New Hope Ecotech

What New Hope Ecotech does

New Hope Ecotech operates commercially as Eureciclo, a Brazilian reverse logistics and recycling certification platform founded in 2014 and headquartered in São Paulo. The company helps consumer goods brands, retailers, and industrial companies comply with Brazilian packaging reverse logistics legislation (logística reversa) through a network of 315+ homologated cooperatives and certified operators. Its core technology is a two-sided platform that issues Créditos de Reciclagem (Recycling Credits) certifying equivalent packaging disposal and grants usage rights to the Selo eureciclo certification seal, which is recognized by 75% of Brazilian consumers and offered in tiered variants (Selo Original, Selo 100%, Selo 200%).

The company's product portfolio spans four commercial lines: (1) Crédito de Reciclagem / Selo eureciclo as the primary certification offering, (2) Embalagens Sustentáveis supplying post-consumer recycled packaging materials, (3) Projetos Especiais providing customized waste management and chain structuring programs, and (4) Instituto Giro as an affiliated social-impact institute. Eureciclo serves a community of 7,000+ brands and reports cumulative impact metrics of 2.18 million tons of waste properly disposed, R$136 million transferred to the homologated network, and 4.3 million tons of CO2 avoided. Distribution is direct-to-enterprise through proprietary digital infrastructure at checkout.eureciclo.com.br and a client portal at cliente.eureciclo.com.br.

Commercially, Eureciclo operates a B2B sales-led motion with multi-year quote-based contracts (pricing not publicly disclosed), generating revenue from recycling credit subscriptions, seal licensing, sustainable packaging hardware sales, and professional services. Its only disclosed institutional funding to date is a 2016 seed round led by Positive Ventures and a 2018 round involving Lanx Capital, suggesting minimal dilution or underreported funding activity. The company remains private with no disclosed parent, no management bios beyond co-founder/CEO Thiago Carvalho Pinto, and no public revenue figures.

Name

New Hope Ecotech

Legal name

Eu Reciclo

Website

https://nhecotech.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

New Hope Ecotech, operating as Eureciclo, is a Brazilian reverse logistics certification platform that helps 7,000+ consumer brands comply with packaging legislation via recycling credits and a nationally recognized certification seal, working through a 315+ partner cooperative network.

Ownership category

akta.pro rank

Product category

Recycling and Reverse Logistics Services

NAICS

Materials Recovery Facilities (562920)

akta.pro primary industry

Packaging Recovery & Closed-Loop Programs (Take-Back, Deposit-Return, EPR Support) (IMALAMAF)

akta.pro secondary industry

Sustainability Testing, Certification & Compliance (LCA, Recyclability/Compostability Testing, FSC/PEFC) (IMALAMAK)

Keywords

• Reverse logistics
• Recycling certification
• Sustainable packaging
• Recycling credits
• Extended producer responsibility

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Recycling Credits (Crédito de Reciclagem): Companies purchase recycling credits that certify equivalent packaging disposal through the network of homologated cooperatives and operators
2. Selo eureciclo Certification Fees: Revenue from licensing the certification seal to brands for use on packaging
3. Sustainable Packaging Sales: Sale of packaging materials made from post-consumer recycled content
4. Custom Projects: Customized solutions including waste management and specific chain structuring programs with collector organizations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New Hope Ecotech, operating commercially as Eureciclo, is a Brazilian reverse-logistics and recycling-certification company that helps brands and producers demonstrate and finance the recovery and recycling of post-consumer packaging. Its core paid offerings are verified Recycling Credits (Crédito de Reciclagem) and the Eureciclo certification Seal, complemented by sustainable packaging advisory, special projects for extended producer responsibility, and the Instituto Giro social program.

Product overview

New Hope Ecotech operates Eureciclo as a unified platform of recycling and sustainability solutions consisting of four core offerings: (1) Crédito de Reciclagem (Recycling Credit) as the primary certification product that validates proper packaging disposal and grants seal usage rights; (2) Selo eureciclo (Eureciclo Seal) as the brand certification demonstrating reverse logistics compliance; (3) Embalagens Sustentáveis (Sustainable Packaging) offering recycled raw material for packaging; and (4) Projetos Especiais (Special Projects) providing customized waste management and collector organization programs. The platform is complemented by Instituto Giro as a social initiative for chain strengthening. The company serves over 7,000 brands with 315+ homologated cooperative and operator partners, having diverted 2.18 million tons of waste and distributing R$136 million to the homologated network.

Differentiator

Problem solved

Functional benefit

Brands

• Selo eureciclo: Certification seal that demonstrates a brand's commitment to recycling and reverse logistics compliance.
• Credito de Reciclagem
• Embalagens sustentaveis
• Projetos Especiais

Products and services

• Crédito de Reciclagem (Recycling Credits)

Quantifiable outcome

• 2.18 million tons of waste properly disposed
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Instituto GirocoreStrategic or Co-development PartnerInternal institute focused on sustainability and circular economy initiatives, supporting the company's mission and community development

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Recycle BC: Canadian residential packaging and paper EPR program that collects fees from producers and funds residential recycling. Functionally analogous to eureciclo's reverse logistics compliance model in a different geography.

Broad incumbents

• Veolia Environmental Services: Global waste management and recycling services major operating across Latin America including Brazil. Comparable as a large incumbent providing recycling infrastructure that could partner with or compete against eureciclo's certified network.
• TOMRA: Norwegian technology provider for sorting, collection, and recycling including reverse vending and deposit-return schemes. Comparable as an enabling technology and infrastructure provider in the broader reverse logistics ecosystem.
• Waste Management Inc. North America's largest waste and environmental services provider with growing recycling and organics operations. Comparable as a broad incumbent in materials recovery services rather than as a direct EPR competitor.
• Suez Recycling and Recovery: French multinational offering waste collection, sorting, and recycling services with operations in Brazil. Comparable as a broad incumbent in materials recovery adjacent to eureciclo's network-coordinated model.
• Remondis: German family-owned recycling, services, and water company with global operations across Europe, Asia-Pacific, and the Americas. Comparable as a broad incumbent with national-scale materials recovery infrastructure.

Direct peers

• Duales System Deutschland (Grüner Punkt / Green Dot): Germany's pioneering packaging PRO, licensing the Green Dot mark to brand owners and coordinating nationwide recycling collections. Comparable as a long-established, regulator-driven packaging PRO with licensed seal economics.
• Citeo: France's producer responsibility organization (PRO) for household packaging, operating an EPR system funded by brand contributors and coordinating a national network of recyclers. Closest functional analog to eureciclo's reverse logistics and credit model outside Brazil.
• TerraCycle: Global recycling platform that operates brand-funded reverse logistics and recycling programs with consumer goods companies. Comparable to eureciclo's brand-funded recycling credit model and certification approach, though TerraCycle focuses on hard-to-recycle streams globally.

Others

• PRO Europe: European umbrella association for packaging recovery organizations running EPR systems similar to eureciclo's model. Comparable as a peer-level industry body representing the same producer-funded packaging compliance category eureciclo operates in Brazil.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hope Ecotech