What 160over90 does

160over90 is a full-service global marketing agency founded in 2001 and headquartered in Philadelphia, with 670+ employees across 15 offices in the US, UK, EMEA, and APAC. The firm connects brands to sports and culture through 12 integrated service offerings: partnerships and sponsorships, experiential and activation, cultural strategy, branding and advertising, digital, paid media planning, higher education marketing, film and video production, public relations, research and analytics, social and creator marketing, and entertainment marketing. Its client base is concentrated in blue-chip enterprises across financial services (Visa, Rocket Mortgage, USAA), hospitality (Marriott Bonvoy), automotive (Ferrari, Audi), food and beverage (McDonald's, Jameson), sports properties (Philadelphia Eagles, Manchester United, Indianapolis Colts, Baltimore Ravens, Cleveland Cavaliers), and higher education (University of South Carolina, Ivy League institutions).

The business operates as a B2B professional services firm, earning agency fees on custom, quote-based engagements spanning strategy, creative, activation, media, and PR work. There is no proprietary technology platform; the firm's core technology is human-driven cultural strategy and experiential production, with occasional use of computer-vision-driven interactive experiences (e.g., the 2025 Invesco QQQ 'Beat the Best' activation). Distribution is primarily direct enterprise sales to brand marketers, sports properties, and entertainment clients.

Ownership history: acquired by WME Group (then Endeavor) in 2018 for ~$200M, which provided access to entertainment talent and sports properties; subsequently acquired by Publicis Groupe in April 2026 for over $500M, integrating the agency into Publicis Sports alongside Epsilon data and Influential creator capabilities. Post-acquisition, 160over90 continues to operate under the Publicis Sports division led by CEO Suzy Deering, with a strategic talent and entertainment partnership retained with WME Group.

Name

160over90

Legal name

160over90

Website

https://160over90.com

Company type

Private

Founded year

2001

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

160over90 is a Philadelphia-headquartered full-service global marketing agency with 670+ staff across 15 offices, connecting blue-chip enterprise clients to sports and culture through sponsorships, experiential activations, branding, digital, PR, and entertainment marketing services.

Ownership category

akta.pro rank

Product category

Sports and Culture Marketing Agency Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Digital, Social & Influencer Sponsorship Activations (Creator/Athlete Content, Social Series) (MPAKALAG), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Sports marketing agency
• Experiential marketing services
• Brand sponsorship consulting
• Cultural strategy advertising
• Creator marketing services

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sports Marketing and Sponsorship Services: Professional agency fees for sports and culture marketing services including sponsorships, experiential activations, partnerships, entertainment marketing, and integrated campaigns for major brands.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

160over90 is a global sports and culture marketing agency that provides an integrated suite of services including partnerships and sponsorships, experiential marketing activations, cultural strategy, branding and advertising, digital experiences, paid media planning, higher education marketing, video production, public relations, research and analytics, social and creator marketing, and entertainment marketing. The agency delivers turnkey campaigns from strategy through execution for blue-chip enterprise brands and sports properties across the U.S., EMEA, and APAC regions.

Product overview

160over90 is a global marketing agency that connects brands to sports and culture. The agency offers an integrated suite of 12 service offerings spanning Partnerships & Sponsorships, Experiential & Activation, Cultural Strategy, Branding & Advertising, Digital, Paid Media Planning, Higher Education, Film & Video Production, Public Relations, Research & Analytics, Social & Creator, and Entertainment Marketing. The company operates globally with offices across the U.S., EMEA, and APAC regions, serving major clients including Visa, Coca-Cola, Marriott Bonvoy, and various sports properties. In 2026, the company was acquired by Publicis Groupe from WME Group for over $500 million to expand Publicis' sports marketing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Partnerships & Sponsorships Strategic sponsorship management and partnership services that help brands integrate into sports and culture through thoughtful collaborations with properties, including activation planning and lifecycle management.
• Experiential & Activation Creates immersive brand experiences at live events including concerts, pop-ups, and stadium activations spanning major properties like the Super Bowl, Formula One, and the Olympics.
• Cultural Strategy Brand strategy services that connect brands to cultural movements and audiences through insights into consumer wants, needs, attitudes, and motivations.
• Branding & Advertising Global branding and advertising services since 2001, creating emotionally-driven narratives through culturally-informed creative for major brands like Ferrari and McDonald's.
• Digital Digital experience creation including websites, apps, games, and interactive products with focus on awareness, perception-shifting, and consumer action through technology, design, and strategy.
• Paid Media Planning Media planning and buying services with a customer experience-first approach, including performance media, advanced analytics, broadcast, print, outdoor, digital display, programmatic, and social media.
• Higher Education Marketing services for higher education institutions including enrollment marketing, advancement fundraising, peer reputation enhancement, national awareness, and institutional brand alignment for Ivy League schools, public universities, and private institutions.
• Film & Video Production Video content creation including TV commercials, docuseries, social content, and animation through an in-house team of directors, editors, producers, and animators.
• Public Relations Earned media strategies, narrative development, product launches, event media management, corporate communications, executive visibility, thought leadership, and crisis management support.
• Research & Analytics In-house market research services using various platforms and techniques to design studies and translate data into actionable brand and audience insights.
• Social & Creator Social media and creator marketing services including strategy, creative development, community management, content creation, and large-scale creator campaign execution with methodology to measure impact from top funnel to bottom.
• Entertainment Marketing Talent partnership identification and management for Super Bowl commercials and speaking engagements, studio/filmmaker partnerships, and branded integrations in film, TV, and digital content.

Quantifiable outcome

• Jameson St. Patrick's Eve campaign achieved 402.7M post-event impressions and 28.3M total fan impressions
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Octagon: Global sports marketing agency specializing in sponsorship consulting, experiential activations, and talent management — directly comparable to 160over90 across sponsorship strategy, brand partnerships, and event activation for major sports properties and Fortune 500 brands.
• Wasserman: Sports marketing, talent representation, and experiential agency with deep capabilities across sponsorship sales, athlete endorsements, and brand consulting — operates in the same sports/culture intersection that defines 160over90's positioning.
• MKTG: Dentsu-owned experiential and lifestyle marketing agency with strong sports and entertainment activation capabilities — competes head-to-head with 160over90 in brand experiences, sponsorships, and consumer activations for global brands.
• GMR Marketing: Global experiential marketing agency with deep sports, entertainment, and culture credentials — competes directly with 160over90 on sponsorship activation, fan engagement, and live event experiences for major brands.
• Team Epic: Sports sponsorship sales and activation agency representing rights holders and connecting them with brands — operates in the same sponsorship ecosystem that 160over90 navigates, with comparable sports property relationships.
• Sparks (MKG): Experiential marketing agency specializing in brand experiences, sports sponsorships, and consumer activations — directly comparable to 160over90's experiential and activation practice with overlap in major brand and sports property engagements.

Broad incumbents

• Creative Artists Agency (CAA): Global talent and sports agency with a broad portfolio spanning athlete representation, brand consulting, and entertainment — overlaps with 160over90's sports marketing and entertainment partnerships, but at a meaningfully larger scale and across multiple verticals.
• Endeavor (WME Group): Former parent of 160over90; global sports and entertainment company encompassing talent agency WME, IMG, and professional services — now a strategic partner rather than owner, but a comparable large-scale operator in sports, entertainment, and brand services.
• Dentsu Sports International: Sports division of global advertising holding company Dentsu, parent of MKTG — broader portfolio across media, creative, and experiential sports marketing, offering a competing full-service solution to enterprise clients similar to Publicis Sports.

Others

• Horizon Media: Largest independent media agency in the US with strong sports and entertainment practice — adjacent rather than directly competing; relevant because Horizon competes for the same enterprise marketing budgets and represents an alternative model for clients evaluating full-service vs. media-led engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/160over90
• LinkedInlinkedin.com/company/160over90
• Instagraminstagram.com/160over90
• Facebookfacebook.com/160over90

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 160over90