What Vertiseit does

Vertiseit AB is a Swedish publicly traded technology company (Nasdaq First North: VERT_B) headquartered in Varberg, Sweden, that operates a multi-brand portfolio of digital in-store experience management platforms serving retail brands and retailers. The portfolio comprises three core product brands — Dise (intuitive SaaS platform for mid-market retailers), Grassfish (enterprise-grade in-store experience management with consulting expertise), and Visual Art (digital in-store platform and concept creation) — supplemented by Scala (digital signage CMS acquired from Stratacache in May 2026 for SEK 265M, serving over 1,000 brands through more than 100 global partners), Muse Content GmbH (digital signage and in-store audio agency acquired November 2025 for EUR 3.4M, including the StokedAI GenAI platform), and Retail Media Hub (Visual Art's platform for aggregating in-store screen inventory into sellable advertising units). The company self-claims to be the "#1 Digital In-store platform company in Europe" and operates across 39 countries including Sweden, Germany, and the USA.

The technology stack is an integrated Digital In-store Experience Management platform comprising SaaS subscriptions (Dise, Grassfish, Scala), professional agency services (Visual Art, Muse), advertising revenue through Retail Media Hub, and systems integration revenue from hardware sales and deployment. Go-to-market is primarily partner-led through a global network of more than 100 partners, supplemented by direct enterprise field sales for larger accounts and a national advertising sales arrangement with Bonnier News for the retail media network. The company reports ARR, ARR growth year-over-year, EBITDA margin, and headcount as its quarterly KPIs and has grown predominantly through M&A, completing at least five acquisitions between 2021 and 2026 with cumulative spend exceeding SEK 1.19 billion, financed through a combination of debt (upgraded Nordea revolving credit facility), directed share issues (including a SEK 182M issue to Bonnier Capital in May 2026), and warrants. Bonnier Capital is the main shareholder, and the company is led by CEO Johan Lind with founder Oskar Edespong as CTO and Jonas Lagerqvist as Deputy CEO / CFO.

Name

Vertiseit

Legal name

VERTISEIT AB

Website

https://vertiseit.se

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Vertiseit AB is a Swedish publicly traded digital in-store experience management platform company serving retail brands across 39 countries through a multi-brand SaaS portfolio (Dise, Grassfish, Visual Art, Scala), an in-store audio and GenAI agency (Muse/StokedAI), and a Nordic retail media network monetized via Bonnier News.

Ownership category

akta.pro rank

Product category

Digital In-store Experience Management Software

NAICS

Broadcasting and Content Providers (516), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

• Digital signage software
• In-store experience management
• Retail media networks
• Digital in-store platforms
• Content management systems

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscriptions (Dise, Grassfish, Scala): Annual recurring SaaS subscription revenue from the company's digital signage and in-store experience management platforms (Dise, Grassfish, Scala). Revenue is subscription-based with ARR as a key metric.
2. Agency Services: Professional agency services including concept creation and in-store audio services provided through Visual Art and Muse Content agencies.
3. Retail Media / Advertising: Vertiseit's Visual Art operates a retail media network that aggregates digital signage inventory across multiple retailers into sellable advertising units, monetizing screen inventory as advertising inventory. Bonnier News sells advertising on behalf of the network.
4. Systems Integration: Systems business including hardware sales, installation, and integration services for digital signage deployments.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vertiseit provides a portfolio of SaaS-based Digital In-store Experience Management platforms (Dise, Grassfish, Scala) along with agency/concept creation services (Visual Art, Muse Content) and a Retail Media Hub that monetizes aggregated screen inventory as advertising. Its core products let retailers manage digital signage, in-store audio, and AI-generated content, while the Retail Media Hub packages first-party-data-driven ad units for advertisers.

Product overview

Vertiseit is a Swedish technology company providing digital solutions to the retail industry, operating as the #1 Digital In-store platform company in Europe. The company operates through a multi-brand portfolio architecture consisting of three core product brands (Dise, Grassfish, and Visual Art), supplemented by acquired brands (Scala, Muse Content) and a retail media offering (Retail Media Hub). Vertiseit operates through three main divisions: SaaS, Agency, and Systems, focused on enhancing in-store customer experiences. The company's SaaS platforms enable retailers to manage digital signage, in-store audio, and retail media networks across global partner communities.

Differentiator

Problem solved

Functional benefit

Brands

• Dise: Intuitive In-store Experience Management platform delivered through a global partner community
• Grassfish
• Visual Art

Products and services

• Dise Platform Intuitive SaaS-based In-store Experience Management platform delivered through a global partner community, targeting retail customers seeking easy-to-use digital signage and in-store experience management.
• Grassfish Platform Enterprise-grade In-store Experience Management platform combined with consulting expertise, providing advanced capabilities for larger enterprise customers requiring scale, reliability, and global deployment.
• Visual Art Award-winning Digital In-store platform and concept creation company serving retailers across 39 countries; also operates Visual Art's retail media network and concept creation agency services.
• Scala Digital signage CMS software firm serving over 1,000 brands globally through a network of 100+ partners; originally founded in Norway in 1987.
• Muse Content Digital signage and in-store audio agency based in Hamburg, including the StokedAI GenAI platform for AI-powered content generation. Generated approximately EUR 3 million in revenue in 2024 with an EBITDA margin of around 25%.
• StokedAI GenAI platform used for AI-powered content generation for digital signage and in-store audio applications, integrated within the Muse Content offering.
• Retail Media Hub Platform built on Visual Art's infrastructure that aggregates screen inventory across multiple retailers into a single platform, structures it into sellable ad units using first-party data standards, and packages it for advertisers to buy.

Quantifiable outcome

• European retail media spend projected to reach EUR 31 billion by 2028, creating a large addressable market for Vertiseit's retail media network offering.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered major and core.

• StratacachemajorOthers · 1 May 2026US-based Stratacache sold its digital signage software subsidiary Scala to Vertiseit for SEK 265 million (approximately $28 million / EUR 24 million) in May 2026. Scala had been part of the Stratacache Group since 2016. The transaction represents a strategic divestiture by Stratacache and an acquisition by Vertiseit.
• Bonnier NewscoreGTM or Marketing Partner · 3 March 2026Bonnier News acts as the advertising sales agent for Visual Art's retail media network — described as the first nationally unified retail media network in the Nordics. Bonnier News sells in-store advertising on behalf of the network, aggregating screen inventory across multiple retailers under a single platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vistar Media: DOOH and in-store retail media ad-tech platform enabling programmatic buying of digital signage inventory. Directly comparable to Visual Art's Retail Media Hub on the advertiser-demand side of retail media networks.
• Cooler Screens: In-store digital media platform turning retail cooler doors into ad-supported screens. Comparable to Visual Art's retail media network concept, applying digital signage to monetize physical retail surfaces.

Direct peers

• Stratacache: US-based digital signage and in-store media group that owned Scala until selling it to Vertiseit in May 2026. Operates multiple digital signage brands (Scala, PRN, etc.) and competes directly with Vertiseit's Dise, Grassfish, and Scala portfolio.
• Signagelive: UK-based SaaS digital signage platform serving enterprise and retail customers globally. Competes head-on with Dise, Grassfish, and Scala on cloud-based CMS and device-agnostic content management.
• BrightSign: Leading digital signage media player and CMS vendor whose players and BrightSign Network power in-store screens worldwide. Competes with Vertiseit's hardware-integrated signage stack across retail verticals.
• Raydiant: Cloud-based digital signage and in-store experience platform focused on retail, restaurants, and SMBs. Closely comparable to Dise and Scala on intuitive, partner-friendly SaaS signage.
• Korbyt: Enterprise digital signage and workplace experience platform (formerly Cineplex Digital Solutions). Competes with Grassfish on enterprise-grade in-store and corporate screen networks.
• Four Winds Interactive (FWI): Long-established US digital signage and visual communication platform (now part of Zoom). Competes with Vertiseit's enterprise platforms on campus-wide and retail digital signage deployments.
• YCD Multimedia: Enterprise digital signage and in-store experience platform used by global retailers and brands. Directly comparable to Grassfish and Scala on enterprise CMS, content management, and analytics.

Broad incumbents

• Samsung MagicINFO: Samsung's bundled digital signage CMS (MagicINFO) ships with its industry-leading display hardware. Competes with Vertiseit at the device-CMS layer, leveraging Samsung's incumbent hardware footprint in retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vertiseit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertiseit