National Bonds
- Company typePrivate
- Founded2006
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
National Bonds firmographics
Firmographics- Name
- National Bonds
- Legal name
- National Bonds Corporation Sole Proprietorship PSC
- Website
- https://nationalbonds.ae
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where National Bonds is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
National Bonds business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Savings and Investment Products: National Bonds generates revenue through Sharia-compliant savings certificates and investment products. Customers invest their savings which are pooled and invested according to Islamic finance principles (Mudaraba structure). Returns are distributed to savers, with the company retaining a portion as profit share.
- Corporate Solutions: End-of-service benefit schemes for corporate employers, including the Capital Protected Shari'a Compliant Fund. Revenue generated from managing corporate employee savings and investment portfolios.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard savings products with variable returns |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
National Bonds product offering
Product offeringCore offering
National Bonds is a UAE-based Sharia-compliant savings and investment company that pools customer funds under a Mudaraba profit-sharing structure and offers a portfolio of savings bonds, sukuk, goal-based plans, prize-linked products, and corporate end-of-service benefit schemes. It serves both individual retail savers seeking Islamic-compliant returns and corporate employers seeking Sharia-compliant alternatives to traditional end-of-service benefits, with distribution through its e-National Bonds app, website, the DEWS platform for DIFC employees, and dedicated corporate relationship managers.
Product overview
National Bonds is a UAE-based Sharia-compliant savings and investment company operating since 2006, offering a comprehensive portfolio of savings and investment products. The product suite includes core savings bonds products (Saving Bonds, myPlan, Term Sukuk, USD Certificates, Tejouri, Accelerator Saving Plans, Flexi Term), goal-based plans (My Million, My Education Plan, Second Salary, Ahed Emergency Savings Plan), specialized offerings (The Boosters, EIBOR Plus, Emirati Payout, 7% p.a. Upfront Profit), children's savings (Eyaali Junior Savings Plans), social impact sukuk (Sukuk Al Waqf, Sukuk Al Noor), employee solutions (The Global Savings Club, DEWS for DIFC employees), and corporate products (Capital Protected Shari'a Compliant Fund). The company also offers a unique Rewards Program with AED 36 million in prizes and recently launched an AI-powered Digital Guide on ChatGPT. All products operate under a Shari'a compliant Mudaraba structure.
Differentiator
Problem solved
Functional benefit
Products and services
- Saving Bonds
Quantifiable outcome
- 14% year-on-year growth in bondholders' funds reaching AED 18 billion
- +3 more outcomes
Companies that use National Bonds
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
National Bonds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
National Bonds partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Harbour Real EstateflagshipHarbour Real Estate became the first private sector company in the UAE to adopt National Bonds' end-of-service benefits scheme. The scheme includes a digital application for employees to track savings and returns, representing a pioneering adoption of alternative EOSB solutions in the private sector.
- MOHRE (Ministry of Human Resources and Emiratisation)coreNational Bonds collaborated with MOHRE and the Securities and Commodities Authority to launch the 'National Bonds Capital Protected Shari'a Compliant Fund' as a voluntary alternative to traditional end-of-service benefits in the UAE. The fund aims to enhance long-term financial security for employees and support workforce stability.
- Dubai International Financial Centre (DIFC)coreDIFC and National Bonds partner on the DEWS (Dubai Employee Welfare Scheme) platform, enabling DIFC employees to invest their end-of-service benefits in a Sharia-compliant manner through National Bonds' Mudarabah option. The program offers multi-asset allocation, capital protection, and access to the AED 36 million Rewards Program.
- Securities and Commodities Authority (SCA)coreRegulatory partner for licensing and supervision of National Bonds operations and the Capital Protected Shari'a Compliant Fund. The SCA provides regulatory oversight ensuring compliance with UAE securities regulations.
- AWQAF & Minors Affairs FoundationminorPartnership for Sukuk Al Waqf, a new initiative by AWQAF & Minors Affairs Foundation. National Bonds serves as the distribution partner for this Islamic charitable investment product.
- Noor Dubai InitiativeminorPartnership for Sukuk Al Noor, an initiative launched in 2008 to contribute to combating blindness and visual impairment worldwide. National Bonds distributes this charitable sukuk investment.
- Financial ClinicminorPartnership with Financial Clinic for providing financial planning services and guidance to National Bonds customers, enhancing the financial wellness offering.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
National Bonds competitors and assessment
Company assessmentRegional players
- Sharjah Islamic Bank: UAE-based Islamic bank offering Sharia-compliant savings accounts, investment deposits, and corporate solutions. Smaller scale than DIB/ADIB but competes in the same retail and SME Sharia-compliant savings market.
- Kuwait Finance House (KFH): Major GCC Islamic bank offering Sharia-compliant savings, investment, and corporate treasury products. Comparable Mudaraba and wakala investment structures, though primarily operating in Kuwait and other GCC markets rather than the UAE.
- Al Rajhi Bank: Largest Islamic bank globally by market cap, headquartered in Saudi Arabia. Offers comparable Sharia-compliant savings certificates and investment products, making it a regional benchmark for Mudaraba-based retail savings even though it does not operate in the UAE.
Broad incumbents
- Mashreq Al-Islami: Islamic banking window of Mashreq Bank, one of the largest UAE banks. Offers Sharia-compliant savings and investment products alongside conventional banking, providing competitive overlap with National Bonds' Mudaraba and term certificate products.
- Emirates NBD: Largest UAE bank by assets and fellow ICD portfolio company. Offers Islamic banking products, savings accounts, and investment certificates that compete directly with National Bonds' Mudaraba-based savings offerings. Significant overlap in Sharia-compliant retail savings.
- First Abu Dhabi Bank (FAB): Largest bank in the UAE with a growing Islamic banking franchise and corporate EOSB solutions. Competes for corporate savings mandates and end-of-service benefit schemes that National Bonds is also targeting.
Direct peers
- Al Hilal Bank: UAE-focused Islamic bank owned by ADCB, offering Sharia-compliant personal and corporate banking with savings and investment products. Directly competes for the same Islamic retail and end-of-service benefit market segments as National Bonds.
- Abu Dhabi Islamic Bank (ADIB): Major UAE Islamic bank offering Sharia-compliant savings accounts, investment certificates, and wealth management products. Closely comparable in product structure (Mudaraba deposits, term investments) and target customer (Sharia-conscious UAE residents and corporate treasuries).
- Dubai Islamic Bank: Largest Islamic bank in the UAE, offering a full suite of Sharia-compliant savings, investment, and Mudaraba-based deposit products. Directly competes for the same Sharia-conscious retail and corporate savers in the UAE market.
Emerging players
- Wafra International Investment Company: Kuwait-based Sharia-compliant investment manager focused on real estate and alternative investments. Comparable in being a MENA-focused Sharia investment vehicle, though more institutional in orientation than National Bonds' retail-led model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
National Bonds social profiles
Digital presenceNational Bonds compliance and trust
Trust signalCompliance2 records
National Bonds financial estimates
Financial estimateRevenue estimate
Valuation estimate
National Bonds leadership team
Management profileNumber of profiles
Profiles1 record
National Bonds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
National Bonds M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about National Bonds
What does National Bonds do?
National Bonds is a UAE-based Sharia-compliant savings and investment company that pools customer funds under a Mudaraba profit-sharing structure and offers a portfolio of savings bonds, sukuk, goal-based plans, prize-linked products, and corporate end-of-service benefit schemes. It serves both individual retail savers seeking Islamic-compliant returns and corporate employers seeking Sharia-compliant alternatives to traditional end-of-service benefits, with distribution through its e-National Bonds app, website, the DEWS platform for DIFC employees, and dedicated corporate relationship managers.
Is National Bonds a public or private company?
National Bonds is a private company. It is classified as state government owned and is currently operating.
When was National Bonds founded?
National Bonds was founded in 2006. It employs 251 to 500 people.
Where is National Bonds based?
National Bonds is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does National Bonds make money?
Two revenue lines are on record. Savings and Investment Products are the primary driver. The others are corporate Solutions.
Who are National Bonds's main competitors?
Regional players on record are Sharjah Islamic Bank, Kuwait Finance House (KFH) and Al Rajhi Bank. Broad incumbents are Mashreq Al-Islami, Emirates NBD and First Abu Dhabi Bank (FAB). Direct peers are Al Hilal Bank, Abu Dhabi Islamic Bank (ADIB) and Dubai Islamic Bank. Wafra International Investment Company is listed as an emerging player.
Does National Bonds have an API?
No public API is recorded for National Bonds.