Florida Literacy Coalition

What Florida Literacy Coalition does

Florida Literacy Coalition, Inc. (FLC) is a Florida-incorporated nonprofit designated by the Florida Department of Education, Division of Career and Adult Education as the state's official Adult and Family Literacy Resource Center. The organization, founded around 1984–1985 and headquartered at 235 Maitland Ave. S #102 in Maitland, FL, with 1–10 employees, provides free professional development, tutor training, curriculum resources, and direct learning programs to adult learners (basic literacy, ESOL, family literacy, GED preparation), volunteer tutors, and community-based literacy programs across Florida. Its product suite includes facilitated online tutor training courses (Basic Literacy and ESOL), the annual Florida Literacy Conference, regional ESOL Symposiums, a Career Pathways volunteer course, free online English conversation and citizenship classes, mobile applications (Staying Healthy Quiz App, GED Math Video App), and integrated health, financial, and digital literacy curricula.

The underlying technology stack consists of a self-hosted online learning management system powering tutor training and adult learner courses, a webinar delivery platform, and mobile applications, all distributed through floridaliteracy.org and a learnenglish.floridaliteracy.org subdomain, supplemented by social media channels (Facebook, Twitter/X, Pinterest, YouTube) and a toll-free hotline. Content is the primary differentiator, with a large curated library of lesson plans, webinars, and microlearning apps.

FLC's business model is grant-funded rather than transactional. All programs and resources are provided free of charge to end users. Revenue derives from a small set of institutional funders: the Florida Department of Education (primary government grant supporting the resource center role), the Florida Blue Foundation (health literacy initiative, recognized in 2025 for 25 years of grantmaking), AmeriCorps VISTA (personnel and digital literacy project support), Dollar General Literacy Foundation (tutor training), and the Kislak Family Foundation ($100,000 grant recorded in March 2025). The coalition also administers sub-grants (e.g., Family Literacy Initiative Grants to six Florida organizations) and operates an annual conference and essay book as community-building, brand-strengthening, and modest revenue-generating assets.

Name

Florida Literacy Coalition

Legal name

Florida Literacy Coalition, Inc.

Website

https://floridaliteracy.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida's designated Adult and Family Literacy Resource Center, a nonprofit providing free online tutor training, professional development, and digital literacy resources to adult learners, volunteer tutors, and literacy programs across the state.

Ownership category

akta.pro rank

Product category

Adult Literacy Education

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Foundational Reading & Writing Literacy (EDAAAAAA)

akta.pro secondary industries

Family Literacy (Parent/Child & Intergenerational) (EDAAAAAE), Health Literacy (Navigating Care, Medication, Preventive Info) (EDAAAAAF), Reading & Writing (Literacy) Materials (EDAGAHAC)

Keywords

• Adult literacy education
• ESOL instruction
• Tutor training
• Family literacy programs
• Health literacy curriculum

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Grants: Primary funding from Florida Department of Education, Division of Career and Adult Education. Provides operational support for the organization's adult and family literacy resource center activities.
2. Foundation Grants: Funding from Florida Blue Foundation supporting health literacy initiatives and grants to advance health literacy in adult ESOL, adult literacy, and family literacy programs.
3. AmeriCorps VISTA Support: AmeriCorps VISTA provides personnel and programmatic support for literacy initiatives including tutor training and digital literacy programs.
4. Corporate Foundation Grants: Dollar General Literacy Foundation provides grants supporting tutor training course development and delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Florida Literacy Coalition serves as Florida's designated Adult and Family Literacy Resource Center, providing free online tutor training courses, professional development for literacy practitioners, conferences, webinars, and digital learning resources for adult learners, ESOL students, and volunteer tutors statewide. The organization also administers grant programs, including the Florida Health Literacy Initiative funded by the Florida Blue Foundation, and offers mobile applications and digital courses on health, financial, and digital literacy.

Product overview

The Florida Literacy Coalition serves as Florida's Adult and Family Literacy Resource Center, offering a comprehensive suite of educational programs and professional development services. The organization provides both direct learning resources (online tutor training courses in Basic Literacy and ESOL, free online English conversation and citizenship classes, GED math video resources) and professional support services (annual Florida Literacy Conference, regional ESOL Symposiums, Literacy Leadership Institute, and Career Pathways volunteer training). Their programmatic offerings span multiple literacy domains including adult basic literacy, financial literacy, health literacy, digital literacy, and family literacy. The coalition also operates grant programs including the Florida Health Literacy Initiative funded by the Florida Blue Foundation, and produces publications such as the annual Adult Learner Essay Book. The EdTech Maker Space Project supports technology integration across their programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Tutor Training Courses Facilitated online tutor training courses covering instructional fundamentals including how adults learn, phonemic awareness, components of reading, language experience stories, and lesson planning. Includes Basic Literacy and ESOL courses for new tutors and teachers, facilitated by ProLiteracy certified trainers.
• Florida Literacy Conference Annual statewide conference for adult and family literacy practitioners where teachers, volunteers, and adult learners gather to network, develop new skills, and share promising practices. The 41st Annual Florida Literacy Conference honored Florida Literacy Awards and Grantees.
• Health Literacy Curriculum Health literacy educational materials including the Staying Healthy curriculum, Women's Health curriculum, and Coping with Stress resources designed for adult learners.
• Staying Healthy Quiz App Mobile quiz application designed to help adult learners improve their health literacy through interactive assessment.
• Online Digital Health Literacy Course Online digital health literacy course specifically designed for adult learners, providing comprehensive health education through digital delivery.
• GED Math Video App Mobile application providing video resources to help adult learners prepare for the GED math test.
• Online English Conversation Classes Free online English conversation classes for adult learners, hosted at learnenglish.floridaliteracy.org, providing English language learning opportunities.
• Online Citizenship Class Free online citizenship preparation class for adult learners seeking U.S. citizenship, providing test preparation and civics education.
• Career Pathways Volunteer Course Three-module online course designed to prepare volunteers to help adult learners explore their education and career options and assist with career planning.
• Financial Literacy Resources Educator and student access to online resources, webinars, grants, and curriculum for adult basic education and ESOL classes that integrate literacy and math instruction with financial education.
• Florida Health Literacy Initiative Grant program providing funding to advance health literacy in adult ESOL, adult literacy, and family literacy programs, funded by Florida Blue Foundation.
• ESOL Symposiums Regional professional development events for ESOL educators covering evidence-based strategies for teaching listening and conversation skills to ESOL learners, held at libraries and colleges throughout Florida.
• Literacy Leadership Institute Annual leadership development program for literacy professionals featuring multiple session training, including the 2026 Leadership Institute held virtually.
• Adult Learner Essay Book Annual publication featuring original short stories, poems, and essays written by adult learners from throughout Florida. The 2026 edition is titled Journeys in Learning and is available for download.

Quantifiable outcome

• Statewide reach serving adult learners throughout Florida

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• ProLiteracysupportingTechnology or IntegrationNational literacy organization providing certified trainer certification for tutor training facilitators. FLC courses are facilitated by Proliteracy certified trainers.
• LINCS (National Literacy Information and Communication System)supportingStrategic or Co-development PartnerNational literacy network connecting FLC with regional and national partners. The website is part of the LINCS system for disseminating literacy resources and information.
• Florida literacy programs and adult education providerscoreChannel Partner/ Reseller/ DistributorStatewide network of community-based literacy organizations, adult education programs, libraries, and technical colleges that utilize FLC resources and training for their programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ProLiteracy: National adult literacy nonprofit providing tutor training, publications (Adult Literacy Education Journal), and a certified-trainer network. ProLiteracy is both a direct competitor in adult literacy resources and an active partner — FLC's online tutor training courses are facilitated by ProLiteracy-certified trainers.
• Minnesota Literacy Council: State-designated adult literacy resource center serving Minnesota with ESL, basic literacy, tutor training, and digital literacy programs. Closely mirrors FLC's role as a state-level adult and family literacy resource hub funded by state government and foundations.
• Literacy New York: Statewide nonprofit network coordinating adult literacy programs, tutor training, and ESOL instruction across New York. Comparable in mission and resource-center operating model, though serving a different geographic market.
• Literacy Mid-South: Regional nonprofit advancing adult literacy across the Memphis/Mid-South region through tutor training, family literacy, and community-based programs. Directly comparable in scale, mission, and target population to FLC.
• Center for Literacy (Philadelphia): Philadelphia-based adult education nonprofit offering ESOL, basic literacy, family literacy, and workforce literacy programs with a comparable resource-center structure. Comparable in programmatic breadth and adult-learner focus.

Regional players

• Literacy Source: Seattle-based adult literacy nonprofit offering ESL, basic literacy, and family literacy with volunteer tutors. Comparable programmatic model with a different geographic focus; smaller scale than FLC.

Broad incumbents

• Goodwill Industries International: Large national nonprofit network providing adult education, ESOL, workforce literacy, and job training across the U.S. Overlaps with FLC's adult basic education and ESOL mandates but operates as a much broader social-services enterprise.

Others

• Coalition on Adult Basic Education (COABE): National professional association for adult basic education practitioners, offering conferences, publications, and advocacy. Adjacent to FLC as an ecosystem participant rather than a direct service provider.
• Library Literacy Programs (Florida): Florida's public library system operates adult literacy and ESOL programs and serves as a venue partner for FLC symposiums. Adjacent ecosystem participant that channels learners to and from FLC's resource center.

Emerging players

• Reading Is Fundamental: National children's literacy nonprofit providing books and literacy resources. Partial overlap with FLC's family literacy programs but focused on K–12 rather than adult learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/floridaliteracy
• YouTubeyoutube.com/fliteracy
• Facebookfacebook.com/FloridaLiteracyCoalition
• Pinterestpinterest.com/floridaliteracy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Florida Literacy Coalition