Every Dog Behavior and Training

What Every Dog Behavior and Training does

Every Dog Behavior and Training is a 501(c)(3) nonprofit organization (Tax ID 84-3322289) founded in 2019–2020 and headquartered in Austin, Texas, with a North Austin Community Center at 7020 E Hwy 290 and a South Austin location at 1606 W Stassney Ln. The organization delivers dog training and behavior services to Austin-area pet owners using exclusively positive-reinforcement methods, prohibiting shock collars, prong collars, and other aversive tools, and requiring trainers to hold or pursue nationally-recognized certifications with annual continuing-education credits.

The service portfolio spans group classes (Puppy Kindergarten, First/Second Grade, Agility 1/2, Teen Spirit, Adult Manners, specialty and virtual classes), private in-home and in-facility sessions, half-day Puppy Day School, and add-on Puppy Tutoring, plus virtual offerings in English and Spanish targeting reactive, fearful, and anxious dogs. Underlying infrastructure is light: client booking runs through the third-party Busypaws portal, with a virtual orientation funnel that routes customers into the appropriate service. Financial-assistance discounts and a tiered monthly giving program ($15–$200/month) sit alongside grants, donations, gift cards, and branded merchandise, making the operating model a hybrid of fee-for-service professional services and nonprofit fundraising. A disclosed Maddie's Fund grant of $15,000 in August 2022 is the only external funding event on record, and 1,000+ families have been served with $50,000+ in financial assistance and 75,000+ free webinar views since launch.

Name

Every Dog Behavior and Training

Legal name

Every Dog Behavior and Training

Website

https://everydogaustin.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Every Dog Behavior and Training is an Austin, Texas-based 501(c)(3) nonprofit offering accessible, positive-reinforcement dog training and behavior services — group classes, private sessions, Puppy Day School, and virtual classes — to local pet owners, with financial assistance and certified trainers.

Ownership category

akta.pro rank

Product category

Pet Training Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Positive reinforcement training
• Puppy obedience classes
• Dog behavior consulting
• Private dog training
• Canine agility classes

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dog Training Services: Revenue from group classes, private training sessions, puppy day school, and virtual classes. Services priced per session, package, or course.
2. Puppy Day School: Half-day puppy training program at $165/day with package discounts available.
3. Donations and Monthly Giving: Nonprofit funding from individual donors, monthly giving programs, and sponsorship of families in need.
4. Merchandise Sales: Sale of branded merchandise including shirts and tote bags.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Every Dog Behavior and Training is a 501(c)(3) nonprofit that delivers professional positive-reinforcement dog training through group classes (Puppy Kindergarten, First/Second Grade, Teen Spirit, Agility 1 & 2), one-on-one private training at its Community Center or in customers' homes, a half-day Puppy Day School, and live virtual classes for reactive, fearful, and Spanish-speaking owners. Every paid service is eligible for a need-based financial-assistance discount, and the organization supplements earned revenue with donations, a tiered monthly giving program, grants, and branded merchandise.

Product overview

Every Dog Behavior and Training is a nonprofit 501(c)(3) organization based in Austin, TX offering inclusive, accessible dog training services. The company operates a multi-channel training model consisting of group puppy classes (Puppy Kindergarten, Puppy First Grade, Puppy Second Grade, Puppy Agility 1/2, Teen Spirit), private training sessions, and day programs (Puppy Day School, Tutoring). The product portfolio extends to virtual training classes for reactive and fearful dogs, financial assistance programs enabling access for families in need, and donation/sponsorship opportunities. All training employs positive reinforcement methods with certified trainers, avoiding aversive tools. The company serves the Austin community from two physical locations (North: 7020 E Hwy 290; South: 1606 W Stassney Ln) and provides free educational webinars viewed over 75,000 times globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Puppy Kindergarten (North) 6-week group class for puppies 8-14 weeks old covering puppy playtime, fundamental manners, and structured socialization with people, textures, objects, and sounds. Targeted at Austin-area puppy owners during the critical early socialization window.
• Puppy First Grade (North) Group class for puppies 4-6 months old building on Kindergarten skills with added distractions, covering Sit, Down, Stay, Leash Walking, Recall, Leave It, Drop It, and polite Greetings.
• Puppy Second Grade (North) Intermediate group class for puppies 5-8 months that have completed First Grade, addressing teenage-phase behavior challenges with more advanced Place, Drop It, and Leash Walking.
• Puppy Day School Half-day day-training program ($165/day, or $595 for a 4-day pack) for puppies 8 weeks to 6 months, providing enrichment, exercise, socialization, and 1-on-1 skill-building during the work day at the South Austin location.
• Private Puppy Training 1-on-1 private training for puppies covering socialization, leash walking, and behavior problem solving, available at the Community Center ($125/hr) or in customers' homes ($150/hr); includes a discounted Puppy Package of one private plus three tutoring sessions for $435.
• Puppy Tutoring 45-minute day-training sessions ($110) where a trainer works directly with the puppy without the owner present, available only as an add-on to private training clients, covering neighborhood walks, socialization outings, or in-home skills work.
• Teen Spirit (North) Specialty group class for puppies 5-9 months struggling with overexcitement and lack of self-control, teaching relaxation strategies, focus-building, and distraction-handling techniques (does not cover leash walking, recalls, or stays).
• Puppy Agility 1 (North) Introductory agility class for puppies 3-10 months that safely introduces agility obstacles at their lowest settings to build confidence and provide enrichment (Puppy Kindergarten or First Grade recommended).
• Puppy Agility 2 (North) Second-level agility class for puppies that have completed Puppy Agility 1, advancing and refining their obstacle skills at higher settings.
• Reactive Dog Class Level 1: Foundations (Virtual) 4-week live virtual class ($150) for dogs that bark and lunge on leash, covering what reactivity is, management and enrichment strategies, practical skills for stressful situations, and foundational reactivity training.
• Fearful Dog Class (Virtual) 6-week live virtual class ($200, Wednesdays 6pm Central) that helps shy or fearful dogs feel more comfortable through enrichment, nosework, trick training, and relationship-strengthening frameworks.
• Construyendo Confianza Canina (Virtual) 5-week Spanish-language live virtual class teaching techniques to help dogs feel more secure and calm, addressing fears such as loud noises, strangers, and new environments.
• Private Training (Adult Dogs) Personalized 1-on-1 training for dogs 6 months and older covering Adult Manners, Agility, Behavior Issues, Separation Anxiety, Emergency Consults, Gym Rentals, and Tutoring at $125-$150/hr.
• Group Classes (Adult Dogs) Group classes for adult dogs covering obedience and manners, fearful-dog work, agility, and specialty tracks, delivered at North Austin, South Austin, and virtually.
• Training Gift Cards Gift cards sold through Square that are redeemable toward any private training session or group class, used by gifting customers and referring families.
• Every Dog Branded Merchandise Branded Every Dog merchandise (soft shirts and tote bags sized for carrying treat pouches and training supplies), with proceeds supporting the nonprofit's equity mission in dog training.

Quantifiable outcome

• Over 1,000 families received free or discounted dog training since 2020
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Dogo: Mobile dog training app with structured courses and clicker training content, comparable to Every Dog's virtual reactive and fearful dog classes.
• Pupford (Zigzag): Digital dog training platform offering video-based courses and community — overlaps Every Dog's virtual classes and free webinar-led funnel.

Direct peers

• Bark Busters Home Dog Training: In-home dog training franchise using positive reinforcement methods — directly comparable to Every Dog's in-home private training sessions and shared methodology.
• Camp Bow Wow: Franchised dog daycare and training brand offering playgroups, enrichment, and structured training programs, comparable to Every Dog's group class and puppy day school offerings.
• Dogtopia: Franchised dog daycare, boarding, and training operator with multiple location types — overlaps Every Dog's combined daycare-plus-training service model across a national footprint.
• Zoom Room Dog Training: Indoor dog training franchise offering group classes (puppy, agility, behavior) in purpose-built facilities, closely paralleling Every Dog's group class and agility curriculum.

Broad incumbents

• Petco: National pet retailer offering in-store group dog training classes, providing broad incumbent competition against Every Dog's group classes and puppy programs.
• PetSmart: National pet retailer with group dog training services at scale, positioning PetSmart as a broader incumbent in the same puppy and obedience training category.

Regional players

• St. Hubert's Animal Welfare Center: New Jersey-based animal welfare nonprofit that runs its own dog training school and behavior programs, serving as a nonprofit peer with a similar mission-aligned training model in a different geography.

Others

• Association of Professional Dog Trainers (APDT): Industry association that certifies and educates positive-reinforcement dog trainers — not a competitor, but the credentialing ecosystem that Every Dog's 'certified or working toward certification' talent standard depends on.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@everydogaustin
• Facebookfacebook.com/everydogaustin
• LinkedInlinkedin.com/company/every-dog-behavior-and-training
• Instagraminstagram.com/everydogaustin
• TikToktiktok.com/@everydogaustin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Every Dog Behavior and Training