Careforth
Careforth is a Boston-based, NCQA-accredited healthcare services company that operates Structured Family Caregiving programs across 9 U.S. states, paying and coaching family caregivers of Medicaid-eligible individuals through state Medicaid waivers and health plan partnerships to enable aging in place.
- Company typePrivate
- Founded2000
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Careforth does
Careforth is a Boston-based, private healthcare services company founded in 2000 (originally as Seniorlink) that operates Structured Family Caregiving (SFC) programs for family caregivers of Medicaid-eligible individuals across 9 U.S. states. The company enrolls unpaid family caregivers — typically relatives caring for older adults, individuals with disabilities, or those with chronic conditions at home — and provides them with weekly financial stipends funded through state Medicaid waivers and health plan contracts, one-to-one coaching from a multidisciplinary care team (coaches, social workers, nurses), customized care plans, and access to local community resources. Careforth holds a three-year NCQA Case Management Accreditation with Long Term Services and Supports (LTSS) Distinction for its Caregiver Homes Network, and third-party validated outcomes research (via ATI Advisory and RAND) demonstrates a 46% reduction in injurious falls, a 21% reduction in emergency department visits, and an estimated $61,600 in annual cost savings per person relative to nursing home placement.
The company's underlying technology platform centers on Vela, a HIPAA-secure mobile and web care collaboration app that enables real-time communication between family caregivers and Careforth's care team. The platform is complemented by web-based caregiver matching and coaching tools and analytics-driven care management, with marketing-side tools including Google Analytics, Meta Pixel, LinkedIn Insights, Hotjar, and HubSpot. Careforth generates revenue primarily through Medicaid reimbursement for SFC services and through value-based care arrangements with health plan partners including Humana, where cost savings are shared or capitated. Distribution occurs via three primary channels: direct state Medicaid program contracts, health plan partnerships (Humana), and referral partners such as Area Agencies on Aging (including CICOA Aging & In-Home Solutions in Indiana), with direct-to-consumer caregiver enrollment available in English and Spanish via the company's website.
In April 2023, Seniorlink and Caregiver Homes unified under the Careforth brand. The company is led by CEO Marc Russo (appointed December 2024, formerly EVP of Medicaid at Molina Healthcare), Executive Chairman Paul Kusserow, CFO Tom Boelsen, and CTO Ritwik Bhattacharya (joined October 2025, formerly of Headspace Health, Compass, Microsoft, and Intel). Recent strategic activity includes statewide expansion in North Carolina (March 2025), Ohio entry (October 2025), an expanded Humana partnership (January 2025), and the Together in Care initiative with PHI and the National Alliance for Caregiving (November 2024).
Careforth firmographics
Firmographics- Name
- Careforth
- Legal name
- Seniorlink Incorporated
- Website
- https://careforth.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Careforth is a Boston-based, NCQA-accredited healthcare services company that operates Structured Family Caregiving programs across 9 U.S. states, paying and coaching family caregivers of Medicaid-eligible individuals through state Medicaid waivers and health plan partnerships to enable aging in place.
- Ownership category
- akta.pro rank
Careforth industry classification
Industry- Product category
- Medicaid-Supported Family Caregiving Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
- akta.pro secondary industry
- Caregiver Support, Coaching & Training (HLADALAG)
Keywords
Where Careforth is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Careforth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Structured Family Caregiving (Medicaid): Careforth generates revenue primarily through Medicaid reimbursement for Structured Family Caregiving services. Family caregivers in the SFC program receive financial stipends paid through state Medicaid programs, with Careforth acting as a contracted service provider. The company also receives funding from state governments (e.g., Indiana) to support caregiver compensation under Medicaid waiver programs.
- Health Plan Partnerships: Careforth contracts with health insurers and managed care organizations (e.g., Humana) to provide caregiver support services that reduce total cost of care. These partnerships generate revenue through value-based care arrangements where Careforth's services lead to cost savings on emergency department visits, falls, and nursing home placement avoidance.
- Caregiver Coaching and Behavior Management: Careforth offers additional services such as Caregiver Coaching and Behavior Management (e.g., in Indiana), providing coaching and emotional support to family caregivers as a separate or bundled service offering within state programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Structured Family Caregiving weekly stipend for family caregivers of Medicaid-eligible individuals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Careforth product offering
Product offeringCore offering
Careforth delivers a Structured Family Caregiving (SFC) program that pays family caregivers of Medicaid-eligible individuals a weekly stipend and pairs them with a dedicated care team of coaches, social workers, and nurses who provide one-to-one coaching, customized care plans, and access to community resources. Services are delivered through home visits and the HIPAA-secure Vela mobile/web collaboration app, and are funded via contracts with state Medicaid programs and health plan partners. Careforth also offers Caregiver Coaching and a Caregiver Coaching and Behavior Management service (notably in Indiana) as standalone or bundled offerings.
Product overview
Careforth is a caregiver support company offering a unified portfolio of services centered on its Structured Family Caregiving (SFC) program. The core offering includes coaching, financial stipends, and resources for family caregivers of Medicaid-eligible individuals, delivered through the Caregiver Homes Network. Additional offerings include a dedicated Caregiver App, one-to-one caregiver coaching, and behavior management support services. The portfolio operates on a platform model where the SFC program serves as the foundation, supplemented by technology-enabled care management and coaching modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Structured Family Caregiving (SFC)
Quantifiable outcome
- 46% lower probability of at least one injurious fall per year compared to dual-eligible Medicare beneficiaries in the MCBS control group, saving approximately $1,600 per member per year
- +3 more outcomes
Companies that use Careforth
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Careforth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Careforth partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and major.
- HumanacoreCareforth has an expanded partnership with Humana, a major health insurer. The partnership involves providing caregiver support services to Humana members, with Careforth's Structured Family Caregiving model helping to reduce total cost of care for Humana's at-risk populations.
- PHI (National Association for Caregiving)corePHI, the nation's leading authority on the direct care workforce, partnered with Careforth through the Together in Care initiative, which also includes the National Alliance for Caregiving. The initiative aims to strengthen the nation's long-term care infrastructure by supporting the relationship between direct care workers and family caregivers, releasing policy briefs and advocating for investment in the care economy.
- National Alliance for CaregivingcoreThe National Alliance for Caregiving (NAC), a membership coalition of over 50 national healthcare companies and nonprofits, partnered with Careforth and PHI on the Together in Care initiative. The partnership focuses on making family caregiving more sustainable, equitable, and dignified through research, programming, and policy change.
- State of IndianacoreCareforth received additional funding from the State of Indiana to support people helping Medicaid members get care at home through the Structured Family Caregiving program. Indiana has expanded its SFC program multiple times, including adding legal guardians and expediting eligibility during COVID-19.
- CignaminorCigna published an informational article citing Vela, Careforth's care collaboration app, as a digital tool that improves the mental and physical well-being of family caregivers. Cigna recognized Careforth's services during National Family Caregivers Month.
- Aging & In-Home Services of Northeast IndianaminorCareforth's Caregiver Homes of Indiana subsidiary piloted a care management program with Aging & In-Home Services of Northeast Indiana (Area 3), focused on care collaboration and efficiency using Careforth's Vela platform.
- CICOA Aging & In-Home SolutionsmajorCareforth's Caregiver Homes of Indiana subsidiary piloted a care management program with CICOA, Indiana's largest Area Agency on Aging, focused on care team integration using Vela. The pilot expanded from 52 to 600 families, with CICOA using Vela to facilitate communication for caregivers and care managers.
- RAND CorporationmajorSeniorlink (now Careforth) formed a collaboration with the RAND Corporation to conduct a research study and write a white paper discussing how to more effectively integrate family caregivers into patient care teams. RAND also published research sponsored in part by Seniorlink on family caregivers during COVID-19.
- State of South DakotacoreThe state of South Dakota launched its Structured Family Caregiving program in partnership with Seniorlink/Careforth, adding South Dakota to the growing list of states where Careforth operates its caregiver support program under Medicaid.
Scale indicators8 records
Recent moves11 records
Expansion highlights5 records
Careforth competitors and assessment
Company assessmentDirect peers
- Modivcare: Public company providing Medicaid-funded personal care, home modifications, and non-emergency medical transportation. Directly comparable to Careforth in serving Medicaid HCBS populations through state contracts with technology-enabled care delivery.
- Help at Home: Leading personal care services provider focused exclusively on Medicaid waiver recipients and dual-eligible populations. Directly comparable to Careforth's SFC model in serving I/DD and aging populations through Medicaid-funded caregiver programs across multiple states.
- Addus HomeCare: Public provider of personal care and home health services primarily to Medicaid waiver and managed care clients. Closely comparable business model to Careforth's Medicaid-funded HCBS delivery, serving dual-eligible populations across multiple states.
- BrightSpring Health Services: Public home and community-based services platform providing Medicaid HCBS, pharmacy, and home health services. Directly comparable to Careforth as both serve Medicaid waiver populations with personal care and caregiver support services across multiple states.
- Aveanna Healthcare: Public home health and private duty nursing provider with significant Medicaid exposure. Comparable to Careforth in delivering in-home caregiver and clinical support services, though with stronger focus on skilled pediatric and adult home health.
Broad incumbents
- Pennant Group: Public home health, hospice, and senior living operator. Comparable to Careforth's in-home care delivery model but operates across a broader continuum of post-acute services rather than specializing in caregiver support for Medicaid waivers.
- Enhabit: Public home health and hospice provider spun off from Encompass Health. Comparable to Careforth in delivering in-home clinical and personal care, though more focused on Medicare post-acute episodes than Medicaid caregiver support.
- CenterWell (Humana): Humana-owned home health, primary care, and pharmacy services platform serving Medicare Advantage and dual-eligible members. Highly comparable to Careforth's Humana partnership, with potential to be either a customer, partner, or competitor in caregiver support.
Regional players
- BrightStar Care: Franchised home care agency network offering medical and non-medical in-home care. Comparable to Careforth in family caregiver and home care delivery, but primarily serves private-pay and private insurance clients rather than Medicaid waiver populations.
Emerging players
- Honor Technology: Tech-enabled home care platform operating the 'Home Instead' franchise network with significant private-pay and emerging Medicare Advantage exposure. Comparable to Careforth as a technology-enabled in-home care provider focused on enabling caregiver matching and quality, though serving a different funding mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Careforth social profiles
Digital presenceCareforth compliance and trust
Trust signalCompliance1 record
Careforth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Careforth leadership team
Management profileNumber of profiles
Profiles8 records
Careforth subsidiaries and ownership
Company hierarchySubsidiaries1 record
Careforth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Careforth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Careforth
What does Careforth do?
Careforth delivers a Structured Family Caregiving (SFC) program that pays family caregivers of Medicaid-eligible individuals a weekly stipend and pairs them with a dedicated care team of coaches, social workers, and nurses who provide one-to-one coaching, customized care plans, and access to community resources. Services are delivered through home visits and the HIPAA-secure Vela mobile/web collaboration app, and are funded via contracts with state Medicaid programs and health plan partners. Careforth also offers Caregiver Coaching and a Caregiver Coaching and Behavior Management service (notably in Indiana) as standalone or bundled offerings.
Is Careforth a public or private company?
Careforth is a private company. It is classified as unknown and is currently operating.
When was Careforth founded?
Careforth was founded in 2000. It employs 501 to 1,000 people.
Where is Careforth based?
Careforth is headquartered in Boston, United States, in the North America region.
How does Careforth make money?
Three revenue lines are on record. Structured Family Caregiving (Medicaid) is the primary driver. The others are health Plan Partnerships and caregiver Coaching and Behavior Management.
Who are Careforth's main competitors?
Direct peers on record are Modivcare, Help at Home, Addus HomeCare, BrightSpring Health Services and Aveanna Healthcare. Broad incumbents are Pennant Group, Enhabit and CenterWell (Humana). BrightStar Care is listed as a regional player. Honor Technology is listed as an emerging player.
Does Careforth have an API?
No public API is recorded for Careforth.
What industry is Careforth in?
Careforth's product category is Medicaid-Supported Family Caregiving Services. Its primary akta.pro industry code is HSABAIAI, Family Caregiver Coaching, Education & Support, with a secondary code of HLADALAG, Caregiver Support, Coaching & Training. Its NAICS code is 62412 and its SIC code is 8082.