What Yeah1 Group does

Yeah1 Group (Công Ty Cổ Phần Tập Đoàn YEAH1) is a Vietnamese publicly listed media-entertainment-technology conglomerate (HOSE: YEG), founded in 2006 and headquartered in Ho Chi Minh City. The company operates the largest multi-channel digital network in Vietnam across Facebook (130M+ subscribers), YouTube (55M+ subscribers, 20B+ cumulative views), TikTok (22M+ subscribers, 1B+ monthly views) and Dailymotion, reaching a combined potential audience of 3.5 billion+ monthly impressions. Its operations are organized through branded subsidiaries: 1Production (content/TV/series), 1Network (multi-channel network), 1Digital (digital advertising and SEO/SEM), 1Brand (marketing solutions), Mango (VoD platform), SYE (music production, artist management and publishing), and 1Creators (fandom engagement platform with voting, ticketing and merchandise commerce). The company also owns US-based ScaleLab LLC (acquired 2019).

Yeah1 generates revenue across seven streams: multi-platform advertising, music production and publishing royalties, artist management and talent services, content production, event management, fandom commerce, and VoD subscriptions. Its go-to-market combines event-driven content franchises (notably the 'Anh Trai Vượt Ngàn Chông Gai' reality show), community-led engagement through 1Creators, and direct sales of integrated media-marketing solutions to enterprise advertisers and brands. In December 2025, Sony Music Entertainment acquired a 49% stake in Yeah1's music subsidiary 1Label JSC, granting Yeah1 access to Sony's global music distribution network and reclassifying 1Label from subsidiary to associate. The company serves three primary customer segments: the Vietnamese music industry (artists, idols, reality show contestants), enterprise brands and advertisers, and digital fandom communities.

Name

Yeah1 Group

Legal name

Công Ty Cổ Phần Tập Đoàn YEAH1

Website

https://yeah1group.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Yeah1 Group (HOSE: YEG) is a Vietnamese publicly listed media-entertainment conglomerate operating the country's largest multi-platform network across Facebook, YouTube, TikTok, and Dailymotion, with subsidiaries spanning content production, music publishing, artist management, digital advertising, VoD, and fandom commerce — serving artists, advertisers, and digital audiences.

Ownership category

akta.pro rank

Product category

Digital Media and Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Music Publishers (512230), Media Buying Agencies (541830), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822), Services-Miscellaneous Amusement & Recreation (7990), Television Broadcasting Stations (4833)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF), Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK), Creator Payments, Contracting & Tax (Payouts/Invoicing) (MPACAGAG), Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC), On-Demand Music Streaming Platforms (MPAIADAA), Direct Fan Messaging & Paid DMs (1:1/1:Many) (MPACAFAH)

Keywords

• Digital media network
• Music production publishing
• Multi-channel network
• Content production services
• Artist management

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising Revenue: Revenue from multi-platform advertising including display ads, content marketing, brand sponsorships, PPL (product placement), and digital advertising planning, buying, booking and trading across the company's multi-channel network.
2. Music Production and Publishing: Revenue from audio and MV production, digital album releases, streaming royalties management, physical album sales, and music copyright exploitation across digital platforms.
3. Artist Management and Talent Services: Revenue from talent training academy, artist management, brand ambassador services, advertising content production, and strategic multi-platform promotion of artists.
4. Content Production: Revenue from TV shows, concerts, series, web series, short series, and trend-setting content production for various platforms and audiences.
5. Event Management: Revenue from organizing fan meetings, showcases, concerts, and offline events including ticketing and exclusivity privileges.
6. Fandom Commerce: Revenue from merchandise sales including apparel, lightsticks, collectibles, and digital/virtual merchandise through the fandom platform.
7. Entertainment Platform (Mango): Revenue from VoD platform operations, content licensing and distribution, and value-added services including premium content subscriptions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Yeah1 Group operates an integrated multi-platform digital content network and media-entertainment-technology ecosystem. The company produces and distributes its own TV shows, concerts, series, reality programming, music, and VoD content across major social platforms (Facebook, TikTok, YouTube, Dailymotion), manages artists and influencers, runs multi-platform advertising and brand marketing solutions for enterprise clients, sells music publishing rights and physical/digital albums, operates the Mango VoD streaming platform, and runs the 1Creators fandom app connecting idols with millions of fans via voting, ticketing, and merchandise commerce.

Product overview

Yeah1 Group is a leading Vietnamese media, entertainment, and technology conglomerate operating a multi-segment ecosystem. The portfolio includes content production (1Production), multi-platform media networks (1Network, 1Digital, 1Brand), music and artist management (SYE), exclusive entertainment platforms (Mango TV VoD), and influencer marketing technology (1Creators app). The company leverages advanced technology to produce diverse high-quality content and deliver media and entertainment services across Vietnam and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• 1Production: Content production subsidiary producing TV Shows, Concerts, Series, Web series and Short series
• 1Network
• 1Digital
• 1Brand
• 1C
• Mango
• SYE (Sye Entertainment)
• 1Creators App
• Anh Trai Vượt Ngàn Chông Gai

Products and services

• 1Production Yeah1's content production arm producing TV shows, concerts, series, web series, and short series including flagship reality programming such as "Anh Trai Vượt Ngàn Chông Gai". Content is consumed across Yeah1's owned platforms and external broadcasters.
• 1Network Vietnam's largest multi-channel, multi-platform digital network spanning Facebook, TikTok, YouTube, and Dailymotion. Operates content creation, page management, and monetization services across 130+ million Facebook subscribers, 55+ million YouTube subscribers, and 22+ million TikTok subscribers.
• 1Digital Digital advertising and content marketing services offered to brand clients, including digital ad planning, buying, and booking, display ads, content marketing, SEO, and SEM across Yeah1's owned multi-channel network.
• 1Brand Comprehensive media and brand marketing solutions provider for corporate clients, covering event organization, sales marketing, content sponsorship, and integrated brand campaigns.
• SYE (Sye Entertainment / Share Your Entertainment) Music production and publishing arm covering audio and music video production, digital album releases, streaming royalties, physical album sales, talent training academy, artist management, brand ambassador services, event organization, concerts, and broadcasting. Operates in conjunction with 1Label JSC which was partially acquired by Sony Music in Q4 2025.
• Mango VoD Platform Exclusive entertainment platform providing Video-on-Demand (VoD) streaming service, content licensing and distribution, premium content subscriptions, and related advertising and merchandise commerce.
• 1C (1Creators Influencer Marketing Platform) Influencer marketing platform connecting brands with influencers (KOLs, KOCs, artists, UGC creators) and providing social media analytics, internal communication tools, and a fandom application with real-time voting, ticketing, fan interactions, and monetization features.

Quantifiable outcome

• Q3 2025 revenue of VND391 billion ($14.85 million), up 13% year-on-year

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sony Music EntertainmentcoreStrategic or Co-development Partner · 19 December 2025Sony Music Entertainment Hong Kong Ltd. acquiring 49% stake in 1Label JSC, a Yeah1 Group subsidiary focused on music production and publishing. The partnership aims to discover and develop Vietnamese musical talent, including debuting a new boy band from the reality show 'Tan Binh Toan Nang'. The joint venture provides Yeah1 access to Sony Music's global distribution network while leveraging Yeah1's local production strength to export Vietnamese music internationally. The first joint project involves an international launch strategy for the 'Tan Binh Toan Nang' idol group.
• Facebook/MetacoreChannel Partner/ Reseller/ DistributorPlatform partnership for multi-channel network distribution. Yeah1 Group operates one of Vietnam's largest multi-channel networks on Facebook with 130+ million subscribers across owned pages.
• TikTok/ByteDancecoreChannel Partner/ Reseller/ DistributorPlatform partnership for multi-channel network distribution. Yeah1 Group has established presence on TikTok with 1+ billion monthly views and 22+ million subscribers.
• YouTube/GooglecoreChannel Partner/ Reseller/ DistributorPlatform partnership for multi-channel network distribution. Yeah1 Group's YouTube network has accumulated 20+ billion views and 55+ million subscribers.
• DailymotionminorChannel Partner/ Reseller/ DistributorPlatform partnership for multi-channel network distribution across Dailymotion platform.
• ScaleLab LLCminorStrategic or Co-development PartnerHollywood-based MCN (Multi-Channel Network) acquired by Yeah1 Group, representing the company's international expansion into the US market. The acquisition was announced in January 2019.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh_zF2FsiCflCPgYDudtcqg
• Facebookfacebook.com/YEGCorp
• LinkedInlinkedin.com/company/yeah1group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeah1 Group