National Latino Behavioral Health Association

Name

National Latino Behavioral Health Association

Legal name

National Latino Behavioral Health Association

Website

https://nlbha.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Behavioral Health Association Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE), Substance Use Prevention & Student Assistance Programs (School-Based) (EDAKAMAJ)

Keywords

• Behavioral health training
• Mental health advocacy
• Culturally competent care
• Health interpreter training
• Latino health equity

Headquarters

HQ city

Cochiti Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: NLBHA accepts donations to support its mission of influencing national behavioral health policy, eliminating disparities, and improving quality of services for Latino populations. The organization is a nonprofit tax exempt 501c3.
2. Affiliate Fees: Annual affiliation fees based on organizational operating budget tiers: Tier 1 ($0-$100K): $250, Tier 2 ($101K-$500K): $500, Tier 3 ($501K-$999K): $750, Tier 4 ($1M-$1.5M): $1,000, Tier 5 (Above $1.5M): $1,500. Also includes one-time application fee of $250.
3. Scholarship Program: Josie Torralba Romero Scholarship Fund provides academic scholarships to Latino students in mental health fields, funded through donations and conference fundraising events like the Selena tribute experience.
4. Conference Revenue: Annual National Latino Behavioral Health Conference generates revenue through registration fees, sponsorships, exhibitor fees, and advertising opportunities. Early bird rates and various registration tiers are offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

NLBHA is a national 501(c)(3) nonprofit association that delivers behavioral health training, advocacy, and culturally responsive programs for Latino populations in the United States. Its offerings include mental health awareness training (MHAT), behavioral health interpreter training (BHiT), youth wellness programs (Connecting Our Voices), disaster mental health services (Ayudantes), an annual national conference, scholarship programs, and a bilingual Mental Health Toolkit.

Product overview

NLBHA offers a portfolio of behavioral health programs and services focused on Latino populations. Core offerings include the Mental Health Awareness Training (MHAT), Behavioral Health Interpreter Training (BHiT), and the Bob Martinez Center of Innovation for Latino Behavioral Health. Supporting programs include Connecting Our Voices (youth wellness), the Ayudantes disaster mental health services, the Juntos Podemos Network (national professional network), and the annual National Latino Behavioral Health Conference. Additional resources include the Mental Health Toolkit (bilingual), the Josie Torralba Romero Scholarship Fund for Latino students, and an Affiliate membership program for partner organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Mental Health Awareness Training (MHAT): Mental health awareness training program serving New Mexico and El Paso County, Texas, sponsored by SAMHSA.
• Behavioral Health Interpreter Training (BHiT)
• Bob Martinez Center of Innovation in Latino Behavioral Health
• Connecting Our Voices
• Ayudantes Program
• Juntos Podemos Network

Products and services

• Mental Health Awareness Training (MHAT) A SAMHSA-sponsored training program serving New Mexico and El Paso County, Texas that promotes mental health education, reduces stigma, and connects individuals to resources in the Paso del Norte region.
• Behavioral Health Interpreter Training (BHiT) A 2-day (14-hour) intensive training for bilingual staff to become trained interpreters in behavioral health settings, including a 1-day module for monolingual English-speaking providers on working with interpreters.
• Bob Martinez Center of Innovation in Latino Behavioral Health A center dedicated to expanding, promoting, and developing new, effective, and innovative approaches, services, campaigns, education, outreach, and culturally informed programming and research efforts to improve the wellness of the Latino population in the U.S. and globally.
• Connecting Our Voices A community- and comprehensive data-driven model that focuses on creating conditions that support youth 18 years and younger in staying healthy and creating healthy environments.
• Ayudantes Program A disaster mental health services program contracted by the New Mexico Health Care Authority to provide support to New Mexicans impacted by fire and floods in southeastern New Mexico, with licensed social workers, peer support workers, and a life coach available in-person, via telephone, or via Zoom.
• Juntos Podemos Network A free national network of behavioral professionals, leaders, policymakers, practitioners, family members, consumers, and advocates at the forefront of behavioral health developments affecting Latinos, providing news updates, job postings, funding notices, and policy advocacy opportunities.
• Josie Torralba Romero Scholarship Fund An academic scholarship program providing financial support to Latino students pursuing degrees in mental health-related fields (social work, counseling, psychology, psychiatry, or substance abuse programs) leading to bachelor's, master's, or doctoral degrees, with a requirement to work in New Mexico for two years post-graduation.
• National Latino Behavioral Health Conference An annual conference providing effective interventions and knowledge in Latino behavioral health, including Community-Defined Evidence Practices, Evidence-Based Practices, promising approaches, and traditional healing practices, with workshops in English and Spanish and Continuing Education opportunities accredited by the American Psychiatric Association.
• NLBHA Affiliate Program A national affiliate network offering organizations free and discounted training and technical assistance, access to the Juntos Network, capacity building opportunities, advocacy support, collaborative funding opportunities, and discounted rates to the annual conference, with tiered annual fees based on operating budget.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Morehouse School of Medicine National COVID-19 Resiliency Network (NCRN)coreStrategic or Co-development PartnerNLBHA partnered with Morehouse School of Medicine's NCRN to provide culturally relevant COVID-19 resources to communities experiencing the greatest negative outcomes from the pandemic. The NCRN collaborates with nonprofits, corporate companies, academic institutions, health centers, hospital systems, faith-based organizations, and federal agencies.
• Substance Abuse and Mental Health Services Administration (SAMHSA)coreStrategic or Co-development PartnerSAMHSA sponsors the Mental Health Awareness Training (MHAT) program serving New Mexico and El Paso County, Texas. SAMHSA is the primary federal agency responsible for mental health and substance abuse services in the United States.
• New Mexico Health Care Authority, Behavioral Health Services DivisioncoreStrategic or Co-development PartnerNLBHA is contracted by the New Mexico Health Care Authority to provide disaster mental health services to New Mexicans impacted by fire and floods in southeastern New Mexico and throughout the state.
• Bob MartinezcoreOthersThe Bob Martinez Center of Innovation in Latino Behavioral Health is named in honor of Bob Martinez, former NLBHA Board President and former County Mental Health Director for San Bernardino and Santa Clara Counties in California.
• Morehouse UniversityminorStrategic or Co-development PartnerMorehouse University underwrote the Mental Health Toolkit project as part of the National COVID-19 Resiliency Network Strategic Partner initiative.
• American Psychiatric Association (APA)coreStrategic or Co-development PartnerAPA is a joint provider with NLBHA for the annual conference continuing education credits. APA is jointly accredited by ACCME, ACPE, and ANCC to provide continuing education for healthcare teams. APA designates the live activity for up to 7.5 AMA PRA Category 1 Credits.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• National Alliance on Mental Illness (NAMI): NAMI is the largest U.S. grassroots mental health advocacy organization. Like NLBHA, it combines public education, stigma reduction, affiliate-style local chapters, and an annual convening — but serves the general population rather than focusing on Latino communities.
• Mental Health America (MHA): MHA is one of the oldest community-based mental health nonprofits in the U.S., offering screening tools, public education, affiliate network, and policy advocacy. Highly comparable to NLBHA's mix of awareness training, policy work, and affiliate model.
• National Council for Mental Wellbeing: A membership association representing behavioral health and addiction provider organizations. Directly comparable to NLBHA as a national association delivering training, technical assistance, and policy advocacy for community behavioral health providers.
• National Hispanic Medical Association: A nonprofit representing Hispanic physicians and advocating for Hispanic health. Comparable to NLBHA's focus on Hispanic health equity, federal policy advocacy, and national network model.
• Asian American Psychological Association: An ethnic-minority mental health professional association advancing culturally competent practice for Asian American communities. Closely comparable to NLBHA as an ethnic-community-focused behavioral health association delivering training, advocacy, and convening.

Broad incumbents

• UnidosUS (formerly National Council of La Raza): The largest national Latino civil rights and advocacy organization. Comparable to NLBHA in serving Latino communities through affiliate network, policy advocacy, and programs, but with a much broader scope (education, economic opportunity, immigration) beyond behavioral health.
• Hispanic Federation: A national Latino nonprofit providing grants, capacity building, and advocacy across multiple issue areas. Comparable to NLBHA in Latino community focus and affiliate-style service delivery, though spanning a wider portfolio of programs.
• National Association of Social Workers (NASW): The largest U.S. professional association for social workers. Comparable to NLBHA's professional membership association model and continuing education offerings (NLBHA's conference provides APA-accredited CEUs), though serving a much broader mainstream audience.

Emerging players

• American Foundation for Suicide Prevention: A national nonprofit focused on suicide prevention through research, education, and advocacy. Comparable to NLBHA in mental health public education, stigma reduction programming, and national event/conference model.

Others

• Robert Wood Johnson Foundation: A major national health-focused foundation that funds health equity and behavioral health initiatives. Comparable as a potential funder/ecosystem participant rather than direct competitor; shares NLBHA's health-equity and Latino population focus through grantmaking.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nationallatinobehavioralhe716
• Facebookfacebook.com/NLBHAORG
• LinkedInlinkedin.com/company/nlbha
• Instagraminstagram.com/nlbhaorg
• Xx.com/nlbhaorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about National Latino Behavioral Health Association