The Latina Center

What The Latina Center does

The Latina Center is a 501(c)(3) nonprofit community-based organization founded in 2000 and headquartered at 3701 Barrett Ave., Richmond, California. It serves the Latino community across Contra Costa County and the broader San Francisco Bay Area, with programs also reaching North Highlands (Sacramento) and Redwood City. The organization delivers trauma-informed, culturally relevant services exclusively in Spanish under a peer-to-peer leadership development model anchored by its flagship Mujer, Salud y Liderazgo (MSL) program, which has graduated more than 420 women as Peer Leaders over 26 years. Founder and Executive Director Miriam Wong has led the organization since inception and was recognized as 2025 Woman of the Year by Congressman John Garamendi.

The Latina Center operates three integrated program pillars: Leadership Development (MSL, Young Latina Future Leaders, Community Engagement & Advocacy), Health & Well-Being (Mental Health Services, Our Children First parenting program, ¡Ya Basta! domestic violence prevention, Celebrating Recovery, Multicultural Wellness Walks, HIV awareness, breast health circles), and Economic Empowerment (Microenterprise Program, Financial Independence Workshops, Richmond Incubator Project). It also provides Legal Immigration Support and the Pathway to Support counseling group for survivors of family violence. Services are free to community members and delivered through direct office-based engagement, peer leader networks, promotoras, community educators, and school partnerships.

The organization is funded through individual donations, foundation grants (The Woman Foundation, The California Endowment, Kaiser Foundation, Latino Community Foundation), corporate sponsorships (Chevron, Mechanics Bank), and government contracts (Contra Costa County Mental Health PEI, Office on Violence Against Women, City of Richmond, City of San Pablo). It is not a technology company: there are no proprietary platforms, APIs, or AI/ML capabilities. Distribution is community-led via social media (Facebook, Instagram, YouTube, LinkedIn), an educational blog series (Vitamins for Mental Health), annual galas, and awareness campaigns such as the recurring Lavender Adoption Day, with strategic alliances through the S.A.F.E. Center and La Alianza extending reach across a five-county service area.

Name

The Latina Center

Legal name

The Latina Center

Website

https://thelatinacenter.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Latina Center is a Richmond, California-based 501(c)(3) nonprofit that delivers trauma-informed, Spanish-language programs in leadership development, health and well-being, economic empowerment, and legal support to Latino community members across Contra Costa County and the San Francisco Bay Area.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Community Center Education Programs (EDAAAFAB)

Keywords

• Community leadership development
• Mental health services
• Economic empowerment programs
• Domestic violence support
• Immigration legal assistance

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals at various levels ($1, $10, $50, $100, $1,000 or more) through PayPal platform.
2. Foundation and Corporate Grants: Financial support from foundations including The Woman Foundation, The California Endowment, Kaiser Foundation, Latino Community Foundation, and corporate sponsors such as Chevron Corporation and Mechanics Bank.
3. Government Funding: Government support from Contra Costa County Mental Health PEI, Office on Violence Against Women, City of Richmond, and City of San Pablo.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Latina Center is a nonprofit community-based organization that delivers trauma-informed, culturally relevant programs in Spanish to support the Latino community in Contra Costa County and the San Francisco Bay Area. Its offerings span leadership development (Mujer Salud y Liderazgo, Young Latina Future Leaders), health & well-being (mental health services, parenting support, domestic violence prevention), economic empowerment (microenterprise and financial literacy), and legal immigration support.

Product overview

The Latina Center offers a comprehensive suite of community-based programs and services delivered primarily in Spanish, designed to support the health, well-being, and economic empowerment of the Latino community in Contra Costa County and the San Francisco Bay Area. The core offerings center on three interconnected program areas: Leadership Development (Woman, Health & Leadership; Young Latina Future Leaders; Community Engagement & Advocacy), Economic Empowerment (Microenterprise Program; Financial Independence Workshops), and Health & Well-Being (Mental Health Services; Our Children First; ¡Ya Basta! domestic violence prevention; Celebrating Recovery; Multicultural Wellness Walks). Additional services include Legal Immigration Support, Pathway to Support counseling, and integrated community services. All programs use a peer-to-peer leadership development model with trauma-informed, culturally relevant approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Woman, Health & Leadership (Mujer, Salud y Liderazgo) A year-long leadership development program that values the health and empowerment of Latina women, providing support, training, and the opportunity to create community health improvement projects. Has graduated over 420 women as Peer Leaders over 26+ years.
• Young Latina Future Leaders A leadership and mentoring program for middle and high school Latino youth that provides peer support and advocacy training to improve students' quality of life and academic success, addressing bullying prevention, drug awareness, healthy relationships, and leadership development. Delivered through school partnerships.
• Community Engagement & Advocacy A program providing advanced education, training, and opportunities for civic engagement to develop Latino community leaders and advance racial equity and policy change.
• Microenterprise Program A program providing classes, workshops, technical assistance, small grants, and peer network support to help entrepreneurial Latinos succeed in business.
• Financial Independence Workshops Workshops hosted to help individuals, particularly women, manage their finances and learn new financial skills for independence.
• Mental Health Services Individualized, culturally competent, integrated, and coordinated mental health services for Latina women and their families with limited access to insurance and treatment, delivered by Mental Health Coach Karen Flores and clinical staff.
• Our Children First Program A parenting program offering a Parenting School that uses an evidence-based curriculum to teach Latino parents how to support their children's emotional, social, and educational development.
• ¡Ya Basta! / Enough is Enough! A program providing support for victims and survivors of abuse with a focus on prevention and intervention to end family violence, including two support groups such as Pathways to Support.
• Celebrating Recovery A support group with a 12-step program for people seeking inner peace, including survivors of domestic violence, following a model created by Alcoholics Anonymous.
• Legal Immigration Support Support and counseling services for immigration cases, provided by appointment only.
• Pathway to Support (Caminos al Apoyo) A circle of support and education offering participants a safe space to recover inner strength, self-esteem, and voice through sharing experiences of domestic violence and sexual abuse, consisting of 8 two-hour weekly sessions.
• Richmond Incubator Project A partnership program for economic self-sufficiency supporting small business and micro-enterprise development in the Richmond community.
• HIV: Hear Our Stories (VIH: Escucha Nuestras Historias) A program focused on HIV awareness and education within the Latino community.
• Women's Circles Project for Breast Health and Cancer Awareness Circles of support and education focused on breast health and breast cancer awareness for Latinas.
• Multicultural Wellness Walks Wellness walks organized in collaboration with East Bay Regional Park District promoting physical activity and community connection.

Quantifiable outcome

• 420+ women graduated from MSL program as Peer Leaders
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• S.A.F.E. Center (Spouse/Sexual Abuse Family Education Center)coreStrategic or Co-development PartnerThe S.A.F.E. Center is a nonprofit dedicated to providing free and confidential support and resources to empower those affected by dating and domestic violence, sex trafficking, sexual assault, and stalking while engaging communities through awareness and prevention education in the five-county service area. Both organizations collaborate to serve survivors.
• La Alianza (Convened by Vision y Compromiso)coreStrategic or Co-development PartnerLa Alianza is a coalition of community-based organizations (CBOs) across California with a strong history of recruiting, training, and supporting promotoras and community health workers (CHWs). The coalition works to amplify voices through a unified agenda aimed at increasing investments in public health infrastructure and prevention-focused activities to advance equity.
• Green Walnut LandscapingminorGTM or Marketing PartnerGreen Walnut Landscaping and Maintenance, Inc. provided generous sponsorship for the 3rd Lavender Adoption Day event, an initiative to raise awareness about domestic violence prevention.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centro Legal de la Raza: Oakland-based nonprofit providing legal services, advocacy, and community education to low-income Latino immigrants in the Bay Area. Directly comparable as a culturally competent, Spanish-language community-based organization serving overlapping Latino populations with a similar integrated services model.
• La Clínica de La Raza: Bay Area federally qualified health center serving Latino and other underserved communities with integrated medical, dental, mental health, and health education services. Comparable in mission (Latino health equity), culturally competent delivery model, and Bay Area footprint to The Latina Center's health & well-being programs.
• Vision y Compromiso: California-based network that convenes La Alianza and trains promotoras and community health workers serving immigrant communities of color. Highly comparable as a peer-network and leadership development organization explicitly aligned with The Latina Center's promotora-driven model and a stated coalition partner.
• SIREN (Services, Immigrant Rights, and Education Network): Bay Area nonprofit providing legal services, civic engagement, and policy advocacy for low-income immigrants. Directly comparable in target population (Bay Area Latino immigrants), integrated service offering, and policy-oriented community change approach.
• Monument Crisis Center: Contra Costa County-based nonprofit providing food, education, and family support services to low-income residents including a large Latino population. Comparable as a community-based organization in The Latina Center's home county offering multi-service support in a similar cultural context.
• Rubicon Programs: Contra Costa County-based nonprofit providing workforce development, microenterprise support, mental health, and housing services to people transitioning out of poverty. Comparable in economic empowerment, mental health, and wraparound services delivered to similar populations in The Latina Center's service area.
• East Bay Sanctuary Covenant: Berkeley-based nonprofit providing legal services, advocacy, and community education to immigrants and refugees in the East Bay. Comparable as a Bay Area immigrant-serving organization combining legal support with community education in overlapping service geographies.

Regional players

• Canal Alliance: Marin County-based nonprofit serving Latino immigrants with education, workforce development, immigration legal services, and health programs. Comparable integrated services model and Latino-focused mission, though operating in a different Bay Area county than The Latina Center.

Broad incumbents

• Catholic Charities of the East Bay: Large regional faith-based nonprofit offering immigration legal services, refugee resettlement, housing, and family support across the East Bay. Comparable in immigration legal support and integrated family services for Latino immigrants, though operating at a significantly larger scale across more service lines.

Others

• Latino Community Foundation: California statewide foundation investing in Latino-led organizations and leaders across the state. Comparable ecosystem participant as a current funder of The Latina Center with deep visibility into similar CBO models and a potential scaling/affiliation partner rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheLatinaCenter
• Facebookfacebook.com/TheLatinaCenterTLC
• LinkedInlinkedin.com/company/the-latina-center
• Instagraminstagram.com/thelatinacentertlc
• Xx.com/LatinaCenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Latina Center