Gold.com

What Gold.com does

Gold.com, Inc. (NYSE: GOLD; formerly A-Mark Precious Metals, rebranded December 2025) is a vertically integrated alternative assets platform operating in the precious metals and collectibles market since 1965. The company combines minting and refining (Sunshine Minting in Nevada, Idaho, and Shanghai; Liberty Refining), logistics and storage (A-M Global Logistics, Transcontinental Depository Services), wholesale trading, collateralized lending (Collateral Finance Corporation), rare coin auctions (Stack's Bowers Galleries), and a portfolio of 20+ direct-to-consumer retail brands including JM Bullion, Goldline, Monex, SilverGoldBull, LPM, GOVMINT, and Atkinsons. It serves approximately 4 million individual investors and collectors globally across the U.S., Canada, the U.K., Europe, Hong Kong, and Singapore, alongside institutional clients and sovereign mints on the wholesale side.

The platform monetizes primarily through retail and wholesale precious metals sales priced at spot plus premium markups, ancillary logistics and storage fees, interest income on collateralized loans, and auction commissions on rare coins and collectibles. Recent strategic moves include the April 2026 full acquisition of Sunshine Minting for $1.18 billion (raising production capacity above 3 million ounces per week), a February 2026 $150 million strategic investment from Tether for approximately 12% ownership to integrate physical gold with Tether's XAU₮ tokenized stablecoin, and ongoing DTC brand roll-ups (Spectrum Group, Pinehurst Coins, Monex). The company reported approximately $11 billion in annual revenue, with a high-revenue, low-margin model sensitive to commodity prices. Gold.com is incorporated in Delaware, headquartered in Costa Mesa, California, and trades on the NYSE under the ticker GOLD following its December 2025 listing transfer from Nasdaq.

Name

Gold.com

Legal name

Gold.com, Inc.

Website

https://gold.com

Company type

Public

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Precious Metals Retail and Trading

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (45831)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)

akta.pro secondary industries

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD), Precious Metals Minting & Bullion Products (IMAKAEAJ), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN)

Keywords

• Precious metals retail
• Bullion trading
• Numismatic auctions
• Precious metals minting
• Collateralized lending

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer: Revenue generated from retail sales of precious metals, numismatic coins, and collectibles through wholly-owned subsidiary brands including JM Bullion, Goldline, GovMint, Silver Gold Bull, and others
2. Wholesale Sales & Ancillary Services: Wholesale trading of precious metals to institutional clients, sovereign mints, and other dealers. This segment also includes ancillary services such as logistics, storage, and fulfillment
3. Secured Lending: Collateralized loans secured by precious metals, offering financing solutions to customers who want to leverage their holdings without selling
4. Minting & Refining: Production of precious metals products through Sunshine Minting facilities and logistics/warehousing services through Transcontinental Depository Services and A-M Global Logistics

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Gold.com operates as a vertically integrated alternative assets platform that sells physical precious metals (gold, silver, platinum, palladium), numismatic coins, and collectibles to individual consumers, collectors, and institutional clients worldwide. The company combines a portfolio of 20+ direct-to-consumer retail brands (including JM Bullion, Goldline, Monex, GOVMINT, LPM, SilverGoldBull, and Stack's Bowers Galleries) with backend capabilities spanning wholesale trading, minting/refining, logistics and storage, collateralized lending, and rare coin auctions. This integrated structure serves over 4 million customers across the US, Canada, UK, Europe, Hong Kong, and Singapore with approximately $11 billion in annual revenue.

Product overview

Gold.com operates as an integrated alternative assets platform offering an extensive range of precious metals, numismatic coins, and collectibles to consumers, collectors, and institutional clients worldwide. The platform is built around a multi-brand portfolio strategy, combining 20+ direct-to-consumer brands (including JM Bullion, Goldline, Monex, Stack's Bowers Galleries, GOVMINT, LPM, and CyberMetals) with integrated backend services covering wholesale trading, logistics and storage, minting and refining, collateralized loans, and auctions. The company also offers digital platforms like CyberMetals for fractional precious metals ownership and price tracking through GoldPrice.org/SilverPrice.org. This vertically integrated structure—linking retail brands with manufacturing (Sunshine Minting), storage (Transcontinental Depository Services), lending (Collateral Finance Corporation), and trading—creates a comprehensive precious metals ecosystem serving over 4 million customers with approximately $11 billion in annual revenue.

Differentiator

Problem solved

Functional benefit

Brands

• JM Bullion: Direct-to-consumer precious metals retail platform
• Stack's Bowers Galleries
• GOVMINT
• Goldline
• LPM
• SilverGoldBull
• Pinehurst Coins
• Monex
• Provident Metals
• BGASC
• Silver.com
• BullionMax
• Modern Coin Mart
• CyberMetals
• GoldPrice.org/SilverPrice.org
• Atkinsons
• Texas Precious Metals
• Sunshine Minting
• A-Mark

Products and services

• JM Bullion JM Bullion is one of the largest direct-to-consumer precious metals retailers in the United States, offering gold, silver, platinum, and palladium products to individual investors. It operates as a wholly-owned subsidiary of Gold.com and serves as one of the flagship brands in the company's DTC portfolio.
• Stack's Bowers Galleries Stack's Bowers Galleries is a leading rare coin and numismatic auction house and dealer, specializing in rare coins, paper currency, and collectibles. It was acquired as part of the Spectrum Group International acquisition in February 2025 and operates as a wholly-owned subsidiary.
• GOVMINT GOVMINT is a government-authorized distributor of legal tender coins and precious metals products, operating as a wholly-owned subsidiary of Gold.com. It serves individual collectors and investors seeking government-issued coinage and collectibles.
• Goldline Goldline is a long-established precious metals dealer offering gold and silver coins, bars, and collectibles to investors. It operates as a wholly-owned subsidiary of Gold.com.
• LPM LPM is a precious metals dealer based in Hong Kong serving Asian and international markets with gold, silver, and platinum products. It operates as a wholly-owned subsidiary and serves as the company's Asia Pacific retail brand.
• SilverGoldBull SilverGoldBull is a Canadian-based online precious metals retailer offering gold, silver, platinum, and palladium with international shipping. Gold.com holds 55.4% ownership in this DTC brand.
• Monex Monex is a major direct-to-consumer precious metals dealer in the U.S., acquired by Gold.com in January 2026 for $33 million plus deferred consideration. It operates as a wholly-owned subsidiary.
• Pinehurst Coins Pinehurst Coins is a rare coin and precious metals dealer acquired by Gold.com as part of the Spectrum Group International transaction in February 2025. It operates as a wholly-owned subsidiary.
• CyberMetals CyberMetals is a digital platform for purchasing and managing fractional ownership of precious metals, allowing customers to buy, sell, and hold digital representations of physical bullion. It operates as a wholly-owned subsidiary.
• GoldPrice.org / SilverPrice.org GoldPrice.org and SilverPrice.org are price tracking websites providing real-time and historical precious metals pricing data and educational content. They operate as wholly-owned subsidiaries supporting customer acquisition.
• Atkinsons Bullion & Coins Atkinsons is a U.K.-based precious metals and coins dealer serving UK and European customers. Gold.com increased its stake to 49.5% in March 2026.
• Provident Metals Provident Metals is an online precious metals retailer offering gold, silver, and other precious metals products to individual investors. It operates as a wholly-owned subsidiary of Gold.com.
• BGASC BGASC (Buy Gold & Silver Coins) is an online precious metals dealer operating as a wholly-owned subsidiary of Gold.com.
• Silver.com Silver.com is an online precious metals retailer specializing in silver products with expanded gold offerings. It operates as a wholly-owned subsidiary of Gold.com.
• BullionMax BullionMax is an online precious metals dealer offering gold, silver, platinum, and palladium products to individual investors. It operates as a wholly-owned subsidiary.
• Modern Coin Mart Modern Coin Mart is a retailer specializing in modern coins and precious metals products. It operates as a wholly-owned subsidiary of Gold.com.
• Texas Precious Metals Texas Precious Metals is a Texas-based precious metals dealer in which Gold.com holds a 12% minority ownership stake.
• Sunshine Minting Sunshine Minting is a leading precious metals mint manufacturer with facilities in Nevada, Idaho, and Shanghai. It produces over 3 million ounces of finished precious metals products weekly and serves sovereign mints and institutional clients globally.
• Wholesale & Trading Wholesale precious metals trading services for institutional clients, sovereign mints, and other dealers. Operates through A-Mark Trading AG with pricing at tighter spreads to institutional counterparties.
• Collateralized Loans Secured lending services allowing customers to borrow against their precious metals holdings without liquidating their physical assets. Offered through Collateral Finance Corporation (CFC), a wholly-owned subsidiary.
• Logistics & Storage Integrated logistics and secure storage solutions for precious metals, including transportation, fulfillment, and depository services. Provided through wholly-owned subsidiaries A-M Global Logistics, LLC and Transcontinental Depository Services, LLC.
• Silver Towne Mint (AM&ST Associates) Silver Towne Mint (AM&ST Associates, LLC) is a wholly-owned minting subsidiary providing additional precious metals minting services within Gold.com's integrated platform.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Sunshine Minting, Inc.coreTechnology or Integration · 2 April 2026Gold.com completed acquisition of remaining 55.1% stake in Sunshine Minting, gaining full ownership. Sunshine Minting is a leading precious metals mint manufacturer with facilities in Nevada and Shanghai, expanding Gold.com's production capacity to over 3 million ounces weekly and enhancing relationships with sovereign mints worldwide.
• Atkinsons Bullion & CoinsminorChannel Partner/ Reseller/ Distributor · 6 March 2026Gold.com increased its equity stake in U.K.-based Atkinsons Bullion & Coins by 24.5% to 49.5%, expanding its international footprint particularly in the UK market.
• Monex Precious MetalscoreChannel Partner/ Reseller/ Distributor · 6 November 2025Gold.com acquired Monex Precious Metals for $33 million (plus up to $20 million contingent consideration), strengthening its direct-to-consumer precious metals business. Monex is a major DTC precious metals dealer in the U.S.
• Spectrum Group InternationalcoreChannel Partner/ Reseller/ Distributor · 3 February 2025Gold.com acquired 100% of Spectrum Group International, including Stack's Bowers Galleries (rare coin and wine auction platform), expanding its presence in numismatics and collectibles markets.
• Pinehurst Coin ExchangeminorChannel Partner/ Reseller/ Distributor · 3 February 2025Acquired as part of the Spectrum Group transaction, Pinehurst Coins is a rare coin dealer adding to Gold.com's numismatic capabilities.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• PAMP Suisse: Swiss precious metals refinery and mint producing bars and coins for global retail and institutional markets. Direct competitor to Sunshine Minting in the wholesale bullion bar market.
• APMEX: One of the largest online precious metals retailers in the US, offering gold, silver, platinum, and palladium bullion and numismatic products direct to consumers. Direct competitor to JM Bullion and Gold.com's other DTC brands.
• Scottsdale Mint: US-based precious metals refiner and mint producing bars and coins. Competes with Gold.com's Sunshine Minting subsidiary in private mint manufacturing and offers direct-to-consumer bullion products.
• Perth Mint: Australian sovereign mint offering bullion coins, bars, and numismatics globally. Overlaps with Gold.com's precious metals product mix across both sovereign and retail channels.
• Kitco: Online precious metals retailer and live price information platform. Overlaps directly with Gold.com's GoldPrice.org/SilverPrice.org properties and competes in DTC bullion sales. Comparable scale and breadth across retail and price-information services.
• Royal Canadian Mint: Sovereign mint producing legal-tender gold and silver coins with global distribution. Comparable to Sunshine Minting's sovereign-mint relationships and competes with GOVMINT in numismatic government-coin distribution.
• Money Metals Exchange: Online precious metals dealer offering gold, silver, platinum, and palladium to retail investors. Direct competitor in the US DTC segment, with overlapping customer base of individual bullion buyers.

Emerging players

• BullionVault: Online platform for buying, storing, and selling allocated physical gold, silver, and platinum. Comparable to CyberMetals in digital precious metals ownership, with a focus on long-term storage rather than home delivery.
• Asahi Refining: Global precious metals refinery operating in North America and Europe. Comparable to Liberty Refining (Gold.com subsidiary) in refining services and competes with Sunshine Minting's upstream operations.

Broad incumbents

• Wheaton Precious Metals: Large precious metals streaming company with diversified gold and silver exposure. Operates broadly in the precious metals value chain with institutional focus; adjacent to Gold.com's institutional wholesale and trading segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goldcominc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries25 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold.com