NJM Insurance Group
NJM Insurance Group is a mutual property and casualty insurer founded in 1913, offering personal auto, homeowners, renters, and umbrella coverage to consumers in five Mid-Atlantic states, and workers' compensation, commercial auto, and package policies to businesses in six states through direct and independent agent channels.
- Company typePrivate
- Founded1913
- HeadquartersWest Trenton, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What NJM Insurance Group does
NJM Insurance Group is a mutual property and casualty insurer headquartered in West Trenton, New Jersey, founded in 1913 as New Jersey Manufacturers Casualty Insurance Company. The company serves two primary segments: individual consumers and families across Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania via personal auto, homeowners, condo, renters, and personal umbrella coverage; and small-to-large businesses across Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania via workers' compensation, commercial auto, ProPack Commercial Package Policy, ProEdge Businessowners Policy, and commercial excess and umbrella coverage. Workers' compensation has been NJM's core line since founding and the company has been a leading NJ workers' comp provider for more than 70 years.
NJM operates a hybrid distribution model: a direct writer approach using exclusive agents plus online and phone quoting (1-800-232-6600) for personal lines, and a select independent agent network for business insurance. The company generates revenue through recurring insurance premiums, with specialty products (classic/collector car, motorcycle/ATV, boat/watercraft, flood) delivered through partnerships with American Modern and Wright Flood. A core technical and operational differentiator is NJM's status as the first workers' compensation insurer in New Jersey state-certified as its own Managed Care Organization since 1996, providing in-house medical evaluation, case management, claim adjustment, and modified return-to-work programs — which the company reports results in medical costs 30% below the New Jersey state average for workers' comp claims.
As a policyholder-owned mutual (no public shareholders), NJM has paid dividends to customers every year since 1918 and carries an A+ (Superior) AM Best rating with Financial Size Category XV. The company holds J.D. Power's #1 ranking for customer satisfaction among Mid-Atlantic auto insurers (2025) and has been certified for 'An Outstanding Auto Claims Experience' for eight consecutive years. Workforce is in the 1,001–5,000 employee range, operating from a 100-acre West Trenton campus with additional offices in Parsippany and Hammonton, New Jersey.
NJM Insurance Group firmographics
Firmographics- Name
- NJM Insurance Group
- Legal name
- NJM Insurance Company
- Website
- https://njm.com
- Company type
- Private
- Founded year
- 1913
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NJM Insurance Group is a mutual property and casualty insurer founded in 1913, offering personal auto, homeowners, renters, and umbrella coverage to consumers in five Mid-Atlantic states, and workers' compensation, commercial auto, and package policies to businesses in six states through direct and independent agent channels.
- Ownership category
- akta.pro rank
NJM Insurance Group industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro industry
- General Liability InsuranceFlood InsuranceFinancial & Insurance/Insurance — Motor, Property & Casualty/Property Insurance (Homeowners, Renters & Commercial Property)
Keywords
Where NJM Insurance Group is headquartered
LocationHeadquarters
- HQ city
- West Trenton
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NJM Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Personal Insurance Premiums: NJM generates revenue through personal insurance policies including auto, homeowners, condo, renters, and personal umbrella insurance. The company is a direct writer offering these products to residents of Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania. Personal umbrella policies are priced at approximately $1/day for a $1 million liability limit for customers with two cars and one home.
- Commercial Insurance Premiums: NJM generates revenue through commercial insurance products including workers' compensation, commercial auto, ProPack Commercial Package Policy (CPP), ProEdge Businessowners Policy (BOP), and commercial excess and umbrella coverage. These products are distributed through a network of independent agents to businesses in Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania.
- Specialty Insurance Partnerships: NJM offers classic/collector car, motorcycle/ATV, and boat/watercraft insurance through a partnership with American Modern. These specialty products provide additional premium revenue streams for vehicles such as muscle cars, antiques, exotics, street rods, and watercraft up to 64 feet in length.
- Flood Insurance: NJM provides access to flood insurance through a partnership with Wright Flood, the nation's leading provider of federal flood insurance through the Write Your Own (WYO) Program. NJM earns referral/partner revenue by directing customers to Wright Flood for flood coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal umbrella insurance with $1 million liability coverage available for approximately $1/day |
| Subscription | Pay-as-you-go | Workers' compensation insurance with various coverage options for businesses |
| Subscription | Annual | Classic and collector car insurance through American Modern partnership with flexible mileage plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
NJM Insurance Group product offering
Product offeringCore offering
NJM Insurance Group is a mutual property and casualty insurer underwriting personal insurance (auto, homeowners, condo, renters, personal umbrella) directly to residents of CT, MD, NJ, OH, and PA, and commercial insurance (workers' compensation, commercial auto, ProPack Commercial Package Policy, ProEdge Businessowners Policy, commercial excess and umbrella) through independent agents to businesses in CT, DE, MD, NJ, NY, and PA. Specialty products including classic/collector car, motorcycle/ATV, boat/watercraft, and flood insurance are delivered via partnerships with American Modern and Wright Flood. NJM has paid annual dividends to its policyholders every year since 1918.
Product overview
NJM Insurance Group is a regional property and casualty insurer offering a comprehensive portfolio of personal and commercial insurance products. Personal insurance products include Auto, Homeowners, Condo, Renters, and Personal Umbrella insurance as core offerings, with partner products for Classic/Collector Car, Motorcycle/ATV, Boat/Watercraft, and Flood insurance through partnerships with American Modern and Wright Flood. Business insurance includes Workers' Compensation (available since 1913), Commercial Auto, ProPack Commercial Package Policy (for mid-sized to large businesses), ProEdge Businessowners Policy (for small businesses), and Commercial Excess and Umbrella Coverage. The company operates on a direct writer model for personal insurance using exclusive agents, while business insurance is distributed through a select network of independent agents. NJM serves residents of Connecticut, Maryland, New Jersey, Ohio, and Pennsylvania for personal insurance, and Connecticut, Delaware, Maryland, New Jersey, New York, and Pennsylvania for business insurance.
Differentiator
Problem solved
Functional benefit
Brands
- ProPack: Commercial Package Policy designed to give businesses a competitive edge by bundling coverages for mid-sized to large businesses.
- ProEdge
- NJM Precision Pay
Products and services
- Auto Insurance Personal auto insurance providing liability, medical expenses, underinsured/uninsured motorist, collision, and comprehensive coverage. Available in CT, MD, NJ, OH, and PA. Optional endorsements include gap insurance, roadside assistance, and transportation expense reimbursement. Sold directly to consumers via online quoting and phone.
- Homeowners Insurance Coverage for dwellings, other structures, personal property, loss of use, personal liability, and medical payments to others. Available in CT, MD, NJ, OH, and PA. Includes endorsements for valuable items, identity fraud, and credit card fraud. Sold directly to consumers.
- Condo Insurance (HO-6) HO-6 insurance covering the interior of condo units, personal property, and personal liability for condo owners. Protects appliances, interior walls, and floors. Available in CT, MD, NJ, OH, and PA.
- Renters Insurance Coverage for renters' personal property, personal liability, and medical payments to others. Available in CT, MD, NJ, OH, and PA. Average claim payout of $7,664.
- Personal Umbrella Insurance Additional personal liability coverage providing protection when damages exceed the limits of underlying auto or home insurance policies. Approximately $1/day for $1 million liability limit for a customer with two cars and one home. Available in CT, MD, NJ, OH, and PA.
- Classic and Collector Car Insurance Insurance for classic and collector cars (muscle cars, antiques, exotics, street rods, customs, kit cars, Cobra replicas, race cars, restoration vehicles). Features flexible mileage plans and up-front agreed-upon value coverage. Offered in partnership with American Modern in CT, MD, NJ, OH, and PA.
- Motorcycle and ATV Insurance Insurance for motorcycles, ATVs, dirt bikes, golf carts, low-speed vehicles, side-by-sides, and snowmobiles. Offered in partnership with American Modern.
- Boat and Personal Watercraft Insurance Insurance for watercraft up to 64 feet in length, 120 m.p.h., and $1 million in value. Covers bass/walleye, cruiser, high-performance, houseboat, pontoon, sailboat, sportfish, and personal watercraft. Offered in partnership with American Modern.
- Flood Insurance Flood insurance through the National Flood Insurance Program (Write Your Own), provided via referral partnership with Wright Flood. NJM homeowners insurance does not cover flood damage; NJM directs customers to Wright Flood for flood coverage.
- Workers' Compensation Insurance Workers' compensation coverage available in CT, DE, MD, NJ, NY, and PA. NJM has offered workers' comp since 1913 and has been a leading provider for over 70 years. Features include loss prevention, medical services management via in-house MCO, fraud detection, dividend payments, NJM Precision Pay (pay-as-you-go), no out-of-pocket pharmacy expenses, and modified return-to-work programs. Distributed via independent agents.
- Commercial Auto Insurance Coverage for a company's liability arising from motor vehicle accidents and the cost to repair or replace vehicles owned, maintained, or used for business purposes. Available in CT, DE, MD, NJ, NY, and PA. Distributed via independent agents.
- ProPack Commercial Package Policy (CPP) Commercial package policy bundling property, liability, inland marine, crime coverage, and business income insurance for mid-sized to large businesses. Addresses risks for contractors, manufacturing, real estate, retail, food services, and wholesale distribution. Available in CT, DE, MD, NJ, and PA.
- ProEdge Businessowners Policy (BOP) Businessowners policy combining property and liability coverages for small businesses. Includes business property, commercial liability, cyber suite, equipment breakdown, and industry-specific coverages for artisan contractors and real estate operators. Available in CT, DE, MD, NJ, and PA.
- Commercial Excess and Umbrella Coverage Extra layer of commercial liability coverage responding when underlying policy limits are exceeded. Provides excess and umbrella coverage with expanded coverage for international operations and newly acquired businesses. Available to NJM ProPack or ProEdge policyholders in CT, DE, MD, NJ, and PA.
Quantifiable outcome
- 30% below state average medical costs per workers' comp claim in New Jersey
- +2 more outcomes
Companies that use NJM Insurance Group
Customer profileSegments2 records
Ideal customer profiles2 records
NJM Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
NJM Insurance Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- American ModerncoreNJM has partnered with American Modern, a nationwide provider of specialty insurance, to offer classic and collector car insurance, motorcycle and ATV insurance, and boat and personal watercraft insurance. American Modern is known for specialty car coverage with flexible mileage plans and up-front agreed-upon value policies. The partnership allows NJM to offer specialty recreational insurance products without developing proprietary products.
- Wright FloodcoreNJM has established a relationship with Wright Flood, the nation's leading provider of federal flood insurance through the Write Your Own (WYO) Program. While NJM homeowners insurance does not cover flood damage, NJM directs customers to Wright Flood for flood insurance policies through this partnership. Wright Flood provides access to National Flood Insurance Program coverage.
- Special Olympics PennsylvaniaminorNJM Insurance served as the presenting sponsor for the Special Olympics Pennsylvania's 2026 Western Spring Sectional held at Carnegie Mellon University. The event featured over 600 athletes from 12 counties competing in basketball, track and field, and swimming.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
NJM Insurance Group competitors and assessment
Company assessmentDirect peers
- Cincinnati Financial: Midwest-anchored property and casualty insurer with independent agent distribution and a long-tenured mutual-style operating philosophy. Comparable regional P&C underwriter with strong commercial lines presence and similar agent-channel go-to-market.
- Donegal Group: Regional property and casualty mutual insurance holding company serving the Mid-Atlantic and Midwest through independent agents. Comparable mutual P&C underwriter with similar agent-channel and community-rooted operating model.
- Erie Insurance Group: Regional property and casualty mutual insurer operating primarily in the Eastern and Midwestern U.S. Erie shares NJM's mutual structure, multi-state regional focus, strong service orientation, and broad personal/commercial product portfolio — making it the closest comparable mid-Atlantic P&C mutual.
- Plymouth Rock Assurance: Northeast-focused personal lines insurer headquartered in New Jersey that competes directly with NJM in auto and homeowners in the NJ/MA/CT/NY markets. Comparable regional P&C carrier with similar product mix and direct-writer-plus-agent distribution model.
- Hanover Insurance Group: Northeast/Midwest property and casualty insurer offering personal and commercial lines through independent agents. Direct overlap with NJM's six-state commercial footprint (CT, NY, NJ, PA, MD) and similar core product set.
Broad incumbents
- Allstate: Large national personal lines carrier with deep Mid-Atlantic auto and homeowners presence. Directly comparable on the personal auto and homeowners product side where NJM competes head-to-head with its direct writer model.
- GEICO: Berkshire Hathaway-owned national direct-to-consumer auto insurer with significant share in NJ, PA, MD, CT, and OH. The dominant price-disciplined competitor in NJM's flagship personal auto line.
- Liberty Mutual Insurance: National multi-line P&C insurer offering personal auto/home and a broad commercial portfolio (including workers' comp and commercial package). Operates at far greater scale than NJM across all overlapping geographies.
- Travelers: Large national property and casualty insurer competing across all NJM's product lines (auto, homeowners, workers' comp, commercial package) in NJM's 5–6 state footprint. A broad incumbent benchmark for market share and pricing pressure.
- State Farm: Mutual national personal lines leader with the largest U.S. auto and homeowners share. Closely comparable mutual structure and exclusive-agent distribution model, though operating at vastly greater scale across all 50 states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NJM Insurance Group social profiles
Digital presenceNJM Insurance Group compliance and trust
Trust signalCompliance5 records
NJM Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
NJM Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
NJM Insurance Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
NJM Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NJM Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NJM Insurance Group
What does NJM Insurance Group do?
NJM Insurance Group is a mutual property and casualty insurer underwriting personal insurance (auto, homeowners, condo, renters, personal umbrella) directly to residents of CT, MD, NJ, OH, and PA, and commercial insurance (workers' compensation, commercial auto, ProPack Commercial Package Policy, ProEdge Businessowners Policy, commercial excess and umbrella) through independent agents to businesses in CT, DE, MD, NJ, NY, and PA. Specialty products including classic/collector car, motorcycle/ATV, boat/watercraft, and flood insurance are delivered via partnerships with American Modern and Wright Flood. NJM has paid annual dividends to its policyholders every year since 1918.
Is NJM Insurance Group a public or private company?
NJM Insurance Group is a private company. It is classified as unknown and is currently operating.
When was NJM Insurance Group founded?
NJM Insurance Group was founded in 1913. It employs 1,001 to 5,000 people.
Where is NJM Insurance Group based?
NJM Insurance Group is headquartered in West Trenton, United States, in the North America region.
How does NJM Insurance Group make money?
Four revenue lines are on record. Personal Insurance Premiums are the primary driver. The others are commercial Insurance Premiums, specialty Insurance Partnerships and flood Insurance.
Who are NJM Insurance Group's main competitors?
Direct peers on record are Cincinnati Financial, Donegal Group, Erie Insurance Group, Plymouth Rock Assurance and Hanover Insurance Group. Broad incumbents are Allstate, GEICO, Liberty Mutual Insurance, Travelers and State Farm.
Does NJM Insurance Group have an API?
No public API is recorded for NJM Insurance Group.
What industry is NJM Insurance Group in?
NJM Insurance Group's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJAMAE, General Liability Insurance, with a secondary code of FSAJACAG, Flood Insurance. Its NAICS code is 524126 and its SIC code is 6331.