China East Education Holdings

What China East Education Holdings does

China East Education Holdings Limited (HKG: 0667) is a China-based private vocational education provider that operates 230 directly-owned institutions across 30 provinces and Hong Kong as of December 31, 2025, enrolling approximately 150,000 students year-round with more than 10,000 employees. Founded in 1988 in Hefei, Anhui Province, it was the first vocational skills education company listed in Hong Kong, completing its IPO on June 12, 2019 as the largest education-industry IPO in China at the time. The business runs seven distinct vocational education brands — New East Culinary Education, Xinhua Internet Technology Education, Wontone Automotive Education, Wisezone Data Technology Education, Omick Education of Western Cuisine and Pastry, Cuisine Academy, and On-mind Fashion & Beauty Education — collectively covering culinary arts, IT, automotive services, and fashion & beauty verticals, with curriculum developed in-house through the Xinhua Education Research Institute.

The company uses a "direct chain" (直营连锁) model in which every school is wholly owned and operated by the Group, contrasting with franchised competitors, and has built vocational education industrial parks across six provinces (Anhui, Sichuan, Shandong, Guizhou, Henan, Jiangsu) with a Jiangxi park in development. Revenue is generated almost entirely through tuition fees across multi-length programs spanning short-term adult re-skilling, vocational diplomas, and technician-college credentials; three technician colleges (with Guizhou New Oriental Culinary Technician College added in July 2025) and four schools designated as provincial-level training bases for highly skilled talents provide regulated, higher-value credential offerings.

In FY2025 the Group reported RMB 4,616 million in main business revenue (+12.1% YoY), net profit of RMB 756 million (+47.5% YoY), adjusted net profit of RMB 792 million (+50.9% YoY), and 151,341 new students (+5.5% YoY). It is exploring an AI+Education smart teaching platform to optimize teaching and evaluation, and publicly cites intent to train talent for emerging fields including AI applications, humanoid robots, smart healthcare, and modern services, but AI capability remains exploratory and there is no disclosure of proprietary models, AI hires, or AI-driven revenue.

Name

China East Education Holdings

Legal name

China East Education Holdings Limited

Website

https://chinaeastedu.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

China East Education Holdings (HKG: 0667) is a China-based private vocational education provider operating 230 directly-owned institutions across 30 provinces and Hong Kong, enrolling about 150,000 students annually through seven brands covering culinary arts, IT, automotive services, and fashion & beauty.

Ownership category

akta.pro rank

Headquarters

HQ city

Hefei

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vocational Education Tuition Fees: Revenue from vocational education programs across seven brands covering culinary arts, IT technology, automotive services, fashion and beauty. The company reported RMB 4,616 million in main business revenue for 2025.

Go-to-market motion1 record

Distribution channels1 record

Core offering

China East Education Holdings operates a portfolio of vocational training schools across China, delivering hands-on, career-oriented programs in fields such as culinary arts, automotive technology, and beauty services. The company runs its own nationwide chain of campuses and brands tuition-based programs directly to individual learners seeking job-ready skills.

Product overview

China East Education Holdings operates a multi-brand vocational education platform consisting of seven distinct education brands providing practical skills training across culinary arts, information technology, automotive services, and fashion & beauty sectors. The portfolio includes New East Culinary Education (76 schools), Wontone Automotive Education (45 schools), Xinhua Internet Technology Education (38 schools), Omick Education of Western Cuisine and Pastry (31 schools), Wisezone Data Technology Education (16 centers), Cuisine Academy (16 centers), and On-mind Fashion & Beauty Education (8 schools), totaling 230 institutions as of December 2025. The company was founded in 1988, listed on Hong Kong Stock Exchange on June 12, 2019 (stock code: 667), and serves approximately 150,000 students annually with over 10,000 employees.

Differentiator

Problem solved

Functional benefit

Brands

• New East Culinary Education: Comprehensive culinary training programs for students pursuing professional chef careers, teaching cooking traditions of Chinese cuisines including the eight regional cuisines, supported by integration of classic Chinese and Western culinary skills.
• Xinhua Internet Technology Education
• Wontone Automotive Education
• Wisezone Data Technology Education
• Omick Education of Western Cuisine and Pastry
• Cuisine Academy
• On-mind Fashion & Beauty Education

Products and services

• Vocational Education Brands (7 distinct brands)

Quantifiable outcome

• 87 first-tier prizes, 120 second-tier prizes, and 109 third-tier prizes won in major competitions in 2025
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Lincoln Educational Services: NASDAQ-listed (LINC) US for-profit provider of skilled trades and career-oriented postsecondary education, with a heavy concentration in automotive technology, culinary, and healthcare. Direct international peer given the similar mix of skilled-trades training, tuition-based revenue, and multi-sector campus model that mirrors China East's culinary/automotive orientation.
• Tarena International: Formerly NASDAQ-listed (TEDU) Chinese IT and professional skills training provider offering instructor-led classroom and OMO programs in software, digital marketing, and emerging technologies. Directly comparable as a China-based vocational training operator focused on IT and short-cycle professional courses, overlapping with China East's Xinhua Internet Technology Education brand.
• Universal Technical Institute: NYSE-listed (UTI) US-based for-profit vocational training provider focused on automotive, diesel, welding, and industrial skilled trades. Closest US peer in business model — tuition-based, multi-campus vocational education for skilled trades — and directly comparable in automotive services training via Wontone Automotive Education.
• Offcn Education Technology: Shenzhen-listed (002607) leading public vocational training and professional examination preparation provider in China, serving millions of students with programs in civil service, teaching credentials, and vocational skills. Directly comparable as a large-scale, tuition-driven, China-domiciled vocational education operator competing for similar adult learner segments.
• New Oriental Education & Technology Group: China's largest private multi-brand education company, originally the parent of the New Oriental Cooking School brand that is now China East Education's flagship. Operates a similarly multi-brand education platform targeting Chinese students and overlaps directly in culinary and broader vocational/skills training, making it the closest strategic and historical peer.

Broad incumbents

• Hope Education Group: Hong Kong-listed (1765) private higher and vocational education operator with campuses across China. Comparable in scale, China-only footprint, and public-company governance, though it focuses on degree programs and broader education rather than culinary/automotive/beauty vocational training.
• China Education Group Holdings: Hong Kong-listed (0839) largest private higher education group in China, operating universities and vocational colleges nationwide. Comparable as a leading China private education operator with a public-company structure and multi-campus model, though its focus is on degree-granting higher education rather than short-cycle vocational skills.
• Wisdom Education International Holdings: Hong Kong-listed (6068) provider of higher education and vocational training services in China, operating both universities and vocational colleges. Comparable as a China-domiciled, Hong Kong-listed private education operator with similar multi-campus structure, though its portfolio skews toward degree-granting institutions.
• Minsheng Education Group: Hong Kong-listed (1569) private higher and vocational education provider in China with universities and colleges across multiple provinces. Comparable in operating geography, public-company status, and multi-campus private education delivery, though with greater concentration in degree programs.
• China Yuhua Education Group: Hong Kong-listed (6169) private higher education operator running universities in China. Comparable as a Hong Kong-listed China private education company with multi-campus operations, though its offering is degree-focused and does not directly overlap with China East's culinary/automotive/IT/beauty vocational verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about China East Education Holdings