LendIt
Lendit is a privately held specialist small business funder founded in 2016, providing unsecured business loans of £10k-£500k to UK limited companies and $10k-$500k to US small businesses across all 50 states, with decisions issued within hours.
- Company typePrivate
- Founded2016
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LendIt does
Lendit is a privately held specialist small business funder founded in 2016, operating under a UK trading name (registered in England) and a US legal entity (Tex Capital Inc, Florida). It provides unsecured business loans to UK limited companies and US small businesses, with ticket sizes of £10,000-£500,000 (UK) and $10,000-$500,000 (US) and advertised decisions within hours. The company serves SMBs that struggle to access traditional bank credit, including non-property owners and businesses with imperfect credit histories, and claims approval rates four times higher than incumbent lenders.
The core platform is a pair of self-serve online application portals (decision.lendit.io and apply.lendit.us) supported by in-house funding advisors reached via phone and email. Underwriting relies on a proprietary credit evaluation approach that emphasizes business strengths over credit history and uses soft credit searches through Experian for identity verification, eligibility assessment, and fraud control. An add-on Cashback Card, powered and provided by Funding Circle, extends the product suite. Marketing runs through Google Ads, Facebook Pixel, and LinkedIn Insight Tag, with on-site customer testimonials and Trustpilot reviews supporting mid-funnel conversion.
The business model is that of a commercial balance-sheet funder: Lendit originates loans from proprietary credit lines and earns revenue through interest and fees on funded loans, plus transaction-related economics on the cashback card. It claims to have processed over £1B in UK and $1B in US funding applications and to have funded 5,000+ businesses in each market. Despite this application volume, the operating organization is small (1-10 employees per firmographic data), and the only known external capital event is a $77,635 disclosed round in May 2017, suggesting a lean, capital-efficient operating model rather than a venture-backed scaling story.
LendIt firmographics
Firmographics- Name
- LendIt
- Legal name
- Tex Capital Inc
- Website
- https://lendit.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lendit is a privately held specialist small business funder founded in 2016, providing unsecured business loans of £10k-£500k to UK limited companies and $10k-$500k to US small businesses across all 50 states, with decisions issued within hours.
- Ownership category
- akta.pro rank
LendIt industry classification
Industry- Product category
- Small Business Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- SBA/Government-Backed & Development Finance Loans (FSAKAGAI)
Keywords
Where LendIt is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LendIt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Unsecured Business Loans: Lendit provides unsecured funding ranging from £10,000 to £500,000 (UK) and $10,000 to $500,000 (US) to small businesses. Revenue is generated through interest and fees on funded loans. The company is a commercial funder that derives profit from funding agreements.
- Cashback Card: A cashback card product powered and provided by Funding Circle, sold by Lendit to small business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Unsecured business loans from £10,000 to £500,000 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
LendIt product offering
Product offeringCore offering
LendIt is a specialist small business funder providing unsecured business loans ranging from £10,000 to £500,000 (UK) and $10,000 to $500,000 (US) to limited companies and SMEs. Decisions are delivered in hours rather than weeks, with 4x higher approval rates than traditional lenders, and no collateral or property ownership is required. The company also distributes a Cashback Card powered by Funding Circle as part of its funding solutions.
Product overview
LendIt operates as a specialist small business funder offering a core unsecured business loan product ranging from £10,000/$10,000 to £500,000/$500,000. The primary offering provides funding to limited companies with decisions in hours rather than weeks, claiming 4x higher approval rates than traditional lenders. The company also offers a Cashback Card product powered by Funding Circle. Both products target UK and US businesses, with funding processed through proprietary credit lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Unsecured Business Loans Unsecured business loans ranging from £10,000 to £500,000 (UK) and $10,000 to $500,000 (US), offered to limited companies and small businesses with decisions delivered in hours and 4x higher approval rates than traditional lenders. No collateral or property ownership is required.
- Cashback Card
Quantifiable outcome
- 4x higher approval rates than traditional lenders
- +5 more outcomes
Companies that use LendIt
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
LendIt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
LendIt partnerships and signals
Strategic signalScale indicators7 records
Recent moves1 record
Expansion highlights4 records
LendIt competitors and assessment
Company assessmentDirect peers
- Capify: UK and US-headquartered alternative SMB lender offering unsecured working capital and small business loans. Highly comparable in target customer, ticket size, and dual UK/US footprint.
- BlueVine: US SMB online lender offering lines of credit and working capital to small businesses. Comparable on US product offering, customer segment, and digital-first delivery.
- Liberis: UK-based SMB revenue-based finance provider serving small businesses seeking unsecured working capital. Comparable on geography, ticket size, and customer profile.
- iwoca: UK-based online SMB lender providing flexible unsecured credit lines and loans to small businesses. Closely matches Lendit's UK product, customer segment, and digital origination model.
- Canopy: US SMB lending and servicing platform providing embedded small business credit products. Comparable in serving the US SMB online lending value chain.
- OnDeck (Enova): US SMB online lender offering short-term unsecured working capital loans to small businesses. Direct comparable on US product, underwriting approach, and target segment.
- Fleximize: UK alternative SMB lender offering unsecured and asset-backed loans to small businesses. Comparable on geography, customer base, and product positioning.
- YouLend (formerly MarketFinance): UK-headquartered SMB financing platform providing unsecured working capital and embedded finance products. Comparable in geography, customer segment, and product mix.
Broad incumbents
- Kabbage (American Express Business Blueprint): Acquired by American Express, Kabbage was a leading US SMB online lender providing working capital lines. Comparable on US SMB online lending model, now part of a much larger incumbent.
- Funding Circle: Listed UK/US SMB online lender operating a far larger loan book across the same two geographies Lendit serves. Directly comparable business model, and already a product partner of Lendit via the Cashback Card.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LendIt social profiles
Digital presenceLendIt compliance and trust
Trust signalCompliance2 records
LendIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
LendIt leadership team
Management profileNumber of profiles
Profiles1 record
LendIt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LendIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LendIt
What does LendIt do?
LendIt is a specialist small business funder providing unsecured business loans ranging from £10,000 to £500,000 (UK) and $10,000 to $500,000 (US) to limited companies and SMEs. Decisions are delivered in hours rather than weeks, with 4x higher approval rates than traditional lenders, and no collateral or property ownership is required. The company also distributes a Cashback Card powered by Funding Circle as part of its funding solutions.
Is LendIt a public or private company?
LendIt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LendIt founded?
LendIt was founded in 2016. It employs 1 to 10 people.
Where is LendIt based?
LendIt is headquartered in San Diego, United States, in the North America region.
How does LendIt make money?
Two revenue lines are on record. Unsecured Business Loans are the primary driver. The others are cashback Card.
Who are LendIt's main competitors?
Direct peers on record are Capify, BlueVine, Liberis, iwoca, Canopy, OnDeck (Enova), Fleximize and YouLend (formerly MarketFinance). Broad incumbents are Kabbage (American Express Business Blueprint) and Funding Circle.
Does LendIt have an API?
No public API is recorded for LendIt.
What industry is LendIt in?
LendIt's product category is Small Business Lending. Its primary akta.pro industry code is FSAKAGAI, SBA/Government-Backed & Development Finance Loans. Its NAICS code is 5222 and its SIC code is 6153.