First Bank
First Bank (NASDAQ: FRBA) is a New Jersey state-chartered community bank with $3.96B in assets, operating six branches in the NY-to-Philadelphia corridor and Palm Beach County, Florida, serving consumers, small-to-medium businesses, and government entities with deposit, lending, and treasury management products.
- Company typePublic
- Founded2007
- HeadquartersRobbinsville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What First Bank does
First Bank (NASDAQ: FRBA) is a New Jersey state-chartered community bank with $3.96 billion in total assets as of December 31, 2025, operating six branches across the New York-to-Philadelphia corridor and a newly opened location in Palm Beach County, Florida. The bank serves three primary customer segments: individual consumers, small-to-medium businesses, and government/municipal entities, with a relationship-based model that combines consumer deposit products, commercial lending, and public-sector banking.
Core products span deposit accounts (checking, savings, money market), consumer and commercial loan products, mortgage origination, and treasury/cash management services for business and government clients. Underlying infrastructure includes standard core-banking systems, a net interest margin of 3.69-3.74% (Q1 2026), and a 12.5% total risk-based capital ratio. The only disclosed AI-enabled feature is "Penny," an NLP-based customer service chatbot deployed on the digital channel.
The business model is a classic spread-based community bank: earning the majority of revenue from net interest income on loans and securities (Q1 2026 NII of $34.0M, +6% YoY), with non-interest income from deposit fees, treasury management, and mortgage banking supplementing the top line. Annual revenue is approximately $245.83M. Revenue is supported by a capital-return program that includes a 50% dividend increase (Q4 2025) and a $20M share repurchase authorization (Q1 2026), alongside a stated 2026 loan growth target of $200M.
First Bank firmographics
Firmographics- Name
- First Bank
- Legal name
- First Bank
- Website
- https://firstbanknj.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- First Bank (NASDAQ: FRBA) is a New Jersey state-chartered community bank with $3.96B in assets, operating six branches in the NY-to-Philadelphia corridor and Palm Beach County, Florida, serving consumers, small-to-medium businesses, and government entities with deposit, lending, and treasury management products.
- Ownership category
- akta.pro rank
First Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Small Business Banking (Microbusiness/Sole Proprietor) (FSABAAAI)
Keywords
Where First Bank is headquartered
LocationHeadquarters
- HQ city
- Robbinsville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
First Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Net Interest Income: Interest income from lending activities including commercial, industrial, construction, and personal loans minus interest paid on deposits. Primary revenue driver generating $34.0 million in Q1 2026 with 6% year-over-year growth.
- Fee-based Banking Services: Non-interest income from checking accounts, savings accounts, money market accounts, CDs, IRAs, debit cards, credit cards, merchant services, and treasury management services.
- SBA Lending: Small Business Administration lending programs generating fees and interest income from SBA-approved business loans.
- Mortgage Banking: Residential mortgage origination and servicing, including home equity loans and lines of credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 13-month CD - 4.10% APY |
| Unit Pricing | Monthly | Business Express Loans - Up to $350,000 |
| Unit Pricing | One time/ perpetual license | Mortgage Promotion - Save $995 |
| Subscription | Monthly | Clover Merchant Services - Up to $450 rebate + 90-day free trial |
| Other | Monthly | Checking and Savings Products |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
First Bank product offering
Product offeringCore offering
First Bank is a New Jersey state-chartered community bank that provides consumer and business deposit products (checking, savings, money market, CDs, IRAs), a full lending suite (residential mortgages, home equity, auto, personal and business credit cards, SBA, asset-based, C&I, construction, lines of credit, and term loans), and treasury/merchant services. Distribution is through six branches in New Jersey, Pennsylvania, and Florida combined with online, mobile (FB OnTheGo), telephone banking, and an AI chatbot (Penny).
Product overview
First Bank is a New Jersey state-chartered community bank offering a comprehensive portfolio of banking products and services to both consumer and business customers. The bank operates as a traditional community bank with a platform-plus-modules architecture organized into Business Banking (checking, savings, money market, treasury management, and merchant services), Personal Banking (checking, savings, money market, and CDs/IRAs), Lending (business lending including SBA, asset-based, commercial real estate, and construction; personal lending including mortgages, home equity, auto, and credit cards), and Digital Banking (online, mobile, and telephone banking). The bank serves markets along the New York to Philadelphia corridor and in Palm Beach County, Florida, with assets of $3.96 billion as of December 31, 2025. The portfolio includes specialized products such as the GenGold rewards program, Business Express loans up to $350,000, and AI chatbot customer service through 'Penny'.
Differentiator
Problem solved
Functional benefit
Products and services
- Business First Checking Primary business checking account designed for general business banking needs; for small and medium-sized businesses seeking transactional deposit services.
- Nonprofit Checking Account Checking account tailored for nonprofit organizations with features suited to their financial management and fund-handling needs.
- Commercial Analysis Checking Account Commercial checking account with analysis services for businesses requiring detailed financial tracking, reporting, and earnings credit calculations.
- Business Escrow Checking Account Escrow checking account for businesses managing funds held in trust or awaiting settlement, including real estate and legal escrow balances.
- Business Savings Savings account for businesses to deposit and grow funds with competitive interest rates.
- Business Money Market Money market account for businesses offering higher interest rates with limited transaction capabilities.
- Business Express Loans Streamlined business lending product offering loans up to $350,000 with online application and quick response times; for small businesses needing fast credit decisions.
- Asset-Based Lending Business lending secured by assets such as inventory, equipment, or receivables; for companies needing working capital through the Solifi ABL borrower portal.
- SBA Lending Small Business Administration loans, including SBA 7(a) and other SBA programs, to support small business growth.
- Private Equity / Fund Sponsor Banking Banking services for private equity funds and their portfolio companies, including specialized financing solutions for sponsor-backed businesses.
- Commercial & Industrial Lending Traditional commercial and industrial loans for business operations, expansion, working capital needs, and acquisitions.
- Construction Financing Construction loans for commercial and residential development projects with draw schedules and progress-based disbursements.
- Business Lines of Credit Revolving credit lines for businesses providing flexible access to funds for working capital and short-term needs.
- Business Term Loans Fixed-term business loans with scheduled repayments for specific business purposes such as expansion or equipment purchases.
- First Bank Business Credit Cards Credit card products designed for business expenses with rewards and expense management features.
- Basic Checking Simple personal checking account with essential features for everyday banking needs.
- E-Checking Electronic-focused checking account with digital banking features and reduced paper statements for digitally active consumers.
- Relationship Checking Premium personal checking account with enhanced benefits for customers who maintain multiple First Bank products.
- 50 First Checking Checking account designed for customers aged 50 and older with benefits and features tailored to that segment.
- Community Checking Checking account tailored for community organizations and groups with specific banking needs.
- GenGold Rewards Checking Premium personal checking with rewards, including cash-back benefits, and enhanced GenGold program features.
- Statement Savings Personal savings account with monthly statements and competitive interest rates.
- Personal Money Market Money market savings account for individuals offering higher interest rates with limited transaction access.
- Relationship Money Market Enhanced money market account for existing First Bank customers with relationship pricing.
- CDs and IRAs Certificates of Deposit and Individual Retirement Accounts for savings and retirement planning with FDIC insurance (e.g., 13-month CD at 4.10% APY, $2,500 minimum).
- Residential Mortgage Loans Home purchase and refinance loans including conventional, jumbo, and portfolio lending programs; with a promotional $995 discount offer.
- Home Equity Loans Fixed-rate loans secured by home equity for major purchases, debt consolidation, or home improvements.
- Home Equity Lines of Credit (HELOC) Revolving credit lines secured by home equity providing flexible access to funds as needed.
- Personal Secured Loans Loans secured by collateral such as savings accounts or certificates of deposit.
- Auto Loans Financing for new and used vehicle purchases with competitive rates and flexible terms.
- First Bank Personal Credit Cards Personal credit cards with various rewards programs including cash-back and low-rate options.
- Personal Online Banking Web-based banking platform for personal account management, bill pay, and fund transfers, available 24/7.
- FB OnTheGo Mobile Banking Mobile application (FB OnTheGo) for smartphone banking including account access, mobile check deposit, transfers, and transactions on iOS and Android.
- Personal Telephone Banking Phone-based banking service for personal customers to access accounts and conduct transactions via telephone.
- Business Online Banking Web-based platform for business account management, cash flow management, ACH, wire, and corporate banking services.
- Business Mobile Banking Mobile banking application for business customers to manage accounts on smartphones and tablets.
- Business Telephone Banking Phone-based banking for business customers to access accounts and perform transactions via telephone.
- Escrow Management Treasury management service for managing escrow accounts and funds on behalf of business clients, integrated with ZEscrow.
- Merchant Services (Clover) Payment processing and point-of-sale solutions for businesses including credit card processing and Clover POS integration, with promotional rebate up to $450 and 90-day free trial.
- Government Banking Specialized banking services for government entities including municipalities, school districts, and public sector organizations, with dedicated government checking and savings and municipal lending.
Quantifiable outcome
- 6% year-over-year growth in net interest income to $34.0 million in Q1 2026
- +3 more outcomes
Companies that use First Bank
Customer profileSegments3 records
Ideal customer profiles4 records
First Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
First Bank partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Malvern BancorpmajorFirst Bank announced plans to acquire Malvern Bancorp in a deal valued at $150 million. The acquisition aims to expand First Bank's regional presence and market share in the banking sector.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
First Bank competitors and assessment
Company assessmentDirect peers
- Republic First Bancorp: Philadelphia-based community bank with consumer and commercial banking in PA, NJ, and NY. Comparable scale and community-banking positioning in the same NY-Philadelphia corridor as First Bank.
- Bank of Princeton: New Jersey-based community bank (NASDAQ: BPRN) with similar size and customer profile. Directly competes for SMB and retail deposit relationships in central and southern New Jersey.
- Univest Financial Corporation: PA-headquartered bank holding company (NASDAQ: UVSP) operating Univest Bank and Trust Co. Comparable in scale and product set with commercial, SBA, and retail banking in PA and NJ markets.
- OceanFirst Financial Corp: New Jersey-headquartered bank holding company (NASDAQ: OCFC) operating a similar community bank model with consumer and commercial banking along the Northeast corridor. Direct competitor for SMB and retail deposits in overlapping NJ markets.
- Hanover Bancorp: Long Island, NY-based community bank explicitly benchmarked alongside First Bank in third-party comparison data. Similar size, retail/SMB mix, and commercial lending focus.
- Fulton Financial Corp: Pennsylvania-based community bank (NASDAQ: FULT) with consumer and commercial banking across PA, NJ, NY, MD, DE, and DC. Comparable mid-Atlantic footprint and SME-focused lending model.
- Lakeland Bancorp: New Jersey-based community bank (NASDAQ: LBAI) with a similar mix of commercial and retail banking across NJ and broader Northeast. Highly comparable in scale, customer segments, and product set including SBA and commercial lending focus.
- Provident Financial Services: NYSE-listed NJ-based bank holding company operating Provident Bank with retail and commercial banking in New Jersey, New York, and Pennsylvania. Overlaps with First Bank's NY-Philadelphia corridor footprint and product mix.
Broad incumbents
- Citizens Financial Group: Large super-regional bank (NYSE: CFG) with extensive retail and commercial banking across the Northeast including NJ and PA. Competes directly with First Bank for retail deposits, mortgages, and middle-market commercial relationships despite vastly larger scale.
- Customers Bancorp: PA-headquartered commercial bank (NYSE: CUBB) operating Customers Bank with a broader regional and digital commercial banking footprint. Competes with First Bank for commercial relationships and provides a public-market scale benchmark.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
First Bank social profiles
Digital presenceFirst Bank compliance and trust
Trust signalCompliance1 record
First Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Bank leadership team
Management profileNumber of profiles
Profiles11 records
First Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Bank M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Bank
What does First Bank do?
First Bank is a New Jersey state-chartered community bank that provides consumer and business deposit products (checking, savings, money market, CDs, IRAs), a full lending suite (residential mortgages, home equity, auto, personal and business credit cards, SBA, asset-based, C&I, construction, lines of credit, and term loans), and treasury/merchant services. Distribution is through six branches in New Jersey, Pennsylvania, and Florida combined with online, mobile (FB OnTheGo), telephone banking, and an AI chatbot (Penny).
Is First Bank a public or private company?
First Bank is a public company. It is classified as public and is currently operating.
When was First Bank founded?
First Bank was founded in 2007. It employs 101 to 250 people.
Where is First Bank based?
First Bank is headquartered in Robbinsville, United States, in the North America region.
How does First Bank make money?
Four revenue lines are on record. Net Interest Income is the primary driver. The others are fee-based Banking Services, SBA Lending and mortgage Banking.
Who are First Bank's main competitors?
Direct peers on record are Republic First Bancorp, Bank of Princeton, Univest Financial Corporation, OceanFirst Financial Corp, Hanover Bancorp, Fulton Financial Corp, Lakeland Bancorp and Provident Financial Services. Broad incumbents are Citizens Financial Group and Customers Bancorp.
Does First Bank have an API?
No public API is recorded for First Bank.
What industry is First Bank in?
First Bank's product category is Community Banking. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.