Dusit International

Name

Dusit International

Legal name

Dusit International

Website

https://dusit.com

Company type

Public

Founded year

1948

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Villas & Luxury Estates (THAMAAAC), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Destination Spa Resorts (THAGAMAA)

Keywords

• Hotel operations
• Hospitality management
• Branded residences
• Wellness spa services
• Hospitality education

Headquarters

HQ city

Pathum Wan

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Revenue: Room revenue from operated hotels across the Dusit portfolio including Dusit Thani, Dusit Princess, dusitD2, ASAI, and other brands. Revenue managed through direct bookings, OTAs, GDS, and travel agent channels.
2. Food and Beverage: F&D revenue from restaurants, bars, in-room dining, and catering across all properties. Includes signature venues such as Cannubi by Umberto Bombana at Dusit Thani Bangkok, Benjarong (Thai royal cuisine), Nomada (South American), and others.
3. Hotel Management Fees: Management fees from hotel management contracts operated by Dusit for third-party owners. Dusit has 290+ properties in operation and 60+ hotel management contracts in pipeline, with operations in 18 countries.
4. Branded Residence Sales: Revenue from sales of branded residential units. Dusit Central Park residential component achieved over 95% sales totaling approximately THB 17 billion. 2024 full-year revenue reached THB 11.2 billion with analysts projecting THB 20.5 billion in 2026 as residential transfers commence.
5. Brand Licensing and Franchising: Revenue from expanding brands including Dusit Hotels (ninth brand) signed at new properties globally. Brand licensing for Dusit Thani Residences Ajman (Aqaar partnership) and Layan Verde Phuket (Dewan Architects).
6. Hospitality Education: Revenue from Dusit Thani College and Le Cordon Bleu Dusit culinary school. Academic affiliations with Ecole Hôtelière de Lausanne (EHL) and Institut Paul Bocuse. Dusit Foods operations including Real Foods and Dusit Hospitality Services.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dusit International is a Thai hospitality group that owns, operates, franchises, and manages hotels, resorts, branded residences, wellness spas, and private luxury villas across 18 countries under nine brands (Dusit Thani, Dusit Hotels, Dusit Suites, Dusit Princess, dusitD2, ASAI, Devarana Wellness, Dusit Collection, Elite Havens). Beyond lodging, the group runs hospitality and culinary education (Dusit Thani College, Le Cordon Bleu Dusit), a proprietary Dusit Gold loyalty program, and mixed-use real estate developments such as Dusit Central Park in Bangkok.

Product overview

Dusit International is a distinguished hospitality group with Thai heritage operating a portfolio of hotel brands, wellness properties, villa rentals, and hospitality education institutions across 18 countries. The company offers nine distinct hotel brands spanning luxury to mid-market segments: Dusit Thani (flagship luxury), Dusit Hotels (upper-upscale), Dusit Suites (extended stay), Dusit Princess (mid-market), dusitD2 (lifestyle boutique), ASAI Hotels (millennial-focused), and Devarana Wellness (spa services). The portfolio is complemented by Elite Havens (private villa rentals), the proprietary Dusit Gold loyalty program, and integrated mobile app. The group also operates hospitality and culinary education institutions (Dusit Thani College, Le Cordon Bleu Dusit) and develops branded residences through partnerships. Recent expansion includes the reopening of the flagship Dusit Thani Bangkok and the launch of Dusit Hotels as the ninth brand.

Differentiator

Problem solved

Functional benefit

Brands

• Dusit Thani: Luxury flagship brand offering premium hospitality experiences
• Dusit Hotels
• Dusit Suites
• Dusit Princess
• dusitD2
• ASAI Hotels
• Devarana Wellness
• Dusit Collection
• Elite Havens
• Dusit Hotels

Products and services

• Dusit Thani (Luxury Hotel Brand) Flagship luxury hotel brand offering premium accommodations with Thai-inspired hospitality, signature restaurants, and comprehensive wellness facilities. Flagship property Dusit Thani Bangkok reopened in September 2024 following the Dusit Central Park redevelopment, earning a Michelin Key for accommodations.
• Dusit Hotels (Upper-Upscale Brand) Ninth hotel brand and upper-upscale concept combining international standards with local identity. Already operational at Doha (261 rooms), Hanoi (207 rooms), and Chengdu (248 rooms), with a fourth property signed for Manila's Primex Tower opening Q4 2026.
• Dusit Suites Suite and apartment-style accommodations designed for extended stays, featuring spacious living areas and comprehensive amenities for long-term guests. Property example: Dusit Suites Ratchadamri, Bangkok.
• Dusit Princess (Mid-Market Brand) Mid-market hotel brand catering to travelers who favor simplicity, value, and practicality. Offers dedicated experiences for business and leisure travelers across multiple destinations.
• dusitD2 (Lifestyle Boutique Brand) Stylish contemporary hotel brand offering comfortable havens for discerning travelers, premiering in Chiang Mai in 2006 and now operating across Doha, Hanoi, Chengdu, Davao, and Khao Yai.
• ASAI Hotels (Millennial-Focused Lifestyle Brand) Millennial-focused lifestyle hotel brand offering stylish accommodations with localized experiences in urban neighborhoods. First property ASAI Bangkok Chinatown (2019), with ASAI Kyoto Shijo and ASAI Bangkok Sathorn also operating.
• Devarana Wellness Luxury spa and wellness brand offering holistic treatments and wellness experiences integrated across Dusit properties, featuring elevated treatment rooms, comprehensive spa amenities, and expanded wellness offerings beyond traditional spa services.
• Elite Havens (Private Villa Rentals) Private luxury villa and chalet rental service across Asia, offering exclusive accommodations in destinations including Koh Samui, Phuket, Niseko, Baa Atoll (Maldives), Bali, Lombok, and Nusa Lembongan.
• Dusit Gold Loyalty Program Proprietary guest loyalty program offering member-exclusive rates (10-15% additional savings), curated privileges, and exclusive benefits across all Dusit properties. Integrated into the Dusit Hotels & Rewards mobile app and dusit.com.
• Dusit Thani College (Hospitality Education) Hospitality education institution recognized by the Thai Ministry of Education, offering professional hospitality training with academic affiliations to Ecole Hôtelière de Lausanne (EHL) and Institut Paul Bocuse. The college also operates the Le Cordon Bleu Dusit culinary school in partnership with Le Cordon Bleu.
• Le Cordon Bleu Dusit Culinary School Culinary education institution partnering with Le Cordon Bleu, offering professional culinary training and fostering future culinary masters combining French techniques with Thai culinary heritage. Alumni restaurants AKKEE and GOAT Bangkok have received Michelin distinction.
• Dusit Central Park (Mixed-Use Development) Flagship mixed-use development in Bangkok combining the redeveloped Dusit Thani Bangkok hotel (257 guest rooms and suites designed by André Fu), branded residences (95%+ sold, THB 17 billion), retail, and office space under one integrated concept.
• Dusit Thani Residences Ajman Luxury branded residential project developed in partnership with Aqaar, comprising 328 apartments (1-4 bedrooms) with waterfront-facing facilities, private cinema, gymnasium, wellness spa, and co-working spaces.

Quantifiable outcome

• 2024 full-year revenue reached THB 11.2 billion, a 74.8% year-on-year increase
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Nepal Airlines, Buddha AirminorGTM or Marketing Partner · 1 May 2026Dusit Princess (part of Dusit) participated in a B2B tourism meeting organized by Nepal's Embassy in Bangkok, bringing together 18 Nepalese tourism companies including airlines (Nepal Airlines, Buddha Air) with Thai tourism companies to forge bilateral tourism partnerships and reverse declining Thai arrivals to Nepal.
• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ Distributor · 1 March 2026Dusit Thani Bangkok was added to Preferred Hotels & Resorts' Legend Collection, an elite portfolio of landmark properties meeting specific standards for service and accommodation. The partnership aims to attract international travelers and leverage Preferred Hotels & Resorts' global distribution network of over 700 independent hotels.
• Aqaar (Ajman Properties Corporation)coreStrategic or Co-development Partner · 1 February 2026Aqaar signed a strategic brand agreement with Dusit International to develop Dusit Thani Residences Ajman, the first residential project in Ajman bearing an international brand and managed by a global hospitality company. The project comprises 328 luxury branded residential apartments (1-4 bedrooms) with waterfront-facing facilities, private cinema, gymnasium, wellness spa, and co-working spaces.
• UAE National Agriculture CentreminorGTM or Marketing Partner · 1 February 2026Dusit Thani Abu Dhabi participated in the UAE's 'Sustainable Product' initiative, a government program designed to increase locally produced agricultural and livestock products in the hospitality sector, targeting 25% local sourcing from Emirati farms. The program supports UAE's National Food Security Strategy 2051.
• Dewan Architects + EngineerscoreStrategic or Co-development Partner · 1 December 2025Dewan Architects + Engineers secured commissions for luxury branded residences in Southeast Asia, including the Layan Verde project in Phuket operated by Dusit International, slated for completion in 2028. The 78,000-square-meter project is designed by Dewan leveraging four decades of international experience.
• Primex Tower (Manila)minorChannel Partner/ Reseller/ Distributor · 1 July 2025Dusit Hotels (ninth brand) signed a property for Manila's Primex Tower set to open in Q4 2026, targeting 120 to 300 keys per property suited for conversions and purpose-built developments. Dusit expects to sign eight additional Dusit Hotels properties within two years.
• Bangkok Dusit Medical Services (BDMS)coreStrategic or Co-development Partner · 1 February 2025BDMS Wellness Clinic, the preventive healthcare center under Bangkok Dusit Medical Services, launched the Wellness Hub Thailand initiative in February 2025 in partnership with Tourism Authority of Thailand, King Power, and Dusit Thani. The program integrates medical services, wellness treatments, and hospitality experiences with a shared loyalty system, positioning Thailand as a leading wellness tourism destination.
• Illumina, Abbott, Straumann Group, Gene SolutionscoreStrategic or Co-development Partner · 1 February 2025BDMS Wellness Clinic formed a large-scale public-private alliance including partnerships with global biotechnology firms Illumina, Abbott, Straumann Group, and Gene Solutions to integrate precision diagnostics, genomics, regenerative technology, and preventive medicine into Thailand's wellness economy ecosystem.
• Thammasat University, KMUTT, University of Sharjah, Singapore Management UniversityminorStrategic or Co-development Partner · 1 February 2025Educational collaborations established with Thammasat University, King Mongkut's University of Technology Thonburi (KMUTT), University of Sharjah, and Singapore Management University as part of Thailand's wellness economy initiative to develop human capital and wellness literacy.
• Institut Paul Bocuse (IPB)coreOthers · 1 January 2019Dusit Thani College strengthened its education commitment through a partnership with Institut Paul Bocuse, enhancing culinary and hospitality education programs under Dusit Hospitality Education.
• Central PattanacoreStrategic or Co-development Partner · 1 January 2016Dusit signed with Central Pattana for the Dusit Central Park mixed-use project in Bangkok, a major revitalization of Dusit Thani Bangkok combining hotel, branded residences (THB 17 billion, 95%+ sold), retail, and office space.
• Elite HavenscoreChannel Partner/ Reseller/ Distributor · 1 January 2013Dusit acquired Elite Havens, a leading provider of private luxury villas and chalets across Asia, adding villa management to its portfolio. Properties include villas in Koh Samui, Phuket, Niseko, Baa Atoll (Maldives), Bali, Lombok, and Nusa Lembongan.
• Ecole Hôtelière de Lausanne (EHL)coreOthers · 1 January 2012Dusit Thani College established an academic affiliation with EHL, granting students access to world-renowned hospitality degrees. This partnership strengthens Dusit's hospitality education credentials and international recognition.
• Dusit Fudu Management Co. LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2011Dusit established a strategic joint venture in China through Dusit Fudu Management Co. Ltd, paving the way for Chinese market expansion with properties including Dusit Thani Dongtai, Dusit Devarana Hot Springs & Spa Conghua, and Dusit Thani Sandalwoods Resort Shuangyue Bay.
• Le Cordon BleucoreOthers · 1 January 2010Dusit partnered with Le Cordon Bleu to introduce Le Cordon Bleu Dusit Culinary School in Bangkok, merging world-renowned French culinary techniques with Thailand's rich culinary heritage. Alumni restaurants including AKKEE and GOAT Bangkok received Michelin distinction.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Others

• Mandarin Oriental Hotel Group:
• Preferred Hotels & Resorts: Global distribution and consortium of over 700 independent luxury hotels. Dusit Thani Bangkok is a Legend Collection member; Preferred serves as both a soft-brand competitor and a strategic distribution channel for Dusit's luxury tier.

Direct peers

• Minor International: Thailand-based hospitality group operating Anantara, AVANI, Oaks, Tivoli, and NH Collection brands across Asia, Middle East, Africa, and Europe. Closest direct competitor to Dusit given shared Thai heritage, comparable multi-brand portfolio, asset-light management model, and overlapping presence in resort and MICE segments.
• Centara Hotels & Resorts: Thai-headquartered hospitality operator with luxury (Centara Grand), upper-upscale (Centara), and lifestyle (COSI) brands across Thailand and international markets. Direct peer in Thai luxury hospitality with comparable mid-market to luxury brand architecture.
• Anantara Hotels, Resorts & Spas: Owned by Minor International, Anantara operates luxury and upper-upscale hotels with strong Thai-inspired service culture and wellness offerings. Highly comparable in luxury positioning, Asian heritage, and resort-led portfolio mix.
• Six Senses Hotels Resorts Spas: Luxury wellness-led hospitality brand operating across Asia, Middle East, and Europe. Comparable in wellness positioning (similar to Dusit's Devarana Wellness) and luxury resort model, with stronger global wellness brand recognition.

Broad incumbents

• Aman Resorts: Ultra-luxury resort operator with destinations across Asia, Middle East, Europe, and the Americas. Comparable in luxury positioning and wellness-led resort experiences, but at a meaningfully higher price point and more exclusive footprint.
• Kempinski Hotels: European-headquartered luxury hotel group operating predominantly in Asia, Middle East, and Africa. Comparable in luxury full-service segment and emerging-market footprint, but with European ownership and identity.
• Shangri-La Hotels and Resorts: Hong Kong-based luxury hotel group with strong Asia-Pacific footprint across luxury and upper-upscale segments. Comparable in luxury positioning and Asian heritage-driven brand identity, but operates at meaningfully larger scale across more markets.

Regional players

• Outrigger Hospitality Group: Asia-Pacific and Hawaii-focused hospitality group operating resort and condominium hotels. Comparable in Asia-Pacific resort footprint and branded residence model, with stronger Hawaiian market presence rather than Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dusitinternational
• Instagraminstagram.com/dusit.hotels
• Xx.com/dusithotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dusit International