Home Bay Technologies
Home Bay Technologies is a digital real estate content and referral platform, founded in 2014 and now operated by Clever Real Estate. It serves individual home buyers and sellers by directing them to Clever's network of 19,000+ vetted agents offering reduced 1.5% listing fees.
- Company typePrivate
- Founded2014
- HeadquartersSan Diego, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Home Bay Technologies does
Home Bay Technologies was founded in 2014 in California as a 100% digital real estate brokerage that relied on technology rather than on-the-ground agents. Between 2015 and 2019 the company raised approximately $19 million across multiple rounds led by investors including Signal Peak Ventures, E15 VC, Foundation Capital, Serra Ventures, and Moore Venture Partners. Despite this funding, Home Bay ceased independent operations in September 2021. In late 2021, Clever Real Estate — a St. Louis-based real estate education and agent matching platform — acquired Home Bay and its content library, and has since operated the Home Bay brand as a content and lead generation platform that drives consumer referrals into Clever's agent matching service.
Under Clever's ownership, Home Bay functions as an SEO-driven content site covering low-commission realtors, discount broker reviews, and home selling guides. The site funnels consumers to Clever's free agent matching service, which connects home buyers and sellers with a network of over 19,000 vetted agents offering 1.5% listing fees (versus traditional 2.5-3%) and buyer cash back rebates in 41 U.S. states plus Washington D.C. Clever has reported helping buyers and sellers save more than $140 million in commissions since 2018, with average seller savings of $7,000 per transaction, supported by a 4.9/5 Trustpilot rating across 2,000+ verified reviews.
The business model is an affiliate referral model: consumers pay nothing to use the matching service, and revenue is generated when matched agents close transactions and pay Clever a percentage of their commission. Distribution is digital and self-service (web forms, email delivery of agent matches) supplemented by a phone-based concierge team. Headcount of 51-100 employees, now headquartered at 6358 Delmar Blvd Suite 300, St. Louis, Missouri, is attributable primarily to Clever Real Estate as the operating entity.
Home Bay Technologies firmographics
Firmographics- Name
- Home Bay Technologies
- Legal name
- Clever Real Estate, Inc.
- Website
- https://homebay.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Home Bay Technologies is a digital real estate content and referral platform, founded in 2014 and now operated by Clever Real Estate. It serves individual home buyers and sellers by directing them to Clever's network of 19,000+ vetted agents offering reduced 1.5% listing fees.
- Ownership category
- akta.pro rank
Home Bay Technologies industry classification
Industry- Product category
- Real Estate Referral Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where Home Bay Technologies is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Bay Technologies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agent Referral Fees: Home Bay (through its parent company Clever Real Estate) generates revenue by收取referral fees from real estate agents in its network. When Clever connects an agent with a buyer or seller and the agent closes a sale, Clever takes a percentage of the agent's commission as payment. This is called a referral fee, and it's the standard payment structure for all agent matching services. Agents pay the referral fee only after they close a sale, and it's only a small portion of their commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Agent Matching Service for Consumers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Home Bay Technologies product offering
Product offeringCore offering
Home Bay operates a real estate content and referral platform that connects home buyers and sellers with low-commission real estate agents through its partner Clever Real Estate. The platform offers free agent matching services, directing consumers to a network of 19,000+ vetted agents offering 1.5% listing fees and buyer cash back rebates in eligible states, supported by SEO-driven educational content about commissions, brokers, and home transactions.
Product overview
Home Bay is a content and education platform for real estate consumers, now operated under Clever Real Estate after being acquired in late 2021. The platform provides comparative reviews and guides about discount real estate services, low-commission realtors, and real estate brokerages. The core product is the Home Bay content platform which publishes articles about real estate agent commission rates, discount brokers, and service reviews. This content platform is partnered with Clever Real Estate's agent matching service, which offers pre-negotiated 1.5% listing fees and buyer cash back programs through a network of over 19,000 vetted real estate agents.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Bay Content Platform Real estate education and content platform providing articles, reviews, and guides about low-commission realtors, discount real estate brokers, and home buying/selling tips. Helps consumers compare real estate services and find discounted agent rates.
- Clever Real Estate Agent Matching Service Free agent matching service that connects home buyers and sellers with top real estate agents offering 1.5% listing fees and buyer cash back rebates. Operates through a network of over 19,000 vetted agents nationwide.
Quantifiable outcome
- Average seller savings of $7,000 per transaction
- +2 more outcomes
Companies that use Home Bay Technologies
Customer profileSegments2 records
Ideal customer profiles2 records
Home Bay Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Home Bay Technologies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clever Real EstatecoreClever Real Estate, a St. Louis-based real estate education and agent matching platform, purchased Home Bay and its extensive library of content in late 2021. Clever operates Home Bay as a content platform that drives referrals to its agent matching service. The partnership combines Home Bay's content authority with Clever's network of 19,000+ vetted agents offering 1.5% listing fees.
Scale indicators7 records
Recent moves2 records
Expansion highlights3 records
Home Bay Technologies competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Home Bay Technologies social profiles
Digital presenceHome Bay Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Bay Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Home Bay Technologies funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Bay Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Bay Technologies
What does Home Bay Technologies do?
Home Bay operates a real estate content and referral platform that connects home buyers and sellers with low-commission real estate agents through its partner Clever Real Estate. The platform offers free agent matching services, directing consumers to a network of 19,000+ vetted agents offering 1.5% listing fees and buyer cash back rebates in eligible states, supported by SEO-driven educational content about commissions, brokers, and home transactions.
Is Home Bay Technologies a public or private company?
Home Bay Technologies is a private company. It is classified as venture growth investor backed and is currently acquired.
When was Home Bay Technologies founded?
Home Bay Technologies was founded in 2014. It employs 51 to 100 people.
Where is Home Bay Technologies based?
Home Bay Technologies is headquartered in San Diego, United States, in the North America region.
How does Home Bay Technologies make money?
One revenue line is on record: agent Referral Fees.
Does Home Bay Technologies have an API?
No public API is recorded for Home Bay Technologies.
What industry is Home Bay Technologies in?
Home Bay Technologies's product category is Real Estate Referral Services. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 5312 and its SIC code is 6531.