Safe & Sound

What Safe & Sound does

Safe & Sound is a 501(c)(3) nonprofit child advocacy organization founded in 1973 (originally as the San Francisco Child Abuse Center) and headquartered in San Francisco. The organization combines direct services, research, and policy advocacy to prevent child abuse and address childhood trauma across the San Francisco Bay Area. Its service portfolio spans a 24/7 parent and caregiver support warmline (TALK Line at 415-441-KIDS), a six-week court-recognized co-parenting workshop (Kids' Turn), direct family support services including therapeutic playrooms and clinical care coordination, community education programs, and policy advocacy focused on shifting from punitive mandated reporting to community-supporting models. The organization also operates a Children's Advocacy Center in Bayview and the Center for Youth Wellness, which leads national Adverse Childhood Experiences (ACEs) screening initiatives such as the TASIE Project using the PEARLS tool and Project ECHO frameworks. Methodology is grounded in trauma-informed, evidence-based delivery models including the Five Protective Factors framework and Seven Domains of Wellness approach.

Safe & Sound's business model is donation- and grant-driven rather than commercial. Direct family services are provided free of charge; Kids' Turn uses a sliding-scale tuition. Revenue streams consist of individual donations processed via GoFundMe, fundraising events (notably the annual Blue Ribbon Celebration, which raised over $1 million in 2025), federal and state/county grants (including a $960,000 HRSA award for TASIE), and corporate sponsorships from organizations such as Kaiser Permanente, Morgan Stanley, and Goldman Sachs. The organization is governed by a Board of Directors and operates as the backbone agency for the Family Services Alliance, a network connecting more than 400 child-serving organizations in San Francisco. It holds federal recognition as one of nine primary prevention best-practices and a Charity Navigator four-star rating.

The organization has completed a major 2022 merger with the Center for Youth Wellness, transitioned to a new CEO (Dr. Pegah Faed, effective April 2023), and published a 2026-2029 Strategic Plan signaling continued expansion of research, advocacy, and national ACEs screening reach. Discrete program funding (e.g., the Hearst Foundations $50,000 grant in 2022) is supplemented by multi-year federal grants and corporate partnerships that anchor multi-million-dollar annual operating revenue typical of a mid-sized regional nonprofit in the child welfare sector.

Name

Safe & Sound

Legal name

Safe & Sound

Website

https://safeandsound.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe & Sound is a San Francisco-based nonprofit child advocacy organization founded in 1973 that provides direct family services, evidence-based programs, and policy advocacy to prevent child abuse and address childhood trauma across the Bay Area.

Ownership category

akta.pro rank

Product category

Child Abuse Prevention and Family Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Health Services (8000)

akta.pro primary industry

Behavioral Support & Positive Behavior Intervention Childcare (HSAAAIAF)

Keywords

• Child abuse prevention
• Family support services
• Trauma-informed care
• Parent helpline support
• Co-parenting workshops

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Charitable Contributions: Individual donations from donors, both one-time and recurring monthly contributions, collected through the organization's website using third-party payment processor GoFundMe
2. Fundraising Events: Annual Blue Ribbon Celebration gala event raising significant funds, with 2025 event raising over $1 million, attended by 400+ civic leaders and philanthropists
3. Government Grants: Federal grants including HRSA funding for the TASIE Project ($960,000 award), and state/county funding for family support services
4. Corporate Sponsorships: Corporate sponsorships for Blue Ribbon Celebration event including Diamond, Platinum, Gold, Silver, and Bronze tiers with companies like Morgan Stanley, Goldman Sachs, Kaiser Permanente

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Safe & Sound is a nonprofit child advocacy organization that delivers a comprehensive suite of programs to prevent child abuse and strengthen families in the San Francisco Bay Area. Core offerings include the 24/7 TALK Line parent warmline, Kids' Turn court-recognized co-parenting workshops, direct Family Support Services with clinical care coordination, Community Education programs, policy advocacy for community-based reform, and ACEs screening and toxic stress intervention through the Center for Youth Wellness and TASIE Project.

Product overview

Safe & Sound is a nonprofit child advocacy organization offering a comprehensive suite of interconnected programs and services designed to strengthen families and prevent child abuse. The core offerings include the 24/7 TALK Line for immediate parental support, Kids' Turn co-parenting workshops for families experiencing separation, Family Support Services with clinical care coordination, Community Education programs, and the Center for Youth Wellness focusing on ACEs screening and toxic stress intervention. The organization leads the Community Pathway Initiative to build upstream community-based support, and conducts policy advocacy including the Mandated Reporting to Community Supporting reform. Additional programs include the TASIE Project for pediatric ACEs screening, Creando Conexiones Spanish-language support groups, the Holiday Toy Store, and annual fundraising events like the Blue Ribbon Celebration. Programs are delivered at locations in San Francisco including the Family Support Center at 1757 Waller Street and the Bayview site at 3450 3rd Street.

Differentiator

Problem solved

Functional benefit

Products and services

• TALK Line A 24/7 parent and caregiver support warmline (415-441-KIDS) providing immediate assistance and connection to family support services, available Mon-Fri 9am-10pm and Sat-Sun 9am-6pm, free to families in the San Francisco Bay Area.
• Kids' Turn A 6-week co-parenting workshop helping children and parents through parental separation and divorce using Emotional Intelligence skill-building curriculum; recognized by Family Court in San Francisco, Alameda, and San Mateo counties. Parents pay on a sliding-scale fee basis; children are not charged.
• Family Support Services Direct family support services including family support casework, therapeutic playroom, clinical care coordination, multilingual support, and connections to pro-bono attorneys, housing assistance, and educational services. Provided free of charge to families.
• Community Education Educational programs teaching children safety skills, positive parenting practices, and community-wide awareness on child abuse prevention. Includes Lunch & Learn webinars on mandated reporting reform, ACEs, and community pathways, plus toolkits and resources for parents and educators.
• Center for Youth Wellness (CYW) Program focused on Adverse Childhood Experiences (ACEs) screening and toxic stress intervention, working to advance pediatric medicine and transform how society responds to children exposed to trauma. Now housed at Safe & Sound following the 2022 merger.
• TASIE Project (Trauma-Informed ACEs Screening and Intervention Evaluation) Scalable model integrating Adverse Childhood Experiences (ACEs) screening and trauma-informed, strengths-based interventions into pediatric primary care settings, using the Pediatric ACEs and Life Events Screener (PEARLS) tool and Project ECHO tele-mentoring framework for nationwide pediatric practice implementation.
• Policy and Advocacy Advocacy efforts to advance laws, policies, and practices that put children and families first, including work on mandated reporting reform, community supporting legislation (AB 2085, SB 119), Community Pathway Initiative, and partnership with the California Office of Child Abuse Prevention.
• Creando Conexiones (Building Connections) A ten-session in-person Spanish-language support group series for pregnant women, new mothers, and their partners, focused on building connections and providing parent support in Spanish-speaking communities.
• Holiday Toy Store Annual program allowing parents to book shopping appointments to select gifts for their children from donated items, serving over 600 children per holiday season along with festive meal distribution to over 150 families.
• Community Pathway Initiative Transformative upstream, community-based model leveraging a network of family support centers to provide timely, trusted, and trauma-informed care before crises escalate, with the goal of reducing child welfare and criminal justice involvement across San Francisco.

Quantifiable outcome

• 64-67% reduction in the rate of child abuse in San Francisco over 15 years
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Berkeley HaascoreStrategic or Co-development PartnerAcademic partnership with UC Berkeley Haas School of Business for research, policy development, and organizational expertise in child welfare reform
• Casey Family ProgramscoreStrategic or Co-development PartnerNational organization working to provide, improve, and expand the reach of services for children and families; partner in systems change efforts
• Kaiser PermanentecoreStrategic or Co-development PartnerHealthcare partnership for community health initiatives, including sponsorship of Blue Ribbon Celebration and support for family wellness programs
• San Francisco Department of Early ChildhoodcoreStrategic or Co-development PartnerCity government partnership for early childhood development initiatives and family support services
• UCSFcoreStrategic or Co-development PartnerAcademic medical center partnership for research, training, and healthcare initiatives including ACEs screening programs
• Family Services AlliancecoreStrategic or Co-development PartnerSafe & Sound serves as the backbone agency for this membership organization coordinating family services across San Francisco
• National Children's AlliancemajorStrategic or Co-development PartnerNational membership organization for children's advocacy centers; Safe & Sound's Bayview site operates as Children's Advocacy Center of San Francisco
• San Francisco Human Services AgencycoreStrategic or Co-development PartnerCity agency partnership for child welfare services, mandated reporting reform, and community support initiatives
• Children's Advocacy Center of San FranciscocoreStrategic or Co-development PartnerProgram of Safe & Sound at the Bayview location providing comprehensive services for child abuse cases
• New Jersey Chapter, American Academy of Pediatrics (NJAAP)coreStrategic or Co-development PartnerPartnership for TASIE Project to implement ACEs screening in pediatric primary care settings across multiple states
• Kaiser Center for Community Health & Evaluation (CCHE)majorStrategic or Co-development PartnerHealthcare evaluation partner for TASIE Project assessing implementation of ACEs screening in pediatric practices
• California Alliance of Child and Family ServicesmajorStrategic or Co-development PartnerStatewide membership organization for child and family service providers; 20+ year partnership
• California Office of Child Abuse PreventioncoreStrategic or Co-development PartnerState agency partnership for child abuse prevention initiatives and mandated reporting reform efforts
• California Family Resource AssociationmajorStrategic or Co-development PartnerStatewide association representing family resource centers; partner in Family Services Alliance network
• Center for Youth Wellness - UCAAN PartnershipmajorStrategic or Co-development PartnerPartnership with UCLA-UCSF ACEs Aware Family Resilience Network for early years mental health support initiatives
• Simply the BasicsminorStrategic or Co-development PartnerPartnership with the first large-scale Hygiene Bank in the nation to provide health and hygiene items to families in need
• LA County Office of EducationcoreStrategic or Co-development PartnerPartnership on Mandated Supporting Initiative (MSI) and AB 2085 implementation training for educators
• The Junior League of San FranciscomajorStrategic or Co-development PartnerVolunteer organization partnership for community programs and events supporting families
• Support for FamiliesminorStrategic or Co-development PartnerFamily Services Alliance member partner for special education workshops and caregiver support

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Darkness to Light: Nonprofit dedicated to child sexual abuse prevention through training and education. Comparable as a specialized prevention-focused organization delivering training to adults who work with children.
• Childhelp: National nonprofit operating child abuse prevention helplines, advocacy, and treatment programs. Closely comparable to Safe & Sound's combination of direct services (TALK Line), education, and policy advocacy.
• Prevent Child Abuse America: National nonprofit focused on primary prevention of child abuse and neglect through advocacy, research, and state chapter networks. Directly comparable to Safe & Sound's upstream prevention model and federal recognition.
• Parents and Children Together (PACT) - National Parent Helpline: Operates the National Parent Helpline, a free 24/7 emotional support line for parents. Directly comparable to Safe & Sound's TALK Line in mission, modality (helpline), and target population (parents in stress).
• Parents Anonymous: National organization providing parent support groups and family strengthening services. Directly comparable in mission, target population, and mutual-aid support model.

Broad incumbents

• Casey Family Programs: Large national foundation operating in child welfare systems change, foster care, and family support. Comparable as a systems-change peer and existing Safe & Sound partner; broader scope and substantially larger budget.
• Child Welfare League of America: National membership organization for child welfare agencies and direct-service providers. Comparable as an advocacy and capacity-building umbrella for organizations like Safe & Sound, with broader national scope.
• Zero to Three: National nonprofit advancing early childhood development policy, research, and training. Comparable through its focus on early childhood and trauma-informed practice, though broader in scope and policy-oriented.
• National Children's Alliance: Accrediting body and membership organization for Children's Advocacy Centers, of which Safe & Sound's Bayview site is a member. Comparable as the broader umbrella for the Children's Advocacy Center model Safe & Sound operates.

Regional players

• California Alliance of Child and Family Services: Statewide membership association for child and family service providers in California. Comparable as a 20+ year partner of Safe & Sound; primarily serves California organizations and engages in similar policy advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/safesoundkids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe & Sound