What Vdeal System does

Vdeal System Limited is an Indian industrial automation and electrical engineering company founded in 2005 by Dhiraj Kochar and headquartered in Jatni, Khorda, Odisha. The company designs, manufactures, and commissions customized electrical panels (PCC, MCC, PMCC, APFC, VFD, soft-starter, PLC-based process panels), bus duct systems (sandwich and air-insulated, ranging from 250A to 6300A/65KA), and distributes third-party automation hardware including ABB variable frequency drives, PLCs (AC500 series), SCADA (ABB Zenon), HMIs, and soft starters. It is a Premium System Integrator for ABB India Ltd and an authorized solution provider for the Odisha region, and is associated with Schneider Electric for Energy Management Systems and with Mitsubishi Electric India under a recent channel partner MoU.

The company serves heavy industry (steel, power, mining, metals — NTPC, NALCO, JSW, AMNS, Vedanta, Bhushan Power & Steel), process industries (cement, paper, fertilizers, chemicals — Dalmia Bharat, JK Paper, IFFCO, Himadri Speciality Chemicals), infrastructure and railways (East Coast Railway, L&T, KEC International), and power distribution utilities (TPCODL, BRPL). Revenue is generated across five streams: (1) manufactured hardware sales (panels and bus ducts), (2) third-party automation product distribution, (3) turnkey project services covering the full lifecycle from concept to commissioning, (4) Annual Maintenance Contracts providing recurring service revenue, and (5) energy audits and consultancy. The business model is quote-based, project-by-project B2B with multi-year contract cadence. Vdeal is publicly listed on NSE (symbol: VDEAL) following an IPO filing in 2024, and as of FY26 reported net profit of ₹416.08 lakh versus ₹399.02 lakh in FY25. Operations are consolidating into a new 19,600 sq. ft. manufacturing facility in Odisha operational from May 26, 2026, with a recent ₹5 crore capital investment in a Salvagnini PX Series Automatic Panel Bender expected to boost production capacity by over 50%.

Name

Vdeal System

Legal name

Vdeal System Limited

Website

https://vdealsystem.com

Company type

Public

Founded year

2005

Operating status

Ipo

Headcount range

11–50 employees

Short description

Vdeal System Limited is an Indian industrial automation company designing, manufacturing, and commissioning customized electrical panels, bus ducts, VFDs, PLC/SCADA systems, and IoT solutions for heavy industry and process sectors across India.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313), Electrical Equipment Manufacturing (33531), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electrical Industrial Apparatus (3620), Switchgear & Switchboard Apparatus (3613), Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Control Panels & Enclosures (Panel Building, MCCs, Integration) (IMAGABAJ)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Industrial automation
• Electrical panels
• Power distribution
• Motor control systems
• SCADA HMI systems

Headquarters

HQ city

Khordha

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electrical Panel & Bus Duct Manufacturing & Sales: Design, manufacture, and export of customized electrical control panels (PCC, MCC, PMCC, APFC, VFD, Soft-starter, PLC-based) and bus duct systems (air insulated, sandwich) across current ratings from 250A to 6300A. One-time product sales model with customization as the primary value driver.
2. Automation Products Distribution: Distribution of automation hardware including ABB VFD drives (low voltage and medium voltage), PLC/SCADA/HMI systems, and soft starters. Products sourced from technology partners ABB India Ltd and Schneider Electric and sold alongside the company's own manufactured products.
3. Turnkey Project Services: Comprehensive factory automation project delivery including concept design, electromechanical engineering, hardware supply, software development, FAT/SAT testing, field installation, commissioning, and client training. Full lifecycle project delivery with long execution timelines.
4. Annual Maintenance Contract (AMC): AMC services for automation systems covering preventative maintenance, system engineering, protection, breakdown calls, documentation, and spares management. Contract durations vary from short-term to long-term, providing recurring revenue from existing client base.
5. Energy Audits & Consultancy: Energy auditing services for electrical and thermal utilities, and consultancy services for industrial automation and power-saving projects. Includes systems requirements study, system design, control philosophy, implementation, bid analysis, and technical evaluation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Vdeal System designs, manufactures, and integrates customized electrical control panels (PCC, MCC, PMCC, APFC, VFD, Soft-starter, PLC-based Process Control), bus duct systems (air-insulated and sandwich), and industrial automation solutions including PLC/SCADA/HMI, VFD drives, soft starters, and Energy Management Systems. The company also delivers turnkey factory automation projects, commissioning, energy audits, consultancy, Annual Maintenance Contracts, and Industrial IoT (IIoT) solutions to industrial enterprises in steel, power, cement, mining, paper, railways, and smart infrastructure sectors. Its products are distributed under authorized system integrator partnerships with ABB India Ltd, Schneider Electric, and Mitsubishi Electric India.

Product overview

Vdeal System is a complete solution provider in Electrical Panels, Industrial Automation, Process Instrumentation, and Industrial IoT. The portfolio centers on power distribution (PCC, MCC, PMCC, APFC panels) and motor control (VFD panels, soft-starter panels), complemented by automation products (ABB PLCs, SCADA, HMI). Supporting services include turnkey projects, commissioning, energy audits, consultancy, and AMC. Key brand partnerships with ABB India Ltd and Schneider Electric provide VFD drives, soft starters, PLC platforms (AC500, AC500-eCo), and energy management systems. Bus duct solutions (Air Insulated and Sandwich types) complete the power distribution portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Control Panels Custom-manufactured electrical control panels for power distribution and motor control in industrial facilities. PCC Panels control power flow to different motor loads throughout factory systems; MCC Panels feed and control larger electrical loads with modular design; PMCC Panels combine power and motor control with remote start; APFC Panels switch capacitor banks to maintain optimal power factor; VFD Panels control electric motor speed; Soft-starter Panels reduce mechanical stress during motor startup; PLC-based Process Control Panels use PLC and AC/DC drives for demanding applications; Control Desk & MIMIC Panels enable operators to view entire plant status from one location; Junction Boxes are fabricated from stainless steel for chemical, electrical, and mechanical industries. Target customers are heavy industrial, process, infrastructure, and utilities enterprises.
• Air Insulated Bus Duct Systems Air insulated power transmission bus ducts with current capacity from 6300A up to 65KA, designed for space-efficient and customizable power distribution within industrial facilities. Used as alternatives to cabling for high-current power transmission in heavy industrial settings.
• Sandwich Bus Duct Systems (S-Line) Proprietary busbar trunking systems (S-Line) ranging from 250A to 6300A with Class-F UL-certified insulation, IP66 ingress protection, seismic zone-V compliance, and fire resistance. Features maintenance-free twin-headed shear-off nut joint blocks for industrial power distribution with compact size and flexible design.
• Low Voltage Variable Frequency Drives Low voltage variable frequency drives (VFD) ranging from 0.37 kW to 4 kW, sourced from ABB India Ltd partnership, used for controlling motor speed and achieving energy efficiency in industrial applications.
• Medium Voltage Variable Frequency Drives Medium voltage variable speed drives ranging from 200 kW to over 5 MW for industrial applications in cement, mining, power, water, and other heavy industries. Distributed as part of the company's authorized partnership with ABB India Ltd.
• PLC (Programmable Logic Controller) Systems Industrial digital computers for controlling manufacturing processes, including ABB AC500 and AC500-eCo PLC platforms, supplied as part of the company's Authorized System Integrator relationship with ABB India Ltd for the Odisha region.
• SCADA (Supervisory Control and Data Acquisition) Systems SCADA systems using ABB Zenon software as an open platform for supervision, control, data acquisition, scheduling and performance reporting in industrial automation environments.
• HMI (Human Machine Interface) Systems Touchscreen interface panels (ABB CP600 series) for human-machine interaction in industrial control systems, available in sizes from 4.3 to 15 inches, distributed under the ABB partnership.
• Soft Starters Motor starting devices including ABB PSTX and PST(B) soft starters that reduce motor load and torque during startup to protect motors and extend equipment lifetime, distributed under the ABB India Ltd partnership.
• Energy Management System (EMS) Energy Management System built on Schneider Electric's EMS platform providing applications for state estimation, load flow, optimal power flow, contingency analysis, fault calculation, and voltage stability for utilities and industrial facilities. Claimed to reduce overall business energy consumption by up to 40% or more.
• Industrial IoT (IIoT) Solutions IoT-based solutions spanning IoT SCADA, Advanced Metering Infrastructure (AMI), Building Automation, Connected Public Lighting, Smart Grid, Smart City Solutions, Industrial IoT, and Enterprise IoT, including portable smart sensors and real-time monitoring capabilities for industrial environments.
• Turnkey Automation Projects End-to-end factory automation project delivery covering the full project lifecycle from Functional Design Specification (FDS) through Site Acceptance Test (SAT) and post-commissioning maintenance, spanning concept design, electromechanical engineering, hardware supply, software development, FAT/SAT testing, field installation, commissioning, and client training.
• Commissioning Services Installation and commissioning services for automation systems at customer sites following Factory Acceptance Test (FAT), including cabling, installation, and Site Acceptance Test (SAT) procedures in compliance with industrial guidelines.
• Energy Audits Inspection, survey, and analysis of energy flows for energy conservation in buildings, processes, and systems, aimed at identifying opportunities to reduce energy expenses and carbon footprints in commercial and industrial facilities.
• Consultancy Services Technical consultancy services in electrical and thermal utilities for development of plans covering Upgradation, Retrofitting, and energy-saving initiatives. Includes systems requirements study, system design, control philosophy, implementation, bid analysis, and technical evaluation, delivered by a dedicated team of mechanical, electrical, and chemical engineers.
• Annual Maintenance Contract (AMC) Annual Maintenance Contracts for automation systems including Variable Frequency Drives and broader automation systems. Contract nature is customized per customer requirement and may be comprehensive or non-comprehensive, covering preventative maintenance, system protection, breakdown calls, documentation, and spares management.
• Industrial Training Programs Industrial training programs covering AI/ML (machine learning, neural networks, NLP, computer vision, predictive models), Industrial IoT (embedded firmware, communication protocols including UART, SPI, I2C, CAN, USB, Ethernet, BLE, WiFi, LoRa, Zigbee), and Industrial Automation (electrical/electronic circuits, sensors, motors, PLC programming, SCADA, HMI, VFDs, laser cutting, stamping, control panel building). Delivered through the company's Reveal Academy with contact at [email protected].

Quantifiable outcome

• Energy consumption reduction of up to 40% or more through EMS implementation
• +3 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Mitsubishi Electric IndiaminorChannel Partner/ Reseller/ Distributor · 28 May 2026Vdeal System signed an MoU with Mitsubishi Electric India as a channel partner for automation products, expanding its product portfolio through authorized distribution of Mitsubishi Electric automation solutions.
• ABB India LtdcoreTechnology or IntegrationVdeal System is an Authorized System Integrator and Authorized Solution Provider for ABB India Ltd specifically for the Odisha region. The partnership enables distribution of ABB's full automation product portfolio including VFD drives (low voltage and medium voltage), PLCs (AC500, AC500-eCo), SCADA (ABB Zenon), HMI (CP600 series), and soft starters (PSTX, PST(B)). The relationship is a key differentiator, positioning Vdeal as a premium integration partner for ABB technology in Eastern India.
• Schneider ElectriccoreTechnology or IntegrationVdeal System is associated with Schneider Electric to deliver comprehensive solutions in electrical energy management, including Energy Management Systems (EMS), electrical energy meters, capacitors, digital panel meters, and power factor controllers. Schneider Electric's EMS platform provides applications for state estimation, load flow, contingency analysis, fault calculation, and voltage stability for utilities and industrial facilities.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• ABB India: ABB India is both Vdeal's core technology partner (supplying PLCs, VFDs, SCADA) and its broadest incumbent competitor. ABB offers a full automation portfolio at pan-India scale, including the same Zenon SCADA, AC500 PLCs, and drives that Vdeal integrates, making it the most directly comparable large player.
• Schneider Electric India: Schneider Electric India is Vdeal's EMS technology partner and a major competitor in energy management and industrial automation. It offers overlapping capabilities in power distribution, motor control, and energy monitoring across India at significantly larger scale.
• Siemens India: Siemens India is a broad incumbent in industrial automation, drives (SINAMICS), PLCs (SIMATIC), and switchgear. It competes with Vdeal on large turnkey factory automation and digitalization projects for heavy industry customers across India.
• Honeywell Process Solutions India: Honeywell offers process automation, DCS, and control systems that compete with Vdeal's PLC/SCADA-based offerings in process industries (cement, paper, fertilizers). It serves similar enterprise customers with broader portfolios and deeper digital capabilities.
• Mitsubishi Electric India: Mitsubishi Electric India recently signed an MoU with Vdeal as a channel partner, but is also a direct automation competitor with its own MELSEC PLC, drives, and SCADA lines. Comparable in product mix to ABB/Siemens from Vdeal's customer perspective.

Direct peers

• Rockwell Automation India: Rockwell Automation provides PLCs (Allen-Bradley ControlLogix), drives, and SCADA systems for industrial automation, with a strong Indian integrator network. It competes directly with Vdeal for factory automation contracts in steel, power, and process industries.
• Aartech Solanki: Aartech Solanki is an Indian electrical control panel manufacturer offering PCC, MCC, APFC, and automation panels. As a smaller Indian system integrator, it is closely comparable to Vdeal in scale, customer mix, and customization-driven business model.
• Bonfiglioli India: Bonfiglioli India supplies drives, gearboxes, and motion control products used in the same industrial applications as Vdeal's VFD and automation offerings. Comparable as a focused industrial automation vendor serving similar heavy-industry customers.
• CG Power and Industrial Solutions: CG Power manufactures switchgear, motor control centers, and industrial electrical equipment in India. It overlaps with Vdeal's PCC/MCC/PMCC panel business and competes in power distribution equipment for heavy industry and utilities.
• HPL Electric & Power: HPL Electric & Power manufactures electrical equipment including switchgear, panels, and metering products that overlap with Vdeal's electrical panel portfolio. Comparable as a publicly listed Indian electrical equipment vendor serving industrial and utility customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vsplbbsr
• LinkedInlinkedin.com/company/vdealsystem2005

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vdeal System