What Maqqie does

Maqqie B.V. is a Dutch HR and payroll technology company founded in 2017 and headquartered in Rotterdam, Netherlands. The company operates an open, modular SaaS platform that enables employers and staffing intermediaries to manage permanent staff, temporary workers, and freelancers (ZZP) through six integrated modules: Payroll, Uitzend (Staffing), ZZP (Freelancer), Matching, Backoffice, and Whitelabeling. The platform is built on a cloud-based SaaS architecture accessible via web app and mobile app, and is differentiated by an automated compliance engine covering 79 Dutch collective labor agreements (CAOs) and a stack of sector-specific licenses including ISO 27001:2022, NEN 4400-1 (SNA-keurmerk), ND-number (security), Aanwijzingsbeschikking (transport), VCU, and NBBU membership.

The business model is a hybrid of recurring subscription fees (Payroll, Matching, Whitelabeling modules), transaction or administration fees (Staffing, ZZP, Backoffice modules), and managed services revenue. Customers range from SMBs and micro-businesses to staffing agencies (intermediairs) and select enterprises (e.g., Aviko, BV De Graofschap), spanning nine verticals including hospitality, construction, security, transport, cleaning, retail, recreation, healthcare staffing, and food production. Maqqie reaches customers through a product-led growth motion (self-service onboarding at maqqie.app), a sales-led motion (free advisory consultations, quote-based pricing), and indirect distribution via whitelabel and backoffice channel partners. The company employs approximately 65 people, serves more than 4,000 businesses, and has built a talent pool of over 50,000 workers accessible through its Matching module. Maqqie has raised approximately $9.66M across seven disclosed funding rounds from 2017 to 2022, and operates as a group of wholly-owned Dutch subsidiaries (Maqqie Payroll B.V., Maqqie Security B.V., Maqqie Cleaning B.V., Maqqie Vast B.V., Maqqie Vaster B.V., and Maqqie Shared Service Center B.V.) without any disclosed external institutional investors.

Name

Maqqie

Legal name

Maqqie B.V.

Website

https://maqqie.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Maqqie is a Dutch HR and payroll SaaS platform serving SMBs, staffing agencies, and enterprises with modular tools for contracts, payroll, freelancer management, and CAO compliance across 79 collective agreements. Founded in 2017, Rotterdam-headquartered, serving 4,000+ customers and 50,000+ workers.

Ownership category

akta.pro rank

Product category

HR & Payroll Software

NAICS

Employment Services (5613), Temporary Help Services (56132), Professional Employer Organizations (561330), Custom Computer Programming Services (541511)

SIC

Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

akta.pro secondary industries

Contractor Management Systems (CMS) & Workforce Management (BPACAGAE), Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)

Keywords

• HR platform
• Payroll processing
• Staffing solutions
• Freelancer management
• CAO compliance

Headquarters

HQ city

Sliedrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Payroll Services: Payroll module handles complete salary processing for employees. Customers outsource employer obligations to Maqqie, which processes payroll, handles contracts, and manages compliance.
2. Staffing / Uitzenden Module: Staffing module for agencies to quickly scale workers up or down per the staffing collective agreement. Revenue generated through staffing margin and administration fees.
3. Freelancer (ZZP) Management: ZZP module manages freelancer assignments, contracts, hours, invoices, and payments in a single overview. Revenue through transaction or management fees.
4. Matching / Talent Pool Access: Matching module provides direct exclusive access to a talent pool and publishes vacancies to platforms like Google Jobs. Revenue from placement or subscription fees.
5. Backoffice Services: Backoffice module for intermediaries to automatically process administration, payroll, and contract handling through the platform.
6. Whitelabeling: Whitelabeling allows agencies and larger organizations to run the Maqqie platform under their own brand and domain, generating licensing/white-label revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Maqqie provides a modular, open HR platform (delivered as SaaS) that enables Dutch employers to manage contracts, time registration, payroll, invoicing, freelancer (ZZP) administration and talent matching from a single cloud application, with automated compliance to 79 collective labor agreements. Its modules (Payroll, Uitzend/Staffing, ZZP, Matching, Backoffice, Whitelabeling) can be combined per customer, and the platform can also be white-labeled by staffing agencies operating as intermediaries.

Product overview

Maqqie is an open HR platform with a modular architecture offering multiple integrated modules. The core platform enables companies to manage all personnel matters including permanent staff, flex workers, and freelancers from a single location. The product portfolio consists of six core modules: Payroll (for complete payroll processing and legal employer obligations), Uitzend/Staffing (for temporary staffing agencies with phase system), ZZP/Freelancer (for managing freelancer assignments), Matching (for talent pool access to 50,000+ workers), Backoffice (for intermediaries handling planning and administration), and Whitelabeling (for custom branding). Supporting tools include a Cost Calculator and WTTA Compliance Check. All modules are designed to work together seamlessly within the unified platform, allowing companies to choose only the modules they need.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Module Complete payroll processing for employers, handling contracts, hour registration, salary payments and automatic compliance with the applicable Dutch collective labor agreement (CAO) and tax/insurance obligations. Built for Dutch SMBs, staffing agencies and organizations that want to outsource employer obligations.
• Uitzend (Staffing) Module Staffing module for uitzendbureaus (temporary employment agencies) to scale workers up or down per the ABU/NBBU uitzend CAO, using a phase system that allows up to 4 years of flexible employment without employer liability. Targets agencies and employers with seasonal or fluctuating staffing needs.
• ZZP (Freelancer) Module Manages all freelancer (ZZP) assignments end-to-end in a single overview: contracts, worked hours, invoices and payments, with the ability to pay all freelancer expenses in one consolidated transaction. For Dutch employers and agencies working with self-employed freelancers.
• Matching Module Provides direct exclusive access to a talent pool of 50,000+ workers (permanent, temporary, agency and freelancer) and publishes vacancies to platforms such as Google Jobs. Used by employers and agencies to source and match candidates, complementing the broader HR platform.
• Backoffice Module Backoffice module for staffing intermediaries, allowing agencies to handle planning, matching and deployment on the front end while Maqqie automatically processes administration, payroll and contract handling on the platform. Built for intermediaries serving end-clients.
• Whitelabeling Module Allows staffing agencies and larger organizations to run the Maqqie platform fully customized with their own branding and under their own domain name. Ideal for uitzendbureaus and larger organizations that want to resell or brand the platform as their own.
• WTTA Check Standalone interactive decision-tree tool from Maqqie that lets a business check in approximately 2 minutes whether it falls under the WTTA regulation and whether its supply chain complies with all applicable rules. Used as a lead-generation and compliance-awareness tool for Dutch employers.
• Cost Calculator Interactive cost calculator tool available on the Maqqie website that helps businesses estimate payroll and HR costs based on their specific situation and module selection. Used by prospects to size the engagement before requesting a quote.

Quantifiable outcome

• 4,000+ companies use Maqqie for their HR and payroll needs
• +5 more outcomes

Named customers20 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaqqieApp
• LinkedInlinkedin.com/company/maqqie
• Instagraminstagram.com/maqqieapp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds7 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maqqie