Pick My Solar
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Pick My Solar does
Pick My Solar operates an online solar marketplace headquartered in Los Angeles that connects residential homeowners with vetted solar installers through a competitive bidding system. Founded in 2015, the platform allows homeowners to enter property information and receive multiple competing quotes (typically three) from certified installers within minutes, supported by dedicated energy advisors rather than high-pressure sales tactics. The company serves a primarily residential homeowner segment across the United States, with concentrated activity in California markets and expanding reach through community, corporate, utility, and non-profit partnerships.
The platform's core technology includes a web-based marketplace enabling installer bidding in under ten minutes, a proprietary Installer Bankability Scoring System across six factors, a Tri-Guard Guarantee combining manufacturer, workmanship (10+ years), and a 95% production guarantee, and the SolarBook educational video library funded by a U.S. Department of Energy SunShot Catalyst grant. Pick My Solar operates sub-brands including SolarBook and maintains affiliations with corporate employers (Google, Tri-net, Sierra Club), non-profits (Sustainable Claremont, Climate Resolve, LACI, GRID Alternatives), and utilities (OUC).
The business model is free to homeowners; revenue is generated from installer partners through referral/transaction fees on completed installations, supplemented by community Group Buy program margins (approximately 30% below industry average pricing), a Solar Advocates referral program ($250 reward to both referrer and referred customer), and an affiliate partner program via the ShareASale network. Additional revenue streams include Corporate Partner and Non-Profit Partner programs offering group discounts, whitelabeled employee benefits, and fundraising arrangements. The company is affiliated with Solar.com as a parent entity and has executed 4 community Group Buys covering 250 solar homes to date.
Pick My Solar firmographics
Firmographics- Name
- Pick My Solar
- Legal name
- Pick My Solar
- Website
- https://pickmysolar.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pick My Solar industry classification
Industry- Product category
- Residential Solar Marketplace
- NAICS
- Solar Electric Power Generation (221114), Outdoor Power Equipment Retailers (44423)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)
- akta.pro secondary industries
- Community Solar Development & Subscription Management (EUAMAJAA), Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
Keywords
Where Pick My Solar is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pick My Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Installer Referral/Finder Fees: Pick My Solar connects homeowners with vetted solar installers and earns referral fees or commissions when customers are matched with installers. The service is free for homeowners while installers pay to participate in the marketplace and receive qualified leads.
- Group Buy Program Management: Community group buy programs generate revenue through aggregated volume purchasing, securing wholesale pricing for residential systems and taking a margin on the difference between wholesale and retail pricing.
- Advocate Referral Rewards: Referral program where both referring advocates and referred customers receive $250 rewards, funded by the economics of customer acquisition savings through the marketplace model.
- Affiliate Partner Commissions: ShareASale-based affiliate program pays commissions to website managers and partners for referring users to the Pick My Solar service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free marketplace access for homeowners seeking solar quotes |
| Other | One time/ perpetual license | Group Buy community programs with wholesale pricing |
| Other | Pay-as-you-go | Referral rewards for successful customer acquisition |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Pick My Solar product offering
Product offeringCore offering
Pick My Solar runs a free online solar marketplace that matches U.S. residential homeowners with vetted solar installers via a competitive bidding system, delivering multiple competing quotes per project. The core is augmented by community Group Buy programs for wholesale pricing, corporate and non-profit partner programs, a referral/affiliate channel, the SolarBook educational platform, and home battery offerings. The service is free to homeowners; revenue comes from installer referral fees and Group Buy margins.
Product overview
Pick My Solar operates as America's Most Trusted Solar Marketplace — an online platform connecting homeowners with vetted solar installers through a competitive bidding system. The core offering is the Solar Marketplace, which allows homeowners to receive multiple competing bids from certified installers without dealing with pushy salespeople. The platform is complemented by Group Buy Programs (community solar buying groups offering ~30% savings), Corporate and Non-Profit Partner Programs (employee/member benefit offerings), Solar Advocates Referral Program, and an Affiliate Partner Program (via ShareASale). Educational resources are provided through SolarBook, a Department of Energy-funded video library. The Tri-Guard Guarantee provides layered protection combining manufacturer warranties, installer workmanship warranties, and a 95% production guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- SolarBook: Solar educational video platform powered by Pick My Solar, providing educational content on solar energy, installation, costs, and related topics with Department of Energy funding.
Products and services
- Solar Marketplace Online platform connecting U.S. residential homeowners with vetted solar installers via a competitive bidding system that delivers multiple competing quotes per project, along with design recommendations and dedicated energy advisor support.
- Group Buy Program Community-based group purchasing program that aggregates homeowner demand to secure wholesale solar pricing, with Pick My Solar managing installer contracts, enrollment, and educational workshops.
- Corporate Partner Program B2B program for companies to offer residential solar benefits to employees through group discounts, whitelabeled offerings, and company estimates.
- Non-Profit Partner Program Partnership program for non-profit organizations to offer vetted solar access to members while generating fundraising revenue for the organization.
- Solar Advocates Referral Program Referral program where existing customers earn $250 per successful referral and referred customers receive a $250 cash rebate upon solar installation.
- Affiliate Partner Program Program for website managers and partners to earn commissions by promoting Pick My Solar's clean energy services, with automated tracking and payments through ShareASale.
- SolarBook Educational Platform DOE-funded educational video library providing animated shorts on solar basics, costs, system design, installation, and logistics to help consumers understand the solar process.
- Home Battery Offering Residential home battery storage offering that enables homeowners to add battery backup to their solar installations, integrated with battery technology partners such as Sonnen.
Quantifiable outcome
- Average 30% savings compared to industry average through Group Buy programs
- +3 more outcomes
Companies that use Pick My Solar
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Pick My Solar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Pick My Solar partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- OUC—The Reliable OnecoreUtility partnership for OUCollective Solar program helping Orlando homeowners save together using OUC's buying power to make solar more accessible and affordable.
- GooglecoreCorporate partner offering solar benefits to Google employees through group discounts and preferential pricing on residential solar installations.
- Sierra ClubcoreEnvironmental organization partnership providing solar access to Sierra Club members and supporters as part of clean energy advocacy mission.
- Tri-netminorCorporate partner offering solar benefits to Tri-net employees through the company's employee benefit program.
- Sustainable ClaremontcoreNon-profit sustainability organization partnership helping Claremont community members access solar with fundraising benefits for the organization.
- Climate ResolvecoreLA-based climate organization partnership promoting solar adoption in the Los Angeles region while helping members reduce energy costs.
- Los Angeles Cleantech Incubator (LACI)coreCleantech incubator partnership supporting LA's clean energy ecosystem and providing solar access to LACI members and alumni companies.
- GRID AlternativescoreNon-profit solar installer partnership providing solar access to low-income communities and job training programs in California.
- Sustainable Claremont (Group Buy)coreCommunity group buy partnership securing wholesale solar pricing for Sustainable Claremont members with 250+ solar homes participating.
Scale indicators5 records
Recent moves1 record
Expansion highlights5 records
Pick My Solar competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pick My Solar social profiles
Digital presencePick My Solar compliance and trust
Trust signalCompliance3 records
Pick My Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pick My Solar leadership team
Management profileNumber of profiles
Profiles3 records
Pick My Solar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pick My Solar funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pick My Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pick My Solar
What does Pick My Solar do?
Pick My Solar runs a free online solar marketplace that matches U.S. residential homeowners with vetted solar installers via a competitive bidding system, delivering multiple competing quotes per project. The core is augmented by community Group Buy programs for wholesale pricing, corporate and non-profit partner programs, a referral/affiliate channel, the SolarBook educational platform, and home battery offerings. The service is free to homeowners; revenue comes from installer referral fees and Group Buy margins.
Is Pick My Solar a public or private company?
Pick My Solar is a private company. It is classified as corporate owned and is currently operating.
When was Pick My Solar founded?
Pick My Solar was founded in 2015. It employs 11 to 50 people.
Where is Pick My Solar based?
Pick My Solar is headquartered in Los Angeles, United States, in the North America region.
How does Pick My Solar make money?
Four revenue lines are on record. Installer Referral/Finder Fees are the primary driver. The others are group Buy Program Management, advocate Referral Rewards and affiliate Partner Commissions.
Does Pick My Solar have an API?
No public API is recorded for Pick My Solar.
What industry is Pick My Solar in?
Pick My Solar's product category is Residential Solar Marketplace. Its primary akta.pro industry code is EUAMABAH, Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring), with a secondary code of EUAMAJAA, Community Solar Development & Subscription Management. Its NAICS code is 221114 and its SIC code is 4991.