Apeejay Surrendra Group

What Apeejay Surrendra Group does

Apeejay Surrendra Group is a privately held, family-owned Indian conglomerate founded in 1910 by Pyare Lal in Jalandhar and now led by the third generation of the Paul family across 11,000+ employees and 10+ wholly owned subsidiaries. Operating across hospitality (The Park Hotels, Zone by The Park), shipping (Apeejay Shipping — supramaxes, panamaxes, Kamsarmax vessels; ISO 9001:2015 and ISO 14001:2015 certified), tea (Apeejay Tea's 17 Upper Assam estates, Typhoo UK brand in nearly 50 countries, Flurys Beverages), retail (Oxford Bookstores with 6 million online titles, Cha Bar tea rooms, Flurys legacy tearooms across 40+ outlets), real estate (1 million sq ft commercial property, Apeejay Business Centres in 7 cities), logistics parks (Haldia, Kalinganagar, Global Logistics Park — 3.2 million sq ft), Marine Cluster (Bengal Shipyard), insurance broking (IRDAI licensed), and education (Apeejay Schools). The Group's revenue model is a hybrid of B2B enterprise (commercial property leasing, warehousing, ICD/CFS logistics, shipping charters, insurance broking) and B2C consumer (hotel stays, tea and coffee retail, book sales, F&B), distributed through owned outlets, franchise (Zone by The Park), direct enterprise sales teams, and international distribution partnerships with major UK, US, and European retailers. Key infrastructure includes Customs ICES EDI connectivity at logistics parks, advanced IT for cargo handling, and a centralised corporate services entity (Apeejay Surrendra Management Services Private Limited) holding Treasury, HR, IT, and Strategy functions. The Group has historically pursued a strategy of building and acquiring heritage brands (Typhoo 2005, Flurys Beverages), then divesting non-core financial services (ILFS Investmart 2006, Societe Generale 2007) to concentrate capital on hospitality, shipping, tea, and real estate, with full ownership of prior JVs (Bharti Shipyard for Marine Cluster, Eredene Capital for Logistics Parks) consolidated by 2015.

Name

Apeejay Surrendra Group

Legal name

Apeejay Surrendra Group

Website

https://apeejaygroup.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Apeejay Surrendra Group is a privately held, family-owned Indian conglomerate founded in 1910, operating across hospitality, shipping, tea, retail, real estate, logistics parks, insurance broking, and education through 11,000+ employees and iconic brands including The Park Hotels, Typhoo, Oxford Bookstores, and Flurys.

Ownership category

akta.pro rank

Product category

Diversified Conglomerate Services

NAICS

Offices of Other Holding Companies (551112)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

akta.pro secondary industry

Milk Tea & Flavored Tea Beverage Shops (Non-Boba) (THAFAKAI)

Keywords

• Hospitality services
• Commercial real estate
• Tea plantations
• Maritime shipping
• Logistics parks

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hospitality: Revenue from The Park luxury boutique hotels and Zone by The Park upscale hotels through room bookings, F&B, spa services, and events. Hotels present in major Indian cities and tourist destinations.
2. Shipping: Revenue from sea transportation solutions through owned and operated dry bulk cargo vessels (supramaxes & panamaxes). Long-term partnerships with international clientele. ISO 9001:2015 and ISO 14001:2015 certified operations.
3. Tea (Plantations & FMCG): Revenue from tea plantations in Upper Assam producing quality teas. Typhoo brand (acquired 2005) retails in nearly 50 countries globally. Flurys Beverages offers 25+ tea varieties across India.
4. Real Estate: Commercial Property Leasing manages approximately 1 million sq ft of commercial and retail spaces. Warehousing & Industrial Parks manages approximately 3.2 million sq ft. Business Centres provide fully furnished plug-n-play offices and co-working spaces.
5. Logistics Parks: Haldia Logistics Park and Kalinganagar Logistics Park provide ICD/CFS services including customs clearance, cargo handling, warehousing, and value-added services. Revenue from import/export services and storage.
6. Insurance Broking: Apeejay Insurance Broking Services provides end-to-end insurance broking services with Direct Insurance Broker license from IRDAI. Services include underwriting, policy administration, claims, and portfolio analysis for corporate and retail clients.
7. Retail (Bookstores & Tea Rooms): Oxford Bookstore retail operations with online platform offering 6 million titles worldwide. Cha Bar tea rooms offering 150+ tea varieties. Revenue from book sales, merchandise, and food & beverage.

Go-to-market motion3 records

Distribution channels10 records

Marketing channels10 records

Core offering

Apeejay Surrendra Group operates as a diversified Indian conglomerate with businesses spanning hospitality (The Park Hotels and Zone by The Park), tea plantations and FMCG (Apeejay Tea, Typhoo, Flurys Beverages), maritime shipping (dry bulk cargo vessels), retail (Oxford Bookstores, Cha Bar, Flurys tea rooms), commercial real estate and business centres, logistics parks (ICD/CFS facilities), marine cluster/shipbuilding, insurance broking, and education through Apeejay Schools. The group employs over 11,000 people across India and operates in nearly 50 countries through its Typhoo tea brand.

Product overview

Apeejay Surrendra Group is a diversified Indian conglomerate with a century-old legacy (established 1910) operating across multiple business verticals including Tea (Apeejay Tea, Typhoo, Flurys Beverages), Hospitality (The Park Hotels, Zone by The Park), Shipping (Apeejay Shipping), Retail (Oxford Bookstores, Cha Bar, Flurys), Real Estate (Apeejay Business Centres, Commercial Property), Logistics Parks (Haldia, Kalinganagar, Global Logistics Parks), Marine Cluster (Bengal Shipyard), Insurance Broking (Apeejay Insurance Broking Services), and Education (Apeejay Schools). The group employs over 11,000 people and has operations spanning approximately 50 countries through its tea brand Typhoo.

Differentiator

Problem solved

Functional benefit

Brands

• The Park: Luxury boutique hotel brand present in major Indian cities, known for contemporary design and art integration.
• Zone by The Park
• Oxford Bookstore
• Cha Bar
• Flurys
• Typhoo
• Apeejay Business Centre
• Apeejay Global Logistics Park

Products and services

• The Park Hotels India's first luxury boutique hotel brand present in major Indian cities and tourist destinations, featuring contemporary luxury accommodations with art and design-driven aesthetics for discerning travelers.
• Zone by The Park Upscale hotel chain designed as a social hub for modern business and leisure travelers, featuring contemporary rooms and social spaces, operated through a franchise model.
• Apeejay Shipping Maritime shipping services specializing in dry bulk cargo with supramaxes and panamaxes vessels, ISO 9001:2015 and ISO 14001:2015 certified, serving international trade and chartering clients.
• Apeejay Tea Tea plantation business with 17 estates in Upper Assam across Tinsukia, Dibrugarh, Charaideo, Udalguri and Sonitpur districts, producing quality teas for domestic and export markets.
• Typhoo Tea UK's third largest tea brand with over 100-year heritage, retailed in nearly 50 countries globally through partnerships with Tesco, M&S, Sainsbury's, Whole Foods, Costco and others.
• Flurys Beverages Premium tea brand offering more than 25 tea varieties including classic black teas, green teas, herbal blends and flavored teas, distributed across India through F&B outlets, hotels and institutions.
• Oxford Bookstores Iconic bookstore chain with 200 expert booksellers offering widest range of titles across India, with online portal offering 6 million titles worldwide, established in 1921.
• Cha Bar Contemporary urban tea space created in 2000, offering over 150 tea varieties including flowering teas, organic teas, and exclusive Darjeeling and Nilgiri teas, integrated with Oxford Bookstores and as standalone cafes.
• Flurys Tea Rooms Heritage tea-room and confectionery brand founded in 1927 with over 40 outlets in Kolkata and one in Navi Mumbai, offering confections and exceptional teas.
• Apeejay Real Estate Manages commercial, residential, educational, retail, mixed-use properties, fully furnished serviced offices, co-working, warehousing and industrial spaces across 7 states and 8 cities in India.
• Apeejay Business Centres Fully furnished offices, plug-n-play offices and co-working spaces operational in Chennai, Gurugram, Hyderabad, Kolkata, Mumbai, Navi Mumbai and Pune.
• Apeejay Global Logistics Park Warehousing facility with approximately 3.2 million square feet of space near Kolkata and Delhi, featuring rain water harvesting, fire safety systems, and uninterrupted power supply.
• Haldia Logistics Park Integrated logistics park located near Haldia Port with CFS/ICD facilities, customs clearance, EDI connectivity, and 1100 TEUS container yard capacity, 7 kms from Haldia Port.
• Kalinganagar Logistics Park ICD facility in the heart of Kalinganagar Industrial Cluster, Odisha with 850 TEUS container yard capacity, serving steel hub of the region, 120 kms from Paradeep Port.
• Apeejay Insurance Broking Services Insurance broking services with Direct Insurance broker license from IRDAI, providing end-to-end corporate and retail insurance services including underwriting, policy administration, claims, and portfolio analysis.
• Apeejay Schools Award-winning schools in Kolkata, West Bengal focused on holistic education and nurturing children to become well-rounded citizens.

Quantifiable outcome

• Over 11,000 employees across diversified operations
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators14 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• ITC Limited: Indian diversified conglomerate with overlapping businesses including ITC Hotels (luxury hospitality), Aashirvaad and other FMCG, paperboards, and agribusiness. Most structurally similar to Apeejay across hotels, tea/FMCG and branded consumer goods in India.
• Indian Hotels Company (Taj Hotels): Operator of India's most iconic luxury hotel brand (Taj) plus Vivanta and SeleQtions. Direct competitor to The Park Hotels in the luxury boutique segment and Zone by The Park in the upscale segment across major Indian cities.
• EIH Limited (Oberoi Hotels & Resorts): Operates Oberoi and Trident luxury hotel brands in India and select international markets. Closest direct competitor to The Park Hotels in the premium luxury boutique segment, with comparable target customer and design-led positioning.
• Tata Consumer Products: Owner of Tata Tea, Tetley and Eight O'Clock Coffee — a major branded tea player with plantation operations, packaged tea distribution, and international FMCG presence. Most directly comparable to Apeejay Tea / Typhoo on the branded tea side.
• Hindustan Unilever: India's largest FMCG company with Brooke Bond and Lipton tea brands distributed nationally. Direct competitor to Typhoo in UK retail and to Flurys Beverages in domestic packaged tea, with comparable premium and mass-market tea portfolios.
• Twinings (Associated British Foods): Historic UK tea brand and Typhoo's principal competitor in British grocery (Tesco, Sainsbury's, etc.). Operates in overlapping premium and mainstream tea segments across nearly 50 countries, making it the closest international peer to Typhoo.
• McLeod Russel India: One of India's largest tea plantation companies with estates across Assam and other regions. Directly comparable to Apeejay Tea on estate ownership, Rainforest Alliance-aligned operations, and bulk tea production economics.

Broad incumbents

• Tata Group: India's largest privately-held industrial conglomerate spanning hospitality (Indian Hotels), branded consumer (Tata Consumer), steel, automotive, IT and more. Comparable as a family-controlled, multi-vertical Indian conglomerate with overlapping operating businesses.
• Reliance Industries: India's largest private-sector conglomerate with operations spanning retail, telecom, energy, petrochemicals and media. Comparable as a privately-controlled, multi-vertical Indian group with scale assets and branded consumer exposure.
• Mahindra Group: Indian conglomerate with leisure and hospitality (Club Mahindra), real estate, automotive, IT and farm equipment. Comparable as a diversified family-influenced group with hospitality and consumer-facing operations, though with substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ApeejayGroup
• YouTubeyoutube.com/channel/UC_KCzrY8HJS5aCKIxwkGliQ
• Facebookfacebook.com/ApeejaySurrendraGroup
• LinkedInlinkedin.com/company/apeejay-surrendra-group
• Instagraminstagram.com/apeejaygroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apeejay Surrendra Group