What Myspace does

Myspace is a privately held social networking platform founded in 2003 and currently operated as Myspace LLC, a subsidiary of Viant Technology LLC. The platform serves musicians, creative professionals (designers, photographers, writers, filmmakers, DJs), and entertainment consumers, providing profile creation, music and video streaming, messaging, and artist discovery features. The platform differentiates through a massive digital music library, specialized artist profile types, and editorial content showcasing musicians and cultural creators. Myspace is positioned as part of the People/Entertainment Weekly Network and continues to publish music journalism, exclusive video series, and artist features.

The platform's technology stack centers on a web-accessible social networking service with self-serve registration, social login integrations with Facebook and Twitter, and an embedded Myspace Player for audio content. Supporting products include Myspace Music Services, Myspace Video Services, Myspace Messaging, Myspace Mobile, and vestigial Developer Services for third-party 'Linked Services.' The platform holds a registered trademark on the Myspace name and Myspace TV brand, and operates from a headquarters in Los Angeles with an additional office in Irvine, California. CCPA compliance infrastructure is in place for privacy/data protection.

Myspace's business model is atypical: the platform is free to users, does not currently serve direct advertising, and generates revenue through data-sharing arrangements with parent company Viant Technology, which monetizes user data through its advertising platform. The Terms of Use reserve the right to introduce paid features in the future but no current pricing tiers exist. Marketing is primarily organic, relying on editorial content, search visibility, and social media integration rather than paid acquisition. The go-to-market is fully self-serve with no sales motion, targeting individuals rather than enterprise customers.

Name

Myspace

Legal name

Myspace LLC

Website

https://myspace.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Myspace is a free social networking platform focused on music discovery and artist promotion, serving musicians, creative professionals, and entertainment consumers through a self-serve website operated by Myspace LLC, a subsidiary of Viant Technology.

Ownership category

akta.pro rank

Product category

Social Networking and Music Entertainment

NAICS

Information (51), Broadcasting and Content Providers (516)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General-Purpose Social Networks (BPAMABAA)

akta.pro secondary industries

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH), Messaging-Led Community Platforms (Chat/Group Communities) (MPACAJAE), Creator/Influencer Discovery & Rankings Platforms (MPACAKAI)

Keywords

• Social networking platform
• Music streaming service
• Digital entertainment community
• Artist profile platform
• Online media sharing

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Advertising and Data Sharing: Myspace does not currently serve advertisements directly to users but shares personal information with corporate affiliate VIANT, who may share it with third parties including advertisers. Revenue is derived through data sharing arrangements and targeted advertising through the parent company's advertising platform.
2. Potential Future Paid Services: The Terms of Use state that Myspace reserves the right to charge fees for portions of the Myspace Services, though no specific paid tiers or subscription models are currently implemented. The platform may introduce paid features in the future.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Myspace operates a social networking platform with roots in music and entertainment, enabling users to create profiles, discover and stream music and video content, and connect with artists and other users. The platform provides specialized artist profile types for musicians, designers, photographers, writers, and other creatives, and offers messaging, mobile access, and third-party developer integrations as supporting services.

Product overview

Myspace operates as a unified social media platform with a platform-plus-services architecture, combining its core social networking platform with music streaming, video services, messaging, mobile access, and advertising services. The platform positions itself as a place where people connect, discover, and share, with particular emphasis on music and artistic content. Supporting services include Myspace Messaging (instant and private messaging), Myspace Mobile Services (access via mobile devices and connected devices), Myspace Developer Services (enabling third-party Linked Services), and Myspace Advertising Services. Artist Profiles represent a specialized profile type within the platform offering enhanced features for musicians and other creative professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Myspace Social Networking Platform Core social networking platform accessible at myspace.com, enabling people to connect, discover, and share content. It has roots in music and social features, provides access to a digital music library, and fosters a creative community around music, design, writing, and photography.
• Myspace Music Services Music and audio streaming services enabling users to listen to songs, discover artists, and upload music content. Originally powered by iLike integration.
• Myspace Video Services Video streaming and hosting services allowing users to upload, watch, and share video content. Includes exclusive video series such as Getting Nailed and Cypher Sessions.
• Myspace Mobile Services Mobile-accessible features and applications for accessing Myspace via mobile devices, television, and other connected devices (including Myspace TV).
• Myspace Advertising Services Advertising solutions for brands and marketers to reach the Myspace user base through the platform, operated in connection with parent company Viant Technology's advertising platform.
• Myspace Messaging Services Messaging features including instant messaging, private messaging, and public/private group chatting between members.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Viant Technology LLCcoreOthersMyspace is owned by Viant Technology LLC, a digital media company. The Myspace Services are operated by Myspace LLC, which is owned by Viant Technology. Viant operates an advertising platform and further discloses Myspace user data to Viant's clients and third parties. This is a parent-subsidiary ownership relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• ReverbNation: Independent musician platform offering artist profiles, music distribution, and fan-engagement tools — a niche but comparable artist-services platform targeting the same independent-music community Myspace serves.
• Audius: Decentralized music streaming and artist-discovery platform with social features for fans and creators; an emerging player attacking the same music-discovery niche Myspace pioneered.
• Bandcamp: Artist-first music platform enabling musicians to sell music and merchandise directly to fans; overlaps with Myspace's mission to connect independent musicians with audiences and collaborators.

Direct peers

• SoundCloud: Music-focused social platform where independent artists upload tracks, build audiences, and engage fans; the most direct comparable to Myspace's music-streaming and artist-promotion positioning.
• Tumblr: User-generated content social network with strong creative-community roots and profile customization; a structurally similar legacy social platform that has navigated post-peak repositioning.

Broad incumbents

• YouTube: Google-owned video platform that is the de facto destination for music videos, live performances, and artist channels; Myspace's video services overlap significantly with YouTube's creator offerings.
• X (Twitter): Real-time social network used heavily by musicians, comedians, and creators for audience engagement; offers social-login integration for Myspace and competes for the same creator attention.
• TikTok: Short-form video social platform that has become the dominant music discovery and artist-fan engagement channel for emerging musicians, directly competing for Myspace's core creator use case.
• Facebook: Meta-owned general-purpose social network with comparable profile, friend, and content-sharing mechanics, but vastly larger scale; the closest broad incumbent that Myspace once competed with head-on.
• Instagram: Photo-and-video social platform with strong artist/musician adoption, Reels, and music sticker integrations; competes for the same creative-professional audience Myspace targets.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MySpace
• Facebookfacebook.com/Myspace
• LinkedInlinkedin.com/company/myspace

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myspace