Unidad Popular Benito Juarez

What Unidad Popular Benito Juarez does

Unidad Popular Benito Juarez (legal name: Centro de Unidad Popular Benito Juarez, Inc., "CUPBJ") is a California-based 501(c)(3) nonprofit organization founded in 2000 by Indigenous Mixteco community members to serve Indigenous, low-income, and frontline immigrant populations in California's Central Valley. The organization is headquartered in Lamont, California (9009 Weedpatch Hwy, Suite D) and operates a second office in Madera, California (1901 Howard Road, Suite F). CUPBJ provides language interpretation services in Indigenous Mexican languages (Mixteco, Zapoteco, Triqui, Tlapaneco) at government agencies, clinics, hospitals, schools, and police departments under Title VI of the Civil Rights Act, alongside immigration assistance, Know Your Rights education, and labor and housing rights training. It also runs a portfolio of annual cultural programs including Guelaguetza, Dia de los Muertos, Day of the Kids, Festival Mixteco, Copa Benito Juarez basketball tournament, and Dia de la Resistencia Indigena, plus an Indigenous publications catalog covering pre-Columbian history, cultural preservation, and community rights.

The organization operates on a not-for-revenue charitable model rather than a technology product model. There is no proprietary platform, no API, and no core technology stack; the "product" surface is fundamentally human-delivered direct services, in-language community outreach (door-to-door canvassing, tabling, educational workshops), cultural events, and physical/printed educational materials (e.g., Indigenous Kids Coloring Book, Derechos Basicos). Revenue is sourced from tax-deductible donations (accepted via PayPal) and foundation grants, the only disclosed being a $50,000 grant from the Latino Community Foundation received on 2023-08-03. The organization functions at a small scale (11-50 employees) and operates under a "Nothing about us without us" governance ethos in which the workers and leadership are themselves members of the communities served.

CUPBJ has no subsidiaries, no parent company, no private equity or institutional backing, and no headcount or revenue disclosures available. Its go-to-market is purely grassroots: community cultural events, organic social media (Facebook, Instagram, YouTube, TikTok, LinkedIn), and direct field outreach. A documented strategic partnership with Listos California produced Triqui-language wildfire smoke preparedness audio content, illustrating the organization's role as the trusted in-language conduit between public agencies and Indigenous farmworker communities in the region.

Name

Unidad Popular Benito Juarez

Legal name

Centro de Unidad Popular Benito Juarez, Inc.

Website

https://unidadpopular.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro de Unidad Popular Benito Juarez (CUPBJ) is a 501(c)(3) nonprofit founded in 2000 that provides in-language interpretation, immigration assistance, rights education, and cultural programming to Indigenous Mixteco, Zapoteco, Triqui, and Tlapaneco farmworker communities across California's Central Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Lamont

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tax-Deductible Donations: The organization is a 501(c)(3) nonprofit accepting donations that are tax-deductible under Internal Revenue Code Section 170(b)(1)(A)(iv). 100% of contributions support community programs including trainings and continued education.

Distribution channels1 record

Marketing channels7 records

Core offering

Centro de Unidad Popular Benito Juarez (CUPBJ) provides free, culturally and linguistically appropriate social services to rural Indigenous, low-income, frontline immigrant, and excluded farmworkers in California's Central Valley. Its core offerings include bilingual interpretation in Mixteco, Zapoteco, Triqui, and Tlapaneco at government agencies, clinics, hospitals, schools, and police departments; immigration assistance; educational resources on labor, housing, and tenant rights; and a calendar of cultural celebration events such as Guelaguetza, Dia de los Muertos, Dia de los Ninos, and Copa Benito Juarez.

Product overview

Unidad Popular Benito Juarez (CUPBJ) is a community-based nonprofit organization that provides social services, cultural programs, and educational resources to Indigenous and low-income communities in California's Central Valley. The organization operates two offices (Lamont and Madera) and offers a portfolio of cultural celebration events (Guelaguetza, Dia de los Muertos, Dia de los Ninos, Copa Benito Juarez), language interpretation services for Indigenous languages, immigration assistance, and educational publications covering labor rights, housing rights, and Indigenous cultural preservation. The organization functions as a grassroots service provider rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Language Interpretation Services Interpretation services in four Indigenous Mexican languages (Mixteco, Zapoteco, Triqui, Tlapaneco) for Indigenous community members accessing government agencies, clinics, hospitals, schools, and police departments.
• Immigration Assistance Know Your Rights information and resources for immigrants, including ILRC Red Cards and guidance on constitutional protections regardless of immigration status.
• Guelaguetza Cultural Event Annual cultural celebration featuring Zapotec dances, music, food, and traditional arts from Oaxaca, Mexico, organized for the Indigenous community in South Central Valley California.
• Dia de los Muertos Traditional Indigenous ceremony held October 31 through November 2, honoring deceased ancestors through altars, offerings, candles, food, and cemetery visits.
• Dia de los Ninos (Day of the Kids) Annual celebration on April 30 featuring children's activities including basketball, soccer, bicycle rides, and painting for Indigenous families.
• Festival Mixteco Cultural event featuring Mixtec dances including Jarabe Mixteco, Rubios, Diablos, and El Palomo, along with traditional food and community information.
• Copa Benito Juarez Basketball Tournament Annual basketball tournament held in Lamont, CA, celebrating the birth of Benito Juarez Garcia, with events typically during the 2nd week of April due to weather.
• Indigenous Kids Coloring Book Coloring pages and educational materials for children featuring Indigenous cultural imagery including Calaveras, Jarabe Mixteco dancers, flowers, and traditional designs.
• Derechos Basicos (Basic Rights Education) Educational materials covering labor rights, housing rights, and tenant rights for Indigenous and low-income communities in both Spanish and Indigenous languages.
• Indigenous Publications Collection of publications about Indigenous culture, history, and community issues including pre-Columbian history, Indigenous resistance, and cultural preservation.
• Dia de la Resistencia Indigena (Indigenous Resistance Day) October 12 commemoration of Indigenous resistance and cultural preservation, celebrating ancestors and maintaining Indigenous identity and languages.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Listos CaliforniacoreStrategic or Co-development PartnerPartnership to create emergency preparedness audio content in Indigenous languages. Listos California partnered with Centro de Unidad Popular Benito Juarez to produce Triqui language recordings providing wildfire smoke preparation information, including mask usage and safety tips, making critical emergency information accessible to Indigenous communities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CHIRLA (Coalition for Humane Immigrant Rights of Los Angeles): One of California's largest immigrant rights organizations, providing legal services, advocacy, and community education. Broad incumbent: overlaps in immigration assistance and rights education but operates at much larger scale and broader geography.
• California Rural Legal Assistance (CRLA): Statewide legal aid nonprofit serving rural and farmworker communities. Broad incumbent: comparable client base in California's Central Valley and overlapping housing/labor rights mission, though delivered primarily through legal services.
• United Farm Workers Foundation (UFW Foundation): National farmworker advocacy and service organization. Broad incumbent: shared farmworker client base in California Central Valley and overlapping labor rights education mission, but operates at significantly larger scale.

Others

• Aliados Health (formerly Redwood Community Health Coalition): Network of community health centers serving underserved Northern California populations. Comparable in the sense of community-rooted health and social service delivery to low-income populations, though not Indigenous-specific.

Direct peers

• TODEC Legal Center: Immigrant and farmworker services nonprofit in the Inland Empire/Coachella Valley. Direct peer: serves Indigenous Mexican immigrant farmworkers, provides interpretation, immigration assistance, and Know Your Rights education in Indigenous languages.
• Mixteco/Indígena Community Organizing Project (MICOP): Indigenous-led nonprofit serving Mixteco and other Indigenous communities in California's Central Coast. Direct peer: same Mixteco-language service population, same community-organizing model, same geography-adjacent footprint.
• Comunidades Indígenas en Liderazgo (CIELO): Indigenous-led nonprofit organizing Indigenous migrant communities in Los Angeles. Direct peer: focuses on Indigenous Mexican communities in California, with cultural preservation, organizing, and direct service delivery.
• Centro Legal de la Raza: Bay Area-based legal services and immigrant rights organization. Direct peer: provides free legal services, immigration assistance, and community education to low-income Latino and Indigenous communities, with cultural-linguistic competency.

Emerging players

• National Indigenous Women's Resource Center: National nonprofit addressing violence against Indigenous women and girls. Thematically adjacent: shared Indigenous-led nonprofit model, cultural preservation, and community wellness mission across tribal and Indigenous Mexican diaspora communities.

Regional players

• Central Valley Immigrant Integration Collaborative (CVIIC): Coalition of immigrant-serving organizations in California's Central Valley. Regional peer: directly overlaps with CUPBJ's service geography and immigrant integration focus, functioning as a network of comparable organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrMRXrha2XOAF8YE9JNxqwg
• Facebookfacebook.com/1383064028559962
• LinkedInlinkedin.com/company/unidadpopularbenitojuarez
• Instagraminstagram.com/unidadpopularbenitojuarez
• TikToktiktok.com/@unidadpopular

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unidad Popular Benito Juarez