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Home Bay Technologies

Full company profile

uuid0005mrk

Namestring
Home Bay Technologies
Legal namestring
Clever Real Estate, Inc.
Websiteurl
homebay.com
Company typeenum
Private
Founded yearint
2014
Descriptiontext

Home Bay Technologies was founded in 2014 in California as a 100% digital real estate brokerage that relied on technology rather than on-the-ground agents. Between 2015 and 2019 the company raised approximately $19 million across multiple rounds led by investors including Signal Peak Ventures, E15 VC, Foundation Capital, Serra Ventures, and Moore Venture Partners. Despite this funding, Home Bay ceased independent operations in September 2021. In late 2021, Clever Real Estate — a St. Louis-based real estate education and agent matching platform — acquired Home Bay and its content library, and has since operated the Home Bay brand as a content and lead generation platform that drives consumer referrals into Clever's agent matching service.

Under Clever's ownership, Home Bay functions as an SEO-driven content site covering low-commission realtors, discount broker reviews, and home selling guides. The site funnels consumers to Clever's free agent matching service, which connects home buyers and sellers with a network of over 19,000 vetted agents offering 1.5% listing fees (versus traditional 2.5-3%) and buyer cash back rebates in 41 U.S. states plus Washington D.C. Clever has reported helping buyers and sellers save more than $140 million in commissions since 2018, with average seller savings of $7,000 per transaction, supported by a 4.9/5 Trustpilot rating across 2,000+ verified reviews.

The business model is an affiliate referral model: consumers pay nothing to use the matching service, and revenue is generated when matched agents close transactions and pay Clever a percentage of their commission. Distribution is digital and self-service (web forms, email delivery of agent matches) supplemented by a phone-based concierge team. Headcount of 51-100 employees, now headquartered at 6358 Delmar Blvd Suite 300, St. Louis, Missouri, is attributable primarily to Clever Real Estate as the operating entity.

Short descriptiontext

Home Bay Technologies is a digital real estate content and referral platform, founded in 2014 and now operated by Clever Real Estate. It serves individual home buyers and sellers by directing them to Clever's network of 19,000+ vetted agents offering reduced 1.5% listing fees.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Diego, United States
HQ citystring
San Diego
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
real estate referral, discount real estate agents, agent matching service, low commission realtors, real estate content platform
Industry1 code
1Affordable Housing & First-Time Buyer Brokerage
CodeBPAJAAADPrimaryYes
NAICS code1 code
  • Offices of Real Estate Agents and Brokers5312
SIC code1 code
  • Real Estate Agents & Managers (For Others)6531
Product category
Real Estate Referral Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Agent Referral Fees
TypeAffiliate Referral
Description

Home Bay (through its parent company Clever Real Estate) generates revenue by收取referral fees from real estate agents in its network. When Clever connects an agent with a buyer or seller and the agent closes a sale, Clever takes a percentage of the agent's commission as payment. This is called a referral fee, and it's the standard payment structure for all agent matching services. Agents pay the referral fee only after they close a sale, and it's only a small portion of their commission.

homebay.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
Pricing details1 tier
1Free Agent Matching Service for Consumers
ModelFreemiumBilling cadencePay-as-you-go
Notes

Home Bay's matching service is completely free for home buyers and sellers. Consumers submit basic information and receive multiple agent matches at no cost. Revenue is generated through referral fees paid by matched agents when transactions close. Sellers pay listing fees directly to their chosen agent (typically 1.5% with Clever partner agents).

homebay.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Home Bay operates a real estate content and referral platform that connects home buyers and sellers with low-commission real estate agents through its partner Clever Real Estate. The platform offers free agent matching services, directing consumers to a network of 19,000+ vetted agents offering 1.5% listing fees and buyer cash back rebates in eligible states, supported by SEO-driven educational content about commissions, brokers, and home transactions.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Average seller savings of $7,000 per transaction
+2 more records
Product overview1 text field

Home Bay is a content and education platform for real estate consumers, now operated under Clever Real Estate after being acquired in late 2021. The platform provides comparative reviews and guides about discount real estate services, low-commission realtors, and real estate brokerages. The core product is the Home Bay content platform which publishes articles about real estate agent commission rates, discount brokers, and service reviews. This content platform is partnered with Clever Real Estate's agent matching service, which offers pre-negotiated 1.5% listing fees and buyer cash back programs through a network of over 19,000 vetted real estate agents.

Product and service2 records
1Home Bay Content Platform
CategoryReal Estate Content / Education
Description

Real estate education and content platform providing articles, reviews, and guides about low-commission realtors, discount real estate brokers, and home buying/selling tips. Helps consumers compare real estate services and find discounted agent rates.

2Clever Real Estate Agent Matching Service
CategoryReal Estate Referral / Agent Matching
Description

Free agent matching service that connects home buyers and sellers with top real estate agents offering 1.5% listing fees and buyer cash back rebates. Operates through a network of over 19,000 vetted agents nationwide.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Clever Real Estate
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2021-01-01
Description

Clever Real Estate, a St. Louis-based real estate education and agent matching platform, purchased Home Bay and its extensive library of content in late 2021. Clever operates Home Bay as a content platform that drives referrals to its agent matching service. The partnership combines Home Bay's content authority with Clever's network of 19,000+ vetted agents offering 1.5% listing fees.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds6 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors5 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Home Bay Technologies

Real Estate Referral Serviceshomebay.com

Home Bay Technologies is a digital real estate content and referral platform, founded in 2014 and now operated by Clever Real Estate. It serves individual home buyers and sellers by directing them to Clever's network of 19,000+ vetted agents offering reduced 1.5% listing fees.

What Home Bay Technologies does

Home Bay Technologies was founded in 2014 in California as a 100% digital real estate brokerage that relied on technology rather than on-the-ground agents. Between 2015 and 2019 the company raised approximately $19 million across multiple rounds led by investors including Signal Peak Ventures, E15 VC, Foundation Capital, Serra Ventures, and Moore Venture Partners. Despite this funding, Home Bay ceased independent operations in September 2021. In late 2021, Clever Real Estate — a St. Louis-based real estate education and agent matching platform — acquired Home Bay and its content library, and has since operated the Home Bay brand as a content and lead generation platform that drives consumer referrals into Clever's agent matching service.

Under Clever's ownership, Home Bay functions as an SEO-driven content site covering low-commission realtors, discount broker reviews, and home selling guides. The site funnels consumers to Clever's free agent matching service, which connects home buyers and sellers with a network of over 19,000 vetted agents offering 1.5% listing fees (versus traditional 2.5-3%) and buyer cash back rebates in 41 U.S. states plus Washington D.C. Clever has reported helping buyers and sellers save more than $140 million in commissions since 2018, with average seller savings of $7,000 per transaction, supported by a 4.9/5 Trustpilot rating across 2,000+ verified reviews.

The business model is an affiliate referral model: consumers pay nothing to use the matching service, and revenue is generated when matched agents close transactions and pay Clever a percentage of their commission. Distribution is digital and self-service (web forms, email delivery of agent matches) supplemented by a phone-based concierge team. Headcount of 51-100 employees, now headquartered at 6358 Delmar Blvd Suite 300, St. Louis, Missouri, is attributable primarily to Clever Real Estate as the operating entity.

Home Bay Technologies firmographics

Firmographics
Name
Home Bay Technologies
Legal name
Clever Real Estate, Inc.
Website
https://homebay.com
Company type
Private
Founded year
2014
Operating status
Acquired
Headcount range
51–100 employees
Short description
Home Bay Technologies is a digital real estate content and referral platform, founded in 2014 and now operated by Clever Real Estate. It serves individual home buyers and sellers by directing them to Clever's network of 19,000+ vetted agents offering reduced 1.5% listing fees.
Ownership category
akta.pro rank

Home Bay Technologies industry classification

Industry
Product category
Real Estate Referral Services
NAICS
Offices of Real Estate Agents and Brokers (5312)
SIC
Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry
Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

  • Real estate referral
  • Discount real estate agents
  • Agent matching service
  • Low commission realtors
  • Real estate content platform

Where Home Bay Technologies is headquartered

Location

Headquarters

HQ city
San Diego
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Home Bay Technologies business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. Agent Referral Fees: Home Bay (through its parent company Clever Real Estate) generates revenue by收取referral fees from real estate agents in its network. When Clever connects an agent with a buyer or seller and the agent closes a sale, Clever takes a percentage of the agent's commission as payment. This is called a referral fee, and it's the standard payment structure for all agent matching services. Agents pay the referral fee only after they close a sale, and it's only a small portion of their commission.

Pricing tiers

ModelBillingPrice
FreemiumPay-as-you-goFree Agent Matching Service for Consumers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Home Bay Technologies product offering

Product offering

Core offering

Home Bay operates a real estate content and referral platform that connects home buyers and sellers with low-commission real estate agents through its partner Clever Real Estate. The platform offers free agent matching services, directing consumers to a network of 19,000+ vetted agents offering 1.5% listing fees and buyer cash back rebates in eligible states, supported by SEO-driven educational content about commissions, brokers, and home transactions.

Product overview

Home Bay is a content and education platform for real estate consumers, now operated under Clever Real Estate after being acquired in late 2021. The platform provides comparative reviews and guides about discount real estate services, low-commission realtors, and real estate brokerages. The core product is the Home Bay content platform which publishes articles about real estate agent commission rates, discount brokers, and service reviews. This content platform is partnered with Clever Real Estate's agent matching service, which offers pre-negotiated 1.5% listing fees and buyer cash back programs through a network of over 19,000 vetted real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

  • Home Bay Content Platform Real estate education and content platform providing articles, reviews, and guides about low-commission realtors, discount real estate brokers, and home buying/selling tips. Helps consumers compare real estate services and find discounted agent rates.
  • Clever Real Estate Agent Matching Service Free agent matching service that connects home buyers and sellers with top real estate agents offering 1.5% listing fees and buyer cash back rebates. Operates through a network of over 19,000 vetted agents nationwide.

Quantifiable outcome

  • Average seller savings of $7,000 per transaction
  • +2 more outcomes

Companies that use Home Bay Technologies

Customer profile

Segments2 records

Ideal customer profiles2 records

Home Bay Technologies technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Home Bay Technologies partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Clever Real EstatecoreStrategic or Co-development Partner · 1 January 2021Clever Real Estate, a St. Louis-based real estate education and agent matching platform, purchased Home Bay and its extensive library of content in late 2021. Clever operates Home Bay as a content platform that drives referrals to its agent matching service. The partnership combines Home Bay's content authority with Clever's network of 19,000+ vetted agents offering 1.5% listing fees.

Scale indicators7 records

Recent moves2 records

Expansion highlights3 records

Home Bay Technologies competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Home Bay Technologies social profiles

Digital presence

Home Bay Technologies financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Home Bay Technologies leadership team

Management profile

Number of profiles

Profiles3 records

Home Bay Technologies funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Home Bay Technologies M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Bay Technologies

What does Home Bay Technologies do?

Home Bay operates a real estate content and referral platform that connects home buyers and sellers with low-commission real estate agents through its partner Clever Real Estate. The platform offers free agent matching services, directing consumers to a network of 19,000+ vetted agents offering 1.5% listing fees and buyer cash back rebates in eligible states, supported by SEO-driven educational content about commissions, brokers, and home transactions.

Is Home Bay Technologies a public or private company?

Home Bay Technologies is a private company. It is classified as venture growth investor backed and is currently acquired.

When was Home Bay Technologies founded?

Home Bay Technologies was founded in 2014. It employs 51 to 100 people.

Where is Home Bay Technologies based?

Home Bay Technologies is headquartered in San Diego, United States, in the North America region.

How does Home Bay Technologies make money?

One revenue line is on record: agent Referral Fees.

Does Home Bay Technologies have an API?

No public API is recorded for Home Bay Technologies.

What industry is Home Bay Technologies in?

Home Bay Technologies's product category is Real Estate Referral Services. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 5312 and its SIC code is 6531.

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Live signals
PR NewswireSan Jose Tops the List as Most Expensive Metro for Price Per Square FootSan Jose ranks as the most expensive U.S. metro area for new single-family home prices per square foot at $845, according to research from Home Bay. The study highlights that while median sale prices have surged 609% since 1980, square footage has only increased by 52%, indicating buyers are paying more for smaller homes.PR NewswireRenting Is Cheaper Than Buying in 45 of the 50 Most-Populous U.S. CitiesA report by Home Bay indicates that renting is more affordable than buying in 45 of the 50 most populous U.S. cities due to home prices rising 70% faster than rents since 2016. The analysis found that renters save an average of $174 monthly, with significant disparities observed in major markets like San Jose and Los Angeles where savings are substantial.PR NewswireHome Prices Are Far Outpacing Inflation, New Data FindsHome Bay, an online real estate publication owned by Clever Real Estate, released a report showing that the median price per square foot of U.S. homes has increased 310% since 1980, reaching $169 in 2022 compared to $41 in 1980. The study also found that home prices have exceeded overall inflation by 139% since 2020, with San Jose ($801), San Francisco ($656), and Los Angeles ($520) recording the highest price per square foot among the 50 most-populous metros. While home sizes have increased 50% since 1980, the data indicates that suburban and rural areas continue to offer more space at lower costs compared to major coastal cities.PR NewswireHome Bay Technologies Raises $13.5M in Series A-1 to Drive Geographic and Market ExpansionHome Bay Technologies raised $13.5 million in a Series A-1 funding round led by Signal Peak Ventures, with participation from Serra Ventures and E15VC. The company plans to use the capital to enhance its technology platform and expand its full-service digital real estate operations into additional states beyond its current six-state presence.PR NewswireHome Bay Selected as a 2018 Red Herring Top 100 North America WinnerHome Bay was selected as a winner of the 2018 Red Herring Top 100 North America award for its innovative technology-driven approach to real estate transactions. The company's platform integrates services like escrow and title insurance to automate the home buying process, saving consumers an average of $16,000 compared to traditional commission structures. Home Bay currently operates in eight U.S. states and plans further expansion.PR NewswireHome Bay Acquires 50% Interest in OTC National L.L.C.Home Bay has acquired a 50 percent interest in OTC National, LLC (OnTitle), a national settlement services provider with escrow and title insurance licenses in 31 states. This acquisition allows Home Bay to integrate these services into its platform, aiming to streamline real estate transactions and reduce consumer costs by keeping the process in-house. OnTitle plans to expand its licensing to additional states to support Home Bay's national growth strategy.PR NewswireHome Bay is Expanding to Colorado, Continuing its Rapid GrowthHome Bay is expanding its real estate technology platform into Colorado, a market identified as one of the hottest in the country with rapid home sales. The company offers a flat fee model ranging from $2,000 to $3,500, positioning it as a lower-cost alternative to traditional 3% commission structures. This expansion is part of Home Bay's broader strategy to enter several additional states throughout the coming year.PR NewswireHome Bay Expands to Texas, Continuing its GrowthHome Bay Technologies Inc. has expanded its real estate technology platform to Texas, launching services in Houston and Dallas-Fort Worth metro areas. The company charges a flat fee of $2,000 to $3,500 per transaction compared to the traditional 3% commission, claiming to save consumers an average of $16,000. The expansion is driven by strong housing market growth in Texas, with DFW seeing 5-6% growth in home sales and prices, and follows the company's stated strategy of continued multi-state expansion.PR NewswireHome Bay Technologies Expands to Georgia, Giving Home Sellers and Buyers Massive Savings Through Disruptive Technology and No CommissionsHome Bay Technologies Inc., a technology-driven real estate company, is expanding its commission-free home buying and selling services to Georgia, following its existing operations in California and Florida. The company charges a flat fee of $2,000 to $3,500 compared to the traditional 3% commission, claiming to save consumers an average of $16,000 per transaction while using proprietary technology that reduces transaction time from 60 hours to 2 hours. The company reports that homes listed with Home Bay sold 23 days faster and for $13,771 more than the industry average, citing a recent case where a seller saved $649,000 on a $20M+ home sale.PR NewswireSanta Barbara Homeowner Saves Over $645,000 in Commission Fees Selling $21M Home Using Home Bay's Disruptive Real Estate ModelCarl Westcott, a Santa Barbara homeowner, sold his $20M+ home in 45 days using Home Bay Technologies Inc.'s flat-fee model after failing to sell with a traditional agent for nine months, saving approximately $649,000 in commission fees. Home Bay charges a flat rate of $2,000 to $3,500 compared to traditional 6% agent commissions, and the company claims homes sold through its platform close 23 days faster and for $13,771 more than industry averages. The company has transacted $380M in home sales to date, saving customers over $8M in total commissions.