Hope Mountain Centre for Outdoor Learning

What Hope Mountain Centre for Outdoor Learning does

Hope Mountain Centre for Outdoor Learning (HMCOL) is a registered Canadian charity (BN 818663940 RR0001) and BC Society (S0049715) headquartered in Hope, British Columbia. Originally founded in 2005 as a Fraser-Cascade School District 78 program called "Hope Mountain School," the organization became an independent registered charity on June 23, 2009 after a 2008 split from Fraser-Cascade Mountain School. It operates on the traditional territories of the Stó:lō, Nlaka'pamux and Syilx/Okanagan Nations within the northern Cascade mountain range of southwestern BC.

HMCOL delivers programs across three pillars: educational programs (public programs and events, K–Grade 6 school programs via SD78, Indigenous Youth Outdoors, and E.C. Manning Provincial Park interpretive programs delivered by on-site naturalists); conservation projects (grizzly bear monitoring, water quality monitoring, gleaning, Leave No Trace, World Rivers Day); and trail maintenance across 15+ named trails (HBC 1849 Heritage Trail, Hope Mountain, Thacker Mountain, Othello Tunnels, among others). Revenue is generated through four streams: donations and fundraising (CanadaHelps, individual giving, Return-It Express beverage container recycling), federal/provincial/foundation grants (Canada Summer Jobs, BC Government, TELUS Friendly Future Foundation, First West Foundation, BC Parks Foundation, Fraser Valley Regional District, Fraser Health), merchandise sales (topo maps, HBC Trail Guidebook, apparel, patches priced CA$5.99–CA$49.99), and trail advertising/sponsorships (Trailhead kiosk ads, Trails of Hope map with 10,000+ annual distribution, 12-trail Adopt-a-Trail program).

The organization runs a lean operation of approximately six full-time staff — Executive Director Kristine Pérez de León, Trails Director Kelly Pearce (2025 Canada Volunteer Award recipient), Program Director Meg Turner, Administrative Director Tunde Murphy, Outdoor Educator Emily Strukoff, and additional staff — augmented by seasonal trail crew and Manning Park interpreters funded through Canada Summer Jobs. Governance is provided by a Board of Directors led by Chair Robyn Barker with Treasurer Mike Millar and Directors Jo Hughes and Matt Turner. There is no proprietary technology platform; operations rely on a Wix-hosted website, an e-commerce storefront, standard social channels, and direct program delivery in schools and parks.

Name

Hope Mountain Centre for Outdoor Learning

Legal name

Hope Mountain Centre for Outdoor Learning

Website

https://hopemountain.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Hope Mountain Centre for Outdoor Learning is a registered Canadian charity in Hope, BC delivering outdoor education, trail maintenance across 15+ trails, and conservation programs (grizzly bear and water quality monitoring) for schoolchildren, Indigenous youth, the general public, and E.C. Manning Provincial Park visitors.

Ownership category

akta.pro rank

Product category

Outdoor Education and Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ)

akta.pro secondary industry

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA)

Keywords

• Outdoor education
• Environmental conservation
• Trail maintenance
• Nature programs
• Wilderness stewardship

Headquarters

HQ city

Hope

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations & Fundraising: Individual and corporate donations solicited via website, CanadaHelps platform, and Return-It Express beverage container recycling program. Tax receipts issued for donations of $25 or more. General fund and program-specific giving options available.
2. Government & Foundation Grants: Funding from federal government (Canada Summer Jobs), BC provincial government, and foundations including TELUS Friendly Future Foundation, First West Foundation, BC Parks Foundation, and Fraser Valley Regional District.
3. Merchandise & Map Sales: Online store selling topographic maps, trail guidebooks, apparel (t-shirts), patches, and bundles. Prices range from CA$5.99 to CA$49.99. Shipping within Canada only.
4. Trail Advertising & Sponsorships: Trailhead kiosk advertising, Trails of Hope map advertising (10,000+ copies distributed annually), and Adopt-a-Trail corporate sponsorships offering signage on trails, logo placement, and exclusive volunteer maintenance days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hope Mountain Centre for Outdoor Learning runs outdoor education programs (public programs and events, school field trips, Indigenous Youth Outdoors, and Manning Park naturalist interpretation), conservation projects (grizzly bear monitoring, water quality testing, Leave No Trace, World Rivers Day, and gleaning), and trail building and maintenance for 15+ named trails in the Hope region of southwestern British Columbia. A small online store sells HBC Trail-branded topographic maps, guidebooks, apparel, and patches as a supplementary revenue and awareness stream.

Product overview

Hope Mountain Centre for Outdoor Learning offers a unified suite of outdoor education and recreation services centered on three pillars: educational programs (public programs, school programs, Indigenous youth outdoors, and Manning Park interpretation), conservation projects (grizzly bear monitoring, water quality monitoring, gleaning, Leave No Trace, and World Rivers Day), and trail maintenance and access. The organization also operates a merchandise store selling HBC Trail branded products including topographic maps, guidebooks, apparel, and collectible patches. The core offering is the educational and conservation programming, with merchandise serving as a supplementary revenue stream and way to promote trail awareness.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Programs and Events Guided outdoor recreation offerings for individuals and families in the Hope region, including public hikes, snowshoe adventures, wild skating outings, backpacking courses, and guided mountain adventures. Designed for local residents and visitors seeking structured access to backcountry experiences.
• School Programs Environmental education programs delivered in schools and on outdoor field trips for students from StrongStart through Grade 6 in School District 78 (Fraser-Cascade), covering outdoor skills, ecology, and environmental stewardship.
• Indigenous Youth Outdoors Program Culturally relevant outdoor adventures for Indigenous young people in the Hope region, delivered on the traditional territories of the Stó:lō, Nlaka'pamux and Syilx/Okanagan Nations.
• Manning Park Interpretive Programs Naturalist-led park interpretation at E.C. Manning Provincial Park including guided nature walks and environmental education for park visitors and tourists, with interpreters living on-site during summer.
• Conservation Projects Wildlife and environmental stewardship projects including grizzly bear monitoring, water quality testing in the Upper Skagit Watershed, Leave No Trace education, World Rivers Day events, and gleaning programs in partnership with local conservation groups.
• Trail Building and Maintenance Construction, maintenance, and management of 15+ named trails in the Hope region including the HBC (1849) Heritage Trail, Hope Mountain, Thacker Mountain, Othello Tunnels, Hope Lookout, and others, supported by seasonal trail crew and the Adopt-a-Trail sponsorship program.
• HBC Trail Bundle — Topo Map + Guidebook Bundle combining the HBC Trail Topographic Map and HBC Trail Guidebook at a discounted price for hikers exploring the HBC (1849) Heritage Trail.
• HBC Trail Guidebook Printed guidebook providing detailed information about the HBC (1849) Heritage Trail for hikers and outdoor enthusiasts, priced at CA$30.99.
• HBC Trail Topographic Map Topographic map covering the HBC (1849) Heritage Trail area for navigation and hike planning, priced at CA$25.99.
• Manning & Skagit Parks Topographic Map Topographic map of the Manning and Skagit Parks region for outdoor recreation planning, priced at CA$25.99.
• Trail Advertising and Adopt-a-Trail Sponsorships Corporate sponsorship offerings including trailhead kiosk advertising (2 kiosks, 2 sizes), Trails of Hope map advertising (3 ad sizes, 10,000+ copies distributed annually), and Adopt-a-Trail sponsorships offering signage on trails, logo placement, and exclusive volunteer maintenance days across 12 trails.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• District of HopecoreStrategic or Co-development PartnerMunicipal government partner collaborating on trails, conservation, and community recreation in the Hope area.
• BC ParkscoreStrategic or Co-development PartnerBC Parks agency collaborating on trail maintenance and Manning Park interpretive programs.
• E.C. Manning Provincial Park / Manning Park ResortcoreStrategic or Co-development PartnerLong-standing partner hosting Manning Park Interpretive Programs. Naturalists live on site during summer months delivering park interpretation.
• School District 78 (Fraser-Cascade)coreStrategic or Co-development PartnerOriginal host of Hope Mountain School program (2005). Continues to partner on environmental education school programs from StrongStart through grade 6.
• Leave No Trace CanadaminorStrategic or Co-development PartnerCollaborator on environmental education and sustainable outdoor recreation practices.
• Outdoor Recreation Council of BCminorStrategic or Co-development PartnerProvincial outdoor recreation advocacy body; Hope Mountain Centre is a member organization.
• Blue Moose CoffeeminorOthersLocal sponsor advertising on HMCOL trails and programs.
• Kent Veterinary HospitalminorOthersLocal sponsor advertising on HMCOL trails and programs.
• Safe Space AllianceminorOthersHope Mountain Centre is a proud member of the Safe Space Alliance, indicating commitment to LGBTQ+ inclusivity.
• Valhalla Pure Outfitters AbbotsfordminorOthersLocal outdoor gear retailer recommended for equipment rentals and outdoor supplies on the Resources page.
• Return-It ExpresscoreOthersBeverage container recycling donation partner allowing supporters to donate container refunds to HMCOL through the Return-It Express program. Registered since November 2025.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wildsight: BC-based nonprofit delivering conservation, environmental education, and outdoor programs across the Columbia Valley. Highly comparable as a regional conservation/outdoor education charity combining school programs, public events, and stewardship projects.
• Sierra Club BC: British Columbia chapter of a long-standing environmental nonprofit running education, conservation, and outdoor engagement programs. Comparable mission, donor-funded model, and BC operating geography.
• Canadian Parks and Wilderness Society – BC Chapter (CPAWS-BC): Charitable organization focused on park conservation, public education, and advocacy in British Columbia. Comparable as a BC conservation/outdoor education nonprofit relying on donations and grants.
• Friends of Cypress Provincial Park Society: Volunteer nonprofit supporting trails, education, and stewardship in a BC provincial park. Closely comparable in scale, scope (trail maintenance + education), and BC regional nonprofit model.
• NatureKids BC: BC-based charitable organization getting children outdoors through school and family nature clubs. Directly comparable in K–Grade 6 outdoor education programming and BC operating footprint.

Emerging players

• Evergreen: Canadian charity focused on reconnecting people with nature through urban schools and outdoor schoolyard greening programs. Comparable outdoor/environmental education mission and charitable funding model, though with an urban focus.

Others

• BC Parks Foundation: Provincial foundation funding park stewardship and outdoor access across BC. Not a direct competitor — HMCOL is actually a grantee — but operates in the same funding and partnership ecosystem and is useful as a sector benchmark.
• Leave No Trace Canada: National nonprofit promoting responsible outdoor recreation through education. HMCOL already partners with Leave No Trace and offers comparable environmental education programming in the outdoor recreation space.

Regional players

• Alberta Native Plant Council / Indigenous outdoor programs (representative): Regional nonprofit in a neighboring province combining Indigenous-led outdoor engagement with conservation education. Comparable Indigenous Youth Outdoors programming concept in a different western Canadian geography.
• Kortright Centre for Conservation: Ontario-based conservation and outdoor education centre offering school programs, public events, and stewardship projects. Comparable trifocus model of conservation + education + recreation, though operating in a different province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hopemountain
• LinkedInlinkedin.com/company/hope-mountain-centre-for-outdoor-learning
• Instagraminstagram.com/hopemountaincentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hope Mountain Centre for Outdoor Learning