Haier New Energy

What Haier New Energy does

Haier New Energy (also marketed as Haier Energy) is the intelligent distributed clean energy subsidiary/brand of Haier Group, headquartered in Qingdao, China. The company integrates photovoltaic generation, energy storage, and AI-driven energy management into a single full-scenario stack targeting residential users, commercial and industrial customers (factories, hospitals, commercial real estate), and balcony/portable applications. Core products include the HEnvision AI Energy Management Platform (real-time optimization of consumption and trading using electricity tariffs and weather data), the E-Tower Ultra residential ESS with wireless modular architecture, the E-Bank commercial/residential ESS platform, and a 150 kW PV inverter built on third-generation silicon carbide semiconductor technology with eight independent MPPT channels and AI-enabled arc fault protection.

The company monetizes primarily through hardware sales of integrated PV-plus-storage systems, augmented by partner-enabled financing programs (e.g., ICBC Leasing Thailand, Bank of Ayudhya) that offer zero-down-payment and installment options to reduce adoption friction. Go-to-market is event- and channel-led: it debuted internationally at Intersolar Europe 2026 in Munich and ASEW 2026 in Bangkok, where it signed strategic cooperation agreements with over a dozen regional partners across commercial real estate, green mobility, retail, and infrastructure. Local teams covering marketing, technical support, operations, and supply chains operate across Thailand, Malaysia, Indonesia, Vietnam, and Germany, and the company has earned Thailand's New Energy Demonstration Enterprise certification.

Haier New Energy has raised approximately $239M USD across two disclosed rounds (~$96M in April 2025 and a Series B exceeding 1 billion yuan / ~$143M in January 2026), with stated use of funds to build an AI-driven energy internet platform. The business sits within Haier Group's broader smart-home and appliances ecosystem, which provides brand, distribution, and capital backing, while the new-energy unit itself operates as a private, independent growth-stage venture expanding globally from a China base.

Name

Haier New Energy

Legal name

Haier New Energy

Website

https://cn.haier-energy.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Haier New Energy, the intelligent distributed clean energy arm of Haier Group, delivers integrated photovoltaic, storage, and AI-driven energy management solutions for residential and commercial customers across China, Southeast Asia, and Europe.

Ownership category

akta.pro rank

Product category

Distributed Clean Energy Solutions

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Battery Manufacturing (33591), Solar Electric Power Generation (221114)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Switchgear & Switchboard Apparatus (3613), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

akta.pro secondary industries

Residential & Multi-Family BTM Storage (Home Batteries, Apartment Systems) (EUAFAJAE), Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ), Microgrid, DER & Building Electrification Energy Controls (Solar/Storage/EV Load Orchestration) (BPABAGAJ), Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC), Smart Electrical Panel, Energy Monitoring & Load Management (HSAOANAE)

Keywords

• Distributed solar energy
• Energy storage systems
• AI energy management
• Photovoltaic inverters
• Clean energy solutions

Headquarters

HQ city

Qingdao

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Intelligent Distributed Clean Energy Solutions: Provider of intelligent distributed clean energy solutions integrating photovoltaic, energy storage, and smart energy controllers for households and commercial customers globally. Offers one-stop services combining hardware sales with financing options.
2. Financing Programs: Zero down payment financing programs and installment financing through partners like ICBC Leasing Thailand and Bank of Ayudhya to increase accessibility to clean energy across diverse housing types.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

Haier New Energy provides intelligent distributed clean energy solutions integrating photovoltaic generation, energy storage systems, and AI-driven smart energy management. Its product portfolio spans residential ESS (E-Tower Ultra), commercial ESS platforms (E-Bank), 150 kW silicon carbide PV inverters, balcony PV systems, and large-scale rooftop solar-plus-storage deployments, supported by the HEnvision AI platform and partner financing programs for households and commercial customers globally.

Product overview

Haier New Energy (also referred to as Haier Energy) operates as an intelligent distributed clean energy solutions provider offering integrated services that combine photovoltaic generation, energy storage, and smart energy management for households and commercial users globally. The product portfolio includes the AI-driven HEnvision energy management platform, E-Tower Ultra and E-Bank residential/commercial energy storage systems, 150 kW PV inverters with third-generation silicon carbide technology, and balcony PV systems, spanning applications from residential homes to factories and hospitals. The company positions itself as a comprehensive energy ecosystem provider responding to national carbon neutrality policies.

Differentiator

Problem solved

Functional benefit

Products and services

• HEnvision AI Energy Management Platform AI-driven energy management platform that uses real-time data to optimize energy consumption and trading based on electricity tariffs and weather patterns, combining solar generation, storage, and smart energy management for households and commercial users.
• E-Tower Ultra Residential ESS All-in-one home energy storage system featuring wireless modular architecture design for flexible capacity expansion and simplified installation, designed for residential applications to improve energy resilience and reduce costs.
• E-Bank ESS Platform Energy storage system platform for residential and commercial applications, providing integrated storage solutions with advanced safety systems and wide-temperature operation ranges.
• 150 kW PV Inverter (Silicon Carbide) Photovoltaic inverter featuring third-generation silicon carbide (SiC) semiconductor technology with eight independent MPPT channels, designed for commercial and industrial applications with enhanced efficiency and AI-enabled arc fault circuit interruption safety features.
• Balcony PV Systems Compact solar photovoltaic systems designed for residential balcony installations, part of the full-scenario energy solutions portfolio targeting homeowners in urban settings.
• Solar Rooftop Systems with Integrated ESS Large-scale solar rooftop installations with integrated energy storage systems for commercial and industrial customers, such as the 3.3 MW solar rooftop system with 10 MWh ESS deployed for the Pasaya fabric factory.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Southeast Asian Regional Partners (Commercial Real Estate)coreChannel Partner/ Reseller/ Distributor · 3 July 2026Strategic cooperation agreements with regional partners across commercial real estate sector for project development, distribution, and after-sales service. Part of over a dozen partners signed at ASEW 2026.
• Southeast Asian Regional Partners (Green Mobility)coreChannel Partner/ Reseller/ Distributor · 3 July 2026Strategic cooperation agreements with regional partners in green mobility sector covering project development, distribution, and after-sales service. Part of over a dozen partners signed at ASEW 2026.
• Southeast Asian Regional Partners (Retail)coreChannel Partner/ Reseller/ Distributor · 3 July 2026Strategic cooperation agreements with regional retail partners for distribution and after-sales service. Part of over a dozen partners signed at ASEW 2026.
• Southeast Asian Regional Partners (Infrastructure)coreChannel Partner/ Reseller/ Distributor · 3 July 2026Strategic cooperation agreements with regional partners in infrastructure sector for project development, distribution, and after-sales service. Part of over a dozen partners signed at ASEW 2026.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haier New Energy