUL's EmpowHer Girls Summit, My Sister's Keeper, and broader civil-rights mission.
• Central Florida Urban League: Regional Urban League affiliate serving Orange, Osceola, and Seminole counties; comparable in offering job training, entrepreneurship, housing, and youth programming within the same National Urban League framework.
• Habitat for Humanity of Pinellas County: Local housing nonprofit delivering affordable-housing and community-development services in the same Pinellas County geography; directly overlaps PCUL's Housing & Community Development pillar.
• Jacksonville Urban League: Florida Urban League affiliate providing workforce development, youth programs, and community services in Jacksonville; directly comparable mission and program mix to PCUL.
• Hillsborough County Urban League: Sister Urban League affiliate serving neighboring Hillsborough County / Tampa; operates the same National Urban League mission and similar job-training, housing, and youth programs, making it the closest direct comparable in scale and geography.
• Boys & Girls Clubs of the Sun Coast: Direct peer in youth development serving Pinellas and surrounding counties; operates after-school and summer programs that overlap with PCUL's S.T.Y.L.E., Camp Ignite, and EmpowHer offerings.
• Miami-Dade Urban League: Another Florida Urban League affiliate delivering the same mission pillars (workforce, housing, education, civic engagement) at a larger scale; useful comparable for PCUL's potential growth trajectory within the National Urban League network.

Broad incumbents

• United Way Suncoast: Larger regional nonprofit funder and service coordinator across the Tampa Bay region including Pinellas County; overlaps with PCUL in workforce, housing, and community-resilience initiatives and competes for similar corporate and foundation grants.
• NAACP Florida State Conference: Statewide civil rights organization advocating for African Americans and underserved communities in Florida; comparable mission on parity, civil rights, and economic self-reliance that PCUL cites.

Others

• Foundation for a Healthy St. Petersburg: Local foundation that awarded PCUL its Economic Equity Grant and co-funds the E3 Expansion Project; serves as a peer funder/ecosystem partner shaping the regional economic-equity agenda in which PCUL operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thepinellascountyurbanleag8052
• Facebookfacebook.com/ThePCUL
• LinkedInlinkedin.com/company/pinellas-county-urban-league

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinellas County Urban League