Trulla
Trulla is a small, privately held software company founded in 2018 that builds a cloud-based application for the hospital pharmacy supply chain. It serves hospital pharmacy buyers and operates with 1-10 employees from Draper, United States.
- Company typePrivate
- Founded2018
- HeadquartersDraper, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Trulla does
Trulla is a privately held, for-profit software company founded in 2018 and headquartered in Draper, United States. The firm is described as building a cloud-based application for the hospital pharmacy supply chain, indicating a focus on procurement, inventory, and spend-management workflows for hospital pharmacies. Public sources position Trulla as a pharmacy solution product within Spendmend's portfolio (spendmend.com), suggesting either a partnership, white-label, or distribution relationship, although verification of that linkage was blocked by a captcha in the source material.
The company is small, with 1-10 reported employees and a leadership team consisting of Chief Executive Officer Curtis McEntire. Only one funding event is disclosed — a $105,000 round on 2020-05-08 — which is materially smaller than typical seed financings and signals very early-stage capitalization. No pricing model, customer logos, contract values, certifications, patents, or distribution channels are disclosed in the available data, and there is no evidence of acquired companies, partnerships beyond the Spendmend linkage, or geographic expansion.
Based on the available evidence, Trulla operates in a narrow healthcare-supply-chain niche with limited public information on its commercial traction, technology stack, or revenue model. The thinness of disclosed data — including missing product, integration, and technology detail — constrains any deeper assessment of defensibility or commercial momentum at this time.
Trulla firmographics
Firmographics- Name
- Trulla
- Website
- https://trullarx.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trulla is a small, privately held software company founded in 2018 that builds a cloud-based application for the hospital pharmacy supply chain. It serves hospital pharmacy buyers and operates with 1-10 employees from Draper, United States.
- Ownership category
- akta.pro rank
Trulla industry classification
Industry- Product category
- Pharmacy Supply Chain Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL)
Keywords
Where Trulla is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Markets served
Trulla business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Trulla product offering
Product offeringCore offering
Trulla provides a cloud-based application built for the hospital pharmacy supply chain. The software is designed to help hospitals manage and optimize pharmaceutical supply chain activities, including procurement and inventory workflows, through a web-based platform accessible at trullarx.com. The company is headquartered in Draper, Utah, and was founded in 2018.
Differentiator
Problem solved
Functional benefit
Products and services
- Trulla Cloud-based application built for the hospital pharmacy supply chain, designed to help hospitals manage pharmaceutical procurement, inventory, and related supply chain workflows via a web-based platform.
Companies that use Trulla
Customer profileIdeal customer profiles1 record
Trulla technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trulla partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Trulla competitors and assessment
Company assessmentBroad incumbents
- Becton Dickinson (BD): Through its acquisition of Aesynt and the BD Pyxis product line, BD is a major hospital pharmacy automation and supply chain vendor. Compares to Trulla as an incumbent with deep hospital pharmacy installed base and bundled hardware/software offerings.
- Cardinal Health: Major pharmaceutical distributor and medical product wholesaler serving hospitals; operates Cardinal Health Pharmacy Solutions for inpatient pharmacy supply chain. Compares as a broad healthcare supply chain incumbent and likely channel competitor to Trulla at enterprise scale.
- McKesson: Largest US pharmaceutical distributor and operator of biopharma services including hospital pharmacy supply chain solutions through McKesson Pharmacy Systems. Compares as a broad healthcare supply chain incumbent with deep hospital relationships that Trulla must sell against or integrate with.
Direct peers
- SpendMend: Healthcare cost-management and pharmacy spend solution provider explicitly linked to Trulla via source data, which lists Trulla as a pharmacy solution offered on spendmend.com. Most direct comparator due to documented product overlap and shared buyer relationships.
- Omnicell: Public company offering cloud-enabled hospital pharmacy supply chain automation, including inventory management, controlled substance management, and medication procurement - directly overlapping with Trulla's stated product scope.
- Swisslog Healthcare: Provides hospital pharmacy supply chain and medication management solutions, including automated storage, transport, and inventory systems. Comparable as a hospital pharmacy supply chain technology vendor targeting similar buyer personas.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Trulla social profiles
Digital presenceTrulla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trulla leadership team
Management profileNumber of profiles
Profiles1 record
Trulla funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trulla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trulla
What does Trulla do?
Trulla provides a cloud-based application built for the hospital pharmacy supply chain. The software is designed to help hospitals manage and optimize pharmaceutical supply chain activities, including procurement and inventory workflows, through a web-based platform accessible at trullarx.com. The company is headquartered in Draper, Utah, and was founded in 2018.
Is Trulla a public or private company?
Trulla is a private company. It is classified as unknown and is currently operating.
When was Trulla founded?
Trulla was founded in 2018. It employs 1 to 10 people.
Where is Trulla based?
Trulla is headquartered in Draper, United States, in the North America region.
Who are Trulla's main competitors?
Broad incumbents on record are Becton Dickinson (BD), Cardinal Health and McKesson. Direct peers are SpendMend, Omnicell and Swisslog Healthcare.
Does Trulla have an API?
No public API is recorded for Trulla.
What industry is Trulla in?
Trulla's product category is Pharmacy Supply Chain Software. Its primary akta.pro industry code is HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms. Its NAICS code is 518 and its SIC code is 7372.