Trustco Bank
Trustco Bank Corp NY (NASDAQ: TRST) is a 1902-founded regional savings and loan holding company operating 132+ branches across New York, New Jersey, Vermont, Massachusetts, and Florida. It serves consumers, small businesses, and wealth management clients with deposits, mortgages, commercial banking, and trust services.
- Company typePublic
- Founded1902
- HeadquartersGranville, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Trustco Bank does
Trustco Bank Corp NY (NASDAQ: TRST) is a regional savings and loan holding company founded in 1902, headquartered in Glenville, New York, operating 132+ branches across New York, New Jersey, Vermont, Massachusetts, and Florida. The bank operates through three service lines — Consumer Banking (checking, savings, CDs, money market, mortgages, home equity, auto, and student loans), Business Banking (commercial checking, lending, treasury services, and specialized cannabis business banking), and Wealth Management (IRAs, estate settlement, living trusts, investment management, and insurance/annuities). Technology infrastructure combines traditional core banking with a digital layer: online and mobile banking apps on iOS and Android, Zelle P2P payments, Apple Pay / Samsung Pay / Google Pay wallet integrations, ClickSWITCH account-migration tooling, mobile remote deposit, Credit Sense credit monitoring (VantageScore via TransUnion), and 24/7 debit card fraud monitoring. The bank is FDIC-insured, Equal Housing Lender, NMLS-licensed (ID 474376), and Bauer Financial five-star rated.
The business model is a classic spread-and-fee community bank: net interest income is the primary revenue driver, with Q1 2026 net interest margin of 2.84% on $5.7 billion in deposits and $5.3 billion in loans. Non-interest income derives from deposit service charges, ATM and wire fees, mortgage origination, wealth management fees, interchange via the uChoose Rewards debit card program, and AllPoint ATM network partnerships. Distribution is omnichannel but branch-led: physical branches serve as the primary customer-acquisition channel, with digital channels layered for retention and self-service. Go-to-market emphasizes community-banking values, local decision-making, financial literacy seminars, and first-time homebuyer programs targeting mass-market consumers and small businesses rather than institutional or large-corporate clients.
As of Q1 2026 the company reported $16.3 million in net income (up 14.1% year-over-year), has maintained quarterly dividends for 45 consecutive years (most recently $0.38 per share), and is executing a share repurchase program of up to ~2 million shares (~11% of outstanding stock). The bank is currently subject to an activist campaign by HoldCo Asset Management covering capital allocation, M&A, and corporate governance. Operationally, COO Robert M. Leonard will retire effective December 31, 2026, with no successor announced.
Trustco Bank firmographics
Firmographics- Name
- Trustco Bank
- Legal name
- TrustCo Bank Corp NY
- Website
- https://trustcobank.com
- Company type
- Public
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Trustco Bank Corp NY (NASDAQ: TRST) is a 1902-founded regional savings and loan holding company operating 132+ branches across New York, New Jersey, Vermont, Massachusetts, and Florida. It serves consumers, small businesses, and wealth management clients with deposits, mortgages, commercial banking, and trust services.
- Ownership category
- akta.pro rank
Trustco Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Savings Institution, Federally Chartered (6035)
- akta.pro primary industry
- Mutual Savings Banks & Mutual Thrifts (FSABAEAD)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Digital Retail Banking (Online & Mobile) (FSABAAAF)
Keywords
Where Trustco Bank is headquartered
LocationHeadquarters
- HQ city
- Granville
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Trustco Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Net Interest Income: Primary revenue driver from spread between interest earned on loans (mortgages, consumer loans, commercial loans) and interest paid on deposits (checking, savings, CDs, money market). The bank reported Q1 2026 net interest margin of 2.84%.
- Fee Income: Various banking fees including ATM fees at non-Trustco ATMs ($2.95 domestic, $5.00 international), stop payment fees ($30), monthly service charges on certain accounts, and wire transfer fees.
- Wealth Management Services: Investment management accounts, retirement accounts, estate settlement services, living trusts, financial planning, and insurance/annuity products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 9-18 Month CDs at 3.65% APY |
| One time/ perpetual license | Monthly | 30-Year First Mortgage at 6.250% Rate, 6.308% APR |
| One time/ perpetual license | Monthly | 5/1 ARM at 5.500% Rate, 6.155% APR |
| Hybrid | Monthly | Home Equity Credit Line at 4.99% Intro / 6.75% APR |
| Unit Pricing | Monthly | Auto Loans at 4.990% - 6.250% APR |
| Subscription | Monthly | Home Town Savings: 0.06% - 0.95% APY |
| Subscription | Monthly | Home Town Investment Checking: 1.00% APY |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Trustco Bank product offering
Product offeringCore offering
Trustco Bank provides personal and commercial banking services including deposit accounts (checking, savings, CDs, money market), mortgage and consumer lending, small business banking (checking, lending, treasury services, cannabis business banking), and wealth management services (retirement accounts, trusts, investment management, insurance). The bank operates 132+ branches across five states complemented by digital banking channels including mobile apps, online banking, Zelle, mobile wallets, and credit monitoring tools.
Product overview
Trustco Bank is a regional community bank offering a comprehensive suite of financial products and services. The bank operates on a unified platform architecture with three main service lines: Consumer Banking (checking, savings, CDs, money market accounts, mortgages, and consumer loans), Business Banking (commercial checking, lending, and treasury services), and Wealth Management (retirement accounts, trusts, and investment management). Digital banking is provided through online and mobile platforms with integrated features including mobile deposits, Zelle transfers, mobile wallet support (Apple Pay, Samsung Pay, Android Pay), and Credit Sense credit monitoring. The bank also offers a uChoose Rewards debit card program. Products include over 135 branches across New York, Florida, Massachusetts, New Jersey, and Vermont, with FDIC-insured deposits backed by the full faith and credit of the U.S. Government.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts
Quantifiable outcome
- 73% stock return over past year, trading near 52-week high
- +2 more outcomes
Companies that use Trustco Bank
Customer profileSegments3 records
Ideal customer profiles3 records
Trustco Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature3 records
Trustco Bank partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights6 records
Trustco Bank competitors and assessment
Company assessmentDirect peers
- Flushing Financial: Flushing Financial is a NY/NJ-based community bank with a similar deposit-funded lending model and a comparable mix of residential mortgages, multi-family lending, and consumer deposits.
- Kearny Financial: Kearny Financial is a New Jersey-based thrift with a similar community-banking model focused on deposits and residential lending. Closest thrift-style direct peer for product mix and operating metrics.
- Brookline Bancorp: Brookline Bancorp is a New England thrift holding company with comparable size and a community-banking focus on deposits, residential lending, and small business banking. Overlapping Massachusetts presence with Trustco.
- Independent Bank Corp: Independent Bank Corp is a comparable-size community bank with a similar deposit-funded lending model and community-banking focus. Comparable business mix, regulatory profile, and shareholder return orientation.
- Berkshire Hills Bancorp: Berkshire Hills Bancorp is a New England regional bank with overlapping geographic presence in Massachusetts and Vermont. Comparable business model with consumer/commercial banking and wealth management.
- NBT Bancorp: NBT Bancorp is a New York-headquartered community bank of comparable size with a similar retail/commercial banking mix and mortgage lending focus. It competes directly with Trustco in upstate New York and across adjacent markets.
- S&T Bancorp: S&T Bancorp is a regional community bank of comparable asset size with similar deposit, mortgage, and small business banking services. Useful comparable on profitability, NIM, and capital return metrics.
- Tompkins Financial: Tompkins Financial operates a community-banking franchise across upstate New York and the Northeast with comparable deposit, mortgage, and wealth management offerings. Direct head-to-head competitor to Trustco in core upstate NY markets.
- Lakeland Bancorp: Lakeland Bancorp is a New Jersey-headquartered community bank of similar size with overlapping branch presence in NJ and a comparable mix of consumer/commercial lending and deposits. Direct regional competitor.
- Community Bank System: Community Bank System is a New York-based community bank of similar scale and business mix (deposits, mortgages, consumer lending, wealth management). It is one of Trustco's closest direct peers in the upstate NY deposit market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Trustco Bank social profiles
Digital presenceTrustco Bank compliance and trust
Trust signalCompliance4 records
Trustco Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trustco Bank leadership team
Management profileNumber of profiles
Profiles4 records
Trustco Bank funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trustco Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trustco Bank
What does Trustco Bank do?
Trustco Bank provides personal and commercial banking services including deposit accounts (checking, savings, CDs, money market), mortgage and consumer lending, small business banking (checking, lending, treasury services, cannabis business banking), and wealth management services (retirement accounts, trusts, investment management, insurance). The bank operates 132+ branches across five states complemented by digital banking channels including mobile apps, online banking, Zelle, mobile wallets, and credit monitoring tools.
Is Trustco Bank a public or private company?
Trustco Bank is a public company. It is classified as public and is currently operating.
When was Trustco Bank founded?
Trustco Bank was founded in 1902. It employs 501 to 1,000 people.
Where is Trustco Bank based?
Trustco Bank is headquartered in Granville, United States, in the North America region.
How does Trustco Bank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are fee Income and wealth Management Services.
Who are Trustco Bank's main competitors?
Direct peers on record are Flushing Financial, Kearny Financial, Brookline Bancorp, Independent Bank Corp, Berkshire Hills Bancorp, NBT Bancorp, S&T Bancorp, Tompkins Financial, Lakeland Bancorp and Community Bank System.
Does Trustco Bank have an API?
No public API is recorded for Trustco Bank.
What industry is Trustco Bank in?
Trustco Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAD, Mutual Savings Banks & Mutual Thrifts, with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 522180 and its SIC code is 6035.